Massage Equipment Market Synopsis

Massage Equipment Market Size Was Valued at USD 7650 million in 2023 and is Projected to Reach USD 16021.01 million by 2032, Growing at a CAGR of 8.56% From 2024-2032.

The massage equipment is a different type of tool and device designed to make it possible to administer massages. The products are intended to relieve muscle tension, enhance blood circulation, and promote overall well-being. The range of massage equipment is extensive and varies in complexity, ranging from basic handheld tools to complex, electronically operated machines.

• In the world of massage therapy, the debate between electric and manual massage tools has been a longstanding discussion among people Well, an electric massager is a device using vibration, kneading, or percussion techniques to soothe and relax the body.
• The other advanced type of massager is the EMMA massager was equipped with sensors to measure muscle stiffness and utilizes 3D vision technology to identify pressure points and deliver massages to participants. Based on the information stored by EMMA’s Artificial Intelligence, the electronic massager determined the best course of action, and EMMA’s robotic arm performed the massage.
• These devices bring the therapeutic benefits of massage right into the comfort, presenting an ideal way to unwind and relax after a demanding day. The demand for the massage chairs, handheld massagers, and other devices, tends to increase. Because of people awareness toward health-conscious and aware of benefit of massage.
• They control the defence system and promote the production of feel-good hormones like dopamine and endorphins, massages are widely recognised for their capacity to reduce stress and anxiety. Customers can use electric massagers freely and whenever they want at home, which is their main benefit.

Massage Equipment Market Trend Analysis

Growing Levels of Stress Are Driving Market Expansion

• Decreased physical activity, hectic lifestyles, and unhealthy eating habits contribute to increased stress-related health problems. The market for mental wellness has expanded significantly since 2019 because of consumers' dire need for goods, services, and activities to assist them deal with the extreme stressors they encountered during the pandemic.

• Stress in America 2023: A Nation Recovering from Collective Trauma examines the lasting psychological impacts of this combination of era-defining crises. An inspection of pre- and post-pandemic mental and physical health reveals signs of collective trauma among all age cohorts. especially among those between the ages of 35 and 44, which increased from 2019 to 2023. Adults ages 35 to 44 also experienced the highest increase in mental health diagnoses though adults ages 18 to 34 still reported the highest rate of mental illnesses in 2023.
• Every kind of Product and service related to sleep, senses, energy, and brain health, vitamins, supplements, functional foods and beverages, cannabis, self-improvement, coaching, and various forms of meditation and mindfulness have all seen significant growth in recent years.
• Across the world, Spending on public health and prevention by the public and private sectors has grown as a percentage of total health expenditures and is still considerably above pre-pandemic levels. The desire to live a healthy lifestyle drives the expansion of wellness and fitness. As a result of the worldwide acceptance of healthy lifestyle habits, the electric massagers market is predicted to grow rapidly.

Restraints

Uncertain Financial Conditions & Downturns of The Economy

• Reduced consumer confidence and disposable income can demand for higher-priced massage equipment, affecting sales and profitability for manufacturers and retailers in the industry.
• The downturns of the Economy and uncertain financial conditions can lead consumers to prioritize essential spending over purchases like massage equipment. During periods of economic instability, individuals may opt to forego investing in massage devices or postpone purchases, impacting massage equipment market growth.

Opportunity

Emerging Technologies Lead to Economic Enhancement of Market

• With the increased accessibility of smartphones and the internet, electric massagers are growing in popularity worldwide. Moreover, mobile data becomes easier to access. There are an equal number of social media users as there are internet users.
• Considering this, most well-known businesses in the electric massager industry want to use these social media platforms to advertise their goods and services. Nonetheless, there has been recent growth in the beauty industry, which many credits to a larger generational trend of prioritizing physical health. This in turn propels the market for electric massagers to grow.
• The electric massager market is impacted by the shifting demands of customers as well as the ongoing introduction of innovative products by industry participants. Several companies are introducing innovative goods in the electric massager industry to gain a larger market share. Technological developments and the introduction of new products will increase the market for electric massagers.

Challenges

Consumer Disbelief & Quality Assurance Measures

• The Market faces challenges related to regulatory compliance, product safety, and consumer disbelief. The working efficacy and safety of electric massagers, particularly among the elderly or medically vulnerable, pose a significant impediment to market expansion.
• Quality assurance measures are crucial for overcoming barriers to market growth.

Moreover, stringent regulations governing the manufacturing, labeling, and marketing of medical devices impose compliance burdens on manufacturers and distributors. Addressing these regulatory hurdles and instilling consumer confidence through transparent communication.

Massage Equipment Market Segment Analysis:

Massage Equipment Market Segmented based on type, Product, end-users, and distribution channels.

By Type, Electric segment is expected to dominate the market during the forecast period

There are two segments by Type such as electric, and non-electric massage equipment. Among these, the electric massage equipment segment is expected to dominate the market during the forecast period.

• Electric massagers have been dominating for many good reasons. These devices bring the therapeutic benefits of massage right into the comfort of your home, presenting an ideal way to unwind and relax after a demanding day.
• An electric massager is a device using vibration, kneading, or percussion techniques to soothe and relax the body. Some massagers target general tension relief, and some others are for specific wellness purposes. These range from small to big massagers, massage guns tailored for sore muscles to massagers addressing full body pain, and foot massagers enhancing circulation.
• Investing in an electric full-body massager can be a cost-effective alternative to regular professional massages. It allows users to enjoy the benefits of massage therapy without the recurring expenses of spa or massage centre visits.
• With a portable massager, users can enjoy a quick and effective massage session without the need to schedule appointments or travel to a massage therapist. This time efficiency makes it easier to incorporate regular massages into a busy lifestyle.
• Many portable electric full-body massagers come with rechargeable batteries, eliminating the need for a constant power source. Cordless options provide more flexibility in usage and allow users to move around freely during a massage session.

By End users, the Commercial segment held the largest share in 2023

There are two segments by end-user such as residential and commercial. Among these, commercial held the largest share in 2023.

• The commercial segment held to have highest market share in 2023 because of increase no. of massage and spa centres will lead to the demand of massagers. The global massage equipment market is projected to grow by more than $17 million between 2023 and 2027. One of the reasons cited for this revenue burst is portable massage equipment, enabling more people to enjoy this practice from the comfort of their homes.
• Access to equipment that is more technologically advanced and an increase in online shopping are both expected to contribute to this growth as well. If you’re wondering what type of devices are in high demand for online shoppers, some of the best sellers on Amazon as of January 2023 include. Deep tissue massage guns and percussion back massagers Eye massagers (for migraines, eye strain, and dark eye circles) Heated massagers for the neck back, and feet Massage oils and creams intended to reduce cellulite or tighten the skin Aromatherapy massage oils (especially lavender).

Massage Equipment Market Regional Insights: 

North America is Expected to Dominate the Market Over the Forecast period

• North America places a strong emphasis on wellness and self-care, with consumers actively seeking ways to improve their overall well-being. Massage equipment offers a convenient and accessible avenue for individuals to incorporate relaxation and stress relief into their daily routines, aligning with the region's wellness-oriented culture. Furthermore, the region's relatively high disposable income levels allow a substantial portion of the population to invest in premium health and wellness products, including massage equipment.
• North America Their cultural emphasis boosts the popularity of massage therapies and, consequently, the equipment used in them. Besides, North American consumers are generally quick to adopt new technologies. This trait extends to the acceptance and adoption of technologically advanced massage equipment, such as smart massage chairs or handheld devices with AI capabilities.

Active Key Players in the Massage Equipment Market

• HealthMate Forever (U.S)      
• Human Touch (U.S)
• Bodyfriend (U.S)
• HoMedics USA LLC (FKA Distributing Co. LLC) (U.S)
• Prospera Corporation (U.S)
• Wahl Clipper Corporation (U.S)
• Zyllion (U.S)
• Luraco(U.S)
• MedMassager (U.S)
• Berkshire Hathaway (Brookstone)(U.S)
• Forever Rest – (U.S)
• Beurer GmbH (Germany)
• Casada Deutschland GmbH (Germany)
• OSIM International Pte. Ltd. (Asia)
• Rotai (China)
• Shenzhen Relcare Electronics (China)
• Dongguan Esino Technology Co., Ltd. (China)
• RoboTouch (India)
• Fujiiryoki Co., Ltd. (Japan)
• family Inada Co. ltd (Japan)
• Daito-thrive Co. Ltd (Japan)
• Ogawa & co. Ltd (Japan)
• Panasonic Holdings Corporation (Japan)
• Samsung Electronics Co. Ltd (Samsung Group) (South Korea)
• LG Electronics Inc. (Korea) and Other Major Players

Key Industry Developments in The Massage Equipment Market:

• In November 2023, the world of relaxation and self-care has witnessed a remarkable transformation with cutting-edge innovations in body massage equipment and electric body massager machine models. The top massage accessories trends for 2023, along with how they work and their practical benefits: Chairs, Massagers, Infrared Therapy, Devices Hydro-Massage, Beds EMS Technology Devices, Acupressure, and Mats Zero Gravity Recliners.
• In February 2022, Bodyfriend has launched a new massage chair. Inspired by 1^st class airplane seat. This is the bodyfriend's top-sharing luxury chair. The SL track features to deliver a massage to the body at the body and back.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. MASSAGE EQUIPMENT MARKET BY TYPE (2017-2030)
   1. MASSAGE EQUIPMENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ELECTRONIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. NON-ELECTRONIC
7. MASSAGE EQUIPMENT MARKET BY PRODUCT (2017-2030)
   1. MASSAGE EQUIPMENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BACK & BODY MASSAGER
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. LEG & FOOT MASSAGER
   5. NECK & SHOLDER MASSAGER
   6. HEAD MASSAGER
8. MASSAGE EQUIPMENT MARKET BY END-USER (2017-2030)
   1. MASSAGE EQUIPMENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. RESIDENTIAL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. COMMERCIAL
9. MASSAGE EQUIPMENT MARKET BY DISTRIBUTION CHANNEL (2017-2030)
   1. MASSAGE EQUIPMENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HYPERMARKET/SUPPER MARKET
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. EXCLUSIVE STORES
   5. ONLINE CHANNELS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. MASSAGE EQUIPMENT Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. HEALTHMATE FOREVER (U.S)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. HUMAN TOUCH (U.S)
    4. BODYFRIEND (U.S)
    5. HOMEDICS USA LLC (FKA DISTRIBUTING CO. LLC) (U.S)
    6. PROSPERA CORPORATION (U.S)
    7. WAHL CLIPPER CORPORATION (U.S)
    8. ZYLLION (U.S)
    9. LURACO (U.S)
    10. MEDMASSAGER (U.S)
    11. BERKSHIRE HATHAWAY (BROOKSTONE)(U.S)
    12. FOREVER REST – (U.S)
    13. BEURER GMBH (GERMANY)
    14. CASADA DEUTSCHLAND GMBH (GERMANY)
    15. OSIM INTERNATIONAL PTE. LTD. (ASIA)
    16. ROTAI (CHINA)
    17. SHENZHEN RELCARE ELECTRONICS (CHINA)
    18. DONGGUAN ESINO TECHNOLOGY CO., LTD. (CHINA)
    19. ROBOTOUCH (INDIA)
    20. FUJIIRYOKI CO., LTD. (JAPAN)
    21. FAMILY INADA CO. LTD (JAPAN)
    22. DAITO-THRIVE CO. LTD (JAPAN)
    23. OGAWA & CO. LTD (JAPAN)
    24. PANASONIC HOLDINGS CORPORATION (JAPAN)
    25. SAMSUNG ELECTRONICS CO. LTD (SAMSUNG GROUP) (SOUTH KOREA)
    26. LG ELECTRONICS INC. (KOREA), OTHER ACTIVE PLAYERS
11. GLOBAL MASSAGE EQUIPMENT MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Product
       5. Historic And Forecasted Market Size By End-User
       6. Historic And Forecasted Market Size By Distribution Channel
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies