08
Services in
this category
Market Intelligence
Understand a market before any decision is made.
Every strategic decision starts with a view of the market: how big it is, where it is going, who competes in it and what will change it. These eight services give you that view, built from desk research triangulated with primary interviews and documented so that every figure can be challenged.
Who this is for
- Strategy heads
- CMOs
- Business development teams
- Investors
Our Market Intelligence services
Validated Report+
Read moreEvery Validated Report+ combines desk research with 15–20 fresh expert and buyer interviews, so the numbers you present to your board have been tested against people who buy and sell in that market.
- Market size, segmentation and 5–10 year forecast
- Competitive landscape and share estimates
- 15–20 expert and buyer interviews, summarised and quoted
Market Sizing and Forecasting
Read moreTAM, SAM and SOM built from a documented model, sized by segment and geography, with scenario forecasts that show what has to be true for each number to hold.
- TAM, SAM, SOM
- Segment-level sizing
- Demand drivers and scenario forecasts
Opportunity and Whitespace Assessment
Read moreWe map unmet need by segment, application and geography, score each opportunity on attractiveness and fit, and hand you a prioritised list to act on.
- Unmet-need mapping
- Segment attractiveness scoring
- Whitespace by region or application
Trend and Technology Foresight
Read moreA structured scan of megatrends, regulation and technology maturity for process and industrial sectors, with the startups and technologies worth tracking and what it means for your R&D agenda.
- Megatrend and regulation scan
- Technology maturity assessment
- Technology scouting and startup tracking
Country and Sectoral Reports
Read moreEconomy, sector and regulatory snapshots for entry, risk and export decisions, from India state-level detail to regional reports across APAC, MEA, Europe and North America.
- India state-level sector reports
- Sector snapshots: APAC, MEA, Europe, North America
- Regulatory and incentive summary
Competitive Intelligence and Company Monitoring
Read moreCompetitor profiles, pricing and positioning maps, ongoing monitoring with alerts, and battlecards your sales team can use the same week.
- Competitor profiles and benchmarking
- Pricing and positioning maps
- Ongoing company monitoring and alerts
Patent and Technology Landscape
Read morePatent landscapes by technology and assignee, freedom-to-operate screening and licensing opportunities for chemical, process and equipment technologies.
- Patent landscape by technology and assignee
- Freedom-to-operate screening
- Licensing opportunity scan
Regulatory Assessment and Monitoring
Read moreA map of applicable standards and approvals, ongoing tracking of policy change, and a compliance timeline with cost view, for the markets you sell in or plan to enter.
- Applicable standards and approvals map
- Policy change tracking
- Compliance timeline and cost view
Which service do you need?
- I need a market report with validated numbersValidated Report+
- I need a defensible market size for a plan or investorMarket Sizing and Forecasting
- I need to know where unmet demand sitsOpportunity and Whitespace Assessment
- I need to know what will change my market in 5–10 yearsTrend and Technology Foresight
- I need a snapshot of a country or sectorCountry and Sectoral Reports
- I need to understand and track my competitorsCompetitive Intelligence and Company Monitoring
- I need to map the IP around a technologyPatent and Technology Landscape
- I need to know which standards and rules apply to my productRegulatory Assessment and Monitoring
Frequently asked questions
What is included in an IMR Validated Report+?
A Validated Report+ is a syndicated market report backed by 15–20 fresh expert and buyer interviews. It covers market size, segmentation and a 5–10 year forecast, the competitive landscape with share estimates, an assumption register with an uncertainty range on every figure, and an optional annual update.
How does Introspective Market Research size a market?
IMR combines bottom-up and top-down sizing in a documented model. Deliverables include TAM, SAM and SOM, segment-level sizing by product, end use and geography, demand drivers with scenario forecasts, and an investor-ready sizing memo.
Does IMR offer ongoing competitor monitoring?
Yes. Competitive intelligence covers competitor profiles and benchmarking, pricing and positioning maps, sales battlecards, and ongoing company monitoring with alerts.
Can IMR assess patents and regulations for a technology or product?
Yes. IMR maps patent landscapes by technology and assignee, screens freedom to operate and scans licensing opportunities. Regulatory assessment maps applicable standards and approvals, tracks policy changes and gives a compliance timeline and cost view.
2019
Operating since
400+
Projects completed
1,000+
Brands served
Pune · Toronto
Offices
Clients include 3M, ABB, Deloitte, Honeywell, Cargill, Dow, Panasonic, Novozymes.
Tell us the decision. We'll scope the evidence.
Share a few details and an IMR analyst will reply within one working day with a proposed scope, timeline and fee.
- 01An IMR analyst replies within one working day
- 02A 20-minute scoping call
- 03A written proposal with scope, timeline and fee