Market Overview:
Video Streaming Infrastructure Market Size Was Valued at USD 23.18 Billion in 2022, and is Projected to Reach USD 116.8 Billion by 2030, Growing at a CAGR of 15.9 % From 2023-2030.
The continuous transfer of video and audio files from a server to a client is known as video streaming. Users can watch videos without downloading them with video streaming. Movies, TV shows, YouTube videos, and live-streamed content are all examples of streamed video content. Netflix and Hulu, for instance, have been extremely successful in streaming content to customers. In video transfers, content is packed and communicated over the web progressively to the watcher. The media is delivered as a continuous stream of data and is streamed in real-time. The video streaming infrastructure market is anticipated to expand at a rapid rate during the forecast period due to the rising number of people using social media apps and playing online games.
Top Key Players Covered In The Video Streaming Infrastructure Market:
- Amazon Inc. (US)
- Netflix (US)
- Google LLC (US)
- Akamai Technologies (US)
- Roku Inc. (US)
- Brightcove Inc. (US)
- Apple Inc. (US)
- iQIYI Inc. (China)
- Wowza Media Systems LLC (US)
- Walt Disney Company (US), and other major players.
Market Dynamics and Factors:
People who watch the web-based video don't need extra room since they might see it through a program or an application on the web. Before the video can be played, the entire file is downloaded to the user's device during a download. Instead of loading the video as a whole, it is loaded in chunks. In video streaming, parts of a video are encoded, sent, and decoded. The COVID-19 pandemic forced the closure of several educational institutions; As a result, online education gained popularity during this time, contributing to the growth of the market for video streaming infrastructure over the forecast period.
One of the topics that millennials and Gen Zers debate the most is web series. Some web series are based on real stories, while others are science fiction. Market participants can create a lucrative opportunity by investing in the production and licensing of content that is successful worldwide. A new trend is the growing popularity of game streaming. To deliver sports content to viewers' devices, several market players worked together with several sports authorities. Amazon Web Services and the National Football League collaborated in March 2021 to stream all game events exclusively. The market players will benefit from numerous opportunities resulting from similar collaborations.
Video Streaming Infrastructure Market Report Highlight:
- By Streaming Type, the live video segment is anticipated to lead the growth of the Video Streaming Infrastructure market in the forecasted timeframe. Live streaming is the process of broadcasting live video or audio of an event. A live stream of an ongoing event allows viewers to follow the action live. Live streaming is necessary for a variety of events, including sporting events, award ceremonies, global conferences, product launches, video game experiences, and real-time news coverage. Live streaming is typically made possible by social media platforms and video hosting services.
- By Streaming Model, the subscription-based segment is expected to have the highest share of the Video Streaming Infrastructure market over the projected period. Numerous service providers that previously operated under the pay-once, use-forever business model are currently transitioning to the subscription model. Because they provide content to users based on the period for which they have subscribed, subscription-based services are more popular.
- By Deployment, the cloud-based segment is set to develop at the highest share during the forecasted timeframe. The majority of businesses are using the cloud for the streaming of video data, and adoption of the cloud is on the rise. Cloud video platforms make it simple to share or live-stream videos via links or website embeds.
- By End-User, the residential segment is anticipated to lead the growth of the video streaming infrastructure market over the projected period. Because of its advantages, such as instant viewing, no download time, no need for memory space, instant playback, and the availability of numerous streaming options, it is in high demand in residential settings.
- The North American region is expected to have the highest share of the Video Streaming Infrastructure market over the projected period. Attributed to the highly developed internet infrastructure, a large number of OTT platform subscribers, and the rising popularity of Netflix-hosted web series. The market's growth in this region is being fueled by the rising number of OTT platform subscribers.
Key Industry Development:
- In October 2023, Google Cloud Platform (GCP): Launched "Anthos for Media," a unified platform for deploying and managing video streaming workloads across hybrid and multi-cloud environments, offering flexibility and control.
- In January 2023, Akamai has unveiled its latest cutting-edge solution, "Adaptive Media Delivery Pro," revolutionizing the realm of video content delivery. This cloud-based innovation is designed to seamlessly optimize video streaming under varying network conditions, addressing the challenges posed by inconsistent connectivity.
Video Streaming Infrastructure Market Segmentation:
By Streaming Type
- Live Video
- On-demand Video
By Streaming Model
- Advertising
- Rental
- Subscription
By Deployment
- On-Premise
- Cloud-Based
By End-Users
- Commercial
- Residential
For this report, Introspective Market Research has segmented the Video Streaming Infrastructure Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Canada
- Mexico
- Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
- Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
- Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
- Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- South America
- Brazil
- Argentina
- Rest of SA
