Market Overview:
Video on Demand Market Size Was Valued at USD 74.73 Billion in 2022, and is Projected to Reach USD 226.70 Billion by 2030, Growing at a CAGR of 14.88% From 2023-2030.
The technology known as video on demand is used to send online graphic content like videos, movies, and television shows to individual customers so that they can watch them right away. Video on demand is available on a variety of devices, including televisions, smartphones, tablets, and many more, and includes both free and paid programs. The analyst claims that the Video on Demand market is making a lot of money thanks to the online platform and ultra-high-quality real-time video streaming that can be watched on smartphones, televisions, and other devices. A major factor driving the expansion of the Video on Demand market is the growing number of viewers who are drawn to these platforms because they allow them to watch content when and where they want, without relying on any broadcast channels
Top Key Players Covered In The Video On-Demand Market:
- Amazon.com (U.S.)
- Apple (U.S.)
- Comcast Corporation (U.S.)
- Facebook Inc. (U.S.)
- Google LLC (U.S.)
- Home Box Office (U.S.)
- Iflix (Malaysia)
- Microsoft Corporation (U.S.)
- Netflix Inc. (U.S.)
- Rakuten Inc. (Japan)
- Sony Corporation (Japan)
- The British Broadcasting Corporation (UK)
- The Walt Disney Company (Hulu Hotstar)
- Viacom CBS (U.S.)
- Zee Media Corporation (Essel Group) (India), and Other Major Players.
Market Dynamics and Factors:
The growing internet penetration has led to an increase in the growth of the video-on-demand market. Due to this the number of people who can access VOD services. With internet access, viewers can easily access VOD services from their homes, offices, or even on the go, using their mobile devices. It has led to an increase in the availability of high-speed internet connections. This has enabled viewers to stream high-quality video content without experiencing buffering or other interruptions, which has made VOD services more attractive and user-friendly. It has enabled VOD providers to reach new markets and audiences. With the ability to reach viewers around the world, VOD providers can now offer content to a global audience.
The growing interest in the film and media industry is expected to drive the market. The increasing demand for original content has created a need for more platforms to distribute that content. VOD services have become a popular way for independent filmmakers and media companies to distribute their content, which has led to an increase in the number of VOD platforms. The rise of streaming services like Netflix, Hulu, and Amazon Prime Video has disrupted the traditional distribution model for film and television content. As these services continue to gain popularity, more content creators and distributors are turning to VOD platforms as an alternative way to distribute their content directly to consumers.
Video On-Demand Market Report Highlight:
- By type, Over-The-Top (OTT) segment is anticipated to lead the growth of the Video-On-Demand market in the forecasted timeframe. OTT services offer greater flexibility and convenience to viewers, as they allow them to watch their favorite shows or movies at any time and from any location, as long as they have an internet connection.
- By the Revenue Model, the Subscription segment is expected to have the highest Video On-Demand market share over the projected period. This segment is very popular because it makes it easy for viewers to access any content they want, which is drawing a lot of viewers and boosting its growth.
- By Application, the Media & Entertainment segment is set to develop at the highest CAGR during the forecasted timeframe. The increasing demand from the viewers for the original movies on the OTT platform is increasing Video on demand market size of this segment.
- The North American region is expected to have the highest Video On-Demand market share over the projected period. Due to rising investment by major players and an increase in the use of cutting-edge technologies like AI and cloud computing, North America is extremely diverse. The developers of VoD platforms make use of these technologies to effectively automate the process of streaming videos.
Key Industry Development:
- In January 2023, FOX Entertainment and Hulu have established a multi-year content deal that includes a multi-platform strategic marketing alliance and in-season streaming rights for FOX's large schedule. It is anticipated that every FOX primetime entertainment programme, ranging from Family Guy and The Cleaning Lady to The Masked Singer and Next Level Chef, will be available for streaming on Hulu the day following its linear broadcast, as per the deal.
- In June 2022, Over-the-top (OTT) service Amazon Prime Video has teamed up with US-based entertainment giant AMC Networks to provide its content on Prime Video Channels in India. Additionally, as part of the deal, Amazon Prime Video Channels in India include AMC's streaming service Acorn TV and the ad-free AMC+ subscription service on a subscription basis.
Video On-Demand Market Segmentation:
By Type
- Internet Protocol Television (IP TV)
- Over-The-Top (OTT)
- Pay television (Pay-Tv)
By Revenue Model
- Advertisement
- Hybrid
- Subscription
- Transactional
By Application
- Education & Training
- Health & Fitness
- Media & Entertainment
For this report, Introspective Market Research has segmented the Video On-Demand Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
