Market Overview:
The US Kids Food and Beverage Market size is expected to grow from USD 49.91 Billion in 2022 to USD 82.11 Billion by 2030, at a CAGR of 6.42% during the forecast period
The US Kids Food and Beverage Market refers to the industry catering to the nutritional needs of children for their healthy physical and mental growth. In recent years, the market has undergone significant diversification, focusing on nutrient-rich foods such as proteins, dairy, fruits, vegetables, and grains. Research indicates that early dietary habits have a lasting impact on children's health, driving the emphasis on nutrient-packed drinks and beverages.
The market has seen transformations due to changing lifestyles, with parents opting for packaged and frozen foods and snacks. Companies in the US are innovating by designing packaged meals and frozen foods that cater to specific nutrient requirements for children. The market is witnessing a shift towards foods with limited added sugar, saturated fat, and salt. Parental preferences are driving the demand for frozen nutritional foods, snacks, and nutrition-rich beverages, leading to continued growth and innovation in the US Kids Food and Beverage Market.
Top Key Players Covered in The US Kids Food and Beverage Market:
- Conagra Brands Inc. (US)
- PepsiCo Inc (U.S)
- The Kellogg Company (U.S)
- Ocean Spray Inc (US)
- Mead Johnson & Company LLC (US)
- Nestlé Company (US)
- The Hershey Company (US), and Other Major Players
Market Dynamics and Factors:
The changing lifestyle and growth in earnings of people in the U.S. have become a driver of the kids' food and beverage market. With the shrinking middle class and an increase in the upper-income tier, there is a rising demand for convenient and nutritious packaged foods and beverages. As dietary patterns shift towards more diversified diets, parents seek healthier options for their children. This trend, coupled with urbanization and health-consciousness, drives innovation in the market to cater to the changing preferences and nutritional needs of kids.
The growing demand for easy-to-consume, nutrition-dense food products for kids presents a significant opportunity in the market. To address this demand, rising innovation and research and development (R&D) efforts are vital. Companies that focus on developing convenient and nutritious food options for children stand to gain a competitive edge. Meeting this demand can lead to increased market share and consumer loyalty, driving growth and success in the kids' food and beverage market.
The US Kids Food and Beverage Market Report Highlight:
- By Type, Dairy products segment dominates in the US Kids Food & Beverage industry by gaining popularity due to their essential nutrients supporting children's growth. With a diverse range of options like milk, cheese, yogurt, and flavored milk drinks, dairy products cater to kids' preferences and nutritional needs. The segment's growth is underscored by 40% of bone mass development occurring in ages 9-14, and milk providing 40% of daily protein needs and 50-60% of daily calcium needs for a child aged 4-8. The rise in demand for fortified dairy products further contributes to their dominating position in the children's food and beverage market.
- By Distribution Channel, Supermarkets currently hold the largest market share, accounting for about 85% of children's food and beverage distribution in the US (sales worth 41.09 billion U.S. dollars in 2018). However, online sales are projected to dominate the market in the future, with rapid growth and the increasing purchasing power of children influencing their buying decisions, and the convenience of e-commerce platforms appealing to parents.
- The US has a significantly larger population compared to most other developed countries, resulting in a bigger potential customer base for kids' food and beverages. American households generally have higher disposable income compared to other regions, allowing them to spend more on premium or specialized food and beverages for their children. The US population is highly diverse, leading to a wider range of dietary preferences and needs that manufacturers can cater to.
Key Industry Development:
- In May 2023, Nestlé USA has introduced a game-changer for busy parents with its latest innovation, "Naturals Smoothie Bowls." These delectable bowls are crafted with a blend of fresh fruit, creamy yogurt, and crunchy granola, offering a wholesome and convenient breakfast solution
- In April 2023, PepsiCo has unveiled a strategic collaboration with Beyond Meat, the renowned plant-based meat substitute company. This partnership marks a significant step in revolutionizing the snack industry by introducing plant-based alternatives to some of PepsiCo's most beloved products, including Cheetos and Doritos.
The US Kids Food and Beverage Market Segmentation:
By Type
- Cereal
- Beverage
- Dairy Products
- Frozen Foods
- Packaged Meals
- Snacks
- Others
By Distribution Channel
- Online Stores
- Retail Stores
- Supermarkets
- Others
For this report, Introspective Market Research has segmented the US Kids Food and Beverage Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
