US Kids Food and Beverage Market Overview

The US Kids Food and Beverage Market size is expected to grow from USD 49.91 Billion in 2022 to USD 82.11 Billion by 2030, at a CAGR of 6.42% during the forecast period.

Nutrition for kids has a very essential role to play in their healthy physical and mental growth. Being not so different from the nutrition for adults, kid’s nutrition now-a-days has undergone a lot of form diversification. Children’s food should be packed fully with nutrients such as Protein, Dairy, Fruits, Vegetables and Grains. Also, Research has shown that what children drink in their early years has a great impact on their health for years to come and hence its always upon what nutrients they are getting from those drinks. Kid’s food market has experienced a lot of modifications in past decade due to changing lifestyle of people, packaged and frozen foods & snacks have become a favourite choice of parents for their kids. Availability of shelfed meals for kids along with nutritional drinks and beverages have made kid’s nutrition so easy.Several Companies in U.S. are focusing more on designing packaged small meals and frozen foods for children, knowing the importance of amounts of specific nutrients at children’s ages.

The Entire Kid’s Food and Beverage Market is innovating with focus on foods with no or limited sugar, saturated fat, or salt added. Several surveys have shown that how parents’ preference in America is shifting towards frozen nutritional foods, snacks and easy and nutrition rich beverages. Hence, due to all these reasons like changing lifestyle and preferences of American population along with companies’ greater focus on nutrient-dense foods to help kids get the nutrients is aiding the Kid’s Food and Beverage Market in U.S.

Market Dynamics and Factors of the US Kids Food and Beverage Market

Drivers:

• Changing Lifestyle With Growth in Earnings of People in U.S. Along With Nutritional Improvements in Kids’ Packaged Foods and Beverages

Restraints:

• Health Concerns in Children Due to Consumption of Packaged Food and Drinks Containing High Amounts of Sugar, Salts, Saturated Fats and Empty Calories

Opportunities:

• Growing Demand for Easy Plus Nutrition Dense Food Products for Kids Which Is to Be Addressed With The Help of Rising Innovation and R&D

COVID-19 Impact on the US Kids Food and Beverage Market

COVID-19 has affected a negative impact on the overall business of the Kids Food and Beverage Market in United States. U.S. has experienced a downfall in total sales and demand for Food products and Beverages made for Children. The reason behind the downfall was the frequent halts in supply chain along with the shortages in total production from the manufacturers. Even the agricultural inputs such as grains, poultry, fruits & vegetables, dairy etc. that serves as the primary raw material were heavily disturbed which eventually led to less production of the food products.

Despite of initial concerns faced by the market like, lockdowns restrictions, social distancing, quarantines and many other which impacted the supply chain activities, availability of labor, due to which the American market witnessed less profits, the COVID-19 has also helped the market by providing the market players in U.S. with the opportunities for providing nutritional food and further promote safe, and sustainable diets for children and their families. The pandemic has also helped with the acceptance of more healthy and safer foods even in the post-pandemic time. The online distribution of Kids Food and Beverages has benefitted a lot due to the COVID-19 outbreak and so is it estimated that market will maintain its healthy growth even in the upcoming years in United States.

Top Key Players Covered In the US Kids Food and Beverage Market

• Conagra Brands Inc
• PepsiCo Inc.
• The Kellogg Company
• Ocean Spray Inc
• Mead Johnson & Company, LLC.
• Nestlé Company
• The Hershey Company
• Campbell Soup Company
• General Mills Inc
• Abbott Laboratories
• Skinny Dipped
• Harvest Hill Beverage Co.
• Minute Maid Company and Other Key Players

Key Industry Developments in the US Kids Food and Beverage Market

In June 2022, Conagra Brands opened a new 245,000-square-foot 'state-of-the-art' vegetable and rice processing facility with the purpose to support national Birds Eye brand and its growing frozen foods business. The state-of-the-art is Located in Waseca, Minnesota replaces a 92-year-old factory is designed to provide 20% more capacity for processing vegetables, which is going to help the company in maximizing automation, efficiency, and food safety.

In November 2022, Stamford, Conn.-based American Beverage Corp., a wholly-owned subsidiary of Harvest Hill Beverage Co., announced that it has successfully acquired Poppilu, a lemonade brand for kids that was founded by Melanie Kahn. Poppilu is a tangy lemonade crafted to give kids an eye-catching, full-flavored organic beverage that is bold on flavor and not on sugar.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: U.S. Kids Food And Beverage Market by Type
 5.1 U.S. Kids Food And Beverage Market Overview Snapshot and Growth Engine
 5.2 U.S. Kids Food And Beverage Market Overview
 5.3 Cereal
  5.3.1 Introduction and Market Overview
  5.3.2 Key Market Trends, Growth Factors and Opportunities
  5.3.3 Impact of Covid-19
  5.3.4 Historic and Forecasted Market Size (2016-2028F)
  5.3.5 Key Market Trends, Growth Factors and Opportunities
  5.3.6 Cereal: Geographic Segmentation
 5.4 Beverage
  5.4.1 Introduction and Market Overview
  5.4.2 Key Market Trends, Growth Factors and Opportunities
  5.4.3 Impact of Covid-19
  5.4.4 Historic and Forecasted Market Size (2016-2028F)
  5.4.5 Key Market Trends, Growth Factors and Opportunities
  5.4.6 Beverage: Geographic Segmentation
 5.5 Dairy Products
  5.5.1 Introduction and Market Overview
  5.5.2 Key Market Trends, Growth Factors and Opportunities
  5.5.3 Impact of Covid-19
  5.5.4 Historic and Forecasted Market Size (2016-2028F)
  5.5.5 Key Market Trends, Growth Factors and Opportunities
  5.5.6 Dairy Products: Geographic Segmentation
 5.6 Frozen Foods
  5.6.1 Introduction and Market Overview
  5.6.2 Key Market Trends, Growth Factors and Opportunities
  5.6.3 Impact of Covid-19
  5.6.4 Historic and Forecasted Market Size (2016-2028F)
  5.6.5 Key Market Trends, Growth Factors and Opportunities
  5.6.6 Frozen Foods: Geographic Segmentation
 5.7 Packaged Meals
  5.7.1 Introduction and Market Overview
  5.7.2 Key Market Trends, Growth Factors and Opportunities
  5.7.3 Impact of Covid-19
  5.7.4 Historic and Forecasted Market Size (2016-2028F)
  5.7.5 Key Market Trends, Growth Factors and Opportunities
  5.7.6 Packaged Meals: Geographic Segmentation
 5.8 Snacks
  5.8.1 Introduction and Market Overview
  5.8.2 Key Market Trends, Growth Factors and Opportunities
  5.8.3 Impact of Covid-19
  5.8.4 Historic and Forecasted Market Size (2016-2028F)
  5.8.5 Key Market Trends, Growth Factors and Opportunities
  5.8.6 Snacks: Geographic Segmentation
 5.9 Others
  5.9.1 Introduction and Market Overview
  5.9.2 Key Market Trends, Growth Factors and Opportunities
  5.9.3 Impact of Covid-19
  5.9.4 Historic and Forecasted Market Size (2016-2028F)
  5.9.5 Key Market Trends, Growth Factors and Opportunities
  5.9.6 Others: Geographic Segmentation

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Positioning
  6.1.2 U.S. Kids Food And Beverage Sales and Market Share By Players
  6.1.3 Industry BCG Matrix
  6.1.4 Ansoff Matrix
  6.1.5 U.S. Kids Food And Beverage Industry Concentration Ratio (CR5 and HHI)
  6.1.6 Top 5 U.S. Kids Food And Beverage Players Market Share
  6.1.7 Mergers and Acquisitions
  6.1.8 Business Strategies By Top Players
 6.2 CONAGRA BRANDS INC
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Operating Business Segments
  6.2.5 Product Portfolio
  6.2.6 Business Performance
  6.2.7 Key Strategic Moves and Recent Developments
  6.2.8 SWOT Analysis
 6.3 PEPSICO INC.
 6.4 THE KELLOGG COMPANY
 6.5 OCEAN SPRAY INC
 6.6 MEAD JOHNSON & COMPANY LLC.
 6.7 NESTLÉ COMPANY
 6.8 THE HERSHEY COMPANY
 6.9 CAMPBELL SOUP COMPANY
 6.10 GENERAL MILLS INC
 6.11 ABBOTT LABORATORIES
 6.12 SKINNY DIPPED
 6.13 HARVEST HILL BEVERAGE CO.
 6.14 MINUTE MAID COMPANY
 6.15 OTHER MAJOR PLAYERS

Chapter 7 Investment Analysis

Chapter 8 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. U.S. KIDS FOOD AND BEVERAGE MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. U.S. KIDS FOOD AND BEVERAGE MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. U.S. KIDS FOOD AND BEVERAGE MARKET COMPETITIVE RIVALRY
TABLE 005. U.S. KIDS FOOD AND BEVERAGE MARKET THREAT OF NEW ENTRANTS
TABLE 006. U.S. KIDS FOOD AND BEVERAGE MARKET THREAT OF SUBSTITUTES
TABLE 007. U.S. KIDS FOOD AND BEVERAGE MARKET BY TYPE
TABLE 008. CEREAL MARKET OVERVIEW (2016-2028)
TABLE 009. BEVERAGE MARKET OVERVIEW (2016-2028)
TABLE 010. DAIRY PRODUCTS MARKET OVERVIEW (2016-2028)
TABLE 011. FROZEN FOODS MARKET OVERVIEW (2016-2028)
TABLE 012. PACKAGED MEALS MARKET OVERVIEW (2016-2028)
TABLE 013. SNACKS MARKET OVERVIEW (2016-2028)
TABLE 014. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 015. U.S. KIDS FOOD AND BEVERAGE MARKET, BY TYPE (2016-2028)
TABLE 016. U.S. KIDS FOOD AND BEVERAGE MARKET, BY COUNTRY (2016-2028)
TABLE 017. CONAGRA BRANDS INC: SNAPSHOT
TABLE 018. CONAGRA BRANDS INC: BUSINESS PERFORMANCE
TABLE 019. CONAGRA BRANDS INC: PRODUCT PORTFOLIO
TABLE 020. CONAGRA BRANDS INC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 020. PEPSICO INC.: SNAPSHOT
TABLE 021. PEPSICO INC.: BUSINESS PERFORMANCE
TABLE 022. PEPSICO INC.: PRODUCT PORTFOLIO
TABLE 023. PEPSICO INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 023. THE KELLOGG COMPANY: SNAPSHOT
TABLE 024. THE KELLOGG COMPANY: BUSINESS PERFORMANCE
TABLE 025. THE KELLOGG COMPANY: PRODUCT PORTFOLIO
TABLE 026. THE KELLOGG COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 026. OCEAN SPRAY INC: SNAPSHOT
TABLE 027. OCEAN SPRAY INC: BUSINESS PERFORMANCE
TABLE 028. OCEAN SPRAY INC: PRODUCT PORTFOLIO
TABLE 029. OCEAN SPRAY INC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 029. MEAD JOHNSON & COMPANY LLC.: SNAPSHOT
TABLE 030. MEAD JOHNSON & COMPANY LLC.: BUSINESS PERFORMANCE
TABLE 031. MEAD JOHNSON & COMPANY LLC.: PRODUCT PORTFOLIO
TABLE 032. MEAD JOHNSON & COMPANY LLC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 032. NESTLÉ COMPANY: SNAPSHOT
TABLE 033. NESTLÉ COMPANY: BUSINESS PERFORMANCE
TABLE 034. NESTLÉ COMPANY: PRODUCT PORTFOLIO
TABLE 035. NESTLÉ COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 035. THE HERSHEY COMPANY: SNAPSHOT
TABLE 036. THE HERSHEY COMPANY: BUSINESS PERFORMANCE
TABLE 037. THE HERSHEY COMPANY: PRODUCT PORTFOLIO
TABLE 038. THE HERSHEY COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. CAMPBELL SOUP COMPANY: SNAPSHOT
TABLE 039. CAMPBELL SOUP COMPANY: BUSINESS PERFORMANCE
TABLE 040. CAMPBELL SOUP COMPANY: PRODUCT PORTFOLIO
TABLE 041. CAMPBELL SOUP COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. GENERAL MILLS INC: SNAPSHOT
TABLE 042. GENERAL MILLS INC: BUSINESS PERFORMANCE
TABLE 043. GENERAL MILLS INC: PRODUCT PORTFOLIO
TABLE 044. GENERAL MILLS INC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. ABBOTT LABORATORIES: SNAPSHOT
TABLE 045. ABBOTT LABORATORIES: BUSINESS PERFORMANCE
TABLE 046. ABBOTT LABORATORIES: PRODUCT PORTFOLIO
TABLE 047. ABBOTT LABORATORIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. SKINNY DIPPED: SNAPSHOT
TABLE 048. SKINNY DIPPED: BUSINESS PERFORMANCE
TABLE 049. SKINNY DIPPED: PRODUCT PORTFOLIO
TABLE 050. SKINNY DIPPED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. HARVEST HILL BEVERAGE CO.: SNAPSHOT
TABLE 051. HARVEST HILL BEVERAGE CO.: BUSINESS PERFORMANCE
TABLE 052. HARVEST HILL BEVERAGE CO.: PRODUCT PORTFOLIO
TABLE 053. HARVEST HILL BEVERAGE CO.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. MINUTE MAID COMPANY: SNAPSHOT
TABLE 054. MINUTE MAID COMPANY: BUSINESS PERFORMANCE
TABLE 055. MINUTE MAID COMPANY: PRODUCT PORTFOLIO
TABLE 056. MINUTE MAID COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 057. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 058. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 059. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. U.S. KIDS FOOD AND BEVERAGE MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. U.S. KIDS FOOD AND BEVERAGE MARKET OVERVIEW BY TYPE
FIGURE 012. CEREAL MARKET OVERVIEW (2016-2028)
FIGURE 013. BEVERAGE MARKET OVERVIEW (2016-2028)
FIGURE 014. DAIRY PRODUCTS MARKET OVERVIEW (2016-2028)
FIGURE 015. FROZEN FOODS MARKET OVERVIEW (2016-2028)
FIGURE 016. PACKAGED MEALS MARKET OVERVIEW (2016-2028)
FIGURE 017. SNACKS MARKET OVERVIEW (2016-2028)
FIGURE 018. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 019. U.S. KIDS FOOD AND BEVERAGE MARKET OVERVIEW BY COUNTRY (2016-2028)