Market Overview:
The Global Moringa Tea Market size is expected to grow from USD 7.74 billion in 2022 to USD 16.59 billion by 2030, at a CAGR of 10% during the forecast period (2023-2030).
Moringa tea, sourced from Moringa Oleifera leaves, is gaining superfood status due to its remarkable nutritional profile, boasting double the protein of milk, over seven times the vitamin C of oranges, three times the potassium of bananas, and four times the vitamin A of carrots. With 13 Moringa species cultivated across tropical and sub-tropical regions globally, the tea, enriched with unique plant hormones quercetin and kaempferol, exhibits anti-inflammatory and cholesterol-reducing properties.
Top Key Players for Moringa Tea Market:
Aayuritz Phytonutrients Pvt. Ltd, Ancient Greenfields Pvt Ltd., Asia Botanicals Sdn Bhd, Bio moringa Oleifera Gmbh, Earth Expo Company, Green Earth Products Pvt. Ltd., Grenera, Kuli Kuli, Rootalive, Philippine Moringa, Rainforest Herbs, Organic India, Earth Expo Company, Genius Nature Herbs, and other major players.
Market Dynamics and Factors for Moringa Tea Market:
Drivers:
Potential Health Benefits and Rising Awareness of its Nutritional Benefits
Amidst growing health concerns, awareness about moringa tea's nutritional advantages is on the rise. Raw moringa tea leaves encompass 25 essential vitamins and minerals, including significant quantities of vitamin C, vitamin A, and vitamin B6. These leaves are rich in essential nutrients like beta-carotene and amino acids, containing around 9 grams of protein per 100 grams. Moringa leaves also offer valuable vitamins and minerals, such as 2 grams of protein, Vitamin B6 (19% RDA), Vitamin C (12%), Iron (11%), Riboflavin (11%), Vitamin A (9%), and Magnesium (8%) in a mere 21-gram serving. The presence of antioxidants like Quercetin and Chlorogenic acid further enhances its appeal, with Quercetin aiding blood pressure reduction and Chlorogenic acid moderating blood sugar levels, thereby propelling the market growth.
Opportunities:
New Product Launches
Moringa tea, already a value-added product, presents an avenue for market players to capitalize on by introducing novel flavors or health-enhancing ingredients. Key industry players are at the forefront of developing new, more potent offerings. By investing in research and development, these companies are crafting moringa tea variants with improved taste and enhanced benefits. Responding to the surging desire for organic, nutrient-rich consumables, manufacturers are introducing organically cultivated moringa leaf teas. This proactive approach is poised to unlock opportunities for market expansion, as major companies strategically prioritize the launch of innovative moringa tea products tailored to burgeoning consumer demand for health-promoting options.
Segmentation Analysis of the Moringa Tea Market:
- By Nature, the organic segment is expected to have the highest share of the moringa tea market. Organic food products usually offer more potential health benefits than that conventional products, and along with the rising awareness, the organic nature of moringa tea is witnessing huge demand.
- By Form, the crushed leaves segment is anticipated to dominate the market during the projected timeframe. Loose-leaf or crushed leaves form of tea provides far superior tea quality as compared to tea bags and thus is the primary reason for the dominance of this segment.
Regional Analysis of the Moringa Tea Market:
The Asia Pacific region commands the leading market share in the moringa tea industry and is poised to maintain its dominance in the coming years. The region benefits from ample moringa tree resources and robust consumption of moringa products like leaves and pods, particularly in countries such as India and Japan. This consumption pattern, coupled with the influence of Ayurveda and natural remedies, supports the extensive cultivation of moringa trees in the region. Additionally, substantial export volumes of moringa tea to Western countries, catering to their sizable populations, further bolsters the growth of the moringa tea market in the Asia Pacific region.
Key Industry Development:
- In May 2022, Organic India launched a new and exciting variety of tea like Tulsi Detox Kahwa and infusions such as Peppermint Refresh, Moringa hibiscus, and Simply Chamomile. Each of the newly launched products has a unique taste and significance built into it.
- In May 2020, Green Provisions introduced moringa iced tea that is significantly prepared from high-quality moringa leaves. It is a premium iced tea along with a convenient bottled pack. The great-tasting drink is available in 16oz bottles and is all-natural, organic, caffeine-free, and has no high fructose corn syrup.
