Market Overview:
Global Light Beer Market was valued at USD 304.11 billion in 2023 and is expected to reach USD 379.79 billion by the year 2030, at a CAGR of 2.5%. From 2023-2030.
With an alcohol content of 2 to 5%, light beer is a widely consumed alcoholic beverage worldwide. With approximately 170.4 billion liters of beer sold worldwide in 2020, it is one of the most well-known and widely consumed alcoholic beverages. The preferred style of beer among others is light beer. Light beers can be as flavorful, crisp, creamy, and body-rich as regular beers. In these brands, "light" simply denotes how few calories are found in a bottle or can of beer. Only when a beer has fewer calories than its standard equivalents then it is considered light. A 12-ounce bottle of Genesee Cream Ale, for example, may contain 150 calories whereas the light version contains 110 calories. Another distinction between light and normal beer is the amount of alcohol in each (ABV).
Top Key Players Covered In The Light Beer Market:
- Ab InBev (Belgium)
- Miller (U.S.)
- Carlsberg (Denmark)
- Suntory Beer (Japan)
- Asahi Breweries (Japan)
- Crown Imports Erdinger (U.S.)
- Heineken (Netherlands)
- Pabst (U.S.)
- Guinness (Ireland) and other major players.
Market Dynamics and Factors:
The rising trend of sports bars generates the demand for light beer is driving the light beer market. During live games or general evening gatherings to discuss sports, the sports bar is frequently crowded with fans of the game. Special sports events are frequently held at specialty sports bars, drawing large crowds. Customers prefer light drinks like light beer because they go well with snacks and are easy to drink during longer sporting events. Sports fans enjoy congregating in drinking establishments with friends and watching their favorite teams on TV, making them popular alternatives for business owners looking to launch a bar or restaurant operation.
Recent advancements in honey-derived goods are feasible alternatives for creating creative alcoholic drinks for customers, which will fuel the industry's future growth. The fermentation of honey beer can produce a variety of creative alcoholic beverages, including fruit-honey wines, sherry-style wines, and numerous mead varieties. Depending on the floral source of the honey, the yeast used in the fermentation, and the additions used, these products have a variety of tastes. To increase its market share, Anheuser-Busch, for instance, introduced Natural Light Naturdays Strawberry Lemonade Beer in the United States. By using this strategy, new, distinctive products are produced that satisfy customer preferences and are sold as premium goods.
Light Beer Market Report Highlight:
- By type, the craft brewery segment is anticipated to lead the growth of the Light Beer market in the forecasted timeframe. Due to their refreshing and malty flavor, craft lagers are growing in popularity with consumers. Craft beer output has increased as brewers shift their attention to goods with longer shelf lives and less expensive ingredients.
- By distribution channels, the hypermarkets and supermarkets segment is expected to have the highest share of the Light Beer market over the projected period. Because it is convenient to find a variety of consumer goods under one roof, there is plenty of parking, and the store is open during convenient hours.
- By package, the glass bottle segment is set to develop at the highest CAGR during the forecasted timeframe. The most popular type of packaging on earth is the glass bottle due to its inexpensive manufacturing costs. Beer in a glass bottle has a higher premium appeal, according to the manufacturers than beer in a metal can.
- The North American region is expected to have the highest share of the Light Beer market over the projected period. The fast proliferation of breweries in the United States has aided the spread of the beer market throughout the area. The majority of brewers in the United States have developed their distinct brews.
Key Industry Development:
In March 2023, Anheuser-Busch InBev has unveiled a game-changing addition to its portfolio with the introduction of "Bud Light Seltzer Hard Soda." This innovative beverage takes the hard seltzer experience to the next level by seamlessly blending fruit flavors with unexpected cola and mint notes, creating a uniquely refreshing and tantalizing profile.
In January 2023, Heineken introduction of "Bright Citrus." Launched as a crisp and light lager, this new addition is artfully infused with invigorating citrus flavors, promising a refreshing twist to the classic beer experience.
Light Beer Market Segmentation:
By Type
- Macro-Brewery
- Micro-Brewery
- Craft Brewery
- Others
By Distribution Channels
- Hypermarkets & Supermarket
- On-Trade
- Specialty Stores
- Convenience Store
- Others
By Package
- Keg
- Glass Bottle
- Metal Can
For this report, Introspective Market Research has segmented the Light Beer Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Canada
- Mexico
- Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
- Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
- Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
- Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- South America
- Brazil
- Argentina
- Rest of SA
