Global Light Beer Market Overview
Global Light Beer Market was valued at USD 361.31 billion in 2023 and is expected to reach USD 496.29 billion by the year 2032, at a CAGR of 3.59%.
Light beer is a popular alcoholic beverage around the world containing alcohol content between 2-5%. It is a largely popular and most widely consumed alcoholic beverage with around the total volume of beer sold in 2020 was 170.4bn Litres. Among other types of beer, the general preference is light beer. Light beers can have the same flavor, crispness, creaminess, and body as a normal beer. The term 'light' in these brands merely refers to how few calories are included in a bottle or can of beer. A beer is only considered light if it has fewer calories than its normal counterpart. A 12-ounce bottle of Genesee Cream Ale, for example, may contain 150 calories whereas the light version contains 110 calories. Another distinction between light and normal beer is the amount of alcohol in each (ABV). A reduction in calories usually entails a fall in alcohol content. Many light beers, although not all, have a low alcohol level, with some reaching as low as 2.3 percent ABV. When you compare this to most conventional beers, which have an ABV of 4.1 percent to 5%, you can realize how much of a difference there is between regular beers and their lighter versions. Therefore, as a light alcoholic drink Light Beer Market is booming constantly throughout the years.
Market Dynamics and Factors For Light Beer
Drivers
The rising trend of sports bars generates the demand for a light beer.
Sports crowd and people are spending a good length of time in the sports bar during live matches or general evening gatherings to discuss sports. Many of the specialty sports bars host special sports events which attract a mass crowd. Due to longer sports events, customers prefer light drinks such as light beer which is easy going with snacks for a longer duration. Sports-themed bars are popular alternatives for entrepreneurs looking to start a bar/restaurant company because they have a ready-made client base; sports enthusiasts enjoy congregating in drinking establishments with friends and watching their favorite teams on TV. Seasons of major sports leagues overlap and extend throughout the year, allowing a bar to remain popular throughout the year.
Sharp rise in light alcoholic drinks among the young crowd.
Beer use among those aged 18 to 25 years has increased significantly. The number of middle-aged and elderly males has stayed relatively unchanged, whilst the number of women has increased. According to the United Nations, the global young population is predicted to increase by 7% to 1.3 million by 2030, propelling the light beer industry forward. Due to increased social and professional meetings and financial freedom, the drinking trend among women is gaining favor across the world. This is a primary driver of the light beer industry.
Restraints
Volatile costs influence the raw materials needed in beer production, limiting the expansion of the light beer industry. These drinks are made from crops that aren't being grown as efficiently as they should be owing to drought and other environmental difficulties, resulting in a supply-demand imbalance in the sector. This element reduces their output and raises product prices, impeding market expansion.
Opportunities
Recent advancements in honey-derived goods look to be a feasible alternative for creating creative alcoholic drinks for customers, which will fuel the industry's future growth. Many inventive beverages, such as sherry-style wine, fruit-honey wine, and many varieties of meads, may be made from honey beer fermentation. These products come in a variety of tastes, depending on the honey's floral source, the yeast employed in the fermentation, and the additions utilized. Anheuser-Busch, for example, launched Natural Light Naturdays Strawberry Lemonade Beer in the United States to expand its market share. This strategy results in the creation of new unique items that meet client preferences and are offered as premium products. Beer has a big possibility to succeed in the light beer industry since it can be created using such techniques and because it is regarded as one of the finest qualities, sophisticated, and premium alcoholic beverages.
Challenges
The rising popularity of Seltzers in alcoholic beverages presents a threat to the light beer market. Seltzer is essentially carbonated water or plain water with additional carbon dioxide bubbles. It varies from other carbonated beverages such as club soda and tonic water in that it lacks the odd-tasting minerals found in club soda and potassium sulfate in tonic water, as well as the high fructose corn syrup and quinine found in tonic water. Seltzer comes in various verity such as light, hard and flavored. The global seltzer market size is 8.95 billion USD in 2021. Therefore, tackling the growing popularity of seltzer and alternative to light beer is a major challenge to the light beer market.
Market Segmentation
By Production, the Craft brewery segment is dominating the light beer market. Brewers are experimenting with new kinds like light lager and pale to capture customers' attention away from mainstream brands, and the craft lager category is seeing tremendous growth in the market. Craft lagers are becoming increasingly popular among consumers owing to their light and malty flavor. Brewers are moving their focus to products with longer shelf lives and lower-cost ingredients, which has resulted in a rise in craft larger output. Lagers made up 1764 entries in roughly 18 distinct varieties at the Great American Beer Festival (GABF), according to the Brewers Association, accounting for 15.8% of the alcoholic beverage. Therefore, the rising demand for light craft beer reflects on the growth of the light beer market globally.
By Distribution Channel, Supermarket and hypermarket segment is dominating in the light beer market. Due to the convenience of having a wide selection of consumer items under one roof, abundant parking, and convenient operating hours. Furthermore, the popularity of hypermarkets in both established and emerging nations is boosted by urbanization, an increase in the working-class population, and competitive pricing.
By Package, Glass Bottle is dominating the distribution channel segment in the beer market. Because of its low manufacturing cost, the glass bottle is the most widely used packaging material on the planet. The producers also feel that drinking beer from a glass bottle has a higher premium appeal than drinking beer from a metal can. Glass is dependable, long-lasting, and completely recyclable and reused. The continuous need for glass bottles, as well as their increased appeal in particular businesses and places across the world, is due to their fundamental properties. Consumers in industrialized countries such as the United States, the United Kingdom, Canada, and others are gravitating toward canned beer. Due to its favorable preservation features, such as an effective and handy container for retaining and limiting its exposure to light, canned beer is seeing an increase in demand in these nations.
Regional Analysis of Light Beer Market
North America is dominating the light beer market. The fast proliferation of breweries in the United States has aided the spread of the beer market throughout the area. According to the Brewers Association, there were about 7,450 breweries in the United States in 2019 with a growth rate of 12. The majority of brewers in the United States have developed their distinct brews. In 2020, the brewing business in the United States will have sold around USD 100 billion in malt and drinks to American consumers through retail beer stores. Due to shifting taste preferences and different beer drinking experiences, the growing popularity of beer in the region is directly related to the increasing demand from millennials and the young working population. Consumer preferences are changing, and there is a rising desire for low-ABV beer which makes a driving factor for the light beer market in the North American region.
Europe region is the second-highest market for a light beer. Beer is an essential component of culture, tradition, and nutrition in all European countries. The European Union is one of the world's most important beer-producing areas. According to The Brewers of Europe, 368,682 hectolitres of beer were consumed in 2019, made by 11,048 brewers across Europe. The European beer business is a relatively diversified sector in terms of structure. It consists mostly of small and medium-sized businesses, such as microbreweries and breweries that operate on a local, regional, or national scale, as well as significant European brewers that are global leaders in their professions The proliferation of new micro and small breweries in recent years is an indication of the industry's inventive potential. As some customers appear to convert to low-alcohol goods such as beer and low-alcohol and non-alcoholic versions in this category, the total alcohol content and hazardous use of alcohol in Europe has decreased. As a result, these consumer choices are expected to boost the European market's growth.
Key Major Player
- Anheuser-Busch InBev (Belgium)
- Heineken N.V. (Netherlands)
- Molson Coors Beverage Company (United States)
- Carlsberg Group (Denmark)
- Diageo plc (United Kingdom)
- Constellation Brands (United States)
- Asahi Group Holdings (Japan)
- SABMiller (South Africa)
- Grupo Modelo (Mexico)
- Kirin Holdings Company (Japan)
- Tsingtao Brewery Co., Ltd. (China)
- Ambev S.A. (Brazil)
- Boston Beer Company (United States)
- New Belgium Brewing Company (United States)
- Pabst Brewing Company (United States)
- Dogfish Head Brewery (United States)
- Stone Brewing (United States)
- Sierra Nevada Brewing Co. (United States)
- Deschutes Brewery (United States)
- Lagunitas Brewing Company (United States)
- BrewDog (United Kingdom)
- Harpoon Brewery (United States)
- Brooklyn Brewery (United States)
- Oskar Blues Brewery (United States )
- Victory Brewing Company (United States) and other major players.
Key Developments of Light Beer Market
- In February 2024, Flying Monkey, a crafted beer brand, was launched in Hyderabad. The brand promises the users a great experience and taste. It was launched in a grand event, and the event also had a tasting session. Many bloggers, vloggers, and popular social media influencers were invited to the event.
- In February 2024, Budweiser Brewing Group (BBG) introduced Corona Ligera, a lower-ABV version of the beloved Mexican lager. This new offering is exclusively accessible to the Tesco Group for six months, including availability for convenience through Booker starting on March 4th. With an ABV of 3.2%, it is crafted to be lighter-bodied, tailored to appeal to consumers such as the 18-34 age demographic, who have indicated a preference for premium, lower-alcohol beverages and moderation.
Global Light Beer Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 361.31 Bn. |
Forecast Period 2024-32 CAGR: |
3.59% |
Market Size in 2032: |
USD 496.29 Bn. |
Segments Covered: |
By Type |
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By Distribution Channels |
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By Package |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
ā1.1 Research Objectives
ā1.2 Research Methodology
ā1.3 Research Process
ā1.4 Scope and Coverage
āā1.4.1 Market Definition
āā1.4.2 Key Questions Answered
ā1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
ā3.1 By Type
ā3.2 By Distribution Channels
ā3.3 By Package
Chapter 4: Market Landscape
ā4.1 Porter's Five Forces Analysis
āā4.1.1 Bargaining Power of Supplier
āā4.1.2 Threat of New Entrants
āā4.1.3 Threat of Substitutes
āā4.1.4 Competitive Rivalry
āā4.1.5 Bargaining Power Among Buyers
ā4.2 Industry Value Chain Analysis
ā4.3 Market Dynamics
āā4.3.1 Drivers
āā4.3.2 Restraints
āā4.3.3 Opportunities
āā4.5.4 Challenges
ā4.4 Pestle Analysis
ā4.5 Technological Roadmap
ā4.6 Regulatory Landscape
ā4.7 SWOT Analysis
ā4.8 Price Trend Analysis
ā4.9 Patent Analysis
ā4.10 Analysis of the Impact of Covid-19
āā4.10.1 Impact on the Overall Market
āā4.10.2 Impact on the Supply Chain
āā4.10.3 Impact on the Key Manufacturers
āā4.10.4 Impact on the Pricing
Chapter 5: Light Beer Market by Type
ā5.1 Light Beer Market Overview Snapshot and Growth Engine
ā5.2 Light Beer Market Overview
ā5.3 Macro-Brewery
āā5.3.1 Introduction and Market Overview
āā5.3.2 Historic and Forecasted Market Size (2017-2032F)
āā5.3.3 Key Market Trends, Growth Factors and Opportunities
āā5.3.4 Macro-Brewery: Grographic Segmentation
ā5.4 Micro-Brewery
āā5.4.1 Introduction and Market Overview
āā5.4.2 Historic and Forecasted Market Size (2017-2032F)
āā5.4.3 Key Market Trends, Growth Factors and Opportunities
āā5.4.4 Micro-Brewery: Grographic Segmentation
ā5.5 Craft Brewery
āā5.5.1 Introduction and Market Overview
āā5.5.2 Historic and Forecasted Market Size (2017-2032F)
āā5.5.3 Key Market Trends, Growth Factors and Opportunities
āā5.5.4 Craft Brewery: Grographic Segmentation
ā5.6 Others
āā5.6.1 Introduction and Market Overview
āā5.6.2 Historic and Forecasted Market Size (2017-2032F)
āā5.6.3 Key Market Trends, Growth Factors and Opportunities
āā5.6.4 Others: Grographic Segmentation
Chapter 6: Light Beer Market by Distribution Channels
ā6.1 Light Beer Market Overview Snapshot and Growth Engine
ā6.2 Light Beer Market Overview
ā6.3 Hypermarkets & Supermarket
āā6.3.1 Introduction and Market Overview
āā6.3.2 Historic and Forecasted Market Size (2017-2032F)
āā6.3.3 Key Market Trends, Growth Factors and Opportunities
āā6.3.4 Hypermarkets & Supermarket: Grographic Segmentation
ā6.4 On-Trade
āā6.4.1 Introduction and Market Overview
āā6.4.2 Historic and Forecasted Market Size (2017-2032F)
āā6.4.3 Key Market Trends, Growth Factors and Opportunities
āā6.4.4 On-Trade: Grographic Segmentation
ā6.5 Specialty Stores
āā6.5.1 Introduction and Market Overview
āā6.5.2 Historic and Forecasted Market Size (2017-2032F)
āā6.5.3 Key Market Trends, Growth Factors and Opportunities
āā6.5.4 Specialty Stores: Grographic Segmentation
ā6.6 Convenience Store
āā6.6.1 Introduction and Market Overview
āā6.6.2 Historic and Forecasted Market Size (2017-2032F)
āā6.6.3 Key Market Trends, Growth Factors and Opportunities
āā6.6.4 Convenience Store: Grographic Segmentation
ā6.7 Others
āā6.7.1 Introduction and Market Overview
āā6.7.2 Historic and Forecasted Market Size (2017-2032F)
āā6.7.3 Key Market Trends, Growth Factors and Opportunities
āā6.7.4 Others: Grographic Segmentation
Chapter 7: Light Beer Market by Package
ā7.1 Light Beer Market Overview Snapshot and Growth Engine
ā7.2 Light Beer Market Overview
ā7.3 Keg
āā7.3.1 Introduction and Market Overview
āā7.3.2 Historic and Forecasted Market Size (2017-2032F)
āā7.3.3 Key Market Trends, Growth Factors and Opportunities
āā7.3.4 Keg: Grographic Segmentation
ā7.4 Glass Bottle
āā7.4.1 Introduction and Market Overview
āā7.4.2 Historic and Forecasted Market Size (2017-2032F)
āā7.4.3 Key Market Trends, Growth Factors and Opportunities
āā7.4.4 Glass Bottle: Grographic Segmentation
ā7.5 Metal Can
āā7.5.1 Introduction and Market Overview
āā7.5.2 Historic and Forecasted Market Size (2017-2032F)
āā7.5.3 Key Market Trends, Growth Factors and Opportunities
āā7.5.4 Metal Can: Grographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
ā8.1 Competitive Landscape
āā8.1.1 Competitive Positioning
āā8.1.2 Light Beer Sales and Market Share By Players
āā8.1.3 Industry BCG Matrix
āā8.1.4 Ansoff Matrix
āā8.1.5 Light Beer Industry Concentration Ratio (CR5 and HHI)
āā8.1.6 Top 5 Light Beer Players Market Share
āā8.1.7 Mergers and Acquisitions
āā8.1.8 Business Strategies By Top Players
ā8.2 AB INBEV
āā8.2.1 Company Overview
āā8.2.2 Key Executives
āā8.2.3 Company Snapshot
āā8.2.4 Operating Business Segments
āā8.2.5 Product Portfolio
āā8.2.6 Business Performance
āā8.2.7 Key Strategic Moves and Recent Developments
āā8.2.8 SWOT Analysis
ā8.3 MILLER
ā8.4 CARLSBERG
ā8.5 SUNTORY BEER
ā8.6 ASAHI BREWERIES
ā8.7 CROWN IMPORTS ERDINGER
ā8.8 HEINEKEN
ā8.9 PABST
ā8.10 GUINNESS
ā8.11 OTHER MAJOR PLAYER
Chapter 9: Global Light Beer Market Analysis, Insights and Forecast, 2017-2032
ā9.1 Market Overview
ā9.2 Historic and Forecasted Market Size By Type
āā9.2.1 Macro-Brewery
āā9.2.2 Micro-Brewery
āā9.2.3 Craft Brewery
āā9.2.4 Others
ā9.3 Historic and Forecasted Market Size By Distribution Channels
āā9.3.1 Hypermarkets & Supermarket
āā9.3.2 On-Trade
āā9.3.3 Specialty Stores
āā9.3.4 Convenience Store
āā9.3.5 Others
ā9.4 Historic and Forecasted Market Size By Package
āā9.4.1 Keg
āā9.4.2 Glass Bottle
āā9.4.3 Metal Can
Chapter 10: North America Light Beer Market Analysis, Insights and Forecast, 2017-2032
ā10.1 Key Market Trends, Growth Factors and Opportunities
ā10.2 Impact of Covid-19
ā10.3 Key Players
ā10.4 Key Market Trends, Growth Factors and Opportunities
ā10.4 Historic and Forecasted Market Size By Type
āā10.4.1 Macro-Brewery
āā10.4.2 Micro-Brewery
āā10.4.3 Craft Brewery
āā10.4.4 Others
ā10.5 Historic and Forecasted Market Size By Distribution Channels
āā10.5.1 Hypermarkets & Supermarket
āā10.5.2 On-Trade
āā10.5.3 Specialty Stores
āā10.5.4 Convenience Store
āā10.5.5 Others
ā10.6 Historic and Forecasted Market Size By Package
āā10.6.1 Keg
āā10.6.2 Glass Bottle
āā10.6.3 Metal Can
ā10.7 Historic and Forecast Market Size by Country
āā10.7.1 U.S.
āā10.7.2 Canada
āā10.7.3 Mexico
Chapter 11: Europe Light Beer Market Analysis, Insights and Forecast, 2017-2032
ā11.1 Key Market Trends, Growth Factors and Opportunities
ā11.2 Impact of Covid-19
ā11.3 Key Players
ā11.4 Key Market Trends, Growth Factors and Opportunities
ā11.4 Historic and Forecasted Market Size By Type
āā11.4.1 Macro-Brewery
āā11.4.2 Micro-Brewery
āā11.4.3 Craft Brewery
āā11.4.4 Others
ā11.5 Historic and Forecasted Market Size By Distribution Channels
āā11.5.1 Hypermarkets & Supermarket
āā11.5.2 On-Trade
āā11.5.3 Specialty Stores
āā11.5.4 Convenience Store
āā11.5.5 Others
ā11.6 Historic and Forecasted Market Size By Package
āā11.6.1 Keg
āā11.6.2 Glass Bottle
āā11.6.3 Metal Can
ā11.7 Historic and Forecast Market Size by Country
āā11.7.1 Germany
āā11.7.2 U.K.
āā11.7.3 France
āā11.7.4 Italy
āā11.7.5 Russia
āā11.7.6 Spain
āā11.7.7 Rest of Europe
Chapter 12: Asia-Pacific Light Beer Market Analysis, Insights and Forecast, 2017-2032
ā12.1 Key Market Trends, Growth Factors and Opportunities
ā12.2 Impact of Covid-19
ā12.3 Key Players
ā12.4 Key Market Trends, Growth Factors and Opportunities
ā12.4 Historic and Forecasted Market Size By Type
āā12.4.1 Macro-Brewery
āā12.4.2 Micro-Brewery
āā12.4.3 Craft Brewery
āā12.4.4 Others
ā12.5 Historic and Forecasted Market Size By Distribution Channels
āā12.5.1 Hypermarkets & Supermarket
āā12.5.2 On-Trade
āā12.5.3 Specialty Stores
āā12.5.4 Convenience Store
āā12.5.5 Others
ā12.6 Historic and Forecasted Market Size By Package
āā12.6.1 Keg
āā12.6.2 Glass Bottle
āā12.6.3 Metal Can
ā12.7 Historic and Forecast Market Size by Country
āā12.7.1 China
āā12.7.2 India
āā12.7.3 Japan
āā12.7.4 Singapore
āā12.7.5 Australia
āā12.7.6 New Zealand
āā12.7.7 Rest of APAC
Chapter 13: Middle East & Africa Light Beer Market Analysis, Insights and Forecast, 2017-2032
ā13.1 Key Market Trends, Growth Factors and Opportunities
ā13.2 Impact of Covid-19
ā13.3 Key Players
ā13.4 Key Market Trends, Growth Factors and Opportunities
ā13.4 Historic and Forecasted Market Size By Type
āā13.4.1 Macro-Brewery
āā13.4.2 Micro-Brewery
āā13.4.3 Craft Brewery
āā13.4.4 Others
ā13.5 Historic and Forecasted Market Size By Distribution Channels
āā13.5.1 Hypermarkets & Supermarket
āā13.5.2 On-Trade
āā13.5.3 Specialty Stores
āā13.5.4 Convenience Store
āā13.5.5 Others
ā13.6 Historic and Forecasted Market Size By Package
āā13.6.1 Keg
āā13.6.2 Glass Bottle
āā13.6.3 Metal Can
ā13.7 Historic and Forecast Market Size by Country
āā13.7.1 Turkey
āā13.7.2 Saudi Arabia
āā13.7.3 Iran
āā13.7.4 UAE
āā13.7.5 Africa
āā13.7.6 Rest of MEA
Chapter 14: South America Light Beer Market Analysis, Insights and Forecast, 2017-2032
ā14.1 Key Market Trends, Growth Factors and Opportunities
ā14.2 Impact of Covid-19
ā14.3 Key Players
ā14.4 Key Market Trends, Growth Factors and Opportunities
ā14.4 Historic and Forecasted Market Size By Type
āā14.4.1 Macro-Brewery
āā14.4.2 Micro-Brewery
āā14.4.3 Craft Brewery
āā14.4.4 Others
ā14.5 Historic and Forecasted Market Size By Distribution Channels
āā14.5.1 Hypermarkets & Supermarket
āā14.5.2 On-Trade
āā14.5.3 Specialty Stores
āā14.5.4 Convenience Store
āā14.5.5 Others
ā14.6 Historic and Forecasted Market Size By Package
āā14.6.1 Keg
āā14.6.2 Glass Bottle
āā14.6.3 Metal Can
ā14.7 Historic and Forecast Market Size by Country
āā14.7.1 Brazil
āā14.7.2 Argentina
āā14.7.3 Rest of SA
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
Global Light Beer Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 361.31 Bn. |
Forecast Period 2024-32 CAGR: |
3.59% |
Market Size in 2032: |
USD 496.29 Bn. |
Segments Covered: |
By Type |
|
|
By Distribution Channels |
|
||
By Package |
|
||
By Region |
|
||
Key Market Drivers: |
|
||
Key Market Restraints: |
|
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Key Opportunities: |
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Light Beer Market research report is 2024-2032.
Ab InBev, Miller, Carlsberg, Suntory Beer, Asahi Breweries, Crown Imports Erdinger, Heineken, Pabst, Guinness, and other major players.
The Light Beer Market is segmented into Type, Distribution Channels, Package, and region. By Type, the market is categorized into Macro-Brewery, Micro-Brewery, Craft Brewery, and Others. By Distribution Channels, the market is categorized into Hypermarkets & Supermarket, On-Trade, Specialty Stores, Convenience Store, and Others. By Package, the market is categorized into Keg, Glass Bottle, and Metal Can. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Light beer is a popular alcoholic beverage around the world containing alcohol content between 2-5%. It is a largely popular and most widely consumed alcoholic beverage with around the total volume of beer sold in 2020 was 170.4bn Litres.
Global Light Beer Market was valued at USD 361.31 billion in 2023 and is expected to reach USD 496.29 billion by the year 2032, at a CAGR of 3.59%.