Market Overview:
Global Kiwi Fruit Market Size Was Valued at USD 1.71 Billion In 2022 And Is Projected to Reach USD 2.53 Billion By 2030, Growing at A CAGR of 5.02% From 2023 To 2030.
The kiwifruit is a natural fruit that is primarily found in Southeast Asia, where it is native. Known for its high nutritional and medicinal value, the Kiwi fruit market is anticipated to experience substantial growth in the coming years. This can be attributed to its abundance of essential nutrients such as vitamin B, vitamin C, phosphorus, calcium, and potassium. The key driving factor for the growth of the kiwi fruit market is its significant properties, including antioxidants and essential fibers that help reduce the risk of asthma in patients. Furthermore, the market is propelled by the wide range of applications of kiwi fruit in value-added products like squash, and wine, as well as its incorporation in salads and desserts alongside other fruits. With its rich vitamin C content, the fruit is known for strengthening the immune system and providing energy.
Top Key Players Covered In The Kiwi Fruit Market:
- Zespri International
- Eastpack Limited
- Apata Group Limited
- DMS Progrowers Limited
- Riverlock
- Punchbowl
- Birchwood Packhouse Limited
- Mount Pack and Cool
- Aongatete Coolstores Limited
- Auckland Pack and Cool
- Gullino
- Seeka Kiwi Fruits Limited And Other Major Players.
Market Dynamics and Factors:
The kiwi fruit is nutritionally beneficial as it contains various vitamins and minerals. The kiwi fruit helps in digestion, heart health, and also boosts immunity. There are many diseases that can be cured by kiwi fruit. It is recognized as one of the highest mineral-rich fruits, providing benefits for digestive health, heart health, and immune function, which contributes to the growing demand for this fruit. Moreover, the unique properties of kiwifruit make it a valuable asset in healing and preventing various diseases, including obesity and colon cancer. In regions such as Europe and the United States, higher-income groups are willing to pay premium prices for kiwifruit to prioritize their health. Consequently, the significant nutritional and health advantages offered by kiwifruit are expected to drive market growth throughout the forecasted period.
The growing awareness and understanding of the nutritional and medicinal value of the kiwifruit market present an opportunity for overall market growth and increased demand. However, during the off-season, domestic production may not be sufficient to meet the demand due to delays in consumption processes and limited storage facilities. As a result, kiwifruits can be traded at higher prices during the off-season, capitalizing on their nutritional and medicinal importance.
The Kiwi Fruit Market Report Highlight:
- By Consumption, the Direct Consumption segment is anticipated to lead the growth of the Kiwi Fruit market in the forecasted timeframe. Because of various health benefits and also because they are sweet, highly nutritious, and easy to eat.
- By Distribution Channel, The Supermarkets or Hypermarkets segment is expected to dominate the Kiwi Fruit Market. because Consumers prefer purchasing such fruits and fruit-related products from a hygienic and clean place which would be cost-effective as well.
- By Nature, The Organic Kiwifruits segment is expected to dominate the Kiwi Fruit Market.
Because Organic kiwi fruits possess thicker skins, which could further help the fruits resist various insects and have higher antioxidant activity.
- The Asia-Pacific is predicted to grow significantly in Kiwi Fruit Market. Asian people are more health conscious and to maintain their healthy bodies they tend to consume more. Awareness about Kiwi benefits is recognized in Asia Pacific Countries.
Key Industry Development:
In June 2022, Zespri International Limited, the world’s largest marketer of kiwifruit, collaborates with T&G South East Asia Limited as its strategic sales & marketing partner in Thailand, Myanmar, and Cambodia.
In July 2020, Hazel Tech® Announced Dynamic Partnership with Farmlands Co-operative, Seeka, and Apata in New Zealand, a joint partnership to further strengthen the kiwifruit supply chain.
Kiwi Fruit Market Segmentation:
By Consumption
- Direct
- Jams
- Sauces
- Ice- cream
- Salad
- Others
By Distribution Channel
- Supermarkets/ Hypermarkets
- Convenience stores
- Others
By Nature
- Organic
- Inorganic
For this report, Introspective Market Research has segmented the Kiwi Fruit Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Russia
- Spain
- Rest Of Europe
- Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
- Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- South America
- Brazil
- Argentina
- Rest of SA
