Kiwi Fruit Market Overview
Global Kiwi Fruit Market Size Was Valued at USD 1.8 Billion In 2023 And Is Projected to Reach USD 2.8 Billion By 2032, Growing at A CAGR of 5.02% From 2024 To 2032 over the analysis period 2024-2032.
- The kiwifruit is a natural fruit and is seen mostly in the regions native to Southeast Asia. The Kiwi fruit has high nutritive as well as medicinal value. Owing to the rich source of vitamin B, vitamin C and minerals like phosphorus, calcium, and potassium, kiwi fruit market is expected to witness a rapid growth in the upcoming years. The significant properties such as the antioxidants and essential fibers used for reducing the risk of asthma in patients is the key factor that drives the growth of kiwi fruit market. The wide application in value added products such as squash, wine and many more, and uptake with other fruits in salads, desserts are propelling the market growth of kiwi fruit. As being rich in vitamin C, the fruit is perfect to strengthen the immune system of human life. It is also perfect to give some energy and is also known for its high fiber content (ideal for low transit), potassium, calcium, phosphorous, and vitamins E and B. Thus, due to the increasing demand for high nutritive and fiber-rich fruits, Kiwi Fruit Market are projected to gain rapid growth in the forecasted period.
Market Dynamics And Factors For Kiwi Fruit Market
Drivers:
Increasing Demand for Nutritional Enriched Fruits
- The primary driver of the kiwifruit market is that the fruit possess plenty of vitamins and minerals. Kiwifruit provides the consumers 117% of the daily value of vitamin C as well as 21% of dietary fiber required than other citrus fruits such as lemon and oranges. Being considered as the highest mineral rich fruit, it also can support digestive health, heart health, and immunity which leads to increase in demand for the fruit. It has various interesting properties that can help heal and prevent different diseases such as obesity, colon cancer, and many more. The higher-income groups in the European and United States region are even ready to pay additional prices for the fruit so as to safeguard their health. Henceforth, the major nutritional and health benefits of the kiwi fruit is estimated to drive market growth over the forecasted period.
Restraints:
Trade Barriers Related to Exports and Various Allergies
- Non-tariff barriers are rapidly rising, despite of various trade agreements. For instance, In August 2017, New Zealand got a warning from China government, due to the detection of the fungus named Neofabraea actinidiae while the shipment procedure of kiwi fruit. This is an example of non-tariff or a trade barrier. Non-tariff as well as some of the tariff barriers continue to remain higher for various countries, which is therefore a major restraint for the kiwi fruit market. However, the lesser shelf life of kiwifruits and various allergies such as, itchy throat, swollen tongue caused by its direct consumption, are also the major restraints in its growth.
Opportunity:
Trading the Fruits in The Off- Season
- The increase in the awareness and the knowledge on the nutritive and medicinal value of the kiwifruit market will create an opportunity for the overall growth in the market as well as increase in the demand. The domestic production delays the consumption processes and it does not fulfil the demand during the off season as there is a lack of storage facility. Thus, it can be traded at higher prices during the off season due to its nutritional and medicinal importance.
Segmentation Analysis Of Kiwi Fruit Market
- By Consumption, Direct Consumption of Kiwi fruits is expected to dominate the marketplace in the forecasted period. Kiwi fruits are rich in plenty of minerals, vitamins, and powerful plant compounds. The market is dominated owing to its various health benefits and also because they are sweet, highly nutritious and easy to eat. Kiwi being high in Vitamin C, which acts as a powerful antioxidant for the human body, also serves additional benefits like potassium, Vitamin K, Copper when consumer directly. Owing to all these contents, the kiwifruit market is expected to dominate when consumed directly.
- By Distribution Channel, Supermarkets or Hypermarkets segment is most likely to dominate the kiwi fruit market in the forecasted years. As more and more people are becoming aware about the health benefits associated with the consumption of kiwi fruit, they are switching their purchase habits as well. Consumers prefer purchasing such fruits and fruit related products from a hygienic and clean place which would be cost effective as well. Henceforth, supermarkets are expected to continue its dominance in the projected period.
- By Nature, Organic Kiwifruits are expected to dominate the market in the estimated years. Many Scientists have fundamentally proven that the organically grown kiwifruits contain notably increased levels of different health-promoting polyphenols. They also have a comparatively higher levels of ascorbic acid (vitamin C) as well as higher overall antioxidant activity, and vital minerals than the inorganic kiwifruits. Organic kiwi fruits possess thicker skins, which could further help the fruits resist various insects, and higher antioxidant activity.
Regional Analysis Of Kiwi Fruit Market
- Asia Pacific region is expected largest market share for the Kiwi Fruit market in the projected period. Rising the cultivation of land, organic farming and emerging technological advancements in Asian countries such as India, and China are estimated to boost the market of Kiwi Fruits in this region. China is projected to hold the largest share. According to a kiwifruit specialist in Shenzhen, China is the largest consumer of kiwifruit worldwide, accounting for 2.2 million ton as well as 57% of total global consumption. In addition to this, increasing the use of quality agriculture products in China, and growing sustainable as well as organic agriculture practices is estimated to boost the kiwi fruit market in Asia Pacific region. Industrialization, technological advancement, and growing awareness among the consumers for use of Kiwi Fruits, support the growth of the market.
- Europe is the expected to dominate region in the upcoming years. This is due to the rising consumption rate of organic-based food, and the government focusing on the use of agricultural products. Also, the consumers in this region are becoming more and more aware about the additional nutrients and health benefits the fruit provides, which further leads to rapid growth of the market. The producers in the European region are engrossed in the cultivation of healthy and organic fruits, that propel the growth of the market. Additionally, growing agricultural sectors in the Europe region and rising awareness regarding the use of Kiwi Fruits, also boosts in increasing the kiwifruit market.
- North America is estimated to grow comparatively faster in the upcoming years. Farmers in the North American region are inclining towards growing healthy fruits. Government support, advancement in technology and science, and rising agricultural sectors in the North American region also support the growth of the market for Kiwi Fruits in the projected period.
Top Key Players Covered In Kiwi Fruit Market
- Zespri International
- Eastpack Limited
- Apata Group Limited
- DMS Progrowers Limited
- Riverlock
- Punchbowl
- Birchwood Packhouse Limited
- Mount Pack and Cool
- Aongatete Coolstores Limited
- Auckland Pack and Cool
- Gullino
- Seeka Kiwi fruits Limited, and other major players.
Key Industry Development In The Kiwi Fruit Market
- In July 2024, Trinity Fruit Company launched its "Summer Love" stone fruit marketing campaign, aiming to highlight its diverse product portfolio in a vibrant, beach-inspired way. The campaign was showcased at the Organic Produce Summit, in Monterey, California. Trinity Fruit sponsored advertising displayed on the Monterey Conference Center's elevators and attendees' water bottles, further promoting its fresh, summer-themed products.
- In June 2024, Zespri launched a global campaign to promote healthier eating and address global health challenges. Partnering with the Japan Dietetic Association and Tokyo Seika, and supported by New Zealand Prime Minister Christopher Luxon, the campaign aimed to encourage people to swap one unhealthy food for fresh fruit or vegetables daily. Launched in Japan, it was part of Zespri's ongoing efforts to promote healthier lifestyles globally, with previous initiatives reaching over a million children.
Kiwi Fruit Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 1.8 Billion |
Forecast Period 2024-32CAGR: |
5.02% |
Market Size in 2032: |
USD 2.8 Billion |
Segments Covered: |
By Consumption |
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By Distribution Channel |
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By Nature |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
ā1.1 Research Objectives
ā1.2 Research Methodology
ā1.3 Research Process
ā1.4 Scope and Coverage
āā1.4.1 Market Definition
āā1.4.2 Key Questions Answered
ā1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
ā3.1 By Consumption
ā3.2 By Distribution Channel
ā3.3 By Nature
Chapter 4: Market Landscape
ā4.1 Porter's Five Forces Analysis
āā4.1.1 Bargaining Power of Supplier
āā4.1.2 Threat of New Entrants
āā4.1.3 Threat of Substitutes
āā4.1.4 Competitive Rivalry
āā4.1.5 Bargaining Power Among Buyers
ā4.2 Industry Value Chain Analysis
ā4.3 Market Dynamics
āā4.3.1 Drivers
āā4.3.2 Restraints
āā4.3.3 Opportunities
āā4.5.4 Challenges
ā4.4 Pestle Analysis
ā4.5 Technological Roadmap
ā4.6 Regulatory Landscape
ā4.7 SWOT Analysis
ā4.8 Price Trend Analysis
ā4.9 Patent Analysis
ā4.10 Analysis of the Impact of Covid-19
āā4.10.1 Impact on the Overall Market
āā4.10.2 Impact on the Supply Chain
āā4.10.3 Impact on the Key Manufacturers
āā4.10.4 Impact on the Pricing
Chapter 5: Kiwi Fruit Market by Consumption
ā5.1 Kiwi Fruit Market Overview Snapshot and Growth Engine
ā5.2 Kiwi Fruit Market Overview
ā5.3 Direct
āā5.3.1 Introduction and Market Overview
āā5.3.2 Historic and Forecasted Market Size (2017-2032F)
āā5.3.3 Key Market Trends, Growth Factors and Opportunities
āā5.3.4 Direct: Grographic Segmentation
ā5.4 Jams
āā5.4.1 Introduction and Market Overview
āā5.4.2 Historic and Forecasted Market Size (2017-2032F)
āā5.4.3 Key Market Trends, Growth Factors and Opportunities
āā5.4.4 Jams: Grographic Segmentation
ā5.5 Sauce
āā5.5.1 Introduction and Market Overview
āā5.5.2 Historic and Forecasted Market Size (2017-2032F)
āā5.5.3 Key Market Trends, Growth Factors and Opportunities
āā5.5.4 Sauce: Grographic Segmentation
ā5.6 Ice Cream
āā5.6.1 Introduction and Market Overview
āā5.6.2 Historic and Forecasted Market Size (2017-2032F)
āā5.6.3 Key Market Trends, Growth Factors and Opportunities
āā5.6.4 Ice Cream: Grographic Segmentation
ā5.7 Salad
āā5.7.1 Introduction and Market Overview
āā5.7.2 Historic and Forecasted Market Size (2017-2032F)
āā5.7.3 Key Market Trends, Growth Factors and Opportunities
āā5.7.4 Salad: Grographic Segmentation
ā5.8 Others
āā5.8.1 Introduction and Market Overview
āā5.8.2 Historic and Forecasted Market Size (2017-2032F)
āā5.8.3 Key Market Trends, Growth Factors and Opportunities
āā5.8.4 Others: Grographic Segmentation
Chapter 6: Kiwi Fruit Market by Distribution Channel
ā6.1 Kiwi Fruit Market Overview Snapshot and Growth Engine
ā6.2 Kiwi Fruit Market Overview
ā6.3 Store-Based [Supermarkets & Hypermarkets
āā6.3.1 Introduction and Market Overview
āā6.3.2 Historic and Forecasted Market Size (2017-2032F)
āā6.3.3 Key Market Trends, Growth Factors and Opportunities
āā6.3.4 Store-Based [Supermarkets & Hypermarkets: Grographic Segmentation
ā6.4 Convenience Stores
āā6.4.1 Introduction and Market Overview
āā6.4.2 Historic and Forecasted Market Size (2017-2032F)
āā6.4.3 Key Market Trends, Growth Factors and Opportunities
āā6.4.4 Convenience Stores: Grographic Segmentation
ā6.5 Others]
āā6.5.1 Introduction and Market Overview
āā6.5.2 Historic and Forecasted Market Size (2017-2032F)
āā6.5.3 Key Market Trends, Growth Factors and Opportunities
āā6.5.4 Others]: Grographic Segmentation
ā6.6 Non-Store-Based
āā6.6.1 Introduction and Market Overview
āā6.6.2 Historic and Forecasted Market Size (2017-2032F)
āā6.6.3 Key Market Trends, Growth Factors and Opportunities
āā6.6.4 Non-Store-Based: Grographic Segmentation
Chapter 7: Kiwi Fruit Market by Nature
ā7.1 Kiwi Fruit Market Overview Snapshot and Growth Engine
ā7.2 Kiwi Fruit Market Overview
ā7.3 Organic
āā7.3.1 Introduction and Market Overview
āā7.3.2 Historic and Forecasted Market Size (2017-2032F)
āā7.3.3 Key Market Trends, Growth Factors and Opportunities
āā7.3.4 Organic: Grographic Segmentation
ā7.4 Inorganic
āā7.4.1 Introduction and Market Overview
āā7.4.2 Historic and Forecasted Market Size (2017-2032F)
āā7.4.3 Key Market Trends, Growth Factors and Opportunities
āā7.4.4 Inorganic: Grographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
ā8.1 Competitive Landscape
āā8.1.1 Competitive Positioning
āā8.1.2 Kiwi Fruit Sales and Market Share By Players
āā8.1.3 Industry BCG Matrix
āā8.1.4 Ansoff Matrix
āā8.1.5 Kiwi Fruit Industry Concentration Ratio (CR5 and HHI)
āā8.1.6 Top 5 Kiwi Fruit Players Market Share
āā8.1.7 Mergers and Acquisitions
āā8.1.8 Business Strategies By Top Players
ā8.2 ZESPRI INTERNATIONAL
āā8.2.1 Company Overview
āā8.2.2 Key Executives
āā8.2.3 Company Snapshot
āā8.2.4 Operating Business Segments
āā8.2.5 Product Portfolio
āā8.2.6 Business Performance
āā8.2.7 Key Strategic Moves and Recent Developments
āā8.2.8 SWOT Analysis
ā8.3 EASTPACK LIMITED
ā8.4 APATA GROUP LIMITED
ā8.5 DMS PROGROWERS LIMITED
ā8.6 RIVERLOCK
ā8.7 PUNCHBOWL
ā8.8 BIRCHWOOD PACKHOUSE LIMITED
ā8.9 MOUNT PACK AND COOL
ā8.10 AONGATETE COOLSTORES LIMITED
ā8.11 AUCKLAND PACK AND COOL
ā8.12 GULLINO
ā8.13 SEEKA KIWI FRUITS LIMITED
ā8.14 OTHER MAJOR PLAYERS
Chapter 9: Global Kiwi Fruit Market Analysis, Insights and Forecast, 2017-2032
ā9.1 Market Overview
ā9.2 Historic and Forecasted Market Size By Consumption
āā9.2.1 Direct
āā9.2.2 Jams
āā9.2.3 Sauce
āā9.2.4 Ice Cream
āā9.2.5 Salad
āā9.2.6 Others
ā9.3 Historic and Forecasted Market Size By Distribution Channel
āā9.3.1 Store-Based [Supermarkets & Hypermarkets
āā9.3.2 Convenience Stores
āā9.3.3 Others]
āā9.3.4 Non-Store-Based
ā9.4 Historic and Forecasted Market Size By Nature
āā9.4.1 Organic
āā9.4.2 Inorganic
Chapter 10: North America Kiwi Fruit Market Analysis, Insights and Forecast, 2017-2032
ā10.1 Key Market Trends, Growth Factors and Opportunities
ā10.2 Impact of Covid-19
ā10.3 Key Players
ā10.4 Key Market Trends, Growth Factors and Opportunities
ā10.4 Historic and Forecasted Market Size By Consumption
āā10.4.1 Direct
āā10.4.2 Jams
āā10.4.3 Sauce
āā10.4.4 Ice Cream
āā10.4.5 Salad
āā10.4.6 Others
ā10.5 Historic and Forecasted Market Size By Distribution Channel
āā10.5.1 Store-Based [Supermarkets & Hypermarkets
āā10.5.2 Convenience Stores
āā10.5.3 Others]
āā10.5.4 Non-Store-Based
ā10.6 Historic and Forecasted Market Size By Nature
āā10.6.1 Organic
āā10.6.2 Inorganic
ā10.7 Historic and Forecast Market Size by Country
āā10.7.1 U.S.
āā10.7.2 Canada
āā10.7.3 Mexico
Chapter 11: Europe Kiwi Fruit Market Analysis, Insights and Forecast, 2017-2032
ā11.1 Key Market Trends, Growth Factors and Opportunities
ā11.2 Impact of Covid-19
ā11.3 Key Players
ā11.4 Key Market Trends, Growth Factors and Opportunities
ā11.4 Historic and Forecasted Market Size By Consumption
āā11.4.1 Direct
āā11.4.2 Jams
āā11.4.3 Sauce
āā11.4.4 Ice Cream
āā11.4.5 Salad
āā11.4.6 Others
ā11.5 Historic and Forecasted Market Size By Distribution Channel
āā11.5.1 Store-Based [Supermarkets & Hypermarkets
āā11.5.2 Convenience Stores
āā11.5.3 Others]
āā11.5.4 Non-Store-Based
ā11.6 Historic and Forecasted Market Size By Nature
āā11.6.1 Organic
āā11.6.2 Inorganic
ā11.7 Historic and Forecast Market Size by Country
āā11.7.1 Germany
āā11.7.2 U.K.
āā11.7.3 France
āā11.7.4 Italy
āā11.7.5 Russia
āā11.7.6 Spain
āā11.7.7 Rest of Europe
Chapter 12: Asia-Pacific Kiwi Fruit Market Analysis, Insights and Forecast, 2017-2032
ā12.1 Key Market Trends, Growth Factors and Opportunities
ā12.2 Impact of Covid-19
ā12.3 Key Players
ā12.4 Key Market Trends, Growth Factors and Opportunities
ā12.4 Historic and Forecasted Market Size By Consumption
āā12.4.1 Direct
āā12.4.2 Jams
āā12.4.3 Sauce
āā12.4.4 Ice Cream
āā12.4.5 Salad
āā12.4.6 Others
ā12.5 Historic and Forecasted Market Size By Distribution Channel
āā12.5.1 Store-Based [Supermarkets & Hypermarkets
āā12.5.2 Convenience Stores
āā12.5.3 Others]
āā12.5.4 Non-Store-Based
ā12.6 Historic and Forecasted Market Size By Nature
āā12.6.1 Organic
āā12.6.2 Inorganic
ā12.7 Historic and Forecast Market Size by Country
āā12.7.1 China
āā12.7.2 India
āā12.7.3 Japan
āā12.7.4 Singapore
āā12.7.5 Australia
āā12.7.6 New Zealand
āā12.7.7 Rest of APAC
Chapter 13: Middle East & Africa Kiwi Fruit Market Analysis, Insights and Forecast, 2017-2032
ā13.1 Key Market Trends, Growth Factors and Opportunities
ā13.2 Impact of Covid-19
ā13.3 Key Players
ā13.4 Key Market Trends, Growth Factors and Opportunities
ā13.4 Historic and Forecasted Market Size By Consumption
āā13.4.1 Direct
āā13.4.2 Jams
āā13.4.3 Sauce
āā13.4.4 Ice Cream
āā13.4.5 Salad
āā13.4.6 Others
ā13.5 Historic and Forecasted Market Size By Distribution Channel
āā13.5.1 Store-Based [Supermarkets & Hypermarkets
āā13.5.2 Convenience Stores
āā13.5.3 Others]
āā13.5.4 Non-Store-Based
ā13.6 Historic and Forecasted Market Size By Nature
āā13.6.1 Organic
āā13.6.2 Inorganic
ā13.7 Historic and Forecast Market Size by Country
āā13.7.1 Turkey
āā13.7.2 Saudi Arabia
āā13.7.3 Iran
āā13.7.4 UAE
āā13.7.5 Africa
āā13.7.6 Rest of MEA
Chapter 14: South America Kiwi Fruit Market Analysis, Insights and Forecast, 2017-2032
ā14.1 Key Market Trends, Growth Factors and Opportunities
ā14.2 Impact of Covid-19
ā14.3 Key Players
ā14.4 Key Market Trends, Growth Factors and Opportunities
ā14.4 Historic and Forecasted Market Size By Consumption
āā14.4.1 Direct
āā14.4.2 Jams
āā14.4.3 Sauce
āā14.4.4 Ice Cream
āā14.4.5 Salad
āā14.4.6 Others
ā14.5 Historic and Forecasted Market Size By Distribution Channel
āā14.5.1 Store-Based [Supermarkets & Hypermarkets
āā14.5.2 Convenience Stores
āā14.5.3 Others]
āā14.5.4 Non-Store-Based
ā14.6 Historic and Forecasted Market Size By Nature
āā14.6.1 Organic
āā14.6.2 Inorganic
ā14.7 Historic and Forecast Market Size by Country
āā14.7.1 Brazil
āā14.7.2 Argentina
āā14.7.3 Rest of SA
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
Kiwi Fruit Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 1.8 Billion |
Forecast Period 2024-32CAGR: |
5.02% |
Market Size in 2032: |
USD 2.8 Billion |
Segments Covered: |
By Consumption |
|
|
By Distribution Channel |
|
||
By Nature |
|
||
By Region |
|
||
Key Market Drivers: |
|
||
Key Market Restraints: |
|
||
Key Opportunities: |
|
||
Companies Covered in the report: |
|
Frequently Asked Questions :
The forecast period in the Kiwi Fruit Market research report is 2024-2032.
Zespri International, Eastpack Limited, Apata Group Limited, DMS Progrowers Limited, Riverlock, Punchbowl, Birchwood Packhouse Limited, Mount Pack and Cool, Aongatete Coolstores Limited, Auckland Pack and Cool, Gullino, Seeka Kiwi fruits Limited, and other major players.
The Kiwi Fruit Market is segmented into Consumption, Distribution Channel, Nature and Region. By Consumption, the market is categorized into direct, jams, sauces, ice creams and salads. By Distribution channels, the market is categorized into Supermarkets/ Hypermarkets and Convenience stores. By Nature, the market is categorized into Organic and Inorganic. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
The kiwifruit is a natural fruit and is seen mostly in the regions native to Southeast Asia. The Kiwi fruit has high nutritive as well as medicinal value which drives the market growth.
Global Kiwi Fruit Market Size Was Valued at USD 1.8 Billion In 2023 And Is Projected to Reach USD 2.8 Billion By 2032, Growing at A CAGR of 5.02% From 2024 To 2032 over the analysis period 2024-2032.