Market Overview:
Instant Beverage Premix Market Size Was Valued at USD 92.3 Billion in 2023, and is Projected to Reach USD 159.96 Billion by 2032, Growing at a CAGR of 6.3% From 2024-2032.
Instant Beverage Premix is a dry mixer that is prepared and ready to use. It is typically combined with water or milk to instantly prepare the beverage. The market for instant beverage premixes has a skyscraper-like roof due to recent urbanization and changes in people's standards of living. Today's consumers prefer instant beverages more because they take less time to prepare and offer nearly the same nutrition, energy, and flavor. The changes in the food preference of consumers and the changing healthy lifestyle are one of the major drivers of the instant beverage Premix market. Increasing demand from the working population for “on-the-go” drinks is actively increasing the growth of the instant beverage Premix market and promoting the sales of the drinks.
Top Key Players Covered In The Instant Beverage Premix Market:
- Ajinomoto General Foods
- Coco-cola Company
- Dunkin Brands Group
- Keurig Green Mountain
- Monster Beverage Company
- PepsiCo
- Starbucks Corporation
- Food Limited
- The Republic of Tea
- Ito En. Inc.
- Suntory Beverage and Food Limited, and other major players.
Market Dynamics and Factors:
Rapidly growing demand for convenient drinks propelling the growth of the instant beverage Premix market. A major trend is food and drinks that are easy to consume route, in leisure time activities, or at work. What matters is that consumers want to spend only a minimum amount of time, if any, on preparation. Mixes that are prepared and mixed to a constant level of quality fit in with this convenience mindset and grow globally. The nature of the pandemic and with it, consumers’ lifestyles over the past year and a half have redefined a lot of things, including the notion of convenience. Before the new decade, convenience was often about eating or drinking on the go or somehow cutting down on time or effort. Now, convenience not only encompasses more attributes -- access to healthier choices, ease of preparation, and greater variety which helps to drive the instant beverage Premix market.
Rising awareness among consumers regarding the benefits of consuming instant health drinks is expected to grow the instant beverage Premix market in the future. Instant foods and beverages have been introduced to make it easier for people to prepare their favorite food instantly. One of the most popular instant beverages is instant tea, it is the most convenient way to consume tea without much effort. It will help boost the human body’s energy levels instantly whenever they are working, traveling, or simply tired. Instant drink powders can be stored well when dried, but soon dissolve or swell when they come into contact with a suitable liquid. The soft drink created in this way is ideally homogeneously mixed straight away and can be drunk immediately.
Instant Beverage Premix Market Report Highlight:
- By product type, the instant coffee mix segment is anticipated to lead the growth of the Instant Beverage Premix market in the forecasted timeframe. The instant coffee segment is estimated to dominate the market due to the present situation of covid-19 as the instant beverage Premix offers an extended shelf-life with the same nutritional value.
- By distribution channel, the store-based segment is expected to have the highest share of the Instant Beverage Premix market over the projected period. Because stores-based are "one-stop go" shops and the manufacturer prefers to use more store-based distribution channels.
- The North American region is expected to have the highest Instant Beverage Premix market share over the projected period. The high demand from working individuals from the North America region for instant caffeinated drinks and the rising health awareness has raised the instant beverage Premix market.
Key Industry Development:
In January 2022, Monster Beverage Corporation acquired CANarchy Craft Brewery Collective. Monster Beverage Corporation announced that it has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash.
Instant Beverage Premix Market Segmentation:
By Product Type
- Instant coffee mix
- Instant Tea mix
- Instant Health drinks mix
- Instant milk mix
- Instant Soup mix
By Distribution Channel
- Store-based
- Online stores
