According to a new report published by Introspective Market Research, titled, “Gummy Market by Application (Vitamins, Omega Fatty Acids, Minerals, Proteins, Others), End Users (Adults, Kids), Distribution Channels (Online, Offline), and Region Global Market Analysis and Forecast, 2024-2032. The global Gummy Market was valued at USD 19.03 billion in 2023 and is expected to reach USD 43.42 Billion by the year 2032, at a CAGR of 9.6 %.
The term "gummy" originates in Germany, whereas "jelly sweets" is more widely used in British English. Gummies, commonly known as gummy candies or jelly sweets, are chewable snacks made from gelatine. Gummy Bears, Sour Patch Kids, and Jelly Babies are well-known confectionery brands. Gummies come in a variety of shapes, with the most common being colorful pictures of living things such as bears, infants, and worms. Companies such as Bassett's, Haribo, Betty Crocker, Disney, and Kellogg's manufacture gummy snacks, which are often marketed to children. Gummies are popular among individuals of all ages. They are easy to consume and palatable for the majority of us because they are colorful, come in a variety of tastes, and are chewable.
It is mostly composed of gelatine, maize starch, water, sugar, and artificial colorings, which give it a bright appearance. Lemon, raspberry, cherry, and orange are some of the most popular tastes. Gummies have been a popular form of multivitamin supplementation in recent years. Many vitamin tablets and syrups are unpalatable to both children and adults; therefore, they have become an alternate source of multivitamins.
Gummy supplements have obtained the largest market share among non-pill formats, more than doubling in size during the last five years. In recent years, new gummy product releases have made the top five claims to address customers' preventive concerns: immune system support, bone health, antioxidants, vitality, and beauty. As a result, consumers are transitioning from regular tablets to gummies. In this scenario, consumers are overcoming pill fatigue and swallowing issues.
The transition from gelatine and sugar gummies to vegan, sugar-free, and organic fruit-based gummies is expected to generate new economic opportunities. Solely, for example, introduced Organic Whole Fruit Gummies exclusively in Whole Foods Market shops across the US in January 2021. Solely Organic Fruit Gummies contain only two or three ingredients: entire fruit and Vitamin C. Each pouch includes 0.7 oz. of fruit and has between 60 and 70 calories.
Global Gummy Market, Segmentation
The Gummy market is segmented based on Application, end user, and region.
Application:
The vitamins category is likely to dominate the gummy market over the forecast period. Gummy vitamins are chewable vitamins with the same taste, flavor, color, shape, and size as gummy candies. These candies, on the other hand, are vitamin-fortified, providing end users with several health benefits. Gummy vitamins have recently become very popular around the world. It was designed to increase the number of customers in the children's area. Adults and consumers in older age groups, on the other hand, have expressed an interest in consuming gummy vitamins, increasing global consumption. According to a study published in the European Journal of Clinical Pharmacology, more than 30% of consumers have difficulty swallowing tablets, with the majority of them being women and the elderly, which contributes to the increased demand for vitamin-infused sweets.
End User:
Over the projection period, the adults category is estimated to account for the largest market share. Over the forecast period, the increased demand for convenient dietary supplements from working professionals, sports enthusiasts, the elderly, and pregnant women is expected to drive growth in the adult end-user segment. Consumer tastes for botanicals have shifted as a result of clean-label and organic product trends. Consumers are willing to pay more for supplements that make anti-inflammatory and anti-cancer promises.
Region:
The North American region is expected to lead the worldwide gummy supplements market, as it has been experiencing considerable year-on-year expansion. The increased demand for vitamin C and vitamin D supplements, as well as products for heart health, stamina, and bone health, is a crucial driver of the gummy supplement market's growth. Furthermore, products made specifically for children are driving innovation, notably those addressing immunological and gastrointestinal health, which are expected to grow in appeal in the future years. The North American market may also witness an increase in demand for vegan/plant-based products in a variety of fruit flavors, perhaps helping the region's business flourish.
Growing public awareness of the benefits of nutritional supplements is one of the key drivers of demand for vitamin-enriched gummies in Europe. Furthermore, a big area of this region receives less sunlight and has long winters and autumns, causing vitamin D deficiency in both adults and children. As a result, demand for vitamin D-enriched supplements is rising, and gummy vitamins are projected to follow suit in this region. The presence of several big gummy manufacturers, as well as rigorous government regulations, are projected to boost the regional gummy business. consumers' shifting preferences toward the adoption of healthier food alternatives is a significant reason for the increasing demand for gummies in this region.
An increasing health-conscious consumer base in Asia Pacific, combined with an increase in dietary supplement use, will fuel regional market growth. India, China, and Indonesia are among the countries driving product demand. Consumer buying power is rising, and different brands are becoming more accessible, creating a more favorable market environment for industry expansion in these countries.
Some of The Leading/Active Market Players Are-
- Boscogen Inc. (U.S.)
- NutraStar Manufacturing Ltd. (U.S.)
- Better Nutritionals (U.S.)
- Santa Cruz Nutritionals (U.S.)
- Herbaland (Canada)
- Nestle S.A. (Switzerland)
- Supplement Factory Ltd. (U.K.)
- Procaps Group (Luxembourg)
- Amapharm (Germany)
- Vitux AS (Norway) and Other Active Players
Key Industry Developments
- In July 2023, Power Gummies, a direct-to-consumer company, established its manufacturing plant and partnered with Apollo for Power Gummies, a direct-to-consumer nutraceutical product manufacturer, says it has committed approximately $2 million to establish a production factory in Manesar, Gurugram, to address the rising demand for its supplements. The factory has a manufacturing capacity of 10,000 bottles per day.
- In July 2023, Dr. Reddy's developed nutritional gummies to broaden its nutraceutical line. The pharmaceutical company sees the segment as a key medium- to long-term growth opportunity. Drug maker Dr. Reddy's Laboratories entered the infant nutrition market with the launch of CeleHealth Kidz Immuno Plus Gummies in India. The product attempts to meet the nutritional needs of children in India, where there are growing concerns about their immunity. With the introduction of these gummies, the company hopes to improve its position in the nutraceutical area and broaden its product line.
Key Findings of the Study
- Over the projection period, the adult end-user segment is estimated to reason for the majority of the market share, driven by demand for handy and health-conscious supplements among working professionals, sports enthusiasts, the elderly, and pregnant women.
- The North American area dominates the global gummy supplement market, driven by rising demand for vitamin C, vitamin D, and other health-focused supplements, as well as novel products aimed at children's health and preferences for vegan/plant-based alternatives.
- Gummy vitamins dominate the market, imitating traditional candies but enhanced with vitamins, appealing to consumers looking for accessible nutritional supplements and overcoming the difficulties associated with swallowing tablets, particularly among women and seniors.
