Global Gummy Market Overview
Global Gummy Market was valued at USD 19.00 billion in 2023 and is expected to reach USD 42.37 billion by the year 2032, at a CAGR of 9.32%.
The gummy market has witnessed significant growth in recent years, driven by increasing consumer preference for convenient, tasty, and functional snacks. Gummies are no longer confined to being confectionery treats but have evolved into a versatile product category encompassing vitamins, supplements, and even medicinal applications. Their widespread appeal is attributed to their chewable texture, vibrant flavors, and ability to mask unpleasant tastes in nutraceutical and pharmaceutical formulations.
- A growing trend towards health and wellness has amplified the demand for functional gummies enriched with vitamins, minerals, probiotics, and botanicals. These products cater to diverse consumer needs, including immunity support, gut health, sleep aids, and beauty enhancement. The popularity of vegan, sugar-free, and organic gummies has also surged as consumers seek products that align with their dietary preferences and sustainability values.
- Geographically, the North American market dominates the global gummy market, fueled by high disposable incomes, awareness of nutritional products, and a strong retail presence. However, the Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising health awareness, and expanding e-commerce channels.
- Key players in the gummy market are investing heavily in research and development to innovate new flavors, textures, and functional benefits. Advances in manufacturing technologies, such as pectin-based formulations for vegan offerings, are reshaping the industry landscape. Additionally, creative marketing strategies targeting children and adults alike have bolstered consumer engagement.
- Despite its growth, the market faces challenges such as regulatory hurdles, high production costs, and concerns over sugar content in traditional formulations. Nevertheless, with continuous innovation and an expanding consumer base, the gummy market is poised for sustained growth, transforming from a niche category into a mainstream staple in global dietary and wellness trends.
Market Dynamics and Factors for the Gummy Market:
Drivers:
Growing Health Awareness among the Consumers
- Gummies are the most recent wellness supplement trend. The majority of scientists believe that eating a healthy, balanced diet will help to lessen the need for multivitamin pills. Multivitamin pills are a wonderful alternative for persons who have trouble keeping a balanced diet. It's especially common in persons who have trouble swallowing tablets or who don't like the flavor of syrups. Gummies have grown in popularity in the beauty and wellness business with the release of Covid-19 last year. Gummies are currently being used as a source of multivitamins, with hair and skin regeneration advantages. As the adage goes, anything in excess is bad, thus excessive vitamin consumption could lead to a variety of health issues. The market is booming, because of a growing number of health-conscious consumers who want supplements in easy-to-consume dose forms. The quick rate of social and technological change has resulted in unhealthy and stressful lives, leading to an increase in the prevalence of CVDs and heart issues. The desire to live longer and healthier lives, as well as the apparent ability to do so, is a major motivator for preventive health interventions. Gummies have become a more appealing alternative to delivering VMS due to innovation and taste, and as a result, people are switching from traditional pills to gummies. In this case, consumers are overcoming pill tiredness and swallowing difficulties.
Restraints:
- Excessive Consumption leads Health Issues
- The additional sugars in gummy vitamins give them a sweet taste. It's important to remember that too much added sugar can lead to tooth decay, heart disease, and obesity. Although the sugar in gummy vitamins is not in enormous quantities, taking more than one gummy vitamin per day and eating other meals with added sugars might contribute to excessive sugar consumption. Gummy vitamins have lower vitamin content than traditional multivitamins, making them ineffective and adding sugar to your diet. The delightful taste of gummy vitamins can lead to overdosing and vitamin and mineral toxicity, which can be harmful to your body. Thus, these factors have affected the growth of the gummy market during the forecast period.
Opportunities:
New Innovation and Technology Creates the Growth Opportunities
- The transition from gelatin and sugar gummies to vegan, sugar-free, and organic fruit-based gummies is projected to open up new business prospects. Solely, for example, debuted Organic Whole Fruit Gummies exclusively at Whole Foods Market stores nationally in January 2021. Only two or three components make up Solely Organic Whole Fruit Gummies: real whole fruit, Vitamin C, and nothing else. Each pouch contains 0.7 oz. of fruit and has a calorie count of 60-70.
Market Segmentation
- By application, the vitamins segment is expected to dominate the gummy market during the forecast period. Gummy vitamins are chewable vitamins that resemble gummy sweets in taste, flavor, color, shape, and size. These gummies, on the other hand, are fortified with vitamins to provide end-users with a variety of health benefits. Gummy vitamins have recently gained a lot of popularity around the world. It was created to increase the number of customers in the children's section. Adults and consumers in older age groups, on the other hand, have shown interest in ingesting gummy vitamins, leading to an increase in global consumption. According to a study published in the European Journal of Clinical Pharmacology, over 30% of customers have trouble swallowing tablets, with the majority of them being women and older persons, which supports the rise in demand for vitamin-infused candies.
- By end-use, the adults' segment is expected to capture the maximum market share over the forecast period. Over the forecast period, the growing demand for convenient dietary supplements from working professionals, sports enthusiasts, and the elderly and pregnant women is likely to boost the adult end-user segment's growth. Consumer preferences have evolved toward botanicals as a result of the clean label and organic product trends. Because of its anti-inflammatory and anti-cancer capabilities, consumers are willing to pay more for supplements with such health claims.
- By distribution channel, the offline segment is anticipated to hold a significant market share over the assessment year. Hypermarkets and supermarkets, drugstores, pharmacies, specialized stores, and others, such as convenience stores, general stores, and grocery stores, make up the offline category. Gummy manufacturers prefer to sell through these channels because they have a wider reach across regions and nations, allowing them to meet the needs of a bigger client base. Additionally, as the number of store-based channels expands, sales and demand for these gummies are expected to rise. As a result, the offline category is expected to develop at a healthy rate and has a huge opportunity to attract new customers during the forecast period.
Players Covered in Gummy market are :
- Nestle S.A.
- NutraStar Manufacturing Ltd.
- Supplement Factory Ltd.
- Procaps Group
- Santa Cruz Nutritionals
- Better Nutritionals
- Amapharm
- Herbaland Canada
- Vitux AS
- Boscogen Inc.
- Lexicare Pharma Pvt. Ltd.
- Bettera Brands LLC
- Vitakem Nutraceutical Inc.
- Nature's Truth
- Prime Health Ltd.
- AJES Pharmaceuticals LLC
- Lactonova
- Well Aliments
- SMPNutra
- Superior Supplement Manufacturing
- Allseps Pty. Ltd.
- Bayer AG and other major players.
Regional Analysis for the Gummy Market:
- The global gummy supplements market is likely to be driven by the North American region, which has been witnessing a significant year-on-year growth rate. A significant driver driving the growth of the gummy supplement market is the rising demand for vitamin C and vitamin D supplements, as well as goods for heart health, stamina, and bone health. Furthermore, goods designed exclusively for children are spurring innovation, particularly those that address immunological and gastrointestinal health, which are projected to gain popularity in the coming years. The North American market may also see a surge in demand for vegan/plant-based products in a variety of fruit tastes, which might help the region's industry, grow.
- Growing public knowledge of the benefits of dietary supplements is one of the primary factors driving demand for vitamin-enriched gummies in Europe. Furthermore, a large portion of this region receives less sunlight and experiences long winters and autumns, resulting in vitamin D insufficiency in both adults and children. As a result, demand for vitamin D-enriched supplements is increasing, and so demand for gummy vitamins is expected to increase in this region. The existence of certain major gummy manufacturers, as well as strict government controls, is expected to help the regional gummy market flourish. Moreover, the switching preference of consumers towards the incorporation of healthy food alternatives is a crucial factor in fastening the demand for gummies in this region.
- A growing health-conscious consumer base in the Asia Pacific, as well as an increase in dietary supplement usage, will drive regional market expansion. Product demand is being driven by countries such as India, China, and Indonesia. Consumer spending power is increasing, and different brands are becoming more accessible, generating a stronger market scenario for industry growth in these countries.
Key Industry Developments in the Gummy Market:
- In October 2023, Clasado Biosciences, a U.K.-based biotechnology research company, and Stratum Nutrition, an ingredient distributor in Tunisia, partnered to introduce its latest prebiotic-postbiotic gummy supplements. The gummies consist of Clasado Bimuno galactooligosaccharide ingredient and lactobacillus probiotic strains which target enhanced gut health and other gastrointestinal functions.
- In April 2023, Centrum launched nutrition gummies specific to Indian needs. Centrum has ventured into an all-new range of high-science supplements in a delicious gummy format, called "Benefit Blends." The multivitamin brand of Haleon, earlier known as GSK Consumer Healthcare, entered the Indian market in September last year. Centrum Sleep & Refresh gummies help improve sleep quality. The probiotic and prebiotic content in "Centrum Digestive Balance" gummies supports gut health and digestion. "Centrum Immune Defense" gummies with clinically validated Wellmune beta-glucan, vitamin C, and zinc support body defenses against infection.
Global Gummy Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 19.00 Bn. |
Forecast Period 2024-32 CAGR: |
9.32% |
Market Size in 2032: |
USD 42.37 Bn. |
Segments Covered: |
By Application |
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By End Users |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
ā1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
ā3.1 Market Dynamics
āā3.1.1 Drivers
āā3.1.2 Restraints
āā3.1.3 Opportunities
āā3.1.4 Challenges
ā3.2 Market Trend Analysis
ā3.3 PESTLE Analysis
ā3.4 Porter's Five Forces Analysis
ā3.5 Industry Value Chain Analysis
ā3.6 Ecosystem
ā3.7 Regulatory Landscape
ā3.8 Price Trend Analysis
ā3.9 Patent Analysis
ā3.10 Technology Evolution
ā3.11 Investment Pockets
ā3.12 Import-Export Analysis
Chapter 4: Gummy Market by Application
ā4.1 Gummy Market Snapshot and Growth Engine
ā4.2 Gummy Market Overview
ā4.3 Vitamins
āā4.3.1 Introduction and Market Overview
āā4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā4.3.3 Key Market Trends, Growth Factors and Opportunities
āā4.3.4 Vitamins: Geographic Segmentation Analysis
ā4.4 Omega Fatty Acids
āā4.4.1 Introduction and Market Overview
āā4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā4.4.3 Key Market Trends, Growth Factors and Opportunities
āā4.4.4 Omega Fatty Acids: Geographic Segmentation Analysis
ā4.5 Minerals
āā4.5.1 Introduction and Market Overview
āā4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā4.5.3 Key Market Trends, Growth Factors and Opportunities
āā4.5.4 Minerals: Geographic Segmentation Analysis
ā4.6 Proteins
āā4.6.1 Introduction and Market Overview
āā4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā4.6.3 Key Market Trends, Growth Factors and Opportunities
āā4.6.4 Proteins: Geographic Segmentation Analysis
ā4.7 Others
āā4.7.1 Introduction and Market Overview
āā4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā4.7.3 Key Market Trends, Growth Factors and Opportunities
āā4.7.4 Others: Geographic Segmentation Analysis
Chapter 5: Gummy Market by End Users
ā5.1 Gummy Market Snapshot and Growth Engine
ā5.2 Gummy Market Overview
ā5.3 Adults
āā5.3.1 Introduction and Market Overview
āā5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā5.3.3 Key Market Trends, Growth Factors and Opportunities
āā5.3.4 Adults: Geographic Segmentation Analysis
ā5.4 Kids
āā5.4.1 Introduction and Market Overview
āā5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā5.4.3 Key Market Trends, Growth Factors and Opportunities
āā5.4.4 Kids: Geographic Segmentation Analysis
Chapter 6: Gummy Market by Distribution Channels
ā6.1 Gummy Market Snapshot and Growth Engine
ā6.2 Gummy Market Overview
ā6.3 Online
āā6.3.1 Introduction and Market Overview
āā6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā6.3.3 Key Market Trends, Growth Factors and Opportunities
āā6.3.4 Online: Geographic Segmentation Analysis
ā6.4 Offline
āā6.4.1 Introduction and Market Overview
āā6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
āā6.4.3 Key Market Trends, Growth Factors and Opportunities
āā6.4.4 Offline: Geographic Segmentation Analysis
Chapter 7: Company Profiles and Competitive Analysis
ā7.1 Competitive Landscape
āā7.1.1 Competitive Benchmarking
āā7.1.2 Gummy Market Share by Manufacturer (2023)
āā7.1.3 Industry BCG Matrix
āā7.1.4 Heat Map Analysis
āā7.1.5 Mergers and Acquisitions
āā
ā7.2 NESTLE S.A.
āā7.2.1 Company Overview
āā7.2.2 Key Executives
āā7.2.3 Company Snapshot
āā7.2.4 Role of the Company in the Market
āā7.2.5 Sustainability and Social Responsibility
āā7.2.6 Operating Business Segments
āā7.2.7 Product Portfolio
āā7.2.8 Business Performance
āā7.2.9 Key Strategic Moves and Recent Developments
āā7.2.10 SWOT Analysis
ā7.3 NUTRASTAR MANUFACTURING LTD.
ā7.4 SUPPLEMENT FACTORY LTD.
ā7.5 PROCAPS GROUP
ā7.6 SANTA CRUZ NUTRITIONALS
ā7.7 BETTER NUTRITIONALS
ā7.8 AMAPHARM
ā7.9 HERBALAND CANADA
ā7.10 VITUX AS
ā7.11 BOSCOGEN INC.
ā7.12 LEXICARE PHARMA PVT. LTD.
ā7.13 BETTERA BRANDS LLC
ā7.14 VITAKEM NUTRACEUTICAL INC.
ā7.15 NATURE'S TRUTH
ā7.16 PRIME HEALTH LTD.
ā7.17 AJES PHARMACEUTICALS LLC
ā7.18 LACTONOVA
ā7.19 WELL ALIMENTS
ā7.20 SMPNUTRA
ā7.21 SUPERIOR SUPPLEMENT MANUFACTURING
ā7.22 ALLSEPS PTY. LTD.
ā7.23 BAYER AG
ā7.24 AND OTHER MAJOR PLAYERS.
Chapter 8: Global Gummy Market By Region
ā8.1 Overview
ā8.2. North America Gummy Market
āā8.2.1 Key Market Trends, Growth Factors and Opportunities
āā8.2.2 Top Key Companies
āā8.2.3 Historic and Forecasted Market Size by Segments
āā8.2.4 Historic and Forecasted Market Size By Application
āā8.2.4.1 Vitamins
āā8.2.4.2 Omega Fatty Acids
āā8.2.4.3 Minerals
āā8.2.4.4 Proteins
āā8.2.4.5 Others
āā8.2.5 Historic and Forecasted Market Size By End Users
āā8.2.5.1 Adults
āā8.2.5.2 Kids
āā8.2.6 Historic and Forecasted Market Size By Distribution Channels
āā8.2.6.1 Online
āā8.2.6.2 Offline
āā8.2.7 Historic and Forecast Market Size by Country
āā8.2.7.1 US
āā8.2.7.2 Canada
āā8.2.7.3 Mexico
ā8.3. Eastern Europe Gummy Market
āā8.3.1 Key Market Trends, Growth Factors and Opportunities
āā8.3.2 Top Key Companies
āā8.3.3 Historic and Forecasted Market Size by Segments
āā8.3.4 Historic and Forecasted Market Size By Application
āā8.3.4.1 Vitamins
āā8.3.4.2 Omega Fatty Acids
āā8.3.4.3 Minerals
āā8.3.4.4 Proteins
āā8.3.4.5 Others
āā8.3.5 Historic and Forecasted Market Size By End Users
āā8.3.5.1 Adults
āā8.3.5.2 Kids
āā8.3.6 Historic and Forecasted Market Size By Distribution Channels
āā8.3.6.1 Online
āā8.3.6.2 Offline
āā8.3.7 Historic and Forecast Market Size by Country
āā8.3.7.1 Bulgaria
āā8.3.7.2 The Czech Republic
āā8.3.7.3 Hungary
āā8.3.7.4 Poland
āā8.3.7.5 Romania
āā8.3.7.6 Rest of Eastern Europe
ā8.4. Western Europe Gummy Market
āā8.4.1 Key Market Trends, Growth Factors and Opportunities
āā8.4.2 Top Key Companies
āā8.4.3 Historic and Forecasted Market Size by Segments
āā8.4.4 Historic and Forecasted Market Size By Application
āā8.4.4.1 Vitamins
āā8.4.4.2 Omega Fatty Acids
āā8.4.4.3 Minerals
āā8.4.4.4 Proteins
āā8.4.4.5 Others
āā8.4.5 Historic and Forecasted Market Size By End Users
āā8.4.5.1 Adults
āā8.4.5.2 Kids
āā8.4.6 Historic and Forecasted Market Size By Distribution Channels
āā8.4.6.1 Online
āā8.4.6.2 Offline
āā8.4.7 Historic and Forecast Market Size by Country
āā8.4.7.1 Germany
āā8.4.7.2 UK
āā8.4.7.3 France
āā8.4.7.4 Netherlands
āā8.4.7.5 Italy
āā8.4.7.6 Russia
āā8.4.7.7 Spain
āā8.4.7.8 Rest of Western Europe
ā8.5. Asia Pacific Gummy Market
āā8.5.1 Key Market Trends, Growth Factors and Opportunities
āā8.5.2 Top Key Companies
āā8.5.3 Historic and Forecasted Market Size by Segments
āā8.5.4 Historic and Forecasted Market Size By Application
āā8.5.4.1 Vitamins
āā8.5.4.2 Omega Fatty Acids
āā8.5.4.3 Minerals
āā8.5.4.4 Proteins
āā8.5.4.5 Others
āā8.5.5 Historic and Forecasted Market Size By End Users
āā8.5.5.1 Adults
āā8.5.5.2 Kids
āā8.5.6 Historic and Forecasted Market Size By Distribution Channels
āā8.5.6.1 Online
āā8.5.6.2 Offline
āā8.5.7 Historic and Forecast Market Size by Country
āā8.5.7.1 China
āā8.5.7.2 India
āā8.5.7.3 Japan
āā8.5.7.4 South Korea
āā8.5.7.5 Malaysia
āā8.5.7.6 Thailand
āā8.5.7.7 Vietnam
āā8.5.7.8 The Philippines
āā8.5.7.9 Australia
āā8.5.7.10 New Zealand
āā8.5.7.11 Rest of APAC
ā8.6. Middle East & Africa Gummy Market
āā8.6.1 Key Market Trends, Growth Factors and Opportunities
āā8.6.2 Top Key Companies
āā8.6.3 Historic and Forecasted Market Size by Segments
āā8.6.4 Historic and Forecasted Market Size By Application
āā8.6.4.1 Vitamins
āā8.6.4.2 Omega Fatty Acids
āā8.6.4.3 Minerals
āā8.6.4.4 Proteins
āā8.6.4.5 Others
āā8.6.5 Historic and Forecasted Market Size By End Users
āā8.6.5.1 Adults
āā8.6.5.2 Kids
āā8.6.6 Historic and Forecasted Market Size By Distribution Channels
āā8.6.6.1 Online
āā8.6.6.2 Offline
āā8.6.7 Historic and Forecast Market Size by Country
āā8.6.7.1 Turkey
āā8.6.7.2 Bahrain
āā8.6.7.3 Kuwait
āā8.6.7.4 Saudi Arabia
āā8.6.7.5 Qatar
āā8.6.7.6 UAE
āā8.6.7.7 Israel
āā8.6.7.8 South Africa
ā8.7. South America Gummy Market
āā8.7.1 Key Market Trends, Growth Factors and Opportunities
āā8.7.2 Top Key Companies
āā8.7.3 Historic and Forecasted Market Size by Segments
āā8.7.4 Historic and Forecasted Market Size By Application
āā8.7.4.1 Vitamins
āā8.7.4.2 Omega Fatty Acids
āā8.7.4.3 Minerals
āā8.7.4.4 Proteins
āā8.7.4.5 Others
āā8.7.5 Historic and Forecasted Market Size By End Users
āā8.7.5.1 Adults
āā8.7.5.2 Kids
āā8.7.6 Historic and Forecasted Market Size By Distribution Channels
āā8.7.6.1 Online
āā8.7.6.2 Offline
āā8.7.7 Historic and Forecast Market Size by Country
āā8.7.7.1 Brazil
āā8.7.7.2 Argentina
āā8.7.7.3 Rest of SA
Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies
Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research
Global Gummy Market |
|||
Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 19.00 Bn. |
Forecast Period 2024-32 CAGR: |
9.32% |
Market Size in 2032: |
USD 42.37 Bn. |
Segments Covered: |
By Application |
|
|
By End Users |
|
||
By Distribution Channel |
|
||
By Region |
|
||
Key Market Drivers: |
|
||
Key Market Restraints: |
|
||
Key Opportunities: |
|
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Companies Covered in the report: |
|
Frequently Asked Questions :
The forecast period in the Gummy Market research report is 2024-2032.
Nestle S.A., NutraStar Manufacturing Ltd., Supplement Factory Ltd., Procaps Group, Santa Cruz Nutritionals, Better Nutritionals, Amapharm, Herbaland Canada, Vitux AS, Boscogen Inc., Lexicare Pharma Pvt. Ltd., Bettera Brands LLC, Vitakem Nutraceutical Inc., Nature's Truth, Prime Health Ltd., AJES Pharmaceuticals LLC, Lactonova, Well Aliments, SMPNutra.com, Superior Supplement Manufacturing, Allseps Pty. Ltd., Bayer AG, and other major players.
The Gummy Market is segmented into Application, End Users, Distribution Channel, and region. By Application, the market is categorized into Vitamins, Omega Fatty Acids, Minerals, Proteins, and Others. By End Users, the market is categorized into Adults and Kids. By Distribution Channel, the market is categorized into Online and Offline. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Gummies, also known as gummy candies, gummy candies, or jelly sweets, are gelatin-based chewable treats.
Global Gummy Market was valued at USD 19.00 billion in 2023 and is expected to reach USD 42.37 billion by the year 2032, at a CAGR of 9.32%.