Market Overview:
The Global Electric Toothbrush Market size is expected to grow from USD 3.77 billion in 2022 to USD 5.45 billion by 2030, at a CAGR of 5.4% during the forecast period (2023-2030).
A device that uses quick and automatic bristle motions to clean the teeth, tongue, and gums is referred to as an electric or power toothbrush. It effectively removes plaque and lessens the effects of gingivitis by using rotations and side-to-side head movements. The timers, computerized reminders, many brush head attachments, and pressure sensors in the electric toothbrush stop the user from brushing too vigorously and harming the gums and tooth enamel. Additionally, it provides several brushing options, including standard brushing, gum care, thorough cleaning, tongue cleaning, whitening, and reducing tooth sensitivity.
Top Key Players for Electric Toothbrush Market:
Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V, Xiaomi, Ionsei USA, Panasonic Corporation, Water Pik, Inc, DenMat Holdings, LLC, Shenzhen Risun Technology Co. Ltd., Foreo and other major players.
Market Dynamics and Factors for Electric Toothbrush Market:
Drivers:
Growing Awareness Regarding Oral Health
Nearly 50% of the world's population suffers from one of the most frequent non-communicable diseases, tooth decay, which is one of the oral disorders. More than 480 million children have primary tooth decay, whereas almost 2.4 billion people with permanent teeth are affected by tooth decay. The necessity of maintaining good oral health is expected to expand as a result of the high prevalence of oral disorders, which will raise product demand. A tendency that has hurt oral hygiene and habits is the heavy intake of alcohol, tobacco, sweets, and other harmful goods as a result of rising urbanization and lifestyle changes. This will probably increase the demand for efficient toothbrushes. Demand is expected to increase as a result of supportive activities to enhance oral health.
Opportunities:
Electric Toothbrush For Children Presents Growth Opportunity
Kids segments are a great opportunity for electric toothbrush makers globally. Since kids tend to ignore oral health which can create early dental problems, therefore electric toothbrush makes an alternative to normal brush with a sort of fascination, and brush activity can be fun for kids which can be a major factor in growing demand. Kids can choose from a range of electric toothbrushes. They can pick one that features their preferred video game or cartoon character. Many of these electric toothbrushes use an eye-catching color scheme in their design. Some of these brushes play catchy tunes and have flashing lights. Even just looking at a toothbrush with a favorite figure on it might make a child eager to wash their teeth.
Segmentation Analysis of the Electric Toothbrush Market:
By Type, the Rotational segment is likely to dominate the Electric Toothbrush Market. Several advantages of a Rotational electric toothbrush include plaque clearance and a decrease in gingivitis as compared to sonic toothbrushes. Rotating-oscillating toothbrushes minimize "teeth tickling" without sacrificing cleaning effectiveness. Additionally, advised sensitive teeth are brushes with rotating heads. Brush bristles on rotary toothbrushes oscillate in a circular pattern around the brush head, either continuously in one direction or back and forth.
By Distribution Channel, the Supermarket segment is expected to hold a dominant position during the forecasted period. This is mainly because inexpensive and midrange electric toothbrushes and their replacement heads are readily available at supermarkets and hypermarkets. In the United States, Supermarkets are the most preferred choice for buying grocery and general consumer goods and due to such trends, the rise of the supermarkets like Walmart and other local brands has grown significantly.
Regional Analysis of the Electric Toothbrush Market:
North America dominates the Electric Toothbrush Market. North American market matured due to the availability of high-tech electric toothbrushes and encouraging government programs focusing on oral hygiene. Additionally, having qualified dentists and dental hygienists on staff boost product demand. Nearly 150,000 dental hygienists are registered in the United States, according to the American Dental Hygienists' Association. By offering a suitable dental plan and cleanliness procedures, these dental hygienists promote good oral hygiene, further boosting the demand for the product.
Key Industry Development:
In March 2021, Colgate-Palmolive partnered with Philips to expand in Latin America with the agenda to bring the oral care benefits of electric toothbrushes to people in the region. Only specific Latin American nations are involved in the focused area of operation. In other markets, Colgate and Philips will continue to sell their dental care products independently.
In May 2020, the unveiling of the new Philips Sonicare line of electric toothbrush series, which uses cutting-edge sonic technology to target the APAC market, was announced by Royal Philips, a global leader in health technology.
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- US
- Canada
- Mexico
Eastern Europe
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Russia
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Malaysia
- Thailand
- Vietnam
- The Philippines
- Australia
- New Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Bahrain
- Kuwait
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
