Global Electric Toothbrush Market Overview
The Global Electric Toothbrush Market size is expected to grow from USD 3.97 billion in 2023 to USD 8.75 billion by 2032, at a CAGR of 5.4% during the forecast period (2024-2032).
The global electric toothbrush market is beaming with growth! People are trading in their manual scrubbers for the power of technology. From sonic vibrations to oscillating bristles, these brushes promise a deeper, cleaner, clean. It's no wonder they're becoming a bathroom essential. With a focus on oral health and personal care, the market is buzzing with innovation. From sleek designs to advanced features like pressure sensors and smart connectivity, electric toothbrushes are upping their game to cater to every smile.
Driven by the desire for whiter teeth, fresher breath, and gum health, the electric toothbrush market is on a roll. Consumers are increasingly seeking convenient and effective oral care solutions. This has sparked a surge in demand, leading to a competitive landscape filled with both established brands and emerging players. As technology continues to advance, we can expect even more exciting innovations to hit the shelves, making our daily brushing routine a truly sparkling experience.
Market Dynamics And Factors For Electric Toothbrush Market
Drivers:
Growing Awareness Regarding Oral Health
Nearly 50% of the world's population suffers from one of the most frequent non-communicable diseases, tooth decay, which is one of the oral disorders. More than 480 million children have primary tooth decay, whereas almost 2.4 billion people with permanent teeth are affected by tooth decay. The necessity of maintaining good oral health is expected to expand as a result of the high prevalence of oral disorders, which will raise product demand. A tendency that has hurt oral hygiene and habits is the heavy intake of alcohol, tobacco, sweets, and other harmful goods as a result of rising urbanization and lifestyle changes. This will probably increase the demand for efficient toothbrushes. Demand is expected to increase as a result of supportive activities to enhance oral health. For instance, the WHO Global Oral Health Program was created by the global non-communicable disease (NCD) agenda as well as the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development). The effect and scope of oral health programs are increased when they are integrated with national public health initiatives. Product sales are expected to be boosted by an increase in the share of aspirant middle-class people, rising disposable income, and a rise in healthcare spending. A Brookings Institution analysis estimates that close to 70% of China's population would be middle class and will spend close to USD 10 trillion on products and services. Such spending habits of general consumers drive the market and are expected to grow during the forested period.
Restraints:
High Cost Of The Product Restricts The Market Growth
The high cost of these brushes severely restricts the market. Electric Toothbrushes are fairly expensive compared to normal toothbrushes. General consumers prefer cost-effective solutions in terms of toothbrush choices. Also, Electric toothbrush heads must be replaced frequently, which further restricts their use. The bristles in the head need to be replaced after three to six months, which adds to the cost of bristle replacement. The average price range of a normal toothbrush is around USD 1 to 10 which is from economical to slightly expensive. Electric toothbrush pricing goes up to USD 250 which is expensive and likely to attract fewer customers which impedes the growth of the market.
Opportunity:
Electric Toothbrush For Children Presents Growth Opportunity
Kids segments are a great opportunity for electric toothbrush makers globally. Since kids tend to ignore oral health which can create early dental problems, therefore electric toothbrush makes an alternative to normal brush with a sort of fascination, and brush activity can be fun for kids which can be a major factor in growing demand. Kids can choose from a range of electric toothbrushes. They can pick one that features their preferred video game or cartoon character. Many of these electric toothbrushes use an eye-catching color scheme in their design. Some of these brushes play catchy tunes and have flashing lights. Even just looking at a toothbrush with a favorite figure on it might make a child eager to wash their teeth. Children who own electric toothbrushes are likely to use them in long term. When the original bristles of an electric toothbrush wear out, replacement ones are frequently available. As a result, children won't need to replace the plastic brush every few months. Investing in an electric toothbrush and maintaining it properly can be a family's ecologically beneficial choice.
Segmentation Analysis Of Electric Toothbrush Market
By Type, the Rotational segment is likely to dominate the Electric Toothbrush Market. Several advantages of a Rotational electric toothbrush include plaque clearance and a decrease in gingivitis as compared to sonic toothbrushes. Rotating-oscillating toothbrushes minimize "teeth tickling" without sacrificing cleaning effectiveness. Additionally, advised sensitive teeth are brushes with rotating heads. Brush bristles on rotary toothbrushes oscillate in a circular pattern around the brush head, either continuously in one direction or back and forth. Some versions can scrape tooth surfaces to eliminate dental plaque at a pace of up to 8,800 brush strokes per minute, which is far more efficient than hand brushing. According to certain research studies, rotating or oscillating toothbrushes are more effective than vibrating toothbrushes at reducing plaque by 21% and gingivitis by 11% after three months of use. Rotary toothbrushes can be far more effective at cleaning and polishing plaque from the teeth since the bristles travel much more quickly than we can manually brush back and forth with a standard toothbrush. Therefore, the Rotational segment is expected to grow significantly during the forecasted period.
By Distribution Channel, the Supermarket segment is expected to hold a dominant position during the forecasted period. This is mainly because inexpensive and midrange electric toothbrushes and their replacement heads are readily available at supermarkets and hypermarkets. In the United States, Supermarkets are the most preferred choice for buying grocery and general consumer goods and due to such trends, the rise of the supermarkets like Walmart and other local brands has grown significantly. A wide range of electric toothbrushes is displayed in supermarkets where consumers can compare with other brands which are slightly advantageous compared to online shopping. Apart from that, growing digital platforms are boosting the online sale of an electric toothbrushes. Due to the expanding trend of online purchasing around the world, the category of online platforms is also anticipated to make substantial advancements during the forecast period in the market for electric toothbrushes. A variety of high-tech items are being offered online by market participants, allowing customers to compare them and pick the one that best meets their demands.
By End Users, the Adult segment dominates the Electric Toothbrush Market. Adults' widespread bad eating habits, together with their extensive use of alcohol and tobacco, are hurting their oral health. In turn, this is driving up demand for modern toothbrushes over traditional ones because they aid users in removing more plaque and preventing gingivitis. Furthermore, because they make brushing simpler for them, these toothbrushes are beneficial for adults wearing orthodontic appliances like braces. Moreover, the rising number of young working professionals in developing and developed countries pushed the standard of living and substantial disposable income which led to spending on high-fidelity consumer goods such as electric toothbrushes. The market is expected to grow significantly in developing countries during the forested period.
Regional Analysis Of Electric Toothbrush Market
North America is the clear leader in electric toothbrush technology. The area has become a hub for electric toothbrush innovation because to its dizzying assortment of alternatives and dental-obsessed populace. The tech-savvy customers of California and the fast-paced lifestyles of New York have created a high demand for items that guarantee efficient and speedy cleaning. Furthermore, North Americans are prepared to spend a premium on electric toothbrushes due to their vast budgets and love of luxury, making this a lucrative market for businesses.
While North America might be leading the pack, Asia is rapidly catching up. Countries like China, Japan, and South Korea are experiencing a surge in electric toothbrush sales. With a growing middle class and a focus on personal hygiene, consumers in these regions are increasingly adopting electric toothbrushes. The market is booming, thanks to affordable options and innovative products tailored to Asian preferences. Plus, with a massive population, Asia has the potential to overtake North America as the world's biggest electric toothbrush market soon.
Top Key Players Covered In Electric Toothbrush Market
- Philips Sonicare
- Oral-B
- Colgate
- Fairywill
- Waterpik
- Foreo
- Brush Baby
- Smiley360
- Hismile
- Quip
- Teeth Whitening Products
- Jiangxi Sevenfold
- Oclean
- Prowhite
- Caresono
- Elekta
- BrushJet
- Bite
- Sable
- Xiaomi, and Other Active Players
Key Industry Development In The Electric Toothbrush Market
In March 2021, Colgate-Palmolive partnered with Philips to expand in Latin America with the agenda to bring the oral care benefits of electric toothbrushes to people in the region. Only specific Latin American nations are involved in the focused area of operation. In other markets, Colgate and Philips will continue to sell their dental care products independently.
In May 2020, the unveiling of the new Philips Sonicare line of electric toothbrush series, which uses cutting-edge sonic technology to target the APAC market, was announced by Royal Philips, a global leader in health technology.
Global Electric Toothbrush Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 3.97 Bn. |
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Forecast Period 2024-32 CAGR: |
5.4% |
Market Size in 2032: |
USD 8.75 Bn. |
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Segments Covered: |
By Bristles Type |
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By Product Type |
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By Distribution Channel |
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By End User |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
ā1.1 Research Objectives
ā1.2 Research Methodology
ā1.3 Research Process
ā1.4 Scope and Coverage
āā1.4.1 Market Definition
āā1.4.2 Key Questions Answered
ā1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
ā3.1 By Bristles Type
ā3.2 By Product Type
ā3.3 By End User
ā3.4 By Distribution Channel
Chapter 4: Market Landscape
ā4.1 Porter's Five Forces Analysis
āā4.1.1 Bargaining Power of Supplier
āā4.1.2 Threat of New Entrants
āā4.1.3 Threat of Substitutes
āā4.1.4 Competitive Rivalry
āā4.1.5 Bargaining Power Among Buyers
ā4.2 Industry Value Chain Analysis
ā4.3 Market Dynamics
āā4.3.1 Drivers
āā4.3.2 Restraints
āā4.3.3 Opportunities
āā4.5.4 Challenges
ā4.4 Pestle Analysis
ā4.5 Technological Roadmap
ā4.6 Regulatory Landscape
ā4.7 SWOT Analysis
ā4.8 Price Trend Analysis
ā4.9 Patent Analysis
ā4.10 Analysis of the Impact of Covid-19
āā4.10.1 Impact on the Overall Market
āā4.10.2 Impact on the Supply Chain
āā4.10.3 Impact on the Key Manufacturers
āā4.10.4 Impact on the Pricing
Chapter 5: Electric Toothbrush Market by Bristles Type
ā5.1 Electric Toothbrush Market Overview Snapshot and Growth Engine
ā5.2 Electric Toothbrush Market Overview
ā5.3 Soft
āā5.3.1 Introduction and Market Overview
āā5.3.2 Historic and Forecasted Market Size (2017-2032F)
āā5.3.3 Key Market Trends, Growth Factors and Opportunities
āā5.3.4 Soft: Geographic Segmentation
ā5.4 Medium
āā5.4.1 Introduction and Market Overview
āā5.4.2 Historic and Forecasted Market Size (2017-2032F)
āā5.4.3 Key Market Trends, Growth Factors and Opportunities
āā5.4.4 Medium: Geographic Segmentation
ā5.5 Hard
āā5.5.1 Introduction and Market Overview
āā5.5.2 Historic and Forecasted Market Size (2017-2032F)
āā5.5.3 Key Market Trends, Growth Factors and Opportunities
āā5.5.4 Hard: Geographic Segmentation
Chapter 6: Electric Toothbrush Market by Product Type
ā6.1 Electric Toothbrush Market Overview Snapshot and Growth Engine
ā6.2 Electric Toothbrush Market Overview
ā6.3 Rechargeable
āā6.3.1 Introduction and Market Overview
āā6.3.2 Historic and Forecasted Market Size (2017-2032F)
āā6.3.3 Key Market Trends, Growth Factors and Opportunities
āā6.3.4 Rechargeable: Geographic Segmentation
ā6.4 Non-Rechargeable
āā6.4.1 Introduction and Market Overview
āā6.4.2 Historic and Forecasted Market Size (2017-2032F)
āā6.4.3 Key Market Trends, Growth Factors and Opportunities
āā6.4.4 Non-Rechargeable: Geographic Segmentation
Chapter 7: Electric Toothbrush Market by End User
ā7.1 Electric Toothbrush Market Overview Snapshot and Growth Engine
ā7.2 Electric Toothbrush Market Overview
ā7.3 Adult
āā7.3.1 Introduction and Market Overview
āā7.3.2 Historic and Forecasted Market Size (2017-2032F)
āā7.3.3 Key Market Trends, Growth Factors and Opportunities
āā7.3.4 Adult: Geographic Segmentation
ā7.4 Children
āā7.4.1 Introduction and Market Overview
āā7.4.2 Historic and Forecasted Market Size (2017-2032F)
āā7.4.3 Key Market Trends, Growth Factors and Opportunities
āā7.4.4 Children: Geographic Segmentation
Chapter 8: Electric Toothbrush Market by Distribution Channel
ā8.1 Electric Toothbrush Market Overview Snapshot and Growth Engine
ā8.2 Electric Toothbrush Market Overview
ā8.3 Supermarkets
āā8.3.1 Introduction and Market Overview
āā8.3.2 Historic and Forecasted Market Size (2017-2032F)
āā8.3.3 Key Market Trends, Growth Factors and Opportunities
āā8.3.4 Supermarkets: Geographic Segmentation
ā8.4 Pharmacy
āā8.4.1 Introduction and Market Overview
āā8.4.2 Historic and Forecasted Market Size (2017-2032F)
āā8.4.3 Key Market Trends, Growth Factors and Opportunities
āā8.4.4 Pharmacy: Geographic Segmentation
ā8.5 Online Retail Stores
āā8.5.1 Introduction and Market Overview
āā8.5.2 Historic and Forecasted Market Size (2017-2032F)
āā8.5.3 Key Market Trends, Growth Factors and Opportunities
āā8.5.4 Online Retail Stores: Geographic Segmentation
Chapter 9: Company Profiles and Competitive Analysis
ā9.1 Competitive Landscape
āā9.1.1 Competitive Positioning
āā9.1.2 Electric Toothbrush Sales and Market Share By Players
āā9.1.3 Industry BCG Matrix
āā9.1.4 Heat Map Analysis
āā9.1.5 Electric Toothbrush Industry Concentration Ratio (CR5 and HHI)
āā9.1.6 Top 5 Electric Toothbrush Players Market Share
āā9.1.7 Mergers and Acquisitions
āā9.1.8 Business Strategies By Top Players
ā9.2 COLGATE-PALMOLIVE (USA)
āā9.2.1 Company Overview
āā9.2.2 Key Executives
āā9.2.3 Company Snapshot
āā9.2.4 Operating Business Segments
āā9.2.5 Product Portfolio
āā9.2.6 Business Performance
āā9.2.7 Key Strategic Moves and Recent Developments
āā9.2.8 SWOT Analysis
ā9.3 KONINKLIJKE PHILIPS (NETHERLANDS)
ā9.4 CONAIR CORPORATION (USA)
ā9.5 ABC DENTAL CARE (GERMANY)
ā9.6 EMMI ULTRASONIC GMBH (GERMANY)
ā9.7 KOLN & SHIFT INTERNATIONAL INC (SINGAPORE)
ā9.8 PROCTER & GAMBLE COMPANY (P&G) (USA)
ā9.9 PANASONIC (JAPAN)
ā9.10 XIAOMI INC (CHINA)
ā9.11 CHURCH & DWIGHT CO (USA)
ā9.12 BRUUSH ORAL CARE INC (CANADA)
ā9.13 DENTISTRX LLC (USA)
ā9.14 NINGBO SEAGO ELECTRIC (CHINA)
ā9.15 HAYCO MANUFACTURING LIMITED (HONGKONG)
ā9.16 PERFECT GROUP CORP LTD (CHINA)
ā9.17 SHENZHEN RISUN TECHNOLOGY CO LTD (CHINA)
ā9.18 OTHER MAJOR PLAYERS
Chapter 10: Global Electric Toothbrush Market Analysis, Insights and Forecast, 2017-2032
ā10.1 Market Overview
ā10.2 Historic and Forecasted Market Size By Bristles Type
āā10.2.1 Soft
āā10.2.2 Medium
āā10.2.3 Hard
ā10.3 Historic and Forecasted Market Size By Product Type
āā10.3.1 Rechargeable
āā10.3.2 Non-Rechargeable
ā10.4 Historic and Forecasted Market Size By End User
āā10.4.1 Adult
āā10.4.2 Children
ā10.5 Historic and Forecasted Market Size By Distribution Channel
āā10.5.1 Supermarkets
āā10.5.2 Pharmacy
āā10.5.3 Online Retail Stores
Chapter 11: North America Electric Toothbrush Market Analysis, Insights and Forecast, 2017-2032
ā11.1 Key Market Trends, Growth Factors and Opportunities
ā11.2 Impact of Covid-19
ā11.3 Key Players
ā11.4 Key Market Trends, Growth Factors and Opportunities
ā11.4 Historic and Forecasted Market Size By Bristles Type
āā11.4.1 Soft
āā11.4.2 Medium
āā11.4.3 Hard
ā11.5 Historic and Forecasted Market Size By Product Type
āā11.5.1 Rechargeable
āā11.5.2 Non-Rechargeable
ā11.6 Historic and Forecasted Market Size By End User
āā11.6.1 Adult
āā11.6.2 Children
ā11.7 Historic and Forecasted Market Size By Distribution Channel
āā11.7.1 Supermarkets
āā11.7.2 Pharmacy
āā11.7.3 Online Retail Stores
ā11.8 Historic and Forecast Market Size by Country
āā11.8.1 U.S.
āā11.8.2 Canada
āā11.8.3 Mexico
Chapter 12: Europe Electric Toothbrush Market Analysis, Insights and Forecast, 2017-2032
ā12.1 Key Market Trends, Growth Factors and Opportunities
ā12.2 Impact of Covid-19
ā12.3 Key Players
ā12.4 Key Market Trends, Growth Factors and Opportunities
ā12.4 Historic and Forecasted Market Size By Bristles Type
āā12.4.1 Soft
āā12.4.2 Medium
āā12.4.3 Hard
ā12.5 Historic and Forecasted Market Size By Product Type
āā12.5.1 Rechargeable
āā12.5.2 Non-Rechargeable
ā12.6 Historic and Forecasted Market Size By End User
āā12.6.1 Adult
āā12.6.2 Children
ā12.7 Historic and Forecasted Market Size By Distribution Channel
āā12.7.1 Supermarkets
āā12.7.2 Pharmacy
āā12.7.3 Online Retail Stores
ā12.8 Historic and Forecast Market Size by Country
āā12.8.1 Germany
āā12.8.2 U.K.
āā12.8.3 France
āā12.8.4 Italy
āā12.8.5 Russia
āā12.8.6 Spain
āā12.8.7 Rest of Europe
Chapter 13: Asia-Pacific Electric Toothbrush Market Analysis, Insights and Forecast, 2017-2032
ā13.1 Key Market Trends, Growth Factors and Opportunities
ā13.2 Impact of Covid-19
ā13.3 Key Players
ā13.4 Key Market Trends, Growth Factors and Opportunities
ā13.4 Historic and Forecasted Market Size By Bristles Type
āā13.4.1 Soft
āā13.4.2 Medium
āā13.4.3 Hard
ā13.5 Historic and Forecasted Market Size By Product Type
āā13.5.1 Rechargeable
āā13.5.2 Non-Rechargeable
ā13.6 Historic and Forecasted Market Size By End User
āā13.6.1 Adult
āā13.6.2 Children
ā13.7 Historic and Forecasted Market Size By Distribution Channel
āā13.7.1 Supermarkets
āā13.7.2 Pharmacy
āā13.7.3 Online Retail Stores
ā13.8 Historic and Forecast Market Size by Country
āā13.8.1 China
āā13.8.2 India
āā13.8.3 Japan
āā13.8.4 Singapore
āā13.8.5 Australia
āā13.8.6 New Zealand
āā13.8.7 Rest of APAC
Chapter 14: Middle East & Africa Electric Toothbrush Market Analysis, Insights and Forecast, 2017-2032
ā14.1 Key Market Trends, Growth Factors and Opportunities
ā14.2 Impact of Covid-19
ā14.3 Key Players
ā14.4 Key Market Trends, Growth Factors and Opportunities
ā14.4 Historic and Forecasted Market Size By Bristles Type
āā14.4.1 Soft
āā14.4.2 Medium
āā14.4.3 Hard
ā14.5 Historic and Forecasted Market Size By Product Type
āā14.5.1 Rechargeable
āā14.5.2 Non-Rechargeable
ā14.6 Historic and Forecasted Market Size By End User
āā14.6.1 Adult
āā14.6.2 Children
ā14.7 Historic and Forecasted Market Size By Distribution Channel
āā14.7.1 Supermarkets
āā14.7.2 Pharmacy
āā14.7.3 Online Retail Stores
ā14.8 Historic and Forecast Market Size by Country
āā14.8.1 Turkey
āā14.8.2 Saudi Arabia
āā14.8.3 Iran
āā14.8.4 UAE
āā14.8.5 Africa
āā14.8.6 Rest of MEA
Chapter 15: South America Electric Toothbrush Market Analysis, Insights and Forecast, 2017-2032
ā15.1 Key Market Trends, Growth Factors and Opportunities
ā15.2 Impact of Covid-19
ā15.3 Key Players
ā15.4 Key Market Trends, Growth Factors and Opportunities
ā15.4 Historic and Forecasted Market Size By Bristles Type
āā15.4.1 Soft
āā15.4.2 Medium
āā15.4.3 Hard
ā15.5 Historic and Forecasted Market Size By Product Type
āā15.5.1 Rechargeable
āā15.5.2 Non-Rechargeable
ā15.6 Historic and Forecasted Market Size By End User
āā15.6.1 Adult
āā15.6.2 Children
ā15.7 Historic and Forecasted Market Size By Distribution Channel
āā15.7.1 Supermarkets
āā15.7.2 Pharmacy
āā15.7.3 Online Retail Stores
ā15.8 Historic and Forecast Market Size by Country
āā15.8.1 Brazil
āā15.8.2 Argentina
āā15.8.3 Rest of SA
Chapter 16 Investment Analysis
Chapter 17 Analyst Viewpoint and Conclusion
Global Electric Toothbrush Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 3.97 Bn. |
|
Forecast Period 2024-32 CAGR: |
5.4% |
Market Size in 2032: |
USD 8.75 Bn. |
|
Segments Covered: |
By Bristles Type |
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By Product Type |
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By Distribution Channel |
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By End User |
|
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Electric Toothbrush Market research report is 2023-2030.
Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V, Xiaomi, Ionsei USA, Panasonic Corporation, Water Pik, Inc, DenMat Holdings, LLC, Shenzhen Risun Technology Co. Ltd., Foreo and other major players.
The Electric Toothbrush Market is segmented into Type, Distribution Channel, End-User, and region. By Type, the market is categorized into Rotational and Vibrational. By Distribution Channel, the market is categorized into Supermarkets, Pharmacy and Online Channels. By End-User, the market is categorized into Adults and Children. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
A toothbrush that cleans teeth quickly and automatically by rotating or oscillating back and forth (where the brush head alternates between clockwise and counterclockwise rotation) is known as an electric toothbrush. A motor is used to create motions that are sonic or slower. A piezoelectric crystal creates ultrasonic vibrations in the case of ultrasonic toothbrushes. A rechargeable battery that is charged using inductive charging typically powers current electronic toothbrushes when the brush is placed in the charging base between uses.
The Global Electric Toothbrush Market size is expected to grow from USD 3.77 billion in 2022 to USD 5.45 billion by 2030, at a CAGR of 5.4% during the forecast period (2023-2030).