Premium Hair Care Market Comprehensive Study Report & Trends

Premium Hair Care Market Synopsis

The global Premium Hair Care Market size was valued at USD 22.66 billion in 2023 and is projected to reach USD 40.96 billion by 2032, growing at a CAGR of 6.8% from 2024-2032.

Premium hair care encompasses top-tier hair products crafted with high-quality ingredients and cutting-edge technology to target specific hair issues and deliver outstanding outcomes. These items are meticulously formulated, incorporating elements like botanical extracts, vitamins, proteins, and specialized blends to nourish, shield, and elevate hair health and appearance. They're designed as opulent, high-performing solutions suitable for an array of hair types and concerns, spanning from dryness, damage, and frizz to safeguarding color and catering to styling requirements.

• The benefits of premium hair care products are rooted in their capacity to offer advanced and precise remedies. Compared to standard alternatives, they often provide amplified advantages by containing higher levels of active components that deeply revitalize and mend hair, fostering resilience, luster, and ease of styling. Moreover, these formulations tend to minimize harsh chemicals, sulfates, and parabens, ensuring a gentler approach toward both hair and scalp. Additionally, they offer specialized treatments tailored to address particular issues, such as anti-aging properties, intense hydration for dry and brittle hair, or preserving color vibrancy for treated hair.
• Premium hair care products are widely utilized in salons, spas, upscale retail venues, and online platforms. They cater to individuals seeking top-notch products to uphold the health and vibrancy of their hair. Professional hairstylists often favour premium hair care lines for their exceptional performance in achieving desired results for their clients, solidifying their position as a staple in the beauty industry. Furthermore, these products resonate with consumers who prioritize effectiveness, quality, and luxurious experiences within their hair care regimens.

Global Premium Hair Care Market Trend Analysis

Influence of Social Media and Beauty Trends

• Social media platforms like Instagram, YouTube, TikTok, and beauty blogs have significantly changed how people discover and buy hair care products. Influencers, beauty experts, and celebrities use these platforms to showcase their hair care routines, endorse brands, and share their experiences with various products.
• The visual aspect of social media allows users to see the actual results of using high-end hair care items, creating a strong desire to achieve similar looks. Influencers often partner with brands, promoting premium products to a wide audience, influencing trends, and shaping what consumers prefer. People are attracted to the idea of having healthy, shiny hair like their favorite influencers or celebrities, motivating them to invest in top-notch hair care solutions.
• Furthermore, social media acts as a hub for information, where consumers can research product reviews, ingredients, and other users' experiences before buying. This quick access to information empowers consumers to seek out premium products known for their effectiveness, quality ingredients, and positive reviews. As a result, there's a growing demand for these high-end hair care offerings, largely influenced by social media and beauty trends, impacting consumer decisions significantly.

Men's Grooming creates an opportunity for Premium Hair Care Market

• The premium hair care market sees a promising avenue in men's grooming due to changing societal norms and increased focus on self-care among men. This previously overlooked segment has transformed significantly, with men now placing greater importance on grooming routines, encompassing hair care, styling, and grooming products in general.
• For premium hair care brands, this trend presents a chance to develop specialized products tailored specifically to address men's unique hair concerns and styling needs. These could include formulas targeting issues like hair loss, scalp health, and styling products catering to different hair textures commonly found among men. Crafting solutions using top-quality ingredients and specialized formulas could attract male consumers seeking effective hair care solutions.
• Furthermore, men now prioritize sophistication, quality, and performance in grooming products. Premium hair care lines that cater to these preferences have a strong chance of succeeding in the men's grooming market. Brands that focus on elegant packaging, and refined branding, and highlight the effectiveness of their products through endorsements by male influencers or grooming experts can resonate well with this audience.
• Collaborations with barbershops, stylists, or men's salons can also enhance brand visibility and credibility within the male grooming domain. These partnerships provide opportunities for product recommendations and reinforce the brand's expertise in catering to men's hair care needs, building consumer trust and loyalty. Overall, the men's grooming segment offers an attractive opportunity for premium hair care brands to expand their customer base and drive growth.

Premium Hair Care Market Segment Analysis

Premium Hair Care Market is Segmented based on product type, demography, and distribution channel.

By Type, Shampoo is expected to dominate the market during the forecast period

• In the Premium Hair Care market, shampoo is anticipated to assert its dominance throughout the forecast period. Shampoo holds a central position in hair care routines, serving as a fundamental product for cleansing and nourishing the hair and scalp. Premium shampoos often feature advanced formulations, high-quality ingredients, and specialized technologies aimed at addressing specific hair concerns, such as damage repair, hydration, or color protection.
• Consumers in the premium segment prioritize superior product performance and luxurious experiences, making premium shampoos a key focal point. The rising consumer awareness of the benefits associated with premium ingredients and innovative formulations contributes to the sustained popularity of premium shampoo products. As consumers continue to seek elevated hair care solutions, the shampoo segment is expected to maintain its dominance in the Premium Hair Care market, reflecting a demand for high-quality and effective hair cleansing products.

By Demography, Women segment held the largest market share of 64.2% in 2022

• The premium hair care market sees a prominent presence from the women's demographic, largely due to various reasons. Over time, women have remained the primary purchasers of hair care items and have shown a greater interest in investing in high-quality solutions. With diverse hair types, lengths, and styling preferences, women often look for specialized products catering to their specific needs, whether it's taming frizz, boosting shine, or preserving color-treated hair.
• Furthermore, the beauty industry has extensively focused on meeting women's hair care demands by offering a wide range of premium choices tailored to their varied requirements. Brands targeting this demographic have capitalized on this by introducing innovative products, employing marketing strategies featuring female influencers and celebrities, and providing numerous options to address different hair textures and styling needs.
• Moreover, women tend to be more involved in beauty trends, always on the lookout for the latest advancements and formulations. This active engagement further cements their role in driving the demand for premium hair care products. Their significant influence on purchasing decisions and their willingness to explore different products firmly establish the women's segment as a key force in the premium hair care market.

Global Premium Hair Care Market Regional Insights

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• The premium hair care market sees a significant stronghold in the Asia Pacific region due to multiple factors. This dominance is attributed to a sizable population, evolving beauty ideals, and a growing middle class with higher disposable incomes. Economic growth in these countries has led to increased spending on personal care and beauty products, particularly in the premium hair care segment.
• Cultural influences also play a pivotal role in driving the demand for top-tier hair care products in this region. Many countries in Asia Pacific place a high value on grooming and appearance, considering well-maintained and stylish hair as a crucial aspect of beauty standards. This cultural emphasis on meticulous grooming practices contributes to the demand for premium hair care solutions.
• Additionally, the Asia Pacific market benefits from the adoption of Western beauty trends and rising awareness of the advantages associated with premium hair care products. This unique blend of factors establishes the Asia Pacific region as a leading force in shaping the growth and demand within the premium hair care market.

Global Premium Hair Care Market Top Key Players:

• Procter & Gamble Company (U.S.)
• Revlon, Inc. (U.S.)
• Aveda Corp. (U.S.)
• Johnson & Johnson (U.S.)
• The Estee Lauder Companies (U.S.)
• Alcora Corp. (U.S.)
• John Masters Organic (U.S.)
• Ouai (U.S.)
• Briogeo (U.S.)
• Living Proof, Inc. (U.S.)
• Beiersdorf Group (Nivea) (Germany)
• Henkel Ag & Co. Kgaa (Germany)
• L’oreal S.A. (France)
• Unilever (Netherlands)
• Dabur India (India)
• Marico Ltd. (India)
• Shiseido Company (Japan)
• Kao Corp. (Japan) and Other Major Players

Key Industry Developments in the Global Premium Hair Care Market:

• In October 2024, Aveda has launched its Autumn/Winter 2024 Details Trend Collection, showcasing the artistry and technical mastery behind stunning hair transformations. Created by a global team of Aveda artists, the collection celebrates the beauty found in subtle details—layered cuts, dimensional colors, and personalized styling. This season’s hair trends highlight rich tones, intricate undertones, and expert finishes, redefining seasonal beauty.

• In April 2024, The Estée Lauder Companies Inc. launched groundbreaking hair care innovations at the 13th World Congress for Hair Research (WCHR) in Dallas, Texas. Researchers from AVEDA and Bumble and bumble, in collaboration with the University of Bradford, presented cutting-edge findings highlighting advancements in hair health and sustainability. The prestigious event provided a global platform to launch ELC’s latest science-backed beauty solutions and sustainable practices.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. PREMIUM HAIR CARE MARKET BY PRODUCT TYPE (2017-2032)
   1. PREMIUM HAIR CARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SHAMPOO
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. DRY SHAMPOO
   5. HAIR COLOUR
   6. CONDITIONER
   7. HAIR STYLING PRODUCTS
   8. HAIR OIL
7. PREMIUM HAIR CARE MARKET BY DEMOGRAPHY (2017-2032)
   1. PREMIUM HAIR CARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MEN
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. WOMEN
   5. CHILDREN
8. PREMIUM HAIR CARE MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. PREMIUM HAIR CARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS & HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. DEPARTMENTAL STORES
   5. SPECIALTY STORES
   6. PHARMACY AND DRUG STORE
   7. ONLINE
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. PREMIUM HAIR CARE Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. PROCTER & GAMBLE COMPANY (U.S.)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. REVLON, INC. (U.S.)
   4. AVEDA CORP. (U.S.)
   5. JOHNSON & JOHNSON (U.S.)
   6. THE ESTEE LAUDER COMPANIES (U.S.)
   7. ALCORA CORP. (U.S.)
   8. JOHN MASTERS ORGANIC (U.S.)
   9. OUAI (U.S.)
   10. BRIOGEO (U.S.)
   11. LIVING PROOF, INC. (U.S.)
   12. BEIERSDORF GROUP (NIVEA) (GERMANY)
   13. HENKEL AG & CO. KGAA (GERMANY)
   14. L’OREAL S.A. (FRANCE)
   15. UNILEVER (NETHERLANDS)
   16. DABUR INDIA (INDIA)
   17. MARICO LTD. (INDIA)
   18. SHISEIDO COMPANY (JAPAN)
   19. KAO CORP. (JAPAN)
10. GLOBAL PREMIUM HAIR CARE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Product Type
       4. Historic And Forecasted Market Size By Demography
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies