Market Overview:
According to this study, the premium hair care market will register a 6.4% CAGR in terms of revenue; the market size will reach USD 30.80 billion by 2028, from USD 19.95 billion in 2021.
Haircare products help men and women in maintaining the health and cleanliness of their hair while also protecting it from injury. Haircare products contain anionic, non-ionic, or zwitterionic surfactants for cleaning. The hair care products including shampoo, conditioner, oil, serum and are available in various forms such as liquid, gel, cream, and lotion. Depending on the type of hair variety of products available in the marketplace for different applications. This contains conditioner for damaged hair and shampoos for dry as well as oily hair. Growing awareness about hair problems people move towards premium product brands such as Kama Ayurveda organic hair color kit, Forest essentials hair cleanser bhringraj & shikakai (Shampoo), these products are expensive but more effective than regular hair care products. Thus, increasing the demand for such products in the projected timeframe.
Major Key Players for Premium Hair Care Market:
- St. Botanica (India)
- L'Oreal S.A. (France)
- Johnson & Johnson (US)
- The Estee Lauder Companies (US)
- Unilever (UK)
- Procter & Gamble Company (US)
- Aveda Corp. (US)
- Briogeo (US)
- Living Proof Inc. (US)
- Beiersdorf Group (Nivea)
- John Masters Organic (US)
- GIMME Beauty (US)
- Kao Corp. (Japan)
- Ouai (US)
- Alcora Corp. (US)
Market Dynamics and Factors:
The male, as well as female population, are facing hair issues such as dandruff, hair loss, and greying, thus increasing the demand for premium health care products. Hair loss is one of the most common problems in the world about one-third population experienced hair loss problems. In addition to this fashion trend, people demand hair styling products that accelerate the market growth. Most consumers like to buy organic products because of increasing awareness about the side effects of chemical products. Organic hair care products contain conditioners, shampoos, and serums that hold the majority of the market share. Apart from this rising producer of premium hair care products due to increasing demand for such a product like ‘SP Luxe oil reconstructive elixir for keratin protection’, this is one of the key factors for increasing market growth. Due to the growing internet penetration with several technological advancements, people buying premium hair care products from online retailers also boost the market of premium hair care.
Premium Hair Care Market Report Highlight:
- By product, Hair color products are expected to have the maximum market share in the premium haircare market during the forecast period. These products have achieved popularity and visibility, among both male and female customers. Novelty hair colors are popular, trendy, and mostly used product as a fashion statement by men because they have high aesthetic appeal, thus it helps propels the market for premium hair care.
- By demography, the women segment is expected to dominate the premium haircare market share during the forecast period. Women have faced a variety of hair problems due to different regions and as compared to men women are more aware of the hair problems, this helps to increase the market for a product due to rising demand among the women
- By distribution channel, the Direct sales segment is anticipated high growth in the premium haircare market during the forecast period. Due to the convenience to buy and availability of a variety of brand products, consumer likes to purchase a product online that boost the market by direct sale.
- By region, Asia Pacific is anticipated to grab the maximum market share of the premium haircare market over the projected period. This is due to growing awareness about hair issues and booming the growth of the spa business leads to increasing demand for premium hair care products.
Key Industry Development:
In April 2022, Kao Corp. Major Japanese personal care corporation launched waterless dry shampoo sheet under haircare brand merit first developed for use in space. This product was developed in a spray and sheet form.
In January 2021, 'GO Colored Purple Shampoo' was launched by St. Botanica. The ultimate premium go-to haircare collection includes GO Purple Shampoo, which is an absolute must-have for bleached hair. It is designed specifically for bleached and blonde hair, and it is a combination of Linseed Oil, Purple Mica, and Sunflower Oil that aids in the long-term maintenance of color-treated hair.
Premium Hair Care Market Segmentation:
By Product
- Hair Oil
- Hair Styling Products
- Hair Color
- Shampoo
- Dry Shampoo
- Conditioner
- Others
By Demography
- Men
- Women
- Children
By Distribution channel
- Supermarkets & Hypermarkets
- Specialty Stores
- Departmental Stores
- Pharmacy and Drug Stores
- Professional Outlets
- Direct Sales
- Others
For this report, Introspective Market Research has segmented the Premium Hair Care Market based on the region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Turkey
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Vietnam
- Thailand
- Rest of Asia-Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Iran
- Rest of MEA
- Latin America
- Brazil
- Argentina
- Rest of LATAM
