Global Sports Apparels Market Overview
The Global Sports Apparel Market size is expected to grow from USD 202.64 Billion in 2023 to USD 302.98 Billion by 2032, at a CAGR of 5.2 % during the forecast period (2024-2032).
Sports apparel refers to clothing specifically designed for physical activity and sports performance. These garments are engineered to provide comfort, flexibility, and performance enhancement to athletes and sports enthusiasts during various activities. Sports apparel includes a wide range of clothing items such as jerseys, shorts, pants, jackets, socks, and shoes, each tailored to meet the specific demands of different sports and athletic pursuits. Materials used in sports apparel are often lightweight, breathable, moisture-wicking, and stretchable to optimize comfort and mobility while also offering support and durability.
- There's a growing health consciousness globally, with more people engaging in sports and fitness activities. This trend has led to an increased demand for specialized clothing that enhances performance and comfort during physical activities.
- Furthermore, the rise of athleisure wear has blurred the lines between sportswear and casual wear, making sports apparel more versatile and appealing to a broader consumer base. Athleisure wear seamlessly transitions from the gym to daily activities, reflecting a more casual and active lifestyle embraced by many.
Furthermore, the rise of athleisure wear has blurred the lines between sportswear and casual wear, making sports apparel more versatile and appealing to a broader consumer base. Athleisure wear seamlessly transitions from the gym to daily activities, reflecting a more casual and active lifestyle embraced by many.
Market Dynamics And Factors For Sports Apparels Market
Trends
Shift in Consumer Preference for Recreational Activities to Fuel Market Progress
- One prominent factor driving this shift is the increasing emphasis on health and wellness among consumers. With growing awareness about the importance of staying active and maintaining a healthy lifestyle, more people are participating in various forms of recreational activities such as running, cycling, yoga, and hiking. As a result, there is a rising demand for sports apparel that offers comfort, functionality, and style, catering to the diverse needs of fitness enthusiasts.
- Moreover, the rise of social media and digital platforms has played a pivotal role in shaping consumer preferences. Influencers and celebrities often showcase their active lifestyles on these platforms, inspiring their followers to adopt similar pursuits. This phenomenon has led to a surge in popularity for athleisure wear, which seamlessly blends performance-oriented features with fashionable designs, allowing individuals to transition effortlessly from the gym to other social settings.
- Furthermore, the COVID-19 pandemic has accelerated the adoption of home-based fitness activities and outdoor recreational pursuits. With restrictions on indoor gatherings and gym closures, many people have turned to activities such as jogging, cycling, and outdoor workouts to maintain their physical and mental well-being. This shift has fueled demand for sports apparel that is versatile, weather-resistant, and suitable for various outdoor conditions.
Restraints:
High Initial Cost
The sports apparel market is projected to expand steadily by increasing awareness among people playing sports activities helps to maintain a healthy and fit body that increases the purchase rate of sports apparel. However, some factors, such as the high purchase cost of sports apples. The different brands provide sports appeals at different price ranges depending on the quality of the raw materials. Eventually, these products are not affordable for the low-income group population which is hampering the growth of the sports apparel market.
Opportunity
Aggressive Advertisement and Celebrity Authorizations
- Aggressive advertisements, characterized by bold messaging, captivating visuals, and strategic placement, serve as a powerful tool for brands to penetrate the market. These ads often employ high-energy tactics, showcasing the functionality, style, and performance of the apparel. Through aggressive marketing campaigns, brands can create a sense of urgency and desire among consumers, prompting them to make immediate purchasing decisions. Moreover, aggressive advertisements help in brand recall and recognition, ensuring that the brand remains top-of-mind when consumers consider sports apparel options.
- Celebrity endorsements add another layer of influence to the marketing strategy of sports apparel brands. By partnering with athletes, fitness influencers, and celebrities, brands align themselves with individuals who embody the values of athleticism, excellence, and success. When these prominent figures endorse a particular brand or product, their endorsement lends credibility and aspirational appeal to the apparel line. Consumers often associate the endorsed products with the athleticism and achievements of their favorite celebrities, making them more inclined to purchase.
Segmentation Analysis Of Sports Apparels Market
By product type, shorts and tights are expected to have the maximum market share in the sports apparel market, during the projected period. Shorts and tight are used by men while performing many sports activities. Tights are wearable under the shorts. For instance, tights provide a barrier between the skin and the basketball court and support the skin of the wearer from a lot of painful rubs and burns. One benefit of wearing tights is it helps to increase blood flow. Increasing blood flow can get more oxygen to the muscles which is incredibly important for athletes. Muscles require a sufficient amount of oxygen to perform, so the more oxygen in the blood, the better individual can perform and tights play an important role. Additionally, tights are used while working out to support and stabilize muscles while training. It helps to speed up the muscle repair process and reduces muscle fatigue after workouts. Tights and shorts are used by individuals while performing different sports and gyms to boost the sports apparel market during the projected period.
By end-user, the men's segment is expected to lead the sports apparel market during the forecast period. Participation of men in sports activities is comparatively high so this segment is grabbing maximum market share in the sports apparel market. In addition to this, the target market for sports apparel is the youth and adults between the age range of 15-36, and the number of men in this segment is greater than the number of women due to this high consumer base helping to increase the sales of men sports apparel and collect the large revenue. Moreover, a variety of products is available for the men's segment in the market such as shorts, tights, t-shirts, pants, and jackets. The large range of products is available in different colors, designs, and price ranges according to the demand of the sport and the preference of the players. This propels the demand for the sports apparel market.
By platform, the offline segment is predicted to expand the most in the sports apparel market during the forecast year. The offline purchase rate of sports apparel is higher by comparing with online due to the availability of stores providing sports apparel. Supermarkets, hypermarkets, retail stores, brand outlets, and discounted stores are the most popular destinations for buyers to shop sports apparel. Offline distribution channels offer discounts and sales on various occasions to attract regular and new customers. In 2021, Nike operated a total of 1,048 retail stores throughout the entire world to provide effective services. It also provides physical trials and exchange offers for convenience that helps in the growth of the offline segment and ultimately the sports apparel market during the forecasted period.
Regional Analysis Of Sports Apparels Market
North America is expected to grow with a significant growth rate in the sports apparel market in the forecast period. In North America high disposable income allows people to spend more on personal care and materialistic products which helps in the growth of the sports apparel market in this region. High fashion standers and a higher presence of market leaders in this region provide growth to the sports apparel market. For instance, Nike, Inc. is a leader in sportswear and equipment suppliers based in the United States that was founded in January 1964. According to Statista Nike was the largest sporting goods company worldwide by revenue in 2021. Nike generated more than 44.5 billion U.S. dollars in revenue. This was followed by Adidas, whose revenue totaled approximately 24 billion U.S. dollars. In 2021, the sports apparel market value in the U.S. was approximately 103 billion euros.
The European region is expected to lead the sports apparel market during the forecast period. The market is growing in the European region due to the high spending on sports apparel. Changing consumer trends and customer demands have propelled the growth of the market in this region. In addition to this growing interest in health and wellbeing has led to increased participation in fitness activities that enhance the need for sports apparel and boost the sports apparel market during the projected period. The European population is more into the high fashion trends so there is a greater demand for clothes that are both stylish and comfortable which propels the growth of the market in this region.
The Asia Pacific is a region that is expected to lead the sports apparel market during the forecast period. The Asia Pacific region consists of a large young aged population which is the key consumer of sports apparel helps to enhance the business in this region. The countries like China and India contribute 36% of the worldās population showing a high consumer base and helping to increase the consumption rate for the sports apparel market in this region. Moreover, People are more aware of their health, looks, appearance, fitness, and sport which propel the growth of the sports apparel market in this region. Additionally, the increasing demand from both women and men for sports apparel like t-shirts, pants, joggers, and shorts is supporting the growth of the sports apparel market during the forecasted period.
Top Key Players Covered In Sports Apparels Market
- Adidas (Germany)
- Nike(US)
- Puma (Germany)
- Billabong (Australia)
- Everlast Worldwide (US)
- GAP Inc (US)
- Fila Inc (South Korea)
- Lululemon Athletica Incorporation (US)
- New Balance Athletic Shoe, Inc (US)
- Decathlon (France)
- Amer Sports Corporation (France)
- Under Armour, Inc (US)
- Ralph Lauren Corporation (US)
- Umbro Ltd. (UK)
- Jockey International (US)
- Lotto Sport (Italy)
- Columbia Sportswear Company (US) and other major players.
Key Industry Developments In Sports Apparels Market
- In January 2023, Lululemon announced the launch of its new e-commerce website āLazadaā as the athletic wear brand moves to expand its presence across Asia Pacific. The launch is for the brand's flagship store on Lazmall. In addition, this is the brandās first e-commerce partnership in Asia.
- In November 2022, Nike unveiled its new web3 platform called āSWOOSHā, which will be used to launch apparel and footwear for avatars. With the introduction of this new technology, the brand wanted to improve and expand its presence and reach amongst the younger generation.
Global Sports Apparels Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 202.64 Bn. |
Forecast Period 2024-32 CAGR: |
5.15% |
Market Size in 2032: |
USD 302.98 Bn. |
Segments Covered: |
By Type |
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By End-User |
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By Platform |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
ā1.1 Research Objectives
ā1.2 Research Methodology
ā1.3 Research Process
ā1.4 Scope and Coverage
āā1.4.1 Market Definition
āā1.4.2 Key Questions Answered
ā1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
ā3.1 By Product Type
ā3.2 By End-User
ā3.3 By Platform
Chapter 4: Market Landscape
ā4.1 Porter's Five Forces Analysis
āā4.1.1 Bargaining Power of Supplier
āā4.1.2 Threat of New Entrants
āā4.1.3 Threat of Substitutes
āā4.1.4 Competitive Rivalry
āā4.1.5 Bargaining Power Among Buyers
ā4.2 Industry Value Chain Analysis
ā4.3 Market Dynamics
āā4.3.1 Drivers
āā4.3.2 Restraints
āā4.3.3 Opportunities
āā4.5.4 Challenges
ā4.4 Pestle Analysis
ā4.5 Technological Roadmap
ā4.6 Regulatory Landscape
ā4.7 SWOT Analysis
ā4.8 Price Trend Analysis
ā4.9 Patent Analysis
ā4.10 Analysis of the Impact of Covid-19
āā4.10.1 Impact on the Overall Market
āā4.10.2 Impact on the Supply Chain
āā4.10.3 Impact on the Key Manufacturers
āā4.10.4 Impact on the Pricing
Chapter 5: Sports Apparel Market by Product Type
ā5.1 Sports Apparel Market Overview Snapshot and Growth Engine
ā5.2 Sports Apparel Market Overview
ā5.3 Shorts & Tights
āā5.3.1 Introduction and Market Overview
āā5.3.2 Historic and Forecasted Market Size (2016-2028F)
āā5.3.3 Key Market Trends, Growth Factors and Opportunities
āā5.3.4 Shorts & Tights: Grographic Segmentation
ā5.4 Tracksuits
āā5.4.1 Introduction and Market Overview
āā5.4.2 Historic and Forecasted Market Size (2016-2028F)
āā5.4.3 Key Market Trends, Growth Factors and Opportunities
āā5.4.4 Tracksuits: Grographic Segmentation
ā5.5 T-Shirts
āā5.5.1 Introduction and Market Overview
āā5.5.2 Historic and Forecasted Market Size (2016-2028F)
āā5.5.3 Key Market Trends, Growth Factors and Opportunities
āā5.5.4 T-Shirts: Grographic Segmentation
ā5.6 Others
āā5.6.1 Introduction and Market Overview
āā5.6.2 Historic and Forecasted Market Size (2016-2028F)
āā5.6.3 Key Market Trends, Growth Factors and Opportunities
āā5.6.4 Others: Grographic Segmentation
Chapter 6: Sports Apparel Market by End-User
ā6.1 Sports Apparel Market Overview Snapshot and Growth Engine
ā6.2 Sports Apparel Market Overview
ā6.3 Men
āā6.3.1 Introduction and Market Overview
āā6.3.2 Historic and Forecasted Market Size (2016-2028F)
āā6.3.3 Key Market Trends, Growth Factors and Opportunities
āā6.3.4 Men: Grographic Segmentation
ā6.4 Women
āā6.4.1 Introduction and Market Overview
āā6.4.2 Historic and Forecasted Market Size (2016-2028F)
āā6.4.3 Key Market Trends, Growth Factors and Opportunities
āā6.4.4 Women: Grographic Segmentation
ā6.5 Children
āā6.5.1 Introduction and Market Overview
āā6.5.2 Historic and Forecasted Market Size (2016-2028F)
āā6.5.3 Key Market Trends, Growth Factors and Opportunities
āā6.5.4 Children: Grographic Segmentation
Chapter 7: Sports Apparel Market by Platform
ā7.1 Sports Apparel Market Overview Snapshot and Growth Engine
ā7.2 Sports Apparel Market Overview
ā7.3 Online & Offline
āā7.3.1 Introduction and Market Overview
āā7.3.2 Historic and Forecasted Market Size (2016-2028F)
āā7.3.3 Key Market Trends, Growth Factors and Opportunities
āā7.3.4 Online & Offline: Grographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
ā8.1 Competitive Landscape
āā8.1.1 Competitive Positioning
āā8.1.2 Sports Apparel Sales and Market Share By Players
āā8.1.3 Industry BCG Matrix
āā8.1.4 Ansoff Matrix
āā8.1.5 Sports Apparel Industry Concentration Ratio (CR5 and HHI)
āā8.1.6 Top 5 Sports Apparel Players Market Share
āā8.1.7 Mergers and Acquisitions
āā8.1.8 Business Strategies By Top Players
ā8.2 ADIDAS
āā8.2.1 Company Overview
āā8.2.2 Key Executives
āā8.2.3 Company Snapshot
āā8.2.4 Operating Business Segments
āā8.2.5 Product Portfolio
āā8.2.6 Business Performance
āā8.2.7 Key Strategic Moves and Recent Developments
āā8.2.8 SWOT Analysis
ā8.3 NIKE
ā8.4 PUMA
ā8.5 BILLABONG
ā8.6 EVERLAST WORLDWIDE
ā8.7 GAP INC
ā8.8 FILA INC
ā8.9 LULULEMON ATHLETICA INCORPORATION
ā8.10 NEW BALANCE ATHLETIC SHOE INC
ā8.11 DECATHLON
ā8.12 AMER SPORTS CORPORATION
ā8.13 UNDER ARMOUR INC
ā8.14 RALPH LAUREN CORPORATION
ā8.15 UMBRO LTD.
ā8.16 JOCKEY INTERNATIONA
ā8.17 OTTO SPOR
ā8.18 COLUMBIA SPORTSWEAR COMPANY
ā8.19 OTHER MAJOR PLAYERS
Chapter 9: Global Sports Apparel Market Analysis, Insights and Forecast, 2016-2028
ā9.1 Market Overview
ā9.2 Historic and Forecasted Market Size By Product Type
āā9.2.1 Shorts & Tights
āā9.2.2 Tracksuits
āā9.2.3 T-Shirts
āā9.2.4 Others
ā9.3 Historic and Forecasted Market Size By End-User
āā9.3.1 Men
āā9.3.2 Women
āā9.3.3 Children
ā9.4 Historic and Forecasted Market Size By Platform
āā9.4.1 Online & Offline
Chapter 10: North America Sports Apparel Market Analysis, Insights and Forecast, 2016-2028
ā10.1 Key Market Trends, Growth Factors and Opportunities
ā10.2 Impact of Covid-19
ā10.3 Key Players
ā10.4 Key Market Trends, Growth Factors and Opportunities
ā10.4 Historic and Forecasted Market Size By Product Type
āā10.4.1 Shorts & Tights
āā10.4.2 Tracksuits
āā10.4.3 T-Shirts
āā10.4.4 Others
ā10.5 Historic and Forecasted Market Size By End-User
āā10.5.1 Men
āā10.5.2 Women
āā10.5.3 Children
ā10.6 Historic and Forecasted Market Size By Platform
āā10.6.1 Online & Offline
ā10.7 Historic and Forecast Market Size by Country
āā10.7.1 U.S.
āā10.7.2 Canada
āā10.7.3 Mexico
Chapter 11: Europe Sports Apparel Market Analysis, Insights and Forecast, 2016-2028
ā11.1 Key Market Trends, Growth Factors and Opportunities
ā11.2 Impact of Covid-19
ā11.3 Key Players
ā11.4 Key Market Trends, Growth Factors and Opportunities
ā11.4 Historic and Forecasted Market Size By Product Type
āā11.4.1 Shorts & Tights
āā11.4.2 Tracksuits
āā11.4.3 T-Shirts
āā11.4.4 Others
ā11.5 Historic and Forecasted Market Size By End-User
āā11.5.1 Men
āā11.5.2 Women
āā11.5.3 Children
ā11.6 Historic and Forecasted Market Size By Platform
āā11.6.1 Online & Offline
ā11.7 Historic and Forecast Market Size by Country
āā11.7.1 Germany
āā11.7.2 U.K.
āā11.7.3 France
āā11.7.4 Italy
āā11.7.5 Russia
āā11.7.6 Spain
āā11.7.7 Rest of Europe
Chapter 12: Asia-Pacific Sports Apparel Market Analysis, Insights and Forecast, 2016-2028
ā12.1 Key Market Trends, Growth Factors and Opportunities
ā12.2 Impact of Covid-19
ā12.3 Key Players
ā12.4 Key Market Trends, Growth Factors and Opportunities
ā12.4 Historic and Forecasted Market Size By Product Type
āā12.4.1 Shorts & Tights
āā12.4.2 Tracksuits
āā12.4.3 T-Shirts
āā12.4.4 Others
ā12.5 Historic and Forecasted Market Size By End-User
āā12.5.1 Men
āā12.5.2 Women
āā12.5.3 Children
ā12.6 Historic and Forecasted Market Size By Platform
āā12.6.1 Online & Offline
ā12.7 Historic and Forecast Market Size by Country
āā12.7.1 China
āā12.7.2 India
āā12.7.3 Japan
āā12.7.4 Singapore
āā12.7.5 Australia
āā12.7.6 New Zealand
āā12.7.7 Rest of APAC
Chapter 13: Middle East & Africa Sports Apparel Market Analysis, Insights and Forecast, 2016-2028
ā13.1 Key Market Trends, Growth Factors and Opportunities
ā13.2 Impact of Covid-19
ā13.3 Key Players
ā13.4 Key Market Trends, Growth Factors and Opportunities
ā13.4 Historic and Forecasted Market Size By Product Type
āā13.4.1 Shorts & Tights
āā13.4.2 Tracksuits
āā13.4.3 T-Shirts
āā13.4.4 Others
ā13.5 Historic and Forecasted Market Size By End-User
āā13.5.1 Men
āā13.5.2 Women
āā13.5.3 Children
ā13.6 Historic and Forecasted Market Size By Platform
āā13.6.1 Online & Offline
ā13.7 Historic and Forecast Market Size by Country
āā13.7.1 Turkey
āā13.7.2 Saudi Arabia
āā13.7.3 Iran
āā13.7.4 UAE
āā13.7.5 Africa
āā13.7.6 Rest of MEA
Chapter 14: South America Sports Apparel Market Analysis, Insights and Forecast, 2016-2028
ā14.1 Key Market Trends, Growth Factors and Opportunities
ā14.2 Impact of Covid-19
ā14.3 Key Players
ā14.4 Key Market Trends, Growth Factors and Opportunities
ā14.4 Historic and Forecasted Market Size By Product Type
āā14.4.1 Shorts & Tights
āā14.4.2 Tracksuits
āā14.4.3 T-Shirts
āā14.4.4 Others
ā14.5 Historic and Forecasted Market Size By End-User
āā14.5.1 Men
āā14.5.2 Women
āā14.5.3 Children
ā14.6 Historic and Forecasted Market Size By Platform
āā14.6.1 Online & Offline
ā14.7 Historic and Forecast Market Size by Country
āā14.7.1 Brazil
āā14.7.2 Argentina
āā14.7.3 Rest of SA
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
Global Sports Apparels Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 202.64 Bn. |
Forecast Period 2024-32 CAGR: |
5.15% |
Market Size in 2032: |
USD 302.98 Bn. |
Segments Covered: |
By Type |
|
|
By End-User |
|
||
By Platform |
|
||
By Region |
|
||
Key Market Drivers: |
|
||
Key Market Restraints: |
|
||
Key Opportunities: |
|
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Sports Apparels Market research report is 2023-2030.
Adidas (Germany), Nike (US), Puma (Germany), Billabong International Limited (Australia), Everlast Worldwide Inc (US), and Other major players.
The Sports Apparels Market is segmented into product type, end-user, platform, and region. By Product Type, the market is categorized into Shorts & Tights, Tracksuits, T-Shirts, and Others. By End-user, the market is categorized into Men, Women, and Children. By Platform, the market is categorized into Online and Offline By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa etc.).
Sports apparel is worn during performing physical or sporting activities like workouts and playing any sport. Sports apparel is designed in a way that provides comfort and agility while performing physical activities.
The Global Sports Apparel Market size is expected to grow from USD 202.64 Billion in 2023 to USD 302.98 Billion by 2034, at a CAGR of 5.2 % during the forecast period (2024-2032).