Premium Bottled Water Market Synopsis

Premium Bottled Water Market Size Was Valued at USD 22.08 Billion in 2023 and is Projected to Reach USD 44.13 Billion by 2032, Growing at a CAGR of 8.00% From 2024-2032.

Premium bottled water is any standard bottled water product that is considered superior to other water products because of the source, quality or distinctive features. This water is usually obtained from crystal-clear natural springs or boreholes and is further processed with filters and purifiers. It may also be mineralized or sourced from areas of ‘good’ waters. These are fancy-packed bottled water products and they are expensive as compared to the normal bottled water products as they are aimed at persons who would like to have quality drinking water.

• Bottled water is one of the most diverse and rapidly expanding sectors in the overall world beverage industry, providing products of very high quality and originating from some very selected sources, which are marketed with various aspects such as purity, minerals and packaging. It has been recorded that this particular market has recorded tremendous growth in the recent past due to increasing clients’ preference for quality products that reflect healthy living and standard luxury. The main types of bottled water that most people drink are spring water, mineral water, and artesian water these are drawn from protected sources such as underground wells or springs. These products are usually marketed as better than the normal bottled water due to their origin, taste, and claims of helpful effects on the body. As for the premium water segment, it is necessary to note that the stock of water containing added minerals or nutrients as electrolytes and the like, targeting health conscious consumers and everybody seeking an improved method of hydration. 
•  A major driver which has been attributed to the growth of the premium bottled water category is the consumer concern with health and wellness. Modern consumers are more conscious about their well-being as well as the food they eat; therefore, they are willing to spend money on better products. Furthermore, the global market for premium water mostly consists of products that have good branding and marketing strategies that are fused to the perception that such products are a privilege to enjoy. This segment conforms to packaging whereby the brands use bottles that have fine and attractively appealing designs, this helps to promote the premium aspect of water. Also, the market has certain trends tied with sustainability in which consumer prefers the brand that actively uses the ecologically friendly packs and materials. A rising tendency toward enviromental consciousnss is an additional factor that makes premium bottled water companies to improve their production and packaging strategies in order to perform to the increasing expectation of the consumer with regard to quality and enviromental impact. 
•  In summary, it is predicted that the increase in premium bottled water market will still experience an upward trend in the future due to changes in the consumer’s preferences, concerns regarding their health, and the marketing strategies employed through appealing packaging solutions. That is why the main market trends could be the key competitive advantages such as the search for an individual fresh water source, a focus on offering water with additional functional properties, and environmental responsibility.

Premium Bottled Water Market Trend Analysis

Growing Consumer Preference for Premium and Artisan Brands

• The global marked for premium bottled water is growing rapidly through the rising demand for quality and handmade brands of water that create a luxury experience for the consumers. This change is driven mainly due to the factor of increasing concern towards health and product that are tagged to be natural or pure or made in limited quantity. Major reasons for comprising a high price are branding that relates to the water’s source of origin like artesian springs or glacial water or ideas which are sustainability, more appealing packaging, and extra health benefits.
• The trend continues due to increasing consumer awareness of craft production and an attachment to this idea within the selection of drinks. Such dynamics are indicative of global trend in the diversification of consumer product market characterised by differentiation and the focus on the added value. Consequently, these aspects are being seized as opportunities by superior and exclusive bottled water brands to win over that conspiratorial market segment that not only seeks out the best tasting and purest product but also one that comes with certain nice-to-have attributes, or such is the known narrative of mainline water brands.

Growing Health Consciousness

• The global market of the premium bottled water is also predicted to grow due to the increased concern with the health of consumers. Consumers start paying more attention to water consumption and quality, thus switching to the premium bottled water brands, which are lauded for their improved water quality, minerals content and movie on sourcing. This trend is further endorsed by the increasing global concern with natural and environmental friendly products, which has seen a corresponding increase in the demand of water Products sourced from natural sources and in natural and environmental friendly packs.
•  It is also worth stating that the increased middle class in the developing countries willing to spend a higher price for healthy and high quality products. In this regard, companies are stepping up their creativity to produce new water types including alkaline water and spring water and using sophistication technologies of filtration for customer preference. Therefore, the segment of premium bottled water is set for further expansion due to the increased awareness of individual wellbeing as well as a worldwide tendency towards premiumisation in the sphere of beverages.

Premium Bottled Water Market Segment Analysis:

Premium Bottled Water Market Segmented based on  Product, and Distribution Channel.

By   Product, Spring Water segment is expected to dominate the market during the forecast period

• The segmented structure of the premium bottled water market comprises of spring water, sparkling water, mineral water and the other products. Tap water is water that has undergone preliminary purification and is free to be used by consumers as the population demands high-quality spring water. Carbonated water is the water with added carbonation and appeals to the consumers interested in the light sparkly type of drinks that are being promoted as healthier than the sugar sweetened beverages. Mineral water which has great taste and health properties due to the inclusion of minerals and electrolytes are preferred by health conscious consumers and is considered as a more expensive brand.
• Finally, the ‘others’ subcategory includes additional types of products which include flavored or enhanced water that is considered a niche market but contains additional benefits, taste and functionality. In summary, the global growth in the concept of fitness and health consciousness among the people and the eagerness for the high quality natural and bottled water have been driving the growth of this market.

By Distribution Channel , Online segment held the largest share in 2023

• Understanding the places the products go at the Premium Bottled Water Market helps to fulfill the needful to many consumer segments. Convenience stores and supermarkets and hypermarkets are considered to be the important distribution channels since they make the product available and easily accessible to consumers who are in search of good quality bottled water. These large retail formats tend to have an area that is allocated to the sale of premium drinks which is preferred by informed customers seeking quality and novelty goods. Hence gourmet shops and health food stores sell to a group of selective consumers who care on certain features of the bottled water such as mineral deposits and origin. New distribution methods have emerged which are convenient as more people get to make their purchases via the internet and thus there is always a bigger and better variety due to the comparison that is easily made and reviews that can be accessed.
• Also, other distribution channels include direct sales to consumers, through subscriptions, and within hotels and restaurants and other related fine dining outlets, that have a positive impact in the market through narrowing down the distribution to consumers’ wish list and serving customers in a personalized manner. Altogether, these distribution channels impact in premium bottled water brands’ ability to cover diverse range of consumers as well as respond changing behaviours.

Premium Bottled Water Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• In the given forecast period, Asia Pacific is expected to mark a high growth in the products such as premium bottled water market, with the rising consumers’ awareness of healthy beverages, including premium water. Various factors such as the increase in the disposable income, urbanization, and the change in life style from a unhealthy to a healthier one has further enhanced the sales of the premium bottled water in the countries like China, India and Japan’. These markets are currently experiencing an increase in the flow of premium water products such as spring water beverages which are recommended by majority of the population as they seek better quality water to quench their thirst.
• Results from furthering modern retail channels, increasing importance placed on innovative packaging and branding, also contribute to the regions’ growth in the market. Therefore, the Asia Pacific region is predicted to hold the greatest market share for premium bottled water as the global trend sees a shift towards premium products in the beverage industry.

Active Key Players in the Premium Bottled Water Market

• Bling H2O (USA)
• Roiwater (Germany)
• Beverly Hills Drink Company (USA)
• NEVAS GmbH (Germany)
• Lofoten Arctic Water AS (Norway)
• MINUS 181 GmbH (Germany)
• Alpine Glacier Water Inc. (USA)
• BLVD Water (USA)
• Berg Water (Canada)
• Uisge Source (Scotland)
• VEEN (Finland), Other Active Players

Key Industry Developments in the Premium Bottled Water Market

• In October 2022, Maire Tecnimont S.p.A. announced that its principal subsidiary, Tecnimont S.p.A., was awarded an EPC contract by SONATRACH's Direction Centrale Engineering & Project Management for the execution of an LPG extraction plant within the existing Rhourde El Baguel oil and gas treatment complex in northPremium Bottled Watern Algeria. The total contract value is around USD 380 million.
• In February 2022, Indian Oil Corp. (IOC) announced plans to construct three new plants in Northeast India to increase its LPG bottling capacity by nearly 53% or to 8 crore cylinders annually by 2030 to meet the growing demand in the region. The total investment in the plant expansion is likely to range between USD 43- 46 million.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Premium Bottled Water Market by Product
 4.1 Premium Bottled Water Market Snapshot and Growth Engine
 4.2 Premium Bottled Water Market Overview
 4.3 Spring Water
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Spring Water: Geographic Segmentation Analysis
 4.4 Sparkling Water
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Sparkling Water: Geographic Segmentation Analysis
 4.5 Mineral Water
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Mineral Water: Geographic Segmentation Analysis
 4.6 Others
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Others: Geographic Segmentation Analysis

Chapter 5: Premium Bottled Water Market by Distribution Channel
 5.1 Premium Bottled Water Market Snapshot and Growth Engine
 5.2 Premium Bottled Water Market Overview
 5.3 Supermarkets & Hypermarkets
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Supermarkets & Hypermarkets: Geographic Segmentation Analysis
 5.4 Specialty Stores
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Specialty Stores: Geographic Segmentation Analysis
 5.5 Online
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Online: Geographic Segmentation Analysis
 5.6 Others
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Others: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Premium Bottled Water Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 BLING H2O (USA)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 ROIWATER (GERMANY)
 6.4 BEVERLY HILLS DRINK COMPANY (USA)
 6.5 NEVAS GMBH (GERMANY)
 6.6 LOFOTEN ARCTIC WATER AS (NORWAY)
 6.7 MINUS 181 GMBH (GERMANY)
 6.8 ALPINE GLACIER WATER INC (USA)
 6.9 BLVD WATER (USA)
 6.10 BERG WATER (CANADA)
 6.11 UISGE SOURCE (SCOTLAND)
 6.12 VEEN (FINLAND)
 6.13 OTHER ACTIVE PLAYERS

Chapter 7: Global Premium Bottled Water Market By Region
 7.1 Overview
 7.2. North America Premium Bottled Water Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Product
   7.2.4.1 Spring Water
   7.2.4.2 Sparkling Water
   7.2.4.3 Mineral Water
   7.2.4.4 Others
  7.2.5 Historic and Forecasted Market Size By Distribution Channel
   7.2.5.1 Supermarkets & Hypermarkets
   7.2.5.2 Specialty Stores
   7.2.5.3 Online
   7.2.5.4 Others
  7.2.6 Historic and Forecast Market Size by Country
   7.2.6.1 US
   7.2.6.2 Canada
   7.2.6.3 Mexico
 7.3. Eastern Europe Premium Bottled Water Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Product
   7.3.4.1 Spring Water
   7.3.4.2 Sparkling Water
   7.3.4.3 Mineral Water
   7.3.4.4 Others
  7.3.5 Historic and Forecasted Market Size By Distribution Channel
   7.3.5.1 Supermarkets & Hypermarkets
   7.3.5.2 Specialty Stores
   7.3.5.3 Online
   7.3.5.4 Others
  7.3.6 Historic and Forecast Market Size by Country
   7.3.6.1 Bulgaria
   7.3.6.2 The Czech Republic
   7.3.6.3 Hungary
   7.3.6.4 Poland
   7.3.6.5 Romania
   7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Premium Bottled Water Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Product
   7.4.4.1 Spring Water
   7.4.4.2 Sparkling Water
   7.4.4.3 Mineral Water
   7.4.4.4 Others
  7.4.5 Historic and Forecasted Market Size By Distribution Channel
   7.4.5.1 Supermarkets & Hypermarkets
   7.4.5.2 Specialty Stores
   7.4.5.3 Online
   7.4.5.4 Others
  7.4.6 Historic and Forecast Market Size by Country
   7.4.6.1 Germany
   7.4.6.2 UK
   7.4.6.3 France
   7.4.6.4 Netherlands
   7.4.6.5 Italy
   7.4.6.6 Russia
   7.4.6.7 Spain
   7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Premium Bottled Water Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Product
   7.5.4.1 Spring Water
   7.5.4.2 Sparkling Water
   7.5.4.3 Mineral Water
   7.5.4.4 Others
  7.5.5 Historic and Forecasted Market Size By Distribution Channel
   7.5.5.1 Supermarkets & Hypermarkets
   7.5.5.2 Specialty Stores
   7.5.5.3 Online
   7.5.5.4 Others
  7.5.6 Historic and Forecast Market Size by Country
   7.5.6.1 China
   7.5.6.2 India
   7.5.6.3 Japan
   7.5.6.4 South Korea
   7.5.6.5 Malaysia
   7.5.6.6 Thailand
   7.5.6.7 Vietnam
   7.5.6.8 The Philippines
   7.5.6.9 Australia
   7.5.6.10 New Zealand
   7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Premium Bottled Water Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Product
   7.6.4.1 Spring Water
   7.6.4.2 Sparkling Water
   7.6.4.3 Mineral Water
   7.6.4.4 Others
  7.6.5 Historic and Forecasted Market Size By Distribution Channel
   7.6.5.1 Supermarkets & Hypermarkets
   7.6.5.2 Specialty Stores
   7.6.5.3 Online
   7.6.5.4 Others
  7.6.6 Historic and Forecast Market Size by Country
   7.6.6.1 Turkey
   7.6.6.2 Bahrain
   7.6.6.3 Kuwait
   7.6.6.4 Saudi Arabia
   7.6.6.5 Qatar
   7.6.6.6 UAE
   7.6.6.7 Israel
   7.6.6.8 South Africa
 7.7. South America Premium Bottled Water Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Product
   7.7.4.1 Spring Water
   7.7.4.2 Sparkling Water
   7.7.4.3 Mineral Water
   7.7.4.4 Others
  7.7.5 Historic and Forecasted Market Size By Distribution Channel
   7.7.5.1 Supermarkets & Hypermarkets
   7.7.5.2 Specialty Stores
   7.7.5.3 Online
   7.7.5.4 Others
  7.7.6 Historic and Forecast Market Size by Country
   7.7.6.1 Brazil
   7.7.6.2 Argentina
   7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research