Perfume Market Synopsis

Perfume Market Size Was Valued at USD 53.8 Billion in 2023 and is Projected to Reach USD 90.1 Billion by 2032, Growing at a CAGR of 5.9% From 2024-2032.

Perfume is a scented liquid formed by the combination of essential oils, aroma chemicals or aroma ingredients and solvents used to provide or enhance the odor of the body. It is then produced by the combined mix of several natural and synthetic compounds so that it can yield the proper scent. Perfume is spread on skin or cloths and is an important in grooming and dressing.

• There has been a substantial increase in personal grooming through the use of perfumes within the market. This implies that consumer demand for perfume grows significantly whenever consumers decide that it is pertinent to maintain hygiene and meet the set standards. For instance, a survey proved that there was a 30% increase in the frequency of young working professionals buying fragrances because it is an element of personal grooming, therefore, the increased consciousness is actualising in increasing the size of the market.

• There is an increased demand in the global market for beauty products due to an increase in disposable income. Retailers are now experiencing a high demand of products that are infused with fragrance in the personal grooming sector. This is why key players are that are strategically targeting the release of more fragrance-infused cosmetic variants to boost their product demand. This segment is driven mainly by fragrance-infused essential oils, including those scented with fragrances. These are long-lasting and hence have been gaining popularity thereby defeating other traditional perfume variants.

• Another important factor is the increase in the perfume market and its expansion to other countries to grow into emerging markets. The Asian and Pacific region, the Middle East, and Latin America have experienced raised of percentage urbanization, urban populations, and a growing middle class with purchasing power. They make consumption of perfumes and luxury products possible hence developing a favorable context for such products. Perfume brands have had easy access to its international markets due to the advancement of globalization. Companies alter their products and the way of their promotion with the account of peculiarities of a specific region, expanding the great opportunities hidden in various markets all over the globe.

• The younger generation and millennials are gradually adopting a enthusiastic attitude towards grooming themselves and are open to innovate with new ideas and product brands. Besides this, the ratio of the youthful population as compared to other groups of people is significantly greater. It is particularly evident in developing world nations including China, Kenya, Brazil and several others. These are expected to have positive influence on the growth of this market during the initial years of the forecasting period.

Perfume Market Trend Analysis

Changing Consumer Trends and Preferences

• The global perfume market growth rate is significantly influenced by consumer trends and personal preferences. Today perfume manufacturers always ensure that they consider or look at new trends that are appealing to the customers. Specific demand for different and everlasting aroma, demand for natural and eco-friendly products, and option to selected stars fragrances are important drivers that affect new product design and promotional campaigns. The modern consumer requires personalized and customized fragrances that they can apply in their every day lifestyle. This has given birth to the so-called ‘specialty fragrances: niche and ‘boutique’ houses that are able to provide virtually endless choice to those stylish gentlemen and ladies who are eager to find ‘their’ perfume. Furthermore, it is also benefiting from the current trend of genderless scents, which reaches a larger consumer audience and a larger target market.

Increasing Disposable Income

• Global perfume market is positively associated with the level income especially the disposable income ; this is particularly so especially in the developing nations. This has implications that when people and families’ average per capita income has increased they begin to afford some luxury and premium fragrances. This trend is most strongly observed in countries including China and India due to the increasing purchasing power of the middle class when it comes to luxury aromatic products. This has been achieved by luxury perfume brands extending their products produced as well as limited and exclusive editions to complement this expanding segment. In addition, the trend for stylish and refined fragrances also plays a role in the sales of luxury fragrances, therefore globally boosting the market.

Perfume Market Segment Analysis:

Perfume Market Segmented based on Product, End-User, and Distribution Channel.

By Product, premium segment is expected to dominate the market during the forecast period

• In terms of product, the industry has been divided into mass and premium categories around the world. The superior segment is anticipated to continue to lead the course in the forecast software and generated enormous revenue. It has expanded above the extent of the general perfume merchandise in some of the latest years due to higher standards, individualization, and selectiveness. Lovers of the high-end products are also target market and this has forced manufacturers to expand their portfolio in this department. For instance, Coty Inc has downsized the product line that included low priced labels following Procter & Gamble acquisition of some their beauty products. Since then, the company has been striving for luxury lines which are Gucci Bloom and Tiffany&Co aimed al millennials.

• The mass segment is anticipated to record the highest growth rate during the forecast period. The segment is increasing primarily due to the higher consumption of affordable types of fragrances among emerging countries including the Indian and Chinese ones. OEM perfumes are cheaper to produce and are now produced in different forms like body mists, body splashes, cologne body sprays and others to suit the people’s need. Thus, in addition to promoting the segment growth due to the increased popularity of mass perfumes among the population, the cost-effectiveness of this segment is also a factor that promotes the increased interest of the middle-income segment.

By End-user, women segment held the largest share in 2023

• Based on the end-users, the largest segment for mosaic was in the women category the year 2022. Hence, it can be seen that women in the U. S. tend to buy perfume as frequently as once a month while men’s likely to buy it only once or twice in a year. According to a survey of the 50% of the females in the United States use perfume daily as compared to males. Women in the U. K pay a higher price for perfume than men, where for instance, female perfumes are about 6p more expensive per millilitre than those meant for the male counterparts even if they are of the same brand. Regarding perfume, the target consumers regardless of its expensive price levels expect it to sell especially to women since it is seen to be an important aspect in the beauty products range.

• Out of all the end-users, the men’s segment is believed to experience the most rapid expansion throughout the forecast period. Another factor that has been identified to contribute to the growth of the industry is the increasing incidences of the use of fragrance products by male across the world. Also, the continuously increasing consumer need for fashionable fragrances and apparels, new flavors, and other superior quality fragrances for men will contribute to the segment growth over the forecast period. The intense brand support from celebrities goes a long way in influencing the men population into makes personal care purchases like fragrances. This is also expected to open up great prospects for the segment as well in the next year.

Perfume Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast period

• The growth was attributed to the high volume sales coming from brands such as Jil Sander and Calvin Klein and the new products from other brands like Hugo Boss. France has adopted advanced beauty and fragrance production techniques, and hosts some of the major fragrance production companies, which include Christian Dior company, Chanel Company and Guerlain Company. The country have been dominating Europe market in term of production and export value. The Asia Pacific is expected to become the highest growing market in the video conferencing market throughout the forecast time frame. Another factor contributing to the growth is the world inclining towards luxurious scents and the shifting trend of consumers from mass-af fordable fragrances towards more personalized and niche scents. Also, the fact that world famous brands and companies specialized in perfumery and other regional independent artisans have been established to take high position of the region in the global perfume market.

Active Key Players in the Perfume Market

• The Avon Company
• CHANEL
• Coty Inc.
• LVMH Moet Hennessy-Louis Vuitton
• The Estée Lauder Companies
• Revlon
• Puig
• L'Oréal Groupe
• Shiseido Company, Ltd.
• Givaudan
• Hermès
• KERING, Other Key Players.

Key Industry Developments in the Perfume Market:

• June, 2022: L’oreal S. A. recently relaunched its flamboyant beauty care product brand Lancôme in Indian skin. This tactical action involves establishing and operating the LANÇÔME House network for the selling the complete assortment of Lancôme cosmetics including Make-up, Perfumes, and Skincare Articles all over the India region. Lancôme, a French beauty products organization operating in luxury and premium segment has decided to re-enter the Indian market with the help of Coty as it identifies more potential for luxury and premium beauty and personal care segment in Indian market.

• September 2022: The Estee Lauder Companies Inc. introduced various luxury scents, which featured eight distinct scents. The launch will also assist the company in competing with designer scents which are already existing in the market.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Perfume Market by Product
 4.1 Perfume Market Snapshot and Growth Engine
 4.2 Perfume Market Overview
 4.3 Mass
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Mass: Geographic Segmentation Analysis
 4.4 Premium
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Premium: Geographic Segmentation Analysis

Chapter 5: Perfume Market by End-user
 5.1 Perfume Market Snapshot and Growth Engine
 5.2 Perfume Market Overview
 5.3 Men
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Men: Geographic Segmentation Analysis
 5.4 Women
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Women: Geographic Segmentation Analysis

Chapter 6: Perfume Market by Distribution Channel
 6.1 Perfume Market Snapshot and Growth Engine
 6.2 Perfume Market Overview
 6.3 Offline
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Offline: Geographic Segmentation Analysis
 6.4 online
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 online: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Perfume Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 THE AVON COMPANY
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 CHANEL
 7.4 COTY INC
 7.5 LVMH MOET HENNESSY-LOUIS VUITTON
 7.6 THE ESTÉE LAUDER COMPANIES
 7.7 REVLON
 7.8 PUIG
 7.9 L'ORÉAL GROUPE
 7.10 SHISEIDO COMPANY LTD
 7.11 GIVAUDAN
 7.12 HERMÈS
 7.13 KERING
 7.14 OTHER KEY PLAYERS

Chapter 8: Global Perfume Market By Region
 8.1 Overview
 8.2. North America Perfume Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product
   8.2.4.1 Mass
   8.2.4.2 Premium
  8.2.5 Historic and Forecasted Market Size By End-user
   8.2.5.1 Men
   8.2.5.2 Women
  8.2.6 Historic and Forecasted Market Size By Distribution Channel
   8.2.6.1 Offline
   8.2.6.2 online
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Perfume Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product
   8.3.4.1 Mass
   8.3.4.2 Premium
  8.3.5 Historic and Forecasted Market Size By End-user
   8.3.5.1 Men
   8.3.5.2 Women
  8.3.6 Historic and Forecasted Market Size By Distribution Channel
   8.3.6.1 Offline
   8.3.6.2 online
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Perfume Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product
   8.4.4.1 Mass
   8.4.4.2 Premium
  8.4.5 Historic and Forecasted Market Size By End-user
   8.4.5.1 Men
   8.4.5.2 Women
  8.4.6 Historic and Forecasted Market Size By Distribution Channel
   8.4.6.1 Offline
   8.4.6.2 online
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Perfume Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product
   8.5.4.1 Mass
   8.5.4.2 Premium
  8.5.5 Historic and Forecasted Market Size By End-user
   8.5.5.1 Men
   8.5.5.2 Women
  8.5.6 Historic and Forecasted Market Size By Distribution Channel
   8.5.6.1 Offline
   8.5.6.2 online
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Perfume Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product
   8.6.4.1 Mass
   8.6.4.2 Premium
  8.6.5 Historic and Forecasted Market Size By End-user
   8.6.5.1 Men
   8.6.5.2 Women
  8.6.6 Historic and Forecasted Market Size By Distribution Channel
   8.6.6.1 Offline
   8.6.6.2 online
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Perfume Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product
   8.7.4.1 Mass
   8.7.4.2 Premium
  8.7.5 Historic and Forecasted Market Size By End-user
   8.7.5.1 Men
   8.7.5.2 Women
  8.7.6 Historic and Forecasted Market Size By Distribution Channel
   8.7.6.1 Offline
   8.7.6.2 online
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research