Mobile Power Bank Market Synopsis

Mobile Power Bank Market Size is Valued at USD 21.95 Billion in 2023, and is Projected to Reach USD 32.68 Billion by 2032, Growing at a CAGR of 4.52% From 2024-2032.

A mobile power bank is a device that is small in size and is carried around with the main functions of storing electrical energy and charging different gadgets like smartphones, tablet computers, cameras, and others. Often small in size and very portable, these usually include a rechargeable lithium-ion or lithium-polymer battery and are fitted with multiple USB outputs for charging several devices at once. Mobile power banks are available in different ratings in milliampere hours (mAh) regarding the number of recharging prospects. They are really important to keep the devices connected and working at any time and in any place, especially when they are traveling or when they do not have access to a usual electrical outlet.

• The market of mobile power bank products has risen significantly over the past several years due to the growth in the usage of mobile devices and the necessity of carrying their power boosters. Due to the increased use of Smartphones, tablets, and portable electronics in daily life, the need for charging solutions that are reliable and easy to use has also been felt. The evolution of technology has seen increased production of power banks with increased capacity, a shorter charging time, and increased safety of the power bank and the devices being charged. Further, the availability and accessibility of both cheap and qualitative power banks produced by many manufacturers also contributed to the availability of these devices to a greater number of users. It is a highly competitive market and the major players are trying to produce new products that will fit in the new trends that smaller size, better performance, and beautiful appearance are preferred.
•  Geographically, Asia-Pacific has the largest market share because of the high consumer awareness concerning technology and the increasing rate of the use of mobility in countries such as China, India, and Japan. High Smartphone usage and accommodation of the trends of working remotely and travel are other regions that contribute to the Company’s revenues; North America and Europe. The market is also subdivided on the basis of its capacity, price range, and by the modes of its distribution i. e either through Internet or through the stores. The future development appears to be rather favorable because key indicators interesting for development of new models and tendencies are observed now: the presence of solar charging, wireless charging, and the use of environmental-friendly materials in developing a power bank. Besides, developing energy-saving awareness and popularization and application of smart wearable devices and IoT equipment are projected to provide more development space for mobile power bank.

Mobile Power Bank Market Trend Analysis

Growing integration of wireless charging technology

• One of the more prominent vested trends in the use of the mobile power bank is the ability to incorporate the feature of wireless charging. Te mobility requirements of new generation consumer electronics, especially supporting Qi standards for wireless charging, are eye-catching; power bank makers are also gradually beginning to add wireless charging plates to the products. This trend meets consumers’ impulsiveness needs, since the user no longer needs to plug in the device to the power bank but instead, he places the device on the surface of the power bank. The integration of this technology in the power banks is a plus when it comes to the functionality and added that it also falls in-line with the wireless ecosystem change that people are experiencing in their daily lives. The rapid advancement in the internet of things IoT is also helping in making additional equipment compatible with wireless charging effective this is set to push the growth of mobile power bank market.

Development and marketing of eco-friendly power banks

• The emerging market in the mobile power bank sector is the one that involves the invention and sale of environmentally sustainable power banks. As the awareness of the global environmental problems rises and the consumers’ demand for the eco-friendly product grows, it will be beneficial for the firms to expand the production of power banks with the use of recycled materials and the integration of energy-saving technologies. Likewise, the adoption of new resources like solar panels to charge vehicles may also attract consumers who are more mindful of the component of sustainability. Thus, assuming the position of using sustainable technologies in their strategies, the companies not only can introduce a new segment of consumers who are conscious of the environment, but also wants to market their selves as unique from all other businesses that compete in the market and establish a large market share.

Mobile Power Bank Market Segment Analysis:

Mobile Power Bank Market Segmented on the basis of Capacity, Battery and Number of Port.

By Capacity, 5100-10400mAh segment is expected to dominate the market during the forecast period

• The mobile power bank market within the capacity of 5100-10400mAh is expected to remain the largest in the course of the forecast period due to the most suitable-sized battery capacity to charge capacity ratio and the reasonable price of such portable power banks. This capacity range gives multiple full charges for most smartphone devices, this gives high attractiveness to those consumers who need ‘power on the go’ without the inconvenience of massiveness of large power bank.
• Moreover, the power banks that can be categorized to this segment is relatively cheaper than the super high-capacity power banks, thus attracting a large market. The need for the 5100-10400mAh range also matches the different use type ranging from daily to commuting, traveling, and emergencies. These power banks are also among the newest battery types with an improved capacity in comparison to older models and the extended battery life along with the enhanced security measures at charging, confirms the market leadership of the offered fully charged power banks as a reliable portable solution for charging.

By Battery, Li-polymer segment expected to held the largest share

• Aware of the fact that Li-polymer segment is being preferred in electronic gadgets due to its merits over the other battery segment, the market for mobile power bank is likely to remain dominated by Li-polymer segment. Lithium-polymer (Li-polymer) batteries are well-known for their slim and flexible charging available in more compact power bank designs that mirror ordinary users’ requirement for portability. Also, Li-polymer batteries provide safety advantages over lithium-ion batteries such as comparatively low possibilities of leakage, and explosion. Its versatility also makes it easier to be produced in different forms and this possess more aesthetic value and ergonomic feel for enhanced manufacturing of products.
• Another reason that explain the great supply of Li-polymer batteries is the high energy density and longer life cycle in comparison with the other types of batteries to fit the enhanced need for power banks with increased duration and power storage capacity. Thus, the Li-polymer segment is already slated to remain the leading segment hemmed in by ever-evolving technology and the need for improved and safer portable charging solutions.

Mobile Power Bank Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• By region, the Asia-Pacific region dominates the market for mobile power banks over the forecast period attributed by various factors. The area has a young and rapidly expanding base of technology-savvy consumers especially those in the People’s Republic of China, India, Japan, and South Korea where penetration of Smartphones and use of other mobile gadgets is incredibly high. Also, the characteristics of the current generation and sharp growth rates of urbanization, flexible work, and the digital economy contribute to the need for transportable power supplies. Key players in the area concentrating in China are characterized by high-tech, affordable prices, and big volumes that come as potent recipes for advancement. In addition, such governments’ programs stimulating digitalization and developing battery technologies may also contribute to its further growth. Therefore, it can be concluded that Asia-Pacific region is expected to dominate the worldwide mobile power bank market followed by setting the trends and norms of the business.

Active Key Players in the Mobile Power Bank Market

• ADATA Technology Co., Ltd. (Taiwan)
• Anker Innovations (China)
• ASUS (Taiwan)
• Aukey (China)
• Belkin International, Inc. (USA)
• Huawei Technologies (China)
• Lenovo Group Ltd. (China)
• Mophie (USA)
• Panasonic Corporation (Japan)
• RAVPower (USA)
• Samsung Electronics (South Korea)
• Sony Corporation (Japan)
• TP-Link Technologies Co., Ltd. (China)
• Xiaomi Corporation (China)
• Zagg Inc. (USA)
• Other key Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Mobile Power Bank Market by Capacity
 4.1 Mobile Power Bank Market Snapshot and Growth Engine
 4.2 Mobile Power Bank Market Overview
 4.3 1000-2500mAh
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 1000-2500mAh: Geographic Segmentation Analysis
 4.4 2600-5000mAh
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 2600-5000mAh: Geographic Segmentation Analysis
 4.5 5100-10400mAh
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 5100-10400mAh: Geographic Segmentation Analysis

Chapter 5: Mobile Power Bank Market by Battery
 5.1 Mobile Power Bank Market Snapshot and Growth Engine
 5.2 Mobile Power Bank Market Overview
 5.3 Li-polymer
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Li-polymer: Geographic Segmentation Analysis
 5.4 Li-ion
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Li-ion: Geographic Segmentation Analysis

Chapter 6: Mobile Power Bank Market by Number of Port
 6.1 Mobile Power Bank Market Snapshot and Growth Engine
 6.2 Mobile Power Bank Market Overview
 6.3 Single
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Single: Geographic Segmentation Analysis
 6.4 Multiple
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Multiple: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Mobile Power Bank Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 ADATA TECHNOLOGY CO LTD (TAIWAN)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 ANKER INNOVATIONS (CHINA)
 7.4 ASUS (TAIWAN)
 7.5 AUKEY (CHINA)
 7.6 BELKIN INTERNATIONAL INC (USA)
 7.7 HUAWEI TECHNOLOGIES (CHINA)
 7.8 LENOVO GROUP LTD (CHINA)
 7.9 MOPHIE (USA)
 7.10 PANASONIC CORPORATION (JAPAN)
 7.11 RAVPOWER (USA)
 7.12 SAMSUNG ELECTRONICS (SOUTH KOREA)
 7.13 SONY CORPORATION (JAPAN)
 7.14 TP-LINK TECHNOLOGIES CO LTD (CHINA)
 7.15 XIAOMI CORPORATION (CHINA)
 7.16 ZAGG INC (USA)
 7.17 OTHER KEY PLAYERS

Chapter 8: Global Mobile Power Bank Market By Region
 8.1 Overview
 8.2. North America Mobile Power Bank Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Capacity
   8.2.4.1 1000-2500mAh
   8.2.4.2 2600-5000mAh
   8.2.4.3 5100-10400mAh
  8.2.5 Historic and Forecasted Market Size By Battery
   8.2.5.1 Li-polymer
   8.2.5.2 Li-ion
  8.2.6 Historic and Forecasted Market Size By Number of Port
   8.2.6.1 Single
   8.2.6.2 Multiple
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Mobile Power Bank Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Capacity
   8.3.4.1 1000-2500mAh
   8.3.4.2 2600-5000mAh
   8.3.4.3 5100-10400mAh
  8.3.5 Historic and Forecasted Market Size By Battery
   8.3.5.1 Li-polymer
   8.3.5.2 Li-ion
  8.3.6 Historic and Forecasted Market Size By Number of Port
   8.3.6.1 Single
   8.3.6.2 Multiple
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Mobile Power Bank Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Capacity
   8.4.4.1 1000-2500mAh
   8.4.4.2 2600-5000mAh
   8.4.4.3 5100-10400mAh
  8.4.5 Historic and Forecasted Market Size By Battery
   8.4.5.1 Li-polymer
   8.4.5.2 Li-ion
  8.4.6 Historic and Forecasted Market Size By Number of Port
   8.4.6.1 Single
   8.4.6.2 Multiple
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Mobile Power Bank Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Capacity
   8.5.4.1 1000-2500mAh
   8.5.4.2 2600-5000mAh
   8.5.4.3 5100-10400mAh
  8.5.5 Historic and Forecasted Market Size By Battery
   8.5.5.1 Li-polymer
   8.5.5.2 Li-ion
  8.5.6 Historic and Forecasted Market Size By Number of Port
   8.5.6.1 Single
   8.5.6.2 Multiple
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Mobile Power Bank Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Capacity
   8.6.4.1 1000-2500mAh
   8.6.4.2 2600-5000mAh
   8.6.4.3 5100-10400mAh
  8.6.5 Historic and Forecasted Market Size By Battery
   8.6.5.1 Li-polymer
   8.6.5.2 Li-ion
  8.6.6 Historic and Forecasted Market Size By Number of Port
   8.6.6.1 Single
   8.6.6.2 Multiple
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Mobile Power Bank Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Capacity
   8.7.4.1 1000-2500mAh
   8.7.4.2 2600-5000mAh
   8.7.4.3 5100-10400mAh
  8.7.5 Historic and Forecasted Market Size By Battery
   8.7.5.1 Li-polymer
   8.7.5.2 Li-ion
  8.7.6 Historic and Forecasted Market Size By Number of Port
   8.7.6.1 Single
   8.7.6.2 Multiple
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research