Massage Chairs Market Synopsis

Massage Chairs Market Size Was Valued at USD 3792.24 Million in 2023 and is Projected to Reach USD 5827.77 Million by 2032, Growing at a CAGR of 4.89% From 2024-2032.

A massage chair is a padded chair designed for massage treatments targeting the head, neck, shoulders, hands, arms, and back. Massage chairs come equipped with reclining features for user relaxation. Massage chairs utilize a vibrating mechanism to alleviate muscle tension and promote relaxation. The latest massage chairs come with extra features like customizable foot and armrests, remote control, massage pillow pad, music systems, and more. Massage chairs offer a variety of advantages including relieving acid reflux, boosting metabolism, and promoting relaxation.

• The increasing presence of women in workplaces worldwide and the growing number of product advancements are the primary drivers behind the expansion of the massage chair industry. The increasing demand for massage chairs in emerging markets and growing knowledge about the advantages of using massage chairs, such as alleviating back pain, easing strain on the heart and lungs, and enhancing blood flow, will lead to profitable growth prospects for the massage chair industry.
• With advancements such as AI-driven adjustments and customizable programs, the demand for massage chairs is increasing among consumers. The increase is driven by the elderly population seeking ways to effectively manage health problems such as joint pain and arthritis. These chairs are now considered a useful resource for elderly individuals in order to uphold both comfort and mobility. Increasing offline distribution channels, celebrity brand endorsements, health expenditure in developing countries, work-related stress, consumer lifestyles, different massage therapies, and e-commerce platform penetration are all contributing to the growth of the massage chair market.
• Businesses are focusing on the health of their employees by implementing programs like offering massage chairs at workstations to decrease stress and enhance efficiency. This investment is fueling growth in the commercial massage chair industry. The widening of online retail and varying pricing options are making massage chairs more available, leading to an uptick in sales and market expansion.

Massage Chairs Market Trend Analysis

Rising Customization and Personalization

• Modern massage chairs provide personalized massage programs with adjustable settings for changing the intensity, speed, and type of massage. Pre-set choices are available to meet various requirements, adaptable according to user likes. Sophisticated body scan technology customizes the massage based on the user's body size and shape, focusing on the right areas for a precise and efficient massage. This improves the overall user experience with a personalized massage for relaxation, pain alleviation, or muscle recovery.
• Increased health and wellness advantages come from specific relief and personalized customization in massage chairs. Users have the option to target particular areas such as the lower back, neck, or shoulders in order to attain better relief from muscle tension and pain. Personalization can also assist in managing individual health concerns such as chronic back pain, circulation problems, or reducing stress. Moreover, individuals have the option to select from an array of massage methods including kneading, tapping, rolling, and stretching in order to customize their massage session.
• The market for luxury massage chairs with high-end customization options is fuelled by consumer desire for distinctive experiences. Sophisticated options, personalization, and high-quality materials designed to suit personal tastes. Colors and designs selected based on personal style and home decor enhance the overall aesthetic appeal. Some chairs have the option of multiple user profiles, enabling families to save personalized settings for a customized massage experience, increasing convenience for everyone.

Opportunity

Increasing Shift Towards the Home Wellness Solution

• Consumer attention is turning to health and wellness items for the home, resulting in a higher need for products designed for wellness at home. Consumers are looking for easy solutions such as massage chairs to help them with their health and relaxation at home, especially as they face more stress while working from home. This shift in spending priorities, due to the trend, has led consumers to redirect funds towards home improvements and personal comfort, such as wellness products like massage chairs.
• Modern massage chairs are integrating with smart home technologies, allowing users to control them through mobile apps, voice commands, or home automation. AI and machine learning personalize the massage experience based on user preferences and health data. Features like heated massage, zero-gravity positioning, and body scanning technology cater to consumers seeking comprehensive wellness solutions. These advancements meet the demand for convenience and customization in the market.
• The growth of interest in home fitness and wellness trends has resulted in the expansion of the home wellness market. This comprehensive strategy involves not just exercise machinery, but also items for relaxation and therapy such as massage chairs, providing both physical relaxation and stress reduction. Businesses in this industry can capitalize on cross-selling by combining massage chairs with other health and wellness items. The rise of online shopping has simplified the process of buying massage chairs for customers, thanks to thorough product descriptions, feedback from other buyers, and easy shipping choices.

Massage Chairs Market Segment Analysis:

Massage Chairs market is segmented based on Nature, Products Type, Distribution Channel, End-User, And Region.

By Product Type, Inversion Massage Chairs Segment Is Expected to Dominate the Market During the Forecast Period

• Inversion therapy provides special advantages for spinal wellness, better posture, enhanced blood flow, and relaxation from stress. Inversion massage chairs help relieve back pain, support spinal health, and decompress the spine. They additionally aid in enhancing posture by lowering stress on the spine and muscles. Furthermore, the angle of inversion improves blood flow, promoting cardiovascular wellness and decreasing problems linked to inadequate circulation. The fusion of inversion therapy and massage benefits muscles relaxation, tension release, and overall stress relief and relaxation. In general, inversion therapy provides a comprehensive method for enhancing overall wellness.
• Modern inversion chairs that incorporate massage functions provide a complete therapeutic experience by blending inversion therapy with traditional massage methods. Sophisticated designs offer customizable inversion angles to meet specific comfort and health requirements, enhancing performance and user contentment. Easy-to-use interfaces, such as remote controls and touch screens, simplify the process of adjusting settings and choosing massage programs. Certain chairs come with heating features for more comfort and better blood circulation, while zero-gravity positioning eases spine pressure and evenly spreads out body weight. These advancements and features in inversion massage chairs are attractive to consumers looking for holistic wellness solutions.
• The rising awareness of health-conscious consumers is driving an increase in demand for products that focus on spinal health and posture. Inversion massage chairs are satisfying the need by providing back pain solutions with inversion therapy. Consumers also favor products that offer several health benefits in a single package, such as inversion massage chairs that merge inversion therapy with massage features. These chairs are considered luxurious because of their advanced features, appealing to customers seeking high-quality wellness products for their homes.

By Distribution Channel, Specialty Stores Segment Held the Largest Share In 2023

• Specialized knowledge of massage chairs is possessed by staff at specialty stores, providing valuable advice to customers. Sales staff offer in-depth explanations of chair characteristics and advantages, assisting clients in making educated choices. Customers have the option to try out chairs in the store to experience their comfort and effectiveness firsthand, guaranteeing a worthwhile purchase. Specialty stores in the wellness product industry differentiate themselves through personalized service and hands-on experience.
• Specialty stores offer a handpicked variety of premium massage chair brands and models that are not available in regular retail stores. Certain stores provide specialized items, drawing in customers in search of distinct choices. Customers have the option to choose from a wide selection of chairs with different features and prices to suit their requirements and financial constraints. The emphasis on both quality and variety improves the overall shopping experience for customers.
• Specialty stores offer individualized support to assist customers in selecting the appropriate massage chair according to their health requirements, preferences, and space limitations. Customer trust and satisfaction are fostered through post-purchase support, which includes setup help, warranty services, and maintenance guidance. Employees are able to assist customers in comparing various massage chairs by pointing out specific characteristics, advantages, and possible disadvantages to make well-informed purchasing choices.

Massage Chairs Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• Cultural inclination towards well-being, encouraged by age-old customs like acupuncture and shiatsu in countries across Asia-Pacific such as Japan, China, and South Korea, results in a strong desire among consumers for massage chairs. The area's high focus on health and wellness creates a strong consumer demand for products that enhance relaxation and overall well-being. Japan and South Korea have quickly embraced advanced massage chair technologies, with widespread use in homes and businesses.
• APAC is at the forefront of technological advancements in consumer electronics, particularly in the field of advanced massage chair technologies. Japanese and South Korean companies are leading the way by investing significantly in research and development to innovate new AI-driven features and multi-functional capabilities, which are boosting market expansion and supremacy. The growth of the economy and higher disposable income in the APAC region has resulted in a larger middle class and greater wealth, which is causing an increase in consumer spending on luxury items such as massage chairs.
• The area serves as a manufacturing center for cost-effective production, with numerous companies located in China and Japan, enabling competitive pricing and market growth. In APAC, top brands such as Panasonic, Inada, and Osim lead the massage chair industry with significant market share and new ideas. The region's strong position in the industry is reinforced by constant competition that fuels technological progress.

Massage Chairs Market Active Players

• Panasonic Corporation (Japan)
• OSIM International Ltd. (Singapore)
• Fujita Massage Chair (China)
• Inada Co., Ltd. (Japan)
• Human Touch, LLC (USA)
• Ogawa World Berhad (Malaysia)
• Infinity Massage Chairs (USA)
• Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
• Luraco Technologies (USA)
• Co3792.24ia USA LLC (USA)
• Bodyfriend (South Korea)
• Synca Wellness (Japan)
• Johnson Health Tech Co., Ltd. (Taiwan)
• Kahuna Chair (USA)
• Osaki Massage Chair (USA)
• iRest Health Science and Technology Co., Ltd. (China)
• HoMedics, Inc. (USA)
• Aojiahua (China)
• Xiamen Comfort Science & Technology Group Co., Ltd. (China)
• Daiwa Massage Chairs (USA)
• Sharper Image (USA)
• Brookstone (USA)
• Hutech Co., Ltd. (South Korea)
• OTC Daiwa Corporation (USA)
• Family Inada Co., Ltd. (Japan)

Key Industry Developments in the Massage Chairs Market:

• In March 2024, Massage technology and health and wellness seating resource Cozzia USA introduced “Quantum” at the April High Point Market, the company’s most elevated massage chair advancement to date. Based on over 12 years of rigorous research and development in advanced technologies this introduction will completely transform the massage chair industry.
• In Jan 2024, OSIM, a global leader in wellness tech and healthy lifestyle products, unveiled three new chairs at the annual Consumer Electronics Show (CES) in Las Vegas. Aligning with OSIM's mission to create connected wellness tech solutions, the new thoughtfully designed products - uLove 3 Well-Being Chair, uThrone V Gaming Massage Chair, and DIY Massage Chair - seamlessly integrate wellness into customers' everyday lives. Through its user-centric and intelligent wellness ecosystem of synergistic products, solutions, and the OSIM Well-Being App, OSIM empowers customers to measure, monitor, and manage their stress to improve their overall health.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. MASSAGE CHAIRS MARKET BY NATURE (2017-2032)
   1. MASSAGE CHAIRS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CONVENTIONAL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. ROBOTIC
7. MASSAGE CHAIRS MARKET BY PRODUCTS TYPE (2017-2032)
   1. MASSAGE CHAIRS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. INVERSION MASSAGE CHAIRS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. ZERO GRAVITY MASSAGE CHAIRS
   5. TARGETED MASSAGE PRODUCTS
8. MASSAGE CHAIRS MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. MASSAGE CHAIRS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SPECIALTY STORES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SUPERMARKETS AND HYPERMARKETS
   5. E-COMMERCE PLATFORM
9. MASSAGE CHAIRS MARKET BY END-USER (2017-2032)
   1. MASSAGE CHAIRS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. RESIDENTIAL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. COMMERCIAL
   5. CLUBS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Massage Chairs Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. PANASONIC CORPORATION (JAPAN)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. OSIM INTERNATIONAL LTD. (SINGAPORE)
    4. FUJITA MASSAGE CHAIR (CHINA)
    5. INADA CO., LTD. (JAPAN)
    6. HUMAN TOUCH, LLC (USA)
    7. OGAWA WORLD BERHAD (MALAYSIA)
    8. INFINITY MASSAGE CHAIRS (USA)
    9. FUJI MEDICAL INSTRUMENTS MFG. CO., LTD. (JAPAN)
    10. LURACO TECHNOLOGIES (USA)
    11. CO3792.24IA USA LLC (USA)
    12. BODYFRIEND (SOUTH KOREA)
    13. SYNCA WELLNESS (JAPAN)
    14. JOHNSON HEALTH TECH CO., LTD. (TAIWAN)
    15. KAHUNA CHAIR (USA)
    16. OSAKI MASSAGE CHAIR (USA)
    17. IREST HEALTH SCIENCE AND TECHNOLOGY CO., LTD. (CHINA)
    18. HOMEDICS, INC. (USA)
    19. AOJIAHUA (CHINA)
    20. XIAMEN COMFORT SCIENCE & TECHNOLOGY GROUP CO., LTD. (CHINA)
    21. DAIWA MASSAGE CHAIRS (USA)
    22. SHARPER IMAGE (USA)
    23. BROOKSTONE (USA)
    24. HUTECH CO., LTD. (SOUTH KOREA)
    25. OTC DAIWA CORPORATION (USA)
    26. FAMILY INADA CO., LTD. (JAPAN), OTHER ACTIVE PLAYERS
11. GLOBAL MASSAGE CHAIRS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Nature
       4. Historic And Forecasted Market Size By Products Type
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By End-User
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies