Home Improvement Market Synopsis

Home Improvement Market Size is Valued at USD 936.6 Billion in 2023, and is Projected to Reach USD 1481.6 Billion by 2032, Growing at a CAGR of 5.90% From 2024-2032.

Homeowners are increasingly investing in the renovation and upgrading of their living spaces, resulting in a robust growth in the home improvement market. Rising disposable incomes, increased DIY enthusiasm, and a growing emphasis on aesthetic and functional home enhancements are driving this expansion. The market incorporates a diverse array of products and services, such as landscaping, repairs, remodelling, and smart home technologies. Technological advancements, such as the incorporation of sustainable materials and smart home systems, also influence the industry. The home improvement industry is on the verge of further growth as it continues to adapt to consumers' evolving preferences and the increasing trend of home personalization, with a focus on energy efficiency and customization.

• Consumer demand for improved living spaces propels the home improvement market, a dynamic sector. This market is still expanding as of 2024, driven by an increasing number of proprietors and an appreciation of property values. In order to enhance efficiency, aesthetics, and functionality, homeowners are investing in renovations and enhancements.
• Kitchen and bathroom remodels, exterior enhancements, and flooring improvements comprise critical segments. Technological innovations, such as energy-efficient appliances and digital home systems, are influencing current trends. The DIY trend is also substantial, as homeowners are choosing to undertake self-managed initiatives in order to reduce expenses.
• Economic considerations, such as disposable income and interest rates, have an impact on the market. Initially, the COVID-19 pandemic sparked a surge in home improvement as people spent more time at home. This trend has persisted as remote work becomes more prevalent.
• Urban areas are experiencing a greater demand for modernization, while rural areas are prioritizing essential enhancements. Regional variations are significant. Eco-friendly materials and practices are gaining traction as sustainability becomes more critical.

Home Improvement Market Trend Analysis

Sustainability and Eco-Friendly Products

• The home improvement market is becoming more in tune with sustainability and eco-friendly trends, which is indicative of the increasing consumer demand for environmentally responsible choices. As householders become more environmentally conscious, they are increasingly interested in products that promote energy efficiency and reduce their environmental impact. This change is fostering innovation in materials and technologies, with an emphasis on reducing pollution, conserving resources, and reducing carbon footprints.
• Environmentally friendly home improvement products often integrate sustainable materials, like recycled or rapidly renewable resources, and design them to be energy-efficient. For example, energy-efficient windows, bamboo flooring, and low-VOC paints not only enhance ambient air quality but also reduce energy consumption. These products contribute to the development of healthier living environments while also promoting broader environmental objectives.
• Additionally, the market is witnessing an increase in the investment of ecological technologies, including water-saving fixtures, smart home systems, and solar panels. These developments are consistent with global sustainability objectives and provide householders with practical strategies for minimizing their environmental impact. As technology continues to develop, the availability of more innovative solutions further enhances the appeal of eco-friendly home improvements.
• In general, the incorporation of sustainability into home improvement signifies a substantial transition to a more environmentally friendly lifestyle. Consumers are increasingly aware of the advantages of environmentally friendly products, and the market is responding by offering an expanding selection of products that align with these principles, thereby promoting economic and environmental sustainability.

Smart Home Technology Integration

• The integration of smart home technology is transforming the home improvement market, offering improved energy efficiency, security, and convenience. Renovation projects are increasingly incorporating smart home devices as they become more accessible, transforming traditional homes into interconnected, tech-savvy environments. The development of IoT (Internet of Things) technology fuels this trend by enabling seamless communication between a variety of residential systems, including lighting, heating, and security.
• Homeowners are prioritizing smart technology to enhance their daily living experiences. Among the most popular options are intelligent thermostats, smart lighting systems, and advanced home security features. These technologies not only provide comfort and control, but they also contribute to substantial cost savings by lowering utility rates and improving energy efficiency. The increasing demand for these products is shaping consumer preferences and influencing home improvement trends.
• Technological advancements and heightened consumer awareness are driving the robust growth of the smart home technology market. Businesses are consistently creating innovative solutions to meet a wide range of requirements, including integrated home entertainment systems and smart kitchen appliances. This surge in innovation is enhancing the appeal of home improvement projects, motivating homeowners to invest in the modernization of their living spaces.
• In summary, the convergence of smart home technology and the home improvement market is generating novel prospects for both householders and industry professionals. As technology continues to evolve, we anticipate that the integration of smart solutions into home renovations will become even more prevalent, thereby influencing future trends and shaping the future of home living.

 Home Improvement Market Segment Analysis:

Home Improvement Market Segmented on the basis of By Home Section and By Type

By Home Section, Disaster Repairs segment is expected to dominate the market during the forecast period

• Designed to improve residential properties, the home improvement market encompasses a wide variety of services and products. Disaster Repairs, Kitchen Improvement & Additions, and Bath Improvement & Additions are among the market's most significant sectors. Disaster repairs aim to tackle the urgent need for restoration and repair following unexpected events such as fires, floods, or severe weather conditions. The primary objective of Bath and Kitchen Improvement & Additions is to improve the functionality, aesthetics, and property value of essential areas.
• Exterior Replacements and System Upgrades are essential market components that focus on the integration of sophisticated systems to improve energy efficiency and performance, as well as the improvement of a home's exterior. While system upgrades involve the modernization of heating, ventilation, and air conditioning (HVAC) systems, exterior replacements may involve the updating of cladding, roofing, or windows.
• Property improvements and other related services encompass a wide range of improvements that contribute to the overall value and livability of a residence. These may encompass aesthetic enhancements, structural modifications, or landscaping that are consistent with current design trends.
• In general, the Home Improvement Market is propelled by the growing demand from consumers for visually enticing, efficient, and upgraded living spaces. The market continues to expand as homeowners aim to invest in their properties, providing a variety of solutions to accommodate a wide range of requirements and preferences.

By Type, Do It For Me (DIFM) segment held the largest share in 2024

• The home improvement market is a dynamic sector that is undergoing significant development due to consumers' growing interest in improving their living spaces. We broadly classify this market into two primary categories: Do It For Me (DIFM) and Do It Yourself (DIY). The diverse consumer requirements and preferences of each category reflect the diverse approaches to home enhancement projects.
• The DIFM segment attracts consumers seeking professional expertise and convenience. These consumers typically manage complex or labor-intensive projects through the use of specialized services or contractors. This method frequently entails a premium cost and guarantees high-quality results, including professional guidance, time-saving benefits, and guaranteed outcomes.
• The DIY segment, on the other hand, caters to those who opt for independent home improvement project completion. DIY enthusiasts utilize a variety of tools and resources to accomplish tasks independently, motivated by a desire for personal gratification and cost savings. The accessibility of instructional content and home enhancement products has contributed to the growth of this segment.
• Technological advancements and changing consumer preferences are propelling the expansion of both segments of the home improvement market. The DIY segment is thriving as a testament to the empowerment of householders in managing their own renovations, while the DIFM segment continues to attract those who value expert input.

Home Improvement Market Regional Insights:

North America dominated the home improvement market in 2024.

• In 2024, a robust economic environment and high consumer expenditure sustained North America's dominant position in the home improvement market. The region's robust housing market and growing interest in home renovation and upgrades have fueled this dominance. A desire for personalized living spaces and an increase in disposable income have further fueled the surge in home improvement activities.
• In particular, the United States and Canada have witnessed substantial investments in home remodeling, with homeowners prioritizing energy-efficient solutions, smart home technologies, and kitchen and bathroom improvements. Favorable market conditions, such as a competitive lending environment and low interest rates, have bolstered this trend by making financing home improvements more accessible.
• Furthermore, the expanding availability of sophisticated home improvement products and services has accommodated a wide variety of consumer preferences. The market has experienced a significant increase in demand for sustainable and eco-friendly materials, which is consistent with the broader environmental trends and consumer awareness of sustainability.
• We anticipate that North America will continue to dominate the global home improvement market in the future. Due to ongoing economic stability and technological advancements, consumers are increasingly investing in home enhancements that offer both functional and aesthetic benefits, expected to drive further growth.

Active Key Players in the Home Improvement Market

• Belfor (USA)
• Coit Services, Inc. (USA)
• Crane Renovation Group (USA)
• DKI Ventures, LLC (USA)
• FirstService Corporation (Canada)
• Mr. Handyman (USA)
• Power Home Remodeling Group, LLC (USA)
• Rainbow Restoration (USA)
• Servpro (USA)
• Venturi Restoration (USA)
• Pella Corporation (USA)
• Kohler (USA)
• ABC Supply Co. (USA)
• Neil Kelly Company (USA)
• Henkel Corporation (Germany)
• American Exteriors (USA)
• Lutron Electronics (USA)
• Dreamstyle Remodeling (USA)
• Steves and Sons Roxul (USA)
• Builders FirstSource (USA), others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Home Improvement Market by Type
 4.1 Home Improvement Market Snapshot and Growth Engine
 4.2 Home Improvement Market Overview
 4.3 Basic
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Basic: Geographic Segmentation Analysis
 4.4 Premium
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Premium: Geographic Segmentation Analysis

Chapter 5: Home Improvement Market by Application
 5.1 Home Improvement Market Snapshot and Growth Engine
 5.2 Home Improvement Market Overview
 5.3 Freelancer
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Freelancer: Geographic Segmentation Analysis
 5.4 Developer
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Developer: Geographic Segmentation Analysis
 5.5 Agency
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Agency: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Home Improvement Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 BELFOR (USA)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 COIT SERVICES INC (USA)
 6.4 CRANE RENOVATION GROUP (USA)
 6.5 DKI VENTURES LLC (USA)
 6.6 FIRSTSERVICE CORPORATION (CANADA)
 6.7 MR HANDYMAN (USA)
 6.8 POWER HOME REMODELING GROUP LLC (USA)
 6.9 RAINBOW RESTORATION (USA)
 6.10 SERVPRO (USA)
 6.11 VENTURI RESTORATION (USA)
 6.12 PELLA CORPORATION (USA)
 6.13 KOHLER (USA)
 6.14 ABC SUPPLY CO (USA)
 6.15 NEIL KELLY COMPANY (USA)
 6.16 HENKEL CORPORATION (GERMANY)
 6.17 AMERICAN EXTERIORS (USA)
 6.18 LUTRON ELECTRONICS (USA)
 6.19 DREAMSTYLE REMODELING (USA)
 6.20 STEVES & SONS ROXUL (USA)
 6.21 BUILDERS FIRSTSOURCE (USA)

Chapter 7: Global Home Improvement Market By Region
 7.1 Overview
 7.2. North America Home Improvement Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Type
   7.2.4.1 Basic
   7.2.4.2 Premium
  7.2.5 Historic and Forecasted Market Size By Application
   7.2.5.1 Freelancer
   7.2.5.2 Developer
   7.2.5.3 Agency
  7.2.6 Historic and Forecast Market Size by Country
   7.2.6.1 US
   7.2.6.2 Canada
   7.2.6.3 Mexico
 7.3. Eastern Europe Home Improvement Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Type
   7.3.4.1 Basic
   7.3.4.2 Premium
  7.3.5 Historic and Forecasted Market Size By Application
   7.3.5.1 Freelancer
   7.3.5.2 Developer
   7.3.5.3 Agency
  7.3.6 Historic and Forecast Market Size by Country
   7.3.6.1 Bulgaria
   7.3.6.2 The Czech Republic
   7.3.6.3 Hungary
   7.3.6.4 Poland
   7.3.6.5 Romania
   7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Home Improvement Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Type
   7.4.4.1 Basic
   7.4.4.2 Premium
  7.4.5 Historic and Forecasted Market Size By Application
   7.4.5.1 Freelancer
   7.4.5.2 Developer
   7.4.5.3 Agency
  7.4.6 Historic and Forecast Market Size by Country
   7.4.6.1 Germany
   7.4.6.2 UK
   7.4.6.3 France
   7.4.6.4 Netherlands
   7.4.6.5 Italy
   7.4.6.6 Russia
   7.4.6.7 Spain
   7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Home Improvement Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Type
   7.5.4.1 Basic
   7.5.4.2 Premium
  7.5.5 Historic and Forecasted Market Size By Application
   7.5.5.1 Freelancer
   7.5.5.2 Developer
   7.5.5.3 Agency
  7.5.6 Historic and Forecast Market Size by Country
   7.5.6.1 China
   7.5.6.2 India
   7.5.6.3 Japan
   7.5.6.4 South Korea
   7.5.6.5 Malaysia
   7.5.6.6 Thailand
   7.5.6.7 Vietnam
   7.5.6.8 The Philippines
   7.5.6.9 Australia
   7.5.6.10 New Zealand
   7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Home Improvement Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Type
   7.6.4.1 Basic
   7.6.4.2 Premium
  7.6.5 Historic and Forecasted Market Size By Application
   7.6.5.1 Freelancer
   7.6.5.2 Developer
   7.6.5.3 Agency
  7.6.6 Historic and Forecast Market Size by Country
   7.6.6.1 Turkey
   7.6.6.2 Bahrain
   7.6.6.3 Kuwait
   7.6.6.4 Saudi Arabia
   7.6.6.5 Qatar
   7.6.6.6 UAE
   7.6.6.7 Israel
   7.6.6.8 South Africa
 7.7. South America Home Improvement Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Type
   7.7.4.1 Basic
   7.7.4.2 Premium
  7.7.5 Historic and Forecasted Market Size By Application
   7.7.5.1 Freelancer
   7.7.5.2 Developer
   7.7.5.3 Agency
  7.7.6 Historic and Forecast Market Size by Country
   7.7.6.1 Brazil
   7.7.6.2 Argentina
   7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research