Eye Makeup Market Synopsis

Eye Makeup Market Size Was Valued at USD 17.4 Billion in 2023, and is Projected to Reach USD 30.5 Billion by 2032, Growing at a CAGR of 6.34% From 2024-2032.

This report focuses on the intricacies of the global eye makeup market, which remains an active sector in the entirety of the cosmetics industry because it comprises numerous appealing products that can satisfy the demands of consumers who want to make their eyes appear more attractive and exquisite. Given the rather long-term upward trend in the business’s growth, several factors and tendencies are affecting its development. Firstly, people always pay close attention to the current fashion trends and beauty care and this makes the market for eye makeup products to be shaped by the need for new products and better formulation as well as better colors and methods of applying the makeup. Moreover, social media has been another encouraging factor as beautifying trends are prevalent and effectively communicated through social platforms, thus increasing the market potential.

• Second, the upgrade of cosmetic products in terms of application has seen cosmetic companies build cosmetics suitable for use for long and at places such as swimming pools and showering areas for convenience and easy use. Thirdly, the-growing awareness of consumers regarding the ingredients used and sustainability has led to the need for natural, non-tested on animals, and environment-friendly products which has made the companies to change their policies to be ethical and disclose information to the public.
• Finally, the recent COVID-19 pandemic has influenced the shift in the consumer behavior of the eye makeup market, which has shifted towards the growth of online purchases and virtual consultations with makeup artists. Therefore, there are several opportunities for the eye makeup market to grow and expand as consumers change and develop new trends that are unique and innovative as well as embracing the use of new technology, and considering the use of eco-friendly products in producing eye makeup.
• This calls for up surging requirement in natural and organic eye make-ups since people today are becoming more and more mindful of environmental concerns and health impacts. People are becoming more conscious of the ingredients used in the products, and are endorsed to products that do not contain chemicals that are worse to their health.
• It could thus be seen that the distribution channel for the market for eye makeup has changed significantly due to the emergence of the e-commerce segment. New fashion consumers are presented with a diverse product range via the internet while the ‘physical stores’ remain relevant primarily for the purpose of branding. Multichannel has been replaced by Omni channel which officials for both online and offline means in order to cover different generations.
• To sum up, one can determine that the eye makeup market is rather diverse, innovative, and popular due to celebrity endorsement, the shifting demand towards the natural products, and the change in the sales channels. There is agreement on the aspects that have been highlighted that as consumers change their tastes there is need for firms to change their tact as this is a dynamic and vibrant industry.

Eye Makeup Market Trend Analysis

Sustainable Beauty

• Customers are now looking for eye Makeup products with clear formulas with no chemicals or toxins in them and are friendly to the environment. Brands are waking up to meet this emerging need by developing natural, organic, and sustainably sourced ingredients to meet the safer and environmental consume taste.
• Consumers have become more environmentally conscious, and companies are taking steps to realize sustainable packaging for eye make-up products that are recyclable, biodegradable, or refillable. This move away from plastic packaging is in tune with consumers’ culture of recycling and lack of desire to contribute towards pollution.
• The cruelty-free eye makeup is slowly becoming more prevalent especially in Asia; some companies get certified to become cruelty free in order to attract the highly conscious consumers. Purity and sustainability of origin have also emerged as important factors that define the market margins and are also gaining importance.
• The following are the trends being experienced in the eye makeup market; Waterless formulations are sustainable beauty trends together with plastic zero-waste packages as well as ingredients that are upcycled. Businesses are adopting these trends to meet the growing environmentally aware market and also to gain strategic advantage over competitors by adopting better and more sustainable technology.

Multifunctional Products

• The other trend that has been realized in this line of products is the introduction of multipurpose make up eye products that have endeavoured to meet the multiple functionality that consumers prefer in their makeup eye products.
• Trendy eye makeup products have some features at one time, like primer, colouring and caring functions through one item, which helps to fulfil modern consumers’ expectations and save their time. Laws have prompted the creation of something like primer-infused eye shadows, mascara containing serums for the lashes, and eyeliners enriched with nutrients.
• One of the reasons that are contributing to the increased use of multifunctional eye makeup is the pressure towards practicing self-care and achieving a time-efficient make up regime. The customers want not only things that can improve their looks but also items that can even offer a deeper skincare solution, which is a part of the trends of wellness.
• Furthermore, there is evidence that consumers have become environmentally sympathetic and thus, there is pressure on brands within the eye makeup products industry to develop products made with multiple usages as well as eco-friendly natural elements.
• Further, the COVID restricted the consumers’ outings leading to the requirements of more product utilization and multi-use products which can be worn on occasions; thus, enhancing the demand for multipurpose eye makeup. This study clearly shows that instant glow and the concept of multi-benefit products have become important, as the modern market of eye makeup becomes greener, more comfortable and reactive to the requirements of a modern human.

Eye Makeup Market Segment Analysis:

Eye Makeup Market Segmented on the basis of By Product Type, By Nature , By Category and By Distribution Channel

By Product type, Eyeliner is expected to dominate the market during the forecast period.

• Eyeliner alone still plays an indispensable role in makeup trends, ranging from long and thick lines to the thin, refined geometry. The beauty of this system lies in the fact that it has a wide market share since it is so popular. Cosmetics brands make many shades, textures, and finishes, which means that creativity when applying eyeshadows is limitless. This segment ranges from more subdue colors including matte or no-shine colors to shiny metallic ones and is capable of capturing a wide audience. Mascara enhances the appearance of the lashes by adding thickness, length and width. Other aspects such as waterproof formulas, and appropriate features that improve the coverage and appearance of the lashes extend its use in the market.
• Neat and shaped eyebrows surround the face, this has led to a trend in the market of make-up products such as eyebrow pencils, gels, and pomades. This segment aims at attaining varied brow looks that range from the normal to the more conspicuous. The following are products in this category like Products that relate to the enhancement of eye makeup or the removal of eye makeup are regarded as miscellaneous eye makeup products, which include eye primer, brow powder as well as eye makeup remover.
• Several trends such as social media trends, rhetoric icons or celebrities, and the heightened consciousness of beauty all serve to boost the demand for eye makeup. Furthermore, the increased awareness of clean beauty and consumers’ conscious choices shape this segment and new product development. The innovations which are being implemented by the manufacturers of the confectionery industry are keenly observing the formulation aspect, packaging and the marketing strategies which would help them to gain a market share and a better reception from the consumers.

By Category, Economy segment held the largest share in 2023

• The concept of affordability and accessibility form the bedrock of expenses in the economy category. Retails customers may look for affordable cosmetic products particularly eye makeup that are easy on the pocket but essentials make up.
• This segment captures the trendy pop up, university, young working professionals, and anyone who wants to save money. Economical (mass market) eye makeup brands prioritise quality without frills and extravagance, catering for the need to satisfy the consumer with products such as mascara, eyeliner, and drugstore/cheap eyeshadow pallets.
• Working closely with price-sensitive consumers who seek reasonable substitutes to higher-value brands, their strategic marketing communication focuses much on the price. He pointed out that their marketing strategies commonly highlight value without sacrificing quality.On the other hand, the premium segment is targeted towards the consumers who are willing to pay extra for uniqueness, novelty, and higher standards.
• Luxury eye makeup brands ensure that their products have superior quality components, complex and unique formula as well as exquisite design to come at slightly higher or higher prices. Such products can have fairly unique properties that many consumers wonder about, including long wear, high color concentration, and texture, catering to the clients who want to invest in luxury beauty solutions.
• The marketing strategies that go with this segment include glamour, prestige, advertising, and invoking the high status of the buyers, in a bid to appeal to the high-end market that is willing to spend extra cash on high end marques that offer high performance cars.

Eye Makeup Market Regional Insights:

North America Eye Makeup Market accounts for the significant market share.

• North America eye makeup market is more contributing a large portion of the global sales of cosmetics. These factors include the large population of Sophisticated consumers, high disposable income in the region due to increased purchasing power among the consumer and the high demand on popular cosmetic brands.
• In addition, the younger generation of customers, especially millennials and Gen Z, have been inclined to use social media platforms and beauty influencers for product recommendations and inspiration, which further boosts the market for eye makeup products.
• The continuous development of new products and their differentiation are equally instrumental in maintaining the market’s robust trend. New formulations of gels, the change in texture and in the shades of the gels are constantly being launched to justify market differentiation of products of the manufacturers. Moreover, the increase in the debate on organic and animal-friendly cosmetic products has also seen eco-friendly eye makeup products ─ that are acceptable to the sensitive consumers.

• Looking at the future, the analysis indicates that North America eye makeup market has great potential for a steady growth in the future considering the market factors such as rise of self-conscious and the growing beauty consciousness among the men, and the availability of various distribution channels like online selling options.
• However, there are certain issues like the strict regulatory standards for products in certain markets, and the volatility of costs of the raw materials which may act as obstacles to the market development. Thus, the overall future perspective remains rather promising, with a focus on the key trends and the ability to implement new approaches and establish valuable partnerships.

Active Key Players in the Eye Makeup Market

• L'Oréal S.A. (France),
• The Estée Lauder Companies Inc. (US),
• RMS Beauty (US),
• Anastasia Beverly Hills Inc. (US),
• Benefit Cosmetics LLC (US),
• Morphe Cosmetics Limited (US),
• Revolution Beauty Ltd. (UK),
• Hindustan Unilever Limited (India),
• Faces Cosmetics Inc. (US),
• Christian Dior SE (France), Others Active Players

Key Industry Developments in the Eye Makeup Market:

• In September 2022, L’Oréal USA has established their newest Research and Innovation Center in Clark, New Jersey, and it boasts a remarkable state-of-the-art facility for the company. The previous record for investment in an R&I facility is the development project of one hundred forty million US dollars. The new R&I Center will enhance the ability of L’Oreal to move forward the science and innovation of solutions that meets the esthetic requirements of different users worldwide especially in United States. The roles of R&I Center focus on hair, skin, and make-up, and R&I Center will spearhead the essential areas of Science & Technology such as Green Science and Beauty Tech.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Eye Makeup Market by Product Type
 4.1 Eye Makeup Market Snapshot and Growth Engine
 4.2 Eye Makeup Market Overview
 4.3 Eyeliner
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Eyeliner: Geographic Segmentation Analysis
 4.4 Eyeshadow
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Eyeshadow: Geographic Segmentation Analysis
 4.5 Mascara
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Mascara: Geographic Segmentation Analysis
 4.6 Eyebrow Enhancers
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Eyebrow Enhancers: Geographic Segmentation Analysis
 4.7 Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Others: Geographic Segmentation Analysis

Chapter 5: Eye Makeup Market by Nature
 5.1 Eye Makeup Market Snapshot and Growth Engine
 5.2 Eye Makeup Market Overview
 5.3 Organic
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Organic: Geographic Segmentation Analysis
 5.4 Conventional
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Conventional: Geographic Segmentation Analysis

Chapter 6: Eye Makeup Market by Category
 6.1 Eye Makeup Market Snapshot and Growth Engine
 6.2 Eye Makeup Market Overview
 6.3 Economy
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Economy: Geographic Segmentation Analysis
 6.4 Premium
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Premium: Geographic Segmentation Analysis

Chapter 7: Eye Makeup Market by Distribution Channel
 7.1 Eye Makeup Market Snapshot and Growth Engine
 7.2 Eye Makeup Market Overview
 7.3 Store-Based
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Store-Based: Geographic Segmentation Analysis
 7.4 Non-Store Based
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Non-Store Based: Geographic Segmentation Analysis

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Benchmarking
  8.1.2 Eye Makeup Market Share by Manufacturer (2023)
  8.1.3 Industry BCG Matrix
  8.1.4 Heat Map Analysis
  8.1.5 Mergers and Acquisitions
  
 8.2 L'ORÉAL S A (FRANCE)
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Role of the Company in the Market
  8.2.5 Sustainability and Social Responsibility
  8.2.6 Operating Business Segments
  8.2.7 Product Portfolio
  8.2.8 Business Performance
  8.2.9 Key Strategic Moves and Recent Developments
  8.2.10 SWOT Analysis
 8.3 THE ESTÉE LAUDER COMPANIES INC (US)
 8.4 RMS BEAUTY (US)
 8.5 ANASTASIA BEVERLY HILLS INC (US)
 8.6 BENEFIT COSMETICS LLC (US)
 8.7 MORPHE COSMETICS LIMITED (US)
 8.8 REVOLUTION BEAUTY LTD(UK)
 8.9 HINDUSTAN UNILEVER LIMITED (INDIA)
 8.10 FACES COSMETICS INC (US)
 8.11 CHRISTIAN DIOR SE (FRANCE)
 8.12 OTHERS ACTIVE PLAYERS

Chapter 9: Global Eye Makeup Market By Region
 9.1 Overview
 9.2. North America Eye Makeup Market
  9.2.1 Key Market Trends, Growth Factors and Opportunities
  9.2.2 Top Key Companies
  9.2.3 Historic and Forecasted Market Size by Segments
  9.2.4 Historic and Forecasted Market Size By Product Type
   9.2.4.1 Eyeliner
   9.2.4.2 Eyeshadow
   9.2.4.3 Mascara
   9.2.4.4 Eyebrow Enhancers
   9.2.4.5 Others
  9.2.5 Historic and Forecasted Market Size By Nature
   9.2.5.1 Organic
   9.2.5.2 Conventional
  9.2.6 Historic and Forecasted Market Size By Category
   9.2.6.1 Economy
   9.2.6.2 Premium
  9.2.7 Historic and Forecasted Market Size By Distribution Channel
   9.2.7.1 Store-Based
   9.2.7.2 Non-Store Based
  9.2.8 Historic and Forecast Market Size by Country
   9.2.8.1 US
   9.2.8.2 Canada
   9.2.8.3 Mexico
 9.3. Eastern Europe Eye Makeup Market
  9.3.1 Key Market Trends, Growth Factors and Opportunities
  9.3.2 Top Key Companies
  9.3.3 Historic and Forecasted Market Size by Segments
  9.3.4 Historic and Forecasted Market Size By Product Type
   9.3.4.1 Eyeliner
   9.3.4.2 Eyeshadow
   9.3.4.3 Mascara
   9.3.4.4 Eyebrow Enhancers
   9.3.4.5 Others
  9.3.5 Historic and Forecasted Market Size By Nature
   9.3.5.1 Organic
   9.3.5.2 Conventional
  9.3.6 Historic and Forecasted Market Size By Category
   9.3.6.1 Economy
   9.3.6.2 Premium
  9.3.7 Historic and Forecasted Market Size By Distribution Channel
   9.3.7.1 Store-Based
   9.3.7.2 Non-Store Based
  9.3.8 Historic and Forecast Market Size by Country
   9.3.8.1 Bulgaria
   9.3.8.2 The Czech Republic
   9.3.8.3 Hungary
   9.3.8.4 Poland
   9.3.8.5 Romania
   9.3.8.6 Rest of Eastern Europe
 9.4. Western Europe Eye Makeup Market
  9.4.1 Key Market Trends, Growth Factors and Opportunities
  9.4.2 Top Key Companies
  9.4.3 Historic and Forecasted Market Size by Segments
  9.4.4 Historic and Forecasted Market Size By Product Type
   9.4.4.1 Eyeliner
   9.4.4.2 Eyeshadow
   9.4.4.3 Mascara
   9.4.4.4 Eyebrow Enhancers
   9.4.4.5 Others
  9.4.5 Historic and Forecasted Market Size By Nature
   9.4.5.1 Organic
   9.4.5.2 Conventional
  9.4.6 Historic and Forecasted Market Size By Category
   9.4.6.1 Economy
   9.4.6.2 Premium
  9.4.7 Historic and Forecasted Market Size By Distribution Channel
   9.4.7.1 Store-Based
   9.4.7.2 Non-Store Based
  9.4.8 Historic and Forecast Market Size by Country
   9.4.8.1 Germany
   9.4.8.2 UK
   9.4.8.3 France
   9.4.8.4 Netherlands
   9.4.8.5 Italy
   9.4.8.6 Russia
   9.4.8.7 Spain
   9.4.8.8 Rest of Western Europe
 9.5. Asia Pacific Eye Makeup Market
  9.5.1 Key Market Trends, Growth Factors and Opportunities
  9.5.2 Top Key Companies
  9.5.3 Historic and Forecasted Market Size by Segments
  9.5.4 Historic and Forecasted Market Size By Product Type
   9.5.4.1 Eyeliner
   9.5.4.2 Eyeshadow
   9.5.4.3 Mascara
   9.5.4.4 Eyebrow Enhancers
   9.5.4.5 Others
  9.5.5 Historic and Forecasted Market Size By Nature
   9.5.5.1 Organic
   9.5.5.2 Conventional
  9.5.6 Historic and Forecasted Market Size By Category
   9.5.6.1 Economy
   9.5.6.2 Premium
  9.5.7 Historic and Forecasted Market Size By Distribution Channel
   9.5.7.1 Store-Based
   9.5.7.2 Non-Store Based
  9.5.8 Historic and Forecast Market Size by Country
   9.5.8.1 China
   9.5.8.2 India
   9.5.8.3 Japan
   9.5.8.4 South Korea
   9.5.8.5 Malaysia
   9.5.8.6 Thailand
   9.5.8.7 Vietnam
   9.5.8.8 The Philippines
   9.5.8.9 Australia
   9.5.8.10 New Zealand
   9.5.8.11 Rest of APAC
 9.6. Middle East & Africa Eye Makeup Market
  9.6.1 Key Market Trends, Growth Factors and Opportunities
  9.6.2 Top Key Companies
  9.6.3 Historic and Forecasted Market Size by Segments
  9.6.4 Historic and Forecasted Market Size By Product Type
   9.6.4.1 Eyeliner
   9.6.4.2 Eyeshadow
   9.6.4.3 Mascara
   9.6.4.4 Eyebrow Enhancers
   9.6.4.5 Others
  9.6.5 Historic and Forecasted Market Size By Nature
   9.6.5.1 Organic
   9.6.5.2 Conventional
  9.6.6 Historic and Forecasted Market Size By Category
   9.6.6.1 Economy
   9.6.6.2 Premium
  9.6.7 Historic and Forecasted Market Size By Distribution Channel
   9.6.7.1 Store-Based
   9.6.7.2 Non-Store Based
  9.6.8 Historic and Forecast Market Size by Country
   9.6.8.1 Turkey
   9.6.8.2 Bahrain
   9.6.8.3 Kuwait
   9.6.8.4 Saudi Arabia
   9.6.8.5 Qatar
   9.6.8.6 UAE
   9.6.8.7 Israel
   9.6.8.8 South Africa
 9.7. South America Eye Makeup Market
  9.7.1 Key Market Trends, Growth Factors and Opportunities
  9.7.2 Top Key Companies
  9.7.3 Historic and Forecasted Market Size by Segments
  9.7.4 Historic and Forecasted Market Size By Product Type
   9.7.4.1 Eyeliner
   9.7.4.2 Eyeshadow
   9.7.4.3 Mascara
   9.7.4.4 Eyebrow Enhancers
   9.7.4.5 Others
  9.7.5 Historic and Forecasted Market Size By Nature
   9.7.5.1 Organic
   9.7.5.2 Conventional
  9.7.6 Historic and Forecasted Market Size By Category
   9.7.6.1 Economy
   9.7.6.2 Premium
  9.7.7 Historic and Forecasted Market Size By Distribution Channel
   9.7.7.1 Store-Based
   9.7.7.2 Non-Store Based
  9.7.8 Historic and Forecast Market Size by Country
   9.7.8.1 Brazil
   9.7.8.2 Argentina
   9.7.8.3 Rest of SA

Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies

Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research