Cycle Tourism Market Size, Share, Growth & Forecast (2024-2032)

Cycle Tourism Market Synopsis:

Cycle Tourism Market Size Was Valued at USD 127.82 Billion in 2023, and is Projected to Reach USD 289.28 Billion by 2032, Growing at a CAGR of 9.50% From 2024-2032.

The Cycle Tourism industry can be defined as the segment of travel and tourism providing cycling holidays and involving cycling-tourism products such as guided cycling, discover-it-yourself cycling and cycling events in rural, urban and/or natural territories. Anything ranging from extending bicycle rental services to cycling accommodation and cycling amenities are available for use by the cyclists whether new, novice or expert cyclists. This market is operating under the influence of the raise in demand for eco-friendly and outdoor traveling, together with growing concern in the field of health, physical activities, and fitness.

The market is currently witnessing a massive revolution as more and more people embrace a new culture of cycle tourism. Cycling has become more popular among travelers due to the zero-carbon emission and better health that is associated with cycling during traveling. The attractiveness of cycle tourism has been embraced in its affairs that includes picturesque countryside trails or historical places, attractive routes in the countryside, new trends such as city cycling tours to explore the pulse of the city. The current additional influence stems from enhancing of bicycles technology, especially the electronic bicycles in terms of horizon for cyclists and cycling longer distances with ease. The change toward sustainable tourism has also been encouraged by the government policies across the globe as monetary allocations for cycling facilities, enhanced measures of safety for cyclists, and publicity campaigns that call for cycling. These have not only provided cycling facilities in the destinations but has also assisted local economic turnover by earning tourism dollars spending through hiring bicycles, joining guided cycling tours, or engaging cycling events.

Cycle Tourism Market Trend Analysis:

Cycle Tourism Market Evolution

• The cycle tourism market is on the rise due to growing concern with the environment while looking for new travel destinations. Cycle tourism continuing to grow in recent years, due to recreational cycling, construction of cycle tracks, cycle infrastructure, and bike sharing stations, has facilitated many people to perform cycle tourism. Such a trend in sustainable travelling is also supported by the focus on health improvement with the help of electric bikes, as this kind of transport is more accessible to a broader population due to its invention. Given that people are now looking forward to moving around post the pandemic and also that they are more conscious of the outdoors and local spaces, cycling tourism offers the perfect antidote as it is safe and engaging and allows travel to new places.

• Also, for the growth of the market, there is an increase in the sales of organized tours along with group and self-service cycling tours, which are available for all levels and types of tourists. These tours may also have service support elements for the implementation of which specialized facilities for luggage delivery and repair, as well as local guides, are required, which contributes to the increase in interest in similar tours among the public. That is why areas containing scenic locations like National parks, areas by the sea and back country roads have become destinations to capture this market thus enhancing bike tourism. Other factors contributing to the growth of the market include the availability of various travel packages and also use of internet-enabled application in route planning, navigator and accommodation bookings. It is believed that flow cycle tourism market will be positively influenced further by advanced technologies available in bicycles and the subsequent development of cycling facilities.

Growth in the Cycle Tourism Market

• The increasing incorporation of cycling into travel patterns calls for high quality and facilitated cycling routes that provide great views and safe cycling devoid of risk. This trend is most pronounced in such states where cycling has several lanes with notable features of favorable territory and the lowest risk of crashed roads. Bicycle pleasant destinations, including bike friendly hotels, motels as well as bicycle hostels, allow cyclists to find bike friendly places to sleep or rest in high, density areas. Such infrastructure does not only improve the conditions adding value to cycle tourists’ experience but also promotes long stays as well as revisits that are influential to the host economies.

• The growth of interest in sustainable travel options also create opportunities for cycle tourism operators to deal with the eco-conscious travellers wanting environmentally friendly ways to travel. Due to increased consciousness about the environment and influence that it carries by having carbon footprints travel through the use of bicycles provide individuals with a unique way of travelling to new destinations. Cycle tourism businesses hence has the opportunities of target a wider market by offering services such as guided tours, bike rental among others; this gives an opportunity to travelers who may not be willing to do cycling without substantial support. This propensity towards the responsible usage of travel is actually a good chance for cycle tourism market to expand and enrich its offer.

Cycle Tourism Market Segment Analysis:

Cycle Tourism Market is Segmented on the basis of Group, Booking Mode, Age Group, and Region.

By Group, Groups/Friends segment is expected to dominate the market during the forecast period

• The Group/Friends travel segment is expected to dominate the market during the forecast period, driven by travelers prioritize shared experiences and social interactions. These travelers typically seek accommodations that can comfortably house multiple people, such as apartments, hostels, or resorts offering group rates and special packages. They are adventurous and culturally curious, favoring activities like sightseeing, group tours, pub crawls, and excursions that can be enjoyed together. Their travel decisions are flexible, often made collectively to suit the preferences of the entire group, and they are willing to spend more for enhanced experiences that strengthen their bonds.

• This segment is highly digital-savvy, frequently using mobile devices to explore new destinations, book accommodations, and find entertainment or activities tailored for groups. They prefer travel marketplaces or direct booking options designed for group stays and may also consult travel agents for optimal arrangements. With a strong interest in vibrant nightlife and a variety of activities that cater to diverse tastes, Group/Friends travelers value time spent together and look for offers that provide good value and convenience, making them a key target for travel providers.

By Booking Mode, Direct segment expected to held the largest share

• The Direct booking segment is projected to hold the largest market share during the forecast period, driven by travelers who prefer making reservations directly through a provider’s own channels such as their official website, mobile app, or call center. This method eliminates the need for intermediaries, allowing travelers to avoid extra commissions and fees. It particularly appeals to younger generations who value independence and feel confident managing their own travel plans. These travelers enjoy the autonomy of customizing their itineraries, selecting accommodations, and adjusting travel services according to personal needs, all without third-party influence.

• Direct booking provides a sense of control and empowerment, allowing travelers to make real-time decisions, access detailed service information, and modify bookings on the go. This mode is especially favored by tech-savvy users who are comfortable using smartphones and online platforms to manage their trips. It offers a convenient, efficient, and personalized experience, meeting the expectations of those who prioritize time-saving, self-service, and transparency. For many, the reassurance of getting the best possible deal directly from the provider adds further value to this booking method, making it a preferred choice in both leisure and business travel.

Cycle Tourism Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• Biking tourism is rapidly growing in North America especially in Canada and United States of America. Places such as British Columbia in Canada and Pacific Northwest of United States are currently experiencing high growth of cycling tourism because of its trails that include easy scenic rides to the difficult mountain tracks. This is having attractive features such as coastlines and forests; emphasis on outdoor recreation and environmental conservation to encourage the domestic and international traveler. This growing interest is also helped by so called healthy-lifestyle and people’s desire to have active kind of vacations as hiking and mountain trekking.

• Besides this, active growth of bike-sharing services, and construction of those cycle-friendly cities also strengthening the North American cycle tourism market. Places such as Montreal, Portland, and Vancouver are funding cycling facilities, and reflecting cycling in touring cities. They are not only about making cycling more comfortable but also about decreasing CO2 emission and following sustainable tourism principles. The flexibility of the bike-sharing schemes makes it easier for the tourist to visit the neighborhoods, various sites and even natural endowments within their own time hence making cycle tourism the most considerate mode of transport within North America.

Active Key Players in the Cycle Tourism Market:

• Arbutus Routes (Canada)
• Austin Adventures (United States)
• Exodus Travels Limited (United Kingdom)
• G Adventures (Canada)
• Himalayan Glacier Adventure and Travel Company (Nepal)
• Intrepid Travel (Australia)
• Sarracini Travel (Canada)
• SpiceRoads Cycling (Thailand)
• Travel + Leisure Holdco, LLC (United States)
• World Expeditions (Australia)
• Other Active Players