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Alternative Tourism Market Synopsis

Alternative Tourism Market Size Was Valued at USD 96 Billion in 2023, and is Projected to Reach USD 139.02 Billion by 2032, Growing at a CAGR of 4.2% From 2024-2032.

The market of travel products and services that is based on the concept of tourism, an antagonistic opposite to mass tourism is the alternative tourism market. It focuses on environmental, cultural and social sustainability and also provide benefits for the travelers to experience culture, nature and activities. These segments also rely on a diverse array of specialized travel markets which are further categorized under product interest; ecotourism, adventure tourism, and cultural tourism among others meant for those traveling in search of unique, profound and or engaging travel experiences.

Environmentalism is becoming topical and a leading influence toward the popular growth of the option of the tourism market. This is especially so given that conventional tourism is quite damaging to the environment, and so travelers are embracing tourist products that are environment friendly. This change in travel pattern towards a sustainable and ecologically sensitive one, together with a growing concern for environmental and cultural tourism Assets has greatly impacted the market. Due to the growing consciousness of common people about the methods by the use of which their impact on environment can be minimized, eco-tourism and responsible travelling attracts them.

This is backed up by the macro factor that says that there is an increasing demand for experiential tourism. Present day travellers are no longer content with casting en mass for traditional holidays, they are instead seeking individual and unique experiences. Basically, they are searching for the cultural off-the-beaten-path experiences or adventures which can help them have an interaction with different renting communities or mother nature. The increase in purposeful tourism where travelers are focused on the development of their experiences through travelling is also a factor that will enhance the growth of the other form of tourism.

Alternative Tourism Market Trend Analysis:

Increase of eco-tourism and sustainable tourism

  • An evident trend that can be distinguished in the sphere of the alternative tourism market is an increase of eco-tourism and sustainable tourism. Post COVID-19 travel trends developers have shifted to sustainable tourism accommodation, products and services; eco-friendly transport through renewable energy sources; and activities that support environmental conservation. Increasing numbers of tourism businesses are incorporating sustainable practices into their services, whether through offering low impact travel solutions, or supporting local environmental protection efforts. This trend not only affects the requirements of customers but has an effect on the policies of the tourism suppliers, authorities and numerous NGOs too.
  • The other trend is the emerging of adventure and well-being tourism. While adventure tourists, wishing to have a trekking or water activities, physically move to take a Products and Services Wellness Tourism: trend towards wellness tourism, concerned with both mental and physical health, is emerging. The combination of adventure with wellness activities, including yoga tourism, spa tourism or ecological wellness tourism is providing a new holistic model for a new generation of tourists and tourism businesses. This trend is on the increase in today’s world because people want to take a break from the social vices and pressures of life and indulge in a thorough physical and mental workout.

Rise in the niche segments of tourism

  • Another opportunity in the context of the alternative tourism market is a rise in the niche segments of tourism as the agri-tourism, the culinary tourism. With the increase in people’s desire to learn about the local food, the niche tourism products explore agricultural tourism, food and wine festivals, and gastronomic tourism. It allows the tourists to see the countryside, engage with producers and understand the concept of agriculture tourism. This increasing demand is a clear market opportunity for stakeholders to meet the demand of those consumers who want to engage, learn and be entertained through travel.
  • This is where another opportunity: the growth of digital media applications that link tourists to offbeat tourism experiences resides. The use of the internet by the tourists leads to improved access to other forms of tourism since appropriate options for sustainability tourism are available online. Through technology, such as the use of applications, virtual tour, and social networks, it becomes easier to attract market especially the young members who are innovative and now more interested in experiential travelling. The present digitalization process is providing new markets for traditional players and newcomers in the sphere of alternative tourism.

Alternative Tourism Market Segment Analysis:

Alternative Tourism Market is segmented on the basis of Types of Alternative Tourism, Traveller Type, Purpose of Travel, and Region

By Types of Alternative Tourism, Eco-tourism segment is expected to dominate the market during the forecast period

  • It is possible to distinguish various types of the alternative tourism which are aimed at the diverse customers’ interests. There are for instance, the eco-tourism whereby touring activities are concentrated on exploring natural resources such as forests and beach and the adventure tourisms whereby the traveling involves physical activities including mountaineering and water sports. Cultural tourism means that tourists can fully engage in experiencing the ways of life of the local populace with their practices and history with no Interference or control on the part of the local people Medical tourism on the other hand is one in which a person has to travel with a medical condition or disease to get a treatment that could probably be much cheaper than say in his home country. While religious tourism is concerned with traveling to spiritual landmarks and undertaking the religious journeys, culinary tourism provides tourists an opportunity to taste local meals through food tasting as well as learning through cooking lessons. Wildlife tourism involves visiting wildlife through safaris or wildlife conservations while Agri-tourism tourism involves a visit to farming and experiencing rural culture.

By Traveler Type, Solo travelers segment expected to held the largest share

  • The global market for alternative tourism is also split according to tourists’ classification into mass and individual tourists. Independent travellers are on a look-out for unique opportunities in which they will be able to wander around independently, for example, if their goal is to ‘find themselves’ or to study the culture of a country. Individual travellers are interested in finding a holiday experience that is unique solely for them, while, group travellers are interested in finding an organised tour where they can partake in an activity with strangers, on basis of their interested, be it adventure, wellness etc. In family tourism, tourists search for new tourist experiences that are enjoyable, educational and relaxing, for all ages: nature resorts or wildlife tourism.

Alternative Tourism Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast period

  • Europe has the largest share in the global market of alternative tourism because of its historical and cultural attractions, a wide spectrum of actual landscapes, and key focus on the nature of the tourism industry. A lot of countries in the area have developed their eco-tourism attractions for the rural and the wilderness sites. Some of the Europe countries like Swiss, Iceland, and Italy have taken advantage of natural resources and cultural and social differences to attract millions of tourists who are taking responsible and sustainable tourism. The market also has a high level of environmental responsibility in Europe which also supports the European customers’ values.
  • It also has a highly developed structure that sustains another form of tourism – eco houses and hotels, extensive network of public transportations in many countries respect to the environment. Wellness tourism in countries such as Sweden and Austria remain one of the biggest growth drivers, along with the proliferation of cultural and food and wine tourism. That means that Europe will remain one of the leading regions in tourism industry, especially as tourists start to focus on quality and meaningful experiences.

Active Key Players in the Alternative Tourism Market

  • Abercrombie & Kent (United States)
  • Cox & Kings (India)
  • Exodus Travels (United Kingdom)
  • G Adventures (Canada)
  • Intrepid Travel (Australia)
  • Responsible Travel (United Kingdom)
  • Scenic Luxury Cruises & Tours (Australia)
  • Travel Leaders Group (United States)
  • TUI Group (Germany)
  • Wild Frontiers (United Kingdom)
  • Other Active Players

Key Industry Developments in the Alternative Tourism Market:

  • In December 2024, UN Tourism and Austria strengthened their collaboration, focusing on sustainability, statistics, and development. In Vienna, UN Tourism Secretary-General Zurab Pololikashvili held high-level meetings, emphasizing Austria’s significant role in promoting sustainable tourism. Austria was recognized for having six of its villages as members of UN Tourism’s Best Tourism Village Programme, and the Tyrol region was added as one of the latest members of the International Network of Sustainable Tourism Observatories (INSTO).
  • In December 2024, Travel industry leaders gathered in Abu Dhabi for Trip.com Group's Global Partner Summit, which celebrated a year of strong growth marked by a 70% year-on-year increase in Asia-Pacific bookings. Trip.com Group announced a strategic partnership with the host city, Abu Dhabi's Department of Culture and Tourism, to highlight the destination's global appeal. The summit, held at the Abu Dhabi National Exhibition Centre, provided a platform for over 2,000 industry leaders to collaborate, reflect on achievements, and discuss future opportunities.

Alternative Tourism Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 96 Billion

Forecast Period 2024-32 CAGR:

4.2%

Market Size in 2032:

USD 139.02 Billion

Segments Covered:

Types of Alternative Tourism

  • Eco-tourism, Adventure tourism
  • Cultural tourism, medical tourism
  • Religious tourism
  • culinary tourism
  • Wildlife tourism
  • Agri-tourism

By Traveler Type

  • Solo travelers
  • Group travelers
  • Family travelers

Purpose of Travel

  • Leisure
  • Business
  • Educational
  • Wellness

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Technological Advancements in Travel Planning and Booking

Key Market Restraints:

  • Limited Infrastructure in Remote Destinations

Key Opportunities:

  • Increasing Popularity of Wellness and Adventure Tourism

Companies Covered in the report:

  • Intrepid Travel (Australia), G Adventures (Canada), Wild Frontiers (United Kingdom), Responsible Travel (United Kingdom), TUI Group (Germany), Abercrombie & Kent (United States), Cox & Kings (India), Exodus Travels (United Kingdom), Travel Leaders Group (United States), Scenic Luxury Cruises & Tours (Australia), and Other Active Players.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Alternative Tourism Market by Types of Alternative Tourism
 4.1 Alternative Tourism Market Snapshot and Growth Engine
 4.2 Alternative Tourism Market Overview
 4.3 Eco-tourism
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Eco-tourism: Geographic Segmentation Analysis
 4.4 Adventure tourism
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Adventure tourism: Geographic Segmentation Analysis
 4.5 Cultural tourism
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Cultural tourism: Geographic Segmentation Analysis
 4.6 medical tourism
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 medical tourism: Geographic Segmentation Analysis
 4.7 religious tourism
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 religious tourism: Geographic Segmentation Analysis
 4.8 culinary tourism
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 culinary tourism: Geographic Segmentation Analysis
 4.9 Wildlife tourism
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 Wildlife tourism: Geographic Segmentation Analysis
 4.10 Agri-tourism
  4.10.1 Introduction and Market Overview
  4.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.10.3 Key Market Trends, Growth Factors and Opportunities
  4.10.4 Agri-tourism: Geographic Segmentation Analysis

Chapter 5: Alternative Tourism Market by Traveler Type
 5.1 Alternative Tourism Market Snapshot and Growth Engine
 5.2 Alternative Tourism Market Overview
 5.3 Solo travelers
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Solo travelers: Geographic Segmentation Analysis
 5.4 Group travelers
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Group travelers: Geographic Segmentation Analysis
 5.5 Family travelers
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Family travelers: Geographic Segmentation Analysis

Chapter 6: Alternative Tourism Market by Purpose of Travel
 6.1 Alternative Tourism Market Snapshot and Growth Engine
 6.2 Alternative Tourism Market Overview
 6.3 Leisure
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Leisure: Geographic Segmentation Analysis
 6.4 Business
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Business: Geographic Segmentation Analysis
 6.5 Educational
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Educational: Geographic Segmentation Analysis
 6.6 Wellness
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Wellness: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Alternative Tourism Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 INTREPID TRAVEL (AUSTRALIA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 G ADVENTURES (CANADA)
 7.4 WILD FRONTIERS (UNITED KINGDOM)
 7.5 RESPONSIBLE TRAVEL (UNITED KINGDOM)
 7.6 TUI GROUP (GERMANY)
 7.7 ABERCROMBIE & KENT (UNITED STATES)
 7.8 COX & KINGS (INDIA)
 7.9 EXODUS TRAVELS (UNITED KINGDOM)
 7.10 TRAVEL LEADERS GROUP (UNITED STATES)
 7.11 SCENIC LUXURY CRUISES & TOURS (AUSTRALIA)
 7.12 OTHER ACTIVE PLAYERS

Chapter 8: Global Alternative Tourism Market By Region
 8.1 Overview
8.2. North America Alternative Tourism Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Types of Alternative Tourism
  8.2.4.1 Eco-tourism
  8.2.4.2 Adventure tourism
  8.2.4.3 Cultural tourism
  8.2.4.4 medical tourism
  8.2.4.5 religious tourism
  8.2.4.6 culinary tourism
  8.2.4.7 Wildlife tourism
  8.2.4.8 Agri-tourism
  8.2.5 Historic and Forecasted Market Size By Traveler Type
  8.2.5.1 Solo travelers
  8.2.5.2 Group travelers
  8.2.5.3 Family travelers
  8.2.6 Historic and Forecasted Market Size By Purpose of Travel
  8.2.6.1 Leisure
  8.2.6.2 Business
  8.2.6.3 Educational
  8.2.6.4 Wellness
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
8.3. Eastern Europe Alternative Tourism Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Types of Alternative Tourism
  8.3.4.1 Eco-tourism
  8.3.4.2 Adventure tourism
  8.3.4.3 Cultural tourism
  8.3.4.4 medical tourism
  8.3.4.5 religious tourism
  8.3.4.6 culinary tourism
  8.3.4.7 Wildlife tourism
  8.3.4.8 Agri-tourism
  8.3.5 Historic and Forecasted Market Size By Traveler Type
  8.3.5.1 Solo travelers
  8.3.5.2 Group travelers
  8.3.5.3 Family travelers
  8.3.6 Historic and Forecasted Market Size By Purpose of Travel
  8.3.6.1 Leisure
  8.3.6.2 Business
  8.3.6.3 Educational
  8.3.6.4 Wellness
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
8.4. Western Europe Alternative Tourism Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Types of Alternative Tourism
  8.4.4.1 Eco-tourism
  8.4.4.2 Adventure tourism
  8.4.4.3 Cultural tourism
  8.4.4.4 medical tourism
  8.4.4.5 religious tourism
  8.4.4.6 culinary tourism
  8.4.4.7 Wildlife tourism
  8.4.4.8 Agri-tourism
  8.4.5 Historic and Forecasted Market Size By Traveler Type
  8.4.5.1 Solo travelers
  8.4.5.2 Group travelers
  8.4.5.3 Family travelers
  8.4.6 Historic and Forecasted Market Size By Purpose of Travel
  8.4.6.1 Leisure
  8.4.6.2 Business
  8.4.6.3 Educational
  8.4.6.4 Wellness
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
8.5. Asia Pacific Alternative Tourism Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Types of Alternative Tourism
  8.5.4.1 Eco-tourism
  8.5.4.2 Adventure tourism
  8.5.4.3 Cultural tourism
  8.5.4.4 medical tourism
  8.5.4.5 religious tourism
  8.5.4.6 culinary tourism
  8.5.4.7 Wildlife tourism
  8.5.4.8 Agri-tourism
  8.5.5 Historic and Forecasted Market Size By Traveler Type
  8.5.5.1 Solo travelers
  8.5.5.2 Group travelers
  8.5.5.3 Family travelers
  8.5.6 Historic and Forecasted Market Size By Purpose of Travel
  8.5.6.1 Leisure
  8.5.6.2 Business
  8.5.6.3 Educational
  8.5.6.4 Wellness
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
8.6. Middle East & Africa Alternative Tourism Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Types of Alternative Tourism
  8.6.4.1 Eco-tourism
  8.6.4.2 Adventure tourism
  8.6.4.3 Cultural tourism
  8.6.4.4 medical tourism
  8.6.4.5 religious tourism
  8.6.4.6 culinary tourism
  8.6.4.7 Wildlife tourism
  8.6.4.8 Agri-tourism
  8.6.5 Historic and Forecasted Market Size By Traveler Type
  8.6.5.1 Solo travelers
  8.6.5.2 Group travelers
  8.6.5.3 Family travelers
  8.6.6 Historic and Forecasted Market Size By Purpose of Travel
  8.6.6.1 Leisure
  8.6.6.2 Business
  8.6.6.3 Educational
  8.6.6.4 Wellness
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
8.7. South America Alternative Tourism Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Types of Alternative Tourism
  8.7.4.1 Eco-tourism
  8.7.4.2 Adventure tourism
  8.7.4.3 Cultural tourism
  8.7.4.4 medical tourism
  8.7.4.5 religious tourism
  8.7.4.6 culinary tourism
  8.7.4.7 Wildlife tourism
  8.7.4.8 Agri-tourism
  8.7.5 Historic and Forecasted Market Size By Traveler Type
  8.7.5.1 Solo travelers
  8.7.5.2 Group travelers
  8.7.5.3 Family travelers
  8.7.6 Historic and Forecasted Market Size By Purpose of Travel
  8.7.6.1 Leisure
  8.7.6.2 Business
  8.7.6.3 Educational
  8.7.6.4 Wellness
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research
 

Alternative Tourism Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 96 Billion

Forecast Period 2024-32 CAGR:

4.2%

Market Size in 2032:

USD 139.02 Billion

Segments Covered:

Types of Alternative Tourism

  • Eco-tourism, Adventure tourism
  • Cultural tourism, medical tourism
  • Religious tourism
  • culinary tourism
  • Wildlife tourism
  • Agri-tourism

By Traveler Type

  • Solo travelers
  • Group travelers
  • Family travelers

Purpose of Travel

  • Leisure
  • Business
  • Educational
  • Wellness

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Technological Advancements in Travel Planning and Booking

Key Market Restraints:

  • Limited Infrastructure in Remote Destinations

Key Opportunities:

  • Increasing Popularity of Wellness and Adventure Tourism

Companies Covered in the report:

  • Intrepid Travel (Australia), G Adventures (Canada), Wild Frontiers (United Kingdom), Responsible Travel (United Kingdom), TUI Group (Germany), Abercrombie & Kent (United States), Cox & Kings (India), Exodus Travels (United Kingdom), Travel Leaders Group (United States), Scenic Luxury Cruises & Tours (Australia), and Other Active Players.
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Frequently Asked Questions :

What would be the forecast period in the Alternative Tourism Market research report?

The forecast period in the Alternative Tourism Market research report is 2024-2032.

Who are the key players in the Alternative Tourism Market?

Intrepid Travel (Australia), G Adventures (Canada), Wild Frontiers (United Kingdom), Responsible Travel (United Kingdom), TUI Group (Germany), Abercrombie & Kent (United States), Cox & Kings (India), Exodus Travels (United Kingdom), Travel Leaders Group (United States), Scenic Luxury Cruises & Tours (Australia), and Other Active Players.

What are the segments of the Alternative Tourism Market?

The Alternative Tourism Market is segmented into Types of Alternative Tourism, By Traveler Type, Purpose of Travel and region. Types of Alternative Tourism, the market is categorized into Eco-tourism, Adventure tourism, Cultural tourism, medical tourism, religious tourism, culinary tourism, Wildlife tourism, Agri-tourism. By Traveler Type, the market is categorized into Solo travelers, Group travelers, Family travelers. Purpose of Travel, the market is categorized into Leisure, Business, Educational, Wellness. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

What is the Alternative Tourism Market?

The market of travel products and services that is based on the concept of tourism, an antagonistic opposite to mass tourism is the alternative tourism market. It focuses on environmental, cultural and social sustainability and also provide benefits for the travelers to experience culture, nature and activities. These segments also rely on a diverse array of specialized travel markets which are further categorized under product interest; ecotourism, adventure tourism, and cultural tourism among others meant for those traveling in search of unique, profound and or engaging travel experiences.

How big is the Alternative Tourism Market?

Alternative Tourism Market Size Was Valued at USD 96 Billion in 2023, and is Projected to Reach USD 139.02 Billion by 2032, Growing at a CAGR of 4.2% From 2024-2032.