Customer Journey Analytics Market Synopsis

Customer Journey Analytics Market Size Was Valued at USD 4.17 Billion in 2023 and is Projected to Reach USD 10.26 Billion by 2032, Growing at a CAGR of 10.52% From 2024-2032.

Customer Journey Analytics is a market that is about the tools and approaches used to describe, monitor, and manage consumers’ interactions with the brand across the multiple stages of their experience. This market consists of technologies and solutions that provide organizations with detailed understanding of customer activities, needs, and issues through the analysis of web, social media, emails and live store information. These solutions rely on complex analytics, machine learning, and visualization; through which, the enhance the customer’s experience, engagement and conversion rates, resulting in improved client satisfaction and loyalty.

• Customer Journey Analytics is a relatively fresh market, that offers accurate and complex tools for painting the customer interactions map across multiple channels. This market comprises various types of software products and services that help to gathers, consolidate, and analyze data from multiple sources such as websites, mobile application, social networks, e-mails, as well as physical stores. These options use technologies such as AI, machine learning, and data visualization to provide insightful information on customers’ behaviors, trends, and their engagement. This makes it easier for businesses to draw conclusions and see trends, areas of discomfort, and the complete experience of the client in a much more elaborate way.
• The need for Customer Journey Analytics is therefore informed by the fact that businesses today are focusing more on the customer and the latter’s need to distinguish itself in a competitive market. Businesses in the sectors such as retail, banking, telecommunication, and healthcare among others are incorporating these solutions in order to raise the level of customer satisfaction and trust. Understood in this manner, Customer Journey Analytics helps organizations generate concrete recommendations for enhancing marketing activities, as well as for designing more effective customer interactions and combined service delivery. It is believed that the market will progressively develop since companies are increasingly realizing the value of analyzing and improving the customer experience to attain sustainable success.

Customer Journey Analytics Market Trend Analysis

Growing integration of artificial intelligence (AI) and machine learning (ML) technologies

• As for the emerging trends in the Customer Journey Analytics market, one should mention the continual incorporation of AI and ML solutions. These sophisticated tools are being used to a greater extent to gain better information and more precise estimations about customers’ behaviors and tastes. AI and ML enable organizations to process data from multiple touchpoints at once in real-time and in a way that might not be possible using conventional business intelligence tools and techniques. This allows the businesses to more effectively manage costumers needs, provide individualized experiences, and fine-tune the costumer engagement process. Thus, it is possible the firm can provide a more timely and valuable experience thus increasing the level of customer satisfaction and loyalty. AI and ML can be integrated in to customer journey analysis, which is supposed to expand at a faster rate as the technologies are improving and become more easily available.

Expansion of omnichannel capabilities

• Another developing trend in CJM market is the growth of omnichannel features. With customers engaging with brands over digital, physical, mobile, social, etc there is a rising requirement of multimedia analytical solutions. The study also reveals that businesses that are efficient enough to harness omnichannel analytics would greatly help in developing a coherent picture of the client path in the multiple points of contact that exist within the channels. Besides improving customer satisfaction, this capability improves the customer conversion rate and customer loyalty. Those industries that are engaging in the development of solid omnichannel Customer Journey Analytics shall be circumspectly ready to reap from this opportunity; thereby standing out from other industries in the market through the creation of excellent customer experience.

Customer Journey Analytics Market Segment Analysis:

• Customer Journey Analytics Market Segmented on the basis of Touchpoints, application and Industry Verticals.

By Touchpoints, Social Media segment is expected to dominate the market during the forecast period

• Among all the segments, the Social Media segment is expected to have the highest growth rate and to be a market leader in the Customer Journey Analytics market during the forecast period because of the social media’s growing role in people’s lives. Social media acts as a major point which customers use to engage with and express their perceived value and intentions towards a brand. This is why, companies begin to appreciate the opportunity of the identification of trends and signals in the communication processes conducted in social networks, which reflect the perception of products by customers and their behavior. With the help of CJ targeting the highly specific features of using social media as a site for Customer Journey Analytics, a company can supervise brand mentions, measure social media engagement indicators, and distinguish trending patterns in actual time. This means that they can quickly address the different customer ratings, adjust the marketing approaches, and improve customer relations. Considering the distribution by the Social Media segment, it evidences that these platforms play one of the most significant roles in analysing and further managing the customer journey amid the growing influence of the digital environment.

By Application, Customer Segmentation and Targeting segment expected to held the largest share

• Based on the application, the Customer Segmentation and Targeting segment should dominate the Customer Journey Analytics market in the coming years. The relevance of studying and meeting customers’ needs and wants is rising, which is why this dominance can be explained. Customer Segmentation and Targeting applications help sort a company’s customer base by demographic, social, behavior-based, and purchase-related characteristics.
• In this way, they are able to target a particular segment and fine-tune the marketing message used in the campaign, the products offered or even the means of communication, making the marketing efforts all the more effective as well as the relations with the consumers. Not only does targeted advertising increase satisfaction and loyalty of the customers of the selected segment, but also increases the rate of conversion and revenue. Since marketing and business organizations move, with increasing force, toward customer-centric models and targeted marketing, Customer Segmentation and Targeting solutions will remain a significant component of Customer Journey Analytics market.

Customer Journey Analytics Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Several factors make the Asia Pacific region to lead the Customer Journey Analytics market throughout the forecast period. Specifically, notable effects have been observed throughout this period in Online and Mobile Interaction Directions Triggered by Digital Growth, This is due to the rapid digitalization that has occurred and increasing internet access especially in such countries as China, India and Japan. This increased use of the internet leads to the generation of large volumes of data that organisations can leverage to improve customers’ experiences. Also, the increasing awareness among the middle-class population and the continuous improvement of consumer demands in the area make companies in the region look for more efficient analytics solutions.
• Also, ministries and organizations in Asia Pacific are also extensively investing on smart technologies along with smart infrastructure; thereby, increasing the demand for complex analytics tools. Due to greater realization by business entities as they seek to improve their interaction and communication with their customers who are conversant with the use of information technology, Customer Journey Analytics solutions are expected to grow and the Asia Pacific region is expected to lead.

Active Key Players in the Customer Journey Analytics Market

• Adobe Inc. (United States)
• ClickFox (United States)
• Genesys Telecommunications Laboratories, Inc. (United States)
• IBM Corporation (United States)
• Microsoft Corporation (United States)
• NICE Ltd. (Israel)
• Oracle Corporation (United States)
• Pointillist (United States)
• Quadient (France)
• Salesforce.com, Inc. (United States)
• SAP SE (Germany)
• SAS Institute Inc. (United States)
• Teradata Corporation (United States)
• Thunderhead (United Kingdom)
• Verint Systems Inc. (United States), Other key Players

Key Industry Developments in the Customer Journey Analytics Market:

• In June 2024, Snowflake powers NetSpring's product and customer journey analytics. It is equipped with specialized systems that have their own siloed data stores, with copies of data that are disconnected from the central enterprise data warehouse.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Customer Journey Analytics Market by Touchpoints
 4.1 Customer Journey Analytics Market Snapshot and Growth Engine
 4.2 Customer Journey Analytics Market Overview
 4.3 Web
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Web: Geographic Segmentation Analysis
 4.4 Social Media
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Social Media: Geographic Segmentation Analysis
 4.5 Mobile
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Mobile: Geographic Segmentation Analysis
 4.6 Email
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Email: Geographic Segmentation Analysis
 4.7 Branch
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Branch: Geographic Segmentation Analysis
 4.8 Store
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Store: Geographic Segmentation Analysis
 4.9 Call Center
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 Call Center: Geographic Segmentation Analysis
 4.10 Others
  4.10.1 Introduction and Market Overview
  4.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.10.3 Key Market Trends, Growth Factors and Opportunities
  4.10.4 Others: Geographic Segmentation Analysis

Chapter 5: Customer Journey Analytics Market by Application
 5.1 Customer Journey Analytics Market Snapshot and Growth Engine
 5.2 Customer Journey Analytics Market Overview
 5.3 Customer Segmentation
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Customer Segmentation: Geographic Segmentation Analysis
 5.4 Targeting
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Targeting: Geographic Segmentation Analysis
 5.5 Customer Behavioral Analysis
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Customer Behavioral Analysis: Geographic Segmentation Analysis
 5.6 Customer Churn Analysis
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Customer Churn Analysis: Geographic Segmentation Analysis
 5.7 Brand Management
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Brand Management: Geographic Segmentation Analysis
 5.8 Campaign Management
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Campaign Management: Geographic Segmentation Analysis
 5.9 Product Management
  5.9.1 Introduction and Market Overview
  5.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.9.3 Key Market Trends, Growth Factors and Opportunities
  5.9.4 Product Management: Geographic Segmentation Analysis
 5.10 Others
  5.10.1 Introduction and Market Overview
  5.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.10.3 Key Market Trends, Growth Factors and Opportunities
  5.10.4 Others: Geographic Segmentation Analysis

Chapter 6: Customer Journey Analytics Market by Industry Verticals
 6.1 Customer Journey Analytics Market Snapshot and Growth Engine
 6.2 Customer Journey Analytics Market Overview
 6.3 BFSI
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 BFSI: Geographic Segmentation Analysis
 6.4 IT & Telecommunications
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 IT & Telecommunications: Geographic Segmentation Analysis
 6.5 Retail & E-Commerce
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Retail & E-Commerce: Geographic Segmentation Analysis
 6.6 Healthcare
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Healthcare: Geographic Segmentation Analysis
 6.7 Media & Entertainment
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Media & Entertainment: Geographic Segmentation Analysis
 6.8 Travel & hospitality
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Travel & hospitality: Geographic Segmentation Analysis
 6.9 Others
  6.9.1 Introduction and Market Overview
  6.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.9.3 Key Market Trends, Growth Factors and Opportunities
  6.9.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Customer Journey Analytics Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 ADOBE INC (UNITED STATES)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 CLICKFOX (UNITED STATES)
 7.4 GENESYS TELECOMMUNICATIONS LABORATORIES INC (UNITED STATES)
 7.5 IBM CORPORATION (UNITED STATES)
 7.6 MICROSOFT CORPORATION (UNITED STATES)
 7.7 NICE LTD (ISRAEL)
 7.8 ORACLE CORPORATION (UNITED STATES)
 7.9 POINTILLIST (UNITED STATES)
 7.10 QUADIENT (FRANCE)
 7.11 SALESFORCE COM INC (UNITED STATES)
 7.12 SAP SE (GERMANY)
 7.13 SAS INSTITUTE INC (UNITED STATES)
 7.14 TERADATA CORPORATION (UNITED STATES)
 7.15 THUNDERHEAD (UNITED KINGDOM)
 7.16 VERINT SYSTEMS INC (UNITED STATES)
 7.17 OTHER KEY PLAYERS

Chapter 8: Global Customer Journey Analytics Market By Region
 8.1 Overview
 8.2. North America Customer Journey Analytics Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Touchpoints
   8.2.4.1 Web
   8.2.4.2 Social Media
   8.2.4.3 Mobile
   8.2.4.4 Email
   8.2.4.5 Branch
   8.2.4.6 Store
   8.2.4.7 Call Center
   8.2.4.8 Others
  8.2.5 Historic and Forecasted Market Size By Application
   8.2.5.1 Customer Segmentation
   8.2.5.2 Targeting
   8.2.5.3 Customer Behavioral Analysis
   8.2.5.4 Customer Churn Analysis
   8.2.5.5 Brand Management
   8.2.5.6 Campaign Management
   8.2.5.7 Product Management
   8.2.5.8 Others
  8.2.6 Historic and Forecasted Market Size By Industry Verticals
   8.2.6.1 BFSI
   8.2.6.2 IT & Telecommunications
   8.2.6.3 Retail & E-Commerce
   8.2.6.4 Healthcare
   8.2.6.5 Media & Entertainment
   8.2.6.6 Travel & hospitality
   8.2.6.7 Others
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Customer Journey Analytics Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Touchpoints
   8.3.4.1 Web
   8.3.4.2 Social Media
   8.3.4.3 Mobile
   8.3.4.4 Email
   8.3.4.5 Branch
   8.3.4.6 Store
   8.3.4.7 Call Center
   8.3.4.8 Others
  8.3.5 Historic and Forecasted Market Size By Application
   8.3.5.1 Customer Segmentation
   8.3.5.2 Targeting
   8.3.5.3 Customer Behavioral Analysis
   8.3.5.4 Customer Churn Analysis
   8.3.5.5 Brand Management
   8.3.5.6 Campaign Management
   8.3.5.7 Product Management
   8.3.5.8 Others
  8.3.6 Historic and Forecasted Market Size By Industry Verticals
   8.3.6.1 BFSI
   8.3.6.2 IT & Telecommunications
   8.3.6.3 Retail & E-Commerce
   8.3.6.4 Healthcare
   8.3.6.5 Media & Entertainment
   8.3.6.6 Travel & hospitality
   8.3.6.7 Others
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Customer Journey Analytics Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Touchpoints
   8.4.4.1 Web
   8.4.4.2 Social Media
   8.4.4.3 Mobile
   8.4.4.4 Email
   8.4.4.5 Branch
   8.4.4.6 Store
   8.4.4.7 Call Center
   8.4.4.8 Others
  8.4.5 Historic and Forecasted Market Size By Application
   8.4.5.1 Customer Segmentation
   8.4.5.2 Targeting
   8.4.5.3 Customer Behavioral Analysis
   8.4.5.4 Customer Churn Analysis
   8.4.5.5 Brand Management
   8.4.5.6 Campaign Management
   8.4.5.7 Product Management
   8.4.5.8 Others
  8.4.6 Historic and Forecasted Market Size By Industry Verticals
   8.4.6.1 BFSI
   8.4.6.2 IT & Telecommunications
   8.4.6.3 Retail & E-Commerce
   8.4.6.4 Healthcare
   8.4.6.5 Media & Entertainment
   8.4.6.6 Travel & hospitality
   8.4.6.7 Others
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Customer Journey Analytics Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Touchpoints
   8.5.4.1 Web
   8.5.4.2 Social Media
   8.5.4.3 Mobile
   8.5.4.4 Email
   8.5.4.5 Branch
   8.5.4.6 Store
   8.5.4.7 Call Center
   8.5.4.8 Others
  8.5.5 Historic and Forecasted Market Size By Application
   8.5.5.1 Customer Segmentation
   8.5.5.2 Targeting
   8.5.5.3 Customer Behavioral Analysis
   8.5.5.4 Customer Churn Analysis
   8.5.5.5 Brand Management
   8.5.5.6 Campaign Management
   8.5.5.7 Product Management
   8.5.5.8 Others
  8.5.6 Historic and Forecasted Market Size By Industry Verticals
   8.5.6.1 BFSI
   8.5.6.2 IT & Telecommunications
   8.5.6.3 Retail & E-Commerce
   8.5.6.4 Healthcare
   8.5.6.5 Media & Entertainment
   8.5.6.6 Travel & hospitality
   8.5.6.7 Others
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Customer Journey Analytics Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Touchpoints
   8.6.4.1 Web
   8.6.4.2 Social Media
   8.6.4.3 Mobile
   8.6.4.4 Email
   8.6.4.5 Branch
   8.6.4.6 Store
   8.6.4.7 Call Center
   8.6.4.8 Others
  8.6.5 Historic and Forecasted Market Size By Application
   8.6.5.1 Customer Segmentation
   8.6.5.2 Targeting
   8.6.5.3 Customer Behavioral Analysis
   8.6.5.4 Customer Churn Analysis
   8.6.5.5 Brand Management
   8.6.5.6 Campaign Management
   8.6.5.7 Product Management
   8.6.5.8 Others
  8.6.6 Historic and Forecasted Market Size By Industry Verticals
   8.6.6.1 BFSI
   8.6.6.2 IT & Telecommunications
   8.6.6.3 Retail & E-Commerce
   8.6.6.4 Healthcare
   8.6.6.5 Media & Entertainment
   8.6.6.6 Travel & hospitality
   8.6.6.7 Others
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Customer Journey Analytics Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Touchpoints
   8.7.4.1 Web
   8.7.4.2 Social Media
   8.7.4.3 Mobile
   8.7.4.4 Email
   8.7.4.5 Branch
   8.7.4.6 Store
   8.7.4.7 Call Center
   8.7.4.8 Others
  8.7.5 Historic and Forecasted Market Size By Application
   8.7.5.1 Customer Segmentation
   8.7.5.2 Targeting
   8.7.5.3 Customer Behavioral Analysis
   8.7.5.4 Customer Churn Analysis
   8.7.5.5 Brand Management
   8.7.5.6 Campaign Management
   8.7.5.7 Product Management
   8.7.5.8 Others
  8.7.6 Historic and Forecasted Market Size By Industry Verticals
   8.7.6.1 BFSI
   8.7.6.2 IT & Telecommunications
   8.7.6.3 Retail & E-Commerce
   8.7.6.4 Healthcare
   8.7.6.5 Media & Entertainment
   8.7.6.6 Travel & hospitality
   8.7.6.7 Others
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research