Competitive Intelligence Software Market Synopsis:
Competitive Intelligence Software Market Size Was Valued at USD 23.4 Million in 2023, and is Projected to Reach USD 53.84 Million by 2032, Growing at a CAGR of 9.7% From 2024-2032.
The Competitive Intelligence Software Market category includes high-level technologies and services for gathering, processing, and utilizing information about competitors to aid companies in their decision-making. These tools utilize machine learning, artificial intelligence and big data tools in order to perform market analytics, tracking of competitors and pattern analysis. Altogether, through integrating real-time information about market metrics, customer activity, and competitors’ plans, these solutions enable companies to improve the overall positioning and maximize effectiveness of pricing strategies and, thereby, to discover new growth possibilities in a highly saturated environment.
The Competitive Intelligence Software Market is advancing more and more because of improving the strategy of each organization to depend on data. Modern enterprises have to endure considerable volatility, and they need to pay close attention to the competition. Competitive intelligence tools help to make this job easier and faster because tools use technologies that make overseer easier without errors. Some of the industries that are being used by the business organizations to adopt such solutions include IT retail and healthcare manufacturing industries among others to enhance market analysis in relation to the business goals and objective.
Furthermore, the arrival of analytical AI has transformed the mechanism of processing competitive data as well. The contemporary solutions in the competitive intelligence industry provide relevant tools including predictive analytics, visualization tools, and real-time alerts, thus meeting the needs of different sizes of businesses. This growth is based on the rising role of customers as a key strategic factor, and an expanding interest in cloud-based solutions that grant easy access to analytics.
Competitive Intelligence Software Market Trend Analysis:
Rising Integration of AI and Big Data in Competitive Intelligence
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It was discussed that the synergy between the Competitive Intelligence Software Market and AI & Big Data is revolutionizing the market. Automated tools help in analyzing large volumes of data, recognizing patterns and making future trends forecast in a most accurate manner. All these advancements help in improving and refining decisions that are made in business organizations to enable them to respond to changes in market conditions. Also, big data analytics guarantees scalability and enables organizations to filter, analyze, and interpret large volumes of big data from different sources such as social media, market reports, and public databases.
Emerging markets present significant growth opportunities
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The Competitive Intelligence Software Market has particularly huge prospect in emerging markets. These tools are useful to it businesses in the developing regions in order to master the fluid markets in the region. These emerging markets enable firms as they grow; they utilize CI tools to analyze market opportunities, logistics, and entrepreneurial legal systems. Besides, measures taken both by the governments and, the private sector to improve the digital facilities are also encouraging the use of the tools in needy areas such as the SMEs in their quest for the globalization.
Competitive Intelligence Software Market Segment Analysis:
Competitive Intelligence Software Market is Segmented on the basis of Deployment, Enterprise Size, Application, and Region.
By Deployment, Cloud-based segment is expected to dominate the market during the forecast period
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The demand for competitive intelligence software that operates through the current of cloud is predicted to maintain high throughout the forecast period. From the analysis performed, it can be observed the benefits that cloud-based solutions can impact organizations positively in terms of scalability and cost of the service as well as ease of deployment of the systems. Companies cut across geography can take advantage of the real time data readily available to the business owners and managers to achieve better operational adaptation and cohesiveness. Further, there is the advantage that some of the cloud-based tools can be easily interfaced with the current business solutions such as CRM and ERP.
By Enterprise Size, Large Enterprises segment expected to held the largest share
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Due to the increased emphasis on CI and big spends on analytics and strategic planning, large enterprises should continue to be the biggest segment of the Competitive Intelligence Software Market. Such organisations require tools that will give the details of a market and enable them sustain their competitive edge and integration across the globe. The ways in which competitive intelligence solutions can be deployed within the large enterprises is becoming clear as the chief advantage is the efficient distribution of resources and strategic planning.
Competitive Intelligence Software Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast period
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North America dominate the market in 2023 accounting for 35-40% of market share. The prominence of this area is attributed to popular market players, greater technology possessions, and increasing market demand in enterprises for technological leadership. The United States is the most significant leader in developing new CI tools and techniques because of its funding in Artificial Intelligence and Big Data technologies. Further, the continuous emphasis of the region in improving the competence of the business as well as the establishment of the fundamental outlines of digital prominence have reinforced the leadership of the region.
Active Key Players in the Competitive Intelligence Software Market
- Adobe Inc. (USA)
- Adthena (UK)
- BizVibe Inc. (USA)
- Brandwatch (UK)
- Cipher Systems LLC (USA)
- Comintelli AB (Sweden)
- Crayon (USA)
- Digimind (France)
- Gryphon Networks (USA)
- Klue (Canada)
- NetBase Quid (USA)
- Owler Inc. (USA)
- Similarweb Ltd. (Israel)
- SpyFu (USA)
- ZoomInfo Technologies LLC (USA)
- Other Active Players.
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Global Competitive Intelligence Software Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 23.4 Million |
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Forecast Period 2024-32 CAGR: |
9.7% |
Market Size in 2032: |
USD 53.84 Million |
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Segments Covered: |
By Deployment |
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By Enterprise Size |
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By Application |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Competitive Intelligence Software Market by Deployment
4.1 Competitive Intelligence Software Market Snapshot and Growth Engine
4.2 Competitive Intelligence Software Market Overview
4.3 Cloud-based
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Cloud-based: Geographic Segmentation Analysis
4.4 On-premises
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 On-premises: Geographic Segmentation Analysis
Chapter 5: Competitive Intelligence Software Market by Enterprise Size
5.1 Competitive Intelligence Software Market Snapshot and Growth Engine
5.2 Competitive Intelligence Software Market Overview
5.3 Large Enterprises
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Large Enterprises: Geographic Segmentation Analysis
5.4 Small and Medium Enterprises
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Small and Medium Enterprises: Geographic Segmentation Analysis
Chapter 6: Competitive Intelligence Software Market by Application
6.1 Competitive Intelligence Software Market Snapshot and Growth Engine
6.2 Competitive Intelligence Software Market Overview
6.3 BFSI
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 BFSI: Geographic Segmentation Analysis
6.4 IT & Telecom
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 IT & Telecom: Geographic Segmentation Analysis
6.5 Automotive
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Automotive: Geographic Segmentation Analysis
6.6 Retail
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Retail: Geographic Segmentation Analysis
6.7 Health Care
6.7.1 Introduction and Market Overview
6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.7.3 Key Market Trends, Growth Factors and Opportunities
6.7.4 Health Care: Geographic Segmentation Analysis
6.8 Energy
6.8.1 Introduction and Market Overview
6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.8.3 Key Market Trends, Growth Factors and Opportunities
6.8.4 Energy: Geographic Segmentation Analysis
6.9 Industrial
6.9.1 Introduction and Market Overview
6.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.9.3 Key Market Trends, Growth Factors and Opportunities
6.9.4 Industrial: Geographic Segmentation Analysis
6.10 Education
6.10.1 Introduction and Market Overview
6.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.10.3 Key Market Trends, Growth Factors and Opportunities
6.10.4 Education: Geographic Segmentation Analysis
6.11 Others
6.11.1 Introduction and Market Overview
6.11.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.11.3 Key Market Trends, Growth Factors and Opportunities
6.11.4 Others: Geographic Segmentation Analysis
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Benchmarking
7.1.2 Competitive Intelligence Software Market Share by Manufacturer (2023)
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Mergers and Acquisitions
7.2 ADOBE INC. (USA)
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Role of the Company in the Market
7.2.5 Sustainability and Social Responsibility
7.2.6 Operating Business Segments
7.2.7 Product Portfolio
7.2.8 Business Performance
7.2.9 Key Strategic Moves and Recent Developments
7.2.10 SWOT Analysis
7.3 ADTHENA (UK)
7.4 BIZVIBE INC. (USA)
7.5 BRANDWATCH (UK)
7.6 CIPHER SYSTEMS LLC (USA)
7.7 COMINTELLI AB (SWEDEN)
7.8 CRAYON (USA)
7.9 DIGIMIND (FRANCE)
7.10 GRYPHON NETWORKS (USA)
7.11 KLUE (CANADA)
7.12 NETBASE QUID (USA)
7.13 OWLER INC. (USA)
7.14 SIMILARWEB LTD. (ISRAEL)
7.15 SPYFU (USA)
7.16 ZOOMINFO TECHNOLOGIES LLC (USA)
7.17 OTHER ACTIVE PLAYERS
Chapter 8: Global Competitive Intelligence Software Market By Region
8.1 Overview
8.2. North America Competitive Intelligence Software Market
8.2.1 Key Market Trends, Growth Factors and Opportunities
8.2.2 Top Key Companies
8.2.3 Historic and Forecasted Market Size by Segments
8.2.4 Historic and Forecasted Market Size By Deployment
8.2.4.1 Cloud-based
8.2.4.2 On-premises
8.2.5 Historic and Forecasted Market Size By Enterprise Size
8.2.5.1 Large Enterprises
8.2.5.2 Small and Medium Enterprises
8.2.6 Historic and Forecasted Market Size By Application
8.2.6.1 BFSI
8.2.6.2 IT & Telecom
8.2.6.3 Automotive
8.2.6.4 Retail
8.2.6.5 Health Care
8.2.6.6 Energy
8.2.6.7 Industrial
8.2.6.8 Education
8.2.6.9 Others
8.2.7 Historic and Forecast Market Size by Country
8.2.7.1 US
8.2.7.2 Canada
8.2.7.3 Mexico
8.3. Eastern Europe Competitive Intelligence Software Market
8.3.1 Key Market Trends, Growth Factors and Opportunities
8.3.2 Top Key Companies
8.3.3 Historic and Forecasted Market Size by Segments
8.3.4 Historic and Forecasted Market Size By Deployment
8.3.4.1 Cloud-based
8.3.4.2 On-premises
8.3.5 Historic and Forecasted Market Size By Enterprise Size
8.3.5.1 Large Enterprises
8.3.5.2 Small and Medium Enterprises
8.3.6 Historic and Forecasted Market Size By Application
8.3.6.1 BFSI
8.3.6.2 IT & Telecom
8.3.6.3 Automotive
8.3.6.4 Retail
8.3.6.5 Health Care
8.3.6.6 Energy
8.3.6.7 Industrial
8.3.6.8 Education
8.3.6.9 Others
8.3.7 Historic and Forecast Market Size by Country
8.3.7.1 Russia
8.3.7.2 Bulgaria
8.3.7.3 The Czech Republic
8.3.7.4 Hungary
8.3.7.5 Poland
8.3.7.6 Romania
8.3.7.7 Rest of Eastern Europe
8.4. Western Europe Competitive Intelligence Software Market
8.4.1 Key Market Trends, Growth Factors and Opportunities
8.4.2 Top Key Companies
8.4.3 Historic and Forecasted Market Size by Segments
8.4.4 Historic and Forecasted Market Size By Deployment
8.4.4.1 Cloud-based
8.4.4.2 On-premises
8.4.5 Historic and Forecasted Market Size By Enterprise Size
8.4.5.1 Large Enterprises
8.4.5.2 Small and Medium Enterprises
8.4.6 Historic and Forecasted Market Size By Application
8.4.6.1 BFSI
8.4.6.2 IT & Telecom
8.4.6.3 Automotive
8.4.6.4 Retail
8.4.6.5 Health Care
8.4.6.6 Energy
8.4.6.7 Industrial
8.4.6.8 Education
8.4.6.9 Others
8.4.7 Historic and Forecast Market Size by Country
8.4.7.1 Germany
8.4.7.2 UK
8.4.7.3 France
8.4.7.4 The Netherlands
8.4.7.5 Italy
8.4.7.6 Spain
8.4.7.7 Rest of Western Europe
8.5. Asia Pacific Competitive Intelligence Software Market
8.5.1 Key Market Trends, Growth Factors and Opportunities
8.5.2 Top Key Companies
8.5.3 Historic and Forecasted Market Size by Segments
8.5.4 Historic and Forecasted Market Size By Deployment
8.5.4.1 Cloud-based
8.5.4.2 On-premises
8.5.5 Historic and Forecasted Market Size By Enterprise Size
8.5.5.1 Large Enterprises
8.5.5.2 Small and Medium Enterprises
8.5.6 Historic and Forecasted Market Size By Application
8.5.6.1 BFSI
8.5.6.2 IT & Telecom
8.5.6.3 Automotive
8.5.6.4 Retail
8.5.6.5 Health Care
8.5.6.6 Energy
8.5.6.7 Industrial
8.5.6.8 Education
8.5.6.9 Others
8.5.7 Historic and Forecast Market Size by Country
8.5.7.1 China
8.5.7.2 India
8.5.7.3 Japan
8.5.7.4 South Korea
8.5.7.5 Malaysia
8.5.7.6 Thailand
8.5.7.7 Vietnam
8.5.7.8 The Philippines
8.5.7.9 Australia
8.5.7.10 New Zealand
8.5.7.11 Rest of APAC
8.6. Middle East & Africa Competitive Intelligence Software Market
8.6.1 Key Market Trends, Growth Factors and Opportunities
8.6.2 Top Key Companies
8.6.3 Historic and Forecasted Market Size by Segments
8.6.4 Historic and Forecasted Market Size By Deployment
8.6.4.1 Cloud-based
8.6.4.2 On-premises
8.6.5 Historic and Forecasted Market Size By Enterprise Size
8.6.5.1 Large Enterprises
8.6.5.2 Small and Medium Enterprises
8.6.6 Historic and Forecasted Market Size By Application
8.6.6.1 BFSI
8.6.6.2 IT & Telecom
8.6.6.3 Automotive
8.6.6.4 Retail
8.6.6.5 Health Care
8.6.6.6 Energy
8.6.6.7 Industrial
8.6.6.8 Education
8.6.6.9 Others
8.6.7 Historic and Forecast Market Size by Country
8.6.7.1 Turkiye
8.6.7.2 Bahrain
8.6.7.3 Kuwait
8.6.7.4 Saudi Arabia
8.6.7.5 Qatar
8.6.7.6 UAE
8.6.7.7 Israel
8.6.7.8 South Africa
8.7. South America Competitive Intelligence Software Market
8.7.1 Key Market Trends, Growth Factors and Opportunities
8.7.2 Top Key Companies
8.7.3 Historic and Forecasted Market Size by Segments
8.7.4 Historic and Forecasted Market Size By Deployment
8.7.4.1 Cloud-based
8.7.4.2 On-premises
8.7.5 Historic and Forecasted Market Size By Enterprise Size
8.7.5.1 Large Enterprises
8.7.5.2 Small and Medium Enterprises
8.7.6 Historic and Forecasted Market Size By Application
8.7.6.1 BFSI
8.7.6.2 IT & Telecom
8.7.6.3 Automotive
8.7.6.4 Retail
8.7.6.5 Health Care
8.7.6.6 Energy
8.7.6.7 Industrial
8.7.6.8 Education
8.7.6.9 Others
8.7.7 Historic and Forecast Market Size by Country
8.7.7.1 Brazil
8.7.7.2 Argentina
8.7.7.3 Rest of SA
Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies
Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research
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Global Competitive Intelligence Software Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 23.4 Million |
|
Forecast Period 2024-32 CAGR: |
9.7% |
Market Size in 2032: |
USD 53.84 Million |
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Segments Covered: |
By Deployment |
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By Enterprise Size |
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By Application |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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