Scalp Care Market To Reach USD 76.61 Billion by 2032

According to a new report published by Introspective Market Research, titled, Scalp Care Market by Product Type (Shampoo, Conditioners, Serums, Masks, Oils, and Others), By Ingredient (Natural/Organic, Chemical-based), By Form (Liquid, Cream, Oil, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Pharmacies, E-commerce, Specialty Stores, and Others), By End-user (Men, Women, and Children), The Global Scalp Care Market Size Was Valued at USD 51.86 Billion in 2023 and is Projected to Reach USD 76.61 Billion by 2032, Growing at a CAGR of 4.43%. The Scalp Care Market encompasses a diverse range of products and treatments specifically designed to maintain the health and well-being of the scalp, the skin covering the head where hair grows. Recognizing the scalp as the foundation for healthy hair, these products address various concerns such as dryness, oiliness, dandruff, sensitivity, and hair loss. Unlike general hair care products that primarily focus on the strands, scalp care items, including specialized shampoos, conditioners, serums, masks, and oils, aim to nourish, protect, and restore balance to the scalp environment, directly impacting hair growth and quality.

This market is witnessing significant growth as consumers increasingly understand the critical link between a healthy scalp and healthy hair. Modern scalp care offerings go beyond superficial cleansing, incorporating advanced ingredients and formulations to tackle underlying issues. They provide a preventative and restorative approach to hair health, offering advantages over traditional hair care by directly treating the root of common hair problems. Major industries driving this market include cosmetics, personal care, and dermatological solutions, all catering to a growing consumer demand for holistic beauty routines that prioritize scalp health.

A significant growth driver for the Scalp Care Market is the increasing consumer awareness and understanding of scalp health as integral to overall hair wellness. Historically, hair care focused primarily on the strands, but a shift in perception now highlights the scalp as the living ecosystem from which hair grows. Educational campaigns by dermatologists, hair experts, and brands, coupled with easy access to information online, have informed consumers about issues like dandruff, dryness, and inflammation directly impacting hair quality and growth. This heightened awareness is prompting consumers to seek out specialized scalp care products for preventative and remedial treatments.

A key market opportunity for the Scalp Care Market lies in the rising demand for personalized scalp care solutions and professional treatments. With advancements in diagnostics and ingredient technology, consumers are increasingly seeking products tailored to their specific scalp conditions, whether it's an oily scalp, sensitive scalp, or concerns related to hair thinning. This creates an opportunity for brands to offer customized product lines, subscription services, and AI-driven recommendations. Furthermore, the expansion of professional scalp treatment services in salons and clinics, offering deep cleansing, exfoliation, and targeted therapies, provides a lucrative avenue for market growth and premiumization.

Scalp Care Market, Segmentation

Product Type

  • The Product Type segment is further classified into Shampoo, Conditioners, Serums, Masks, Oils, and Others. Among these, the Shampoo sub-segment accounted for the highest market share in 2023. Shampoos specifically formulated for scalp care are fundamental to maintaining scalp health, as they are the primary product used for cleansing. These specialized shampoos go beyond basic hair cleansing, incorporating active ingredients designed to address concerns like dandruff, excessive oil, dryness, or sensitivity. They effectively remove impurities, product buildup, and excess sebum, creating a clean and balanced environment crucial for healthy hair growth. Their universal usage as a first step in hair care routines makes them indispensable and the largest revenue-generating segment.

Ingredient

  • The Ingredient segment is further classified into Natural/Organic and Chemical-based. Among these, the Natural/Organic sub-segment accounted for the highest market share in 2023. The natural/organic ingredient segment dominates the scalp care market, driven by a growing global consumer preference for clean beauty products. Consumers are increasingly seeking formulations free from harsh chemicals, sulfates, parabens, and artificial fragrances, opting instead for ingredients derived from botanicals, essential oils, and plant extracts. These natural ingredients, such as tea tree oil, aloe vera, peppermint, and salicylic acid derived from willow bark, are perceived as gentler, safer, and more effective for sensitive scalps and long-term hair health, aligning with a broader trend towards sustainable and health-conscious consumption.

Some of The Leading/Active Market Players Are-

  • L'Oréal S.A. (France)
  • Procter & Gamble (USA)
  • Unilever PLC (UK)
  • Kao Corporation (Japan)
  • Shiseido Company, Limited (Japan)
  • Estée Lauder Companies Inc. (USA)
  • Johnson & Johnson (USA)
  • Beiersdorf AG (Germany)
  • Amway Corp. (USA)
  • Church & Dwight Co., Inc. (USA)
  • Davines S.p.A. (Italy)
  • Briogeo Hair Care (USA)
  • Philip Kingsley Products Ltd (UK)
  • Kerastase (L'Oréal Group, France)
  • Olaplex Inc. (USA)
  • other active players.

Key Industry Developments

  • In May 2023, L'Oréal announced the launch of its new scalp microbiome-balancing serum under one of its prestige brands, targeting issues like dryness and oiliness. This innovation reflects the growing scientific understanding of the scalp's ecosystem and the role of microorganisms in its health. The serum is formulated with prebiotics and probiotics to foster a healthy scalp environment, addressing a key consumer demand for advanced, science-backed solutions.

  • In November 2022, Briogeo Hair Care expanded its award-winning "Scalp Revival" collection with new exfoliating scrubs and soothing treatments, focusing on natural and plant-based ingredients. This launch caters to the increasing consumer preference for clean beauty and natural formulations for scalp care. The expanded range aims to provide comprehensive solutions for various scalp concerns using gentle yet effective botanical ingredients.

Key Findings of the Study

  • Shampoos remain the dominant product type due to their foundational role in scalp cleansing.
  • Natural/Organic ingredients hold the highest market share, driven by clean beauty trends.
  • Increasing consumer awareness of scalp health is a primary growth driver.
  • Personalized solutions and professional treatments represent key market opportunities.
  • The market is seeing a trend towards microbiome-balancing and plant-based formulations.

Share On :

Posted by  T Kumbhar

T. Kumbhar is a results-driven Senior Market Research Consultant at IMR, specializing in market trends, competitive intelligence, and data-driven insights. With extensive experience across Agrochemicals, Food Tech, Consumer Goods, Automotive, and Construction, he helps businesses make informed strategic decisions through in-depth research and analysis. His expertise includes market research, competitive analysis, business strategy, forecasting, pricing strategies, and consumer insights.