According to a new report published by Introspective Market Research, titled, “Retail Touch Screen Display Market by Product, Technology, and Application,” The Global Retail Touch Screen Display Market Size Was Valued at USD 1.26 Billion in 2024 and is Projected to Reach USD 1.74 Billion by 2035, Growing at a CAGR of 3.0% From 2025–2035.
The Retail Touch Screen Display market comprises interactive digital screens and kiosks that enable direct customer input within physical store environments. This product category includes everything from compact point-of-sale (POS) terminals and handheld tablets to large, freestanding interactive kiosks and digital signage with touch capabilities. These displays offer a transformative advantage over traditional static signage or basic cash registers by creating dynamic, engaging, and self-service customer experiences. They facilitate instant access to product information, inventory checks, personalized recommendations, and seamless checkout, bridging the gap between online convenience and in-store shopping. The primary application of this technology is to enhance operational efficiency, elevate customer engagement, and gather valuable data on shopper behavior. Key uses in major retail industries include self-checkout systems in supermarkets, endless aisle kiosks in department stores that access online inventories, interactive product catalogs in automotive or electronics showrooms, and wayfinding directories in shopping malls. As retailers strive to modernize their brick-and-mortar spaces to compete with e-commerce, touch screen displays have become a critical investment. They serve dual roles: empowering customers with information and control while providing retailers with tools to streamline operations, reduce labor costs, and increase sales through upselling and improved service.
The central growth driver for the retail touch screen display market is the strategic imperative for physical retailers to digitally transform their stores and enhance the omnichannel shopping experience. In an era dominated by e-commerce convenience, brick-and-mortar retailers are investing heavily in technology to make in-store shopping more efficient, informative, and engaging. Touch screen displays are at the heart of this transformation, enabling critical services like self-checkout (which reduces wait times and labor costs), endless aisle access (which ensures no lost sales due to out-of-stock items), and interactive product exploration. This investment is not discretionary; it is essential for retailers to remain competitive, improve operational metrics, and meet the rising expectations of tech-savvy consumers who demand the same level of interactivity and control they experience online.
A significant market opportunity lies in the integration of touch screen displays with advanced technologies like Artificial Intelligence (AI), computer vision, and data analytics to create hyper-personalized retail environments. Next-generation interactive kiosks can use AI-powered recommendation engines to suggest products based on a customer's selections or even demographic cues from anonymized camera data. Displays can be integrated with mobile apps for "tap-to-learn" experiences or loyalty program recognition. Furthermore, the data collected from touch interactions provides invaluable insights into customer preferences and pain points. Companies that develop and deploy these intelligent, data-integrated touch solutions can help retailers move from simple transaction points to creating immersive, personalized journeys that increase basket size, customer satisfaction, and brand loyalty.
Retail Touch Screen Display Market, Segmentation
The Retail Touch Screen Display Market is segmented on the basis of Product, Technology, and Application.
Product
The Product segment is further classified into POS Terminals, Kiosks, Tablets & Handhelds, and Digital Signage. Among these, the POS Terminals sub-segment accounted for the highest market share in 2024. Touch screen POS terminals dominate as they are the ubiquitous frontline technology in modern retail, essential for processing transactions, managing inventory, and serving as the central hub for store operations. Their evolution from simple cash registers to full-featured, connected tablets running sophisticated retail software drives continuous replacement cycles. As retailers seek unified commerce platforms, the demand for advanced, reliable, and intuitive touch screen POS systems used by both staff and customers for self-checkout remains the largest and most consistent driver of volume in the market.
Technology
The Technology segment is further classified into Resistive, Capacitive, Infrared, and Others. Among these, the Capacitive technology sub-segment accounted for the highest market share in 2024. Capacitive touch screens dominate the retail space due to their superior user experience. They support multi-touch gestures (like pinch-to-zoom), offer high clarity and brightness, are highly durable for public use, and provide a smooth, responsive feel that consumers associate with their smartphones and tablets. This familiar and intuitive interaction is crucial for customer-facing applications like self-service kiosks and interactive catalogs, making capacitive technology the preferred choice for modern retail environments focused on engagement and ease of use.
Some of The Leading/Active Market Players Are-
• NCR Corporation (US)
• Diebold Nixdorf, Incorporated (US)
• Fujitsu Limited (Japan)
• Posiflex Technology, Inc. (Taiwan)
• Sharp/NEC Display Solutions (Japan/Netherlands)
• Elo Touch Solutions (US)
• HP Development Company, L.P. (US)
• Samsung Electronics Co., Ltd. (South Korea)
• LG Electronics Inc. (South Korea)
• Panasonic Corporation (Japan)
• Intel Corporation (US)
• IBM Corporation (US)
• and other active players.
Key Industry Developments
In January 2025, NCR Voyix announced a partnership with a major grocery chain to deploy next-generation, AI-powered self-checkout kiosks. These kiosks feature advanced computer vision to assist with produce identification and weight calculation, aiming to reduce errors and speed up the self-checkout process, directly addressing a key pain point in high-volume retail.
In March 2024, Samsung unveiled its new "Smart Signage" platform with integrated touch and content management specifically for retail. The platform allows retailers to easily schedule and manage interactive promotional content across a network of store displays from a central dashboard, blending advertising with customer engagement tools like product look-ups and QR code generation.
Key Findings of the Study
• POS Terminals and Capacitive touch technology are the dominant market segments.
• North America holds the largest market share due to early and widespread adoption of retail technology.
• The key growth driver is the digital transformation of brick-and-mortar retail to enhance the omnichannel experience.
• Major trends include the integration of AI for personalization and the growth of self-service applications.
