Market Overview:
Protein Smoothie Market Size Was Valued at USD 4.72 Billion in 2022, and is Projected to Reach USD 8.46 Billion by 2030, Growing at a CAGR of 7.57% From 2023-2030.
Blending a variety of fruits, vegetables, and other ingredients such as milk, seeds, yogurt, ice cubes, sweeteners, and nutritional and herbal supplements makes a thick beverage known as a smoothie. It is easy to prepare and store, and it has a lot of vitamins, protein, and fiber. You can use it right away or later. Green leafy vegetables like kale, spinach, lettuce, and collard greens are being added to protein smoothies by a variety of customers in response to the growing popularity of green smoothies and protein shakes. This helps to improve digestion, strengthen the immune system, and reduce the desire to eat unhealthy foods. Additionally, many meal replacements typically contain plant-based proteins like soy or whey as one of their primary components.
Top Key Players Covered In The Protein Smoothie Market:
- Smoothie King (US)
- Innocent Drinks (UK)
- Exante (UK)
- ThinkThin LLC(US)
- Barfresh Food Group Inc. (the US)
- General Mills(US)
- Planet Smoothie (US)
- Slimfast(US)
- Feliscity Nutrition, Inc. (USA)
- Suja Juice (US), and Other Major Players.
Market Dynamics and Factors:
Chronic diseases like arthritis, diabetes, stroke, obesity, epilepsy, and heart attacks have replaced hunger and nutritional deficiency, which previously affected a significant portion of the population, particularly in emerging economies. For instance, chronic diseases are one of the most prevalent health issues in the United States, according to the Centers for Disease Control and Prevention (CDC). However, consumers are improving their daily diets as a result of growing health awareness and the adoption of healthier lifestyles. They are moving away from foods high in carbohydrates and toward protein-rich, healthy snacks, and meals. To meet their daily nutritional needs, they are also increasing their intake of functional foods and beverages like protein smoothies.
The sales of protein smoothies as a meal replacement have skyrocketed as a result of fitness clubs' marketing operations. In the coming years, the market is anticipated to provide protein smoothies with lucrative opportunities due to the growing popularity of protein bars and the growing number of health clubs. Additionally, these nutrient-dense items may provide the ideal protein ratio for a healthy lifestyle. Additionally, smoothies are expected to increase protein intake without introducing extra calories or carbohydrates. Protein smoothies are expected to see an increase in demand as a result of these fitness trends because they provide essential nutrients and proteins, boost energy, and increase muscle mass.
Protein Smoothie Market Report Highlight:
- By Product, the Gluten-Free segment is anticipated to lead the growth of the Protein Smoothie market in the forecasted timeframe. The body uses the essential amino acids, more specifically the branched-chain amino acids (BCAAs) found in protein, to reduce fatigue, assist in boosting athletic performance, and accelerate muscle recovery after exercise to build muscle mass and raise consumer health consciousness.
- By Packaging Material, the Plastic segment is expected to have the highest share of the Protein Smoothie market over the projected period. Rigid protein tubs, like the majority of plastics, are made from a thermoplastic polymer of a petroleum derivative known as High-Density Poly Ethylene (HDPE). Because it is one of the more adaptable plastics, it is a popular choice for packaging in the industry.
- By Application, The youth segment is expected to dominate the protein smoothie market during the forecast period. Due to the increasing awareness of health among youth through a variety of physical activities and the need to consume protein-based foods to improve health. As a result, this was caused by the segment's expansion over the forecast period.
- By Consumption Pattern, the At Home segment is expected to lead the growth of the Protein Smoothie market in the forecasted timeframe. Because drinking a protein shake for breakfast can be a quick and convenient way to squeeze more nutrients into your diet and increase your protein intake.
- By Distribution Channel, the supermarket/Hypermarkets segment is set to develop at the highest share during the forecasted timeframe. At lower prices, hypermarkets and supermarkets offer a wide range of goods. Product sales are anticipated to rise as a result of the expansion of supermarkets and hypermarkets in both developing and developed nations in response to rising consumer demand.
- The North American region is expected to have the highest share of the Protein Smoothie market over the projected period. In the North American region, market expansion has been fueled by rising clean-label claims for protein smoothie products and rising consumer demand for nutritious goods.
Key Industry Development:
- In March 2022, EO3 (Enhanced Omega-3) was introduced by Feliscity Nutrition, Inc. on its website and Amazon. The company asserts that it uses a novel technology to stabilize, emulsify, and integrate cod liver oil with other nutrients in the smoothie without causing acid reflux or other omega-3 gel capsule-related side effects.
- In January 2021, Planet Smoothie has introduced three smoothies containing a brand-new Meal Replacement protein made from whey protein isolate, fiber, and 15 essential vitamins and minerals. With strawberries, bananas, and Meal Replacement protein, the 22-ounce Strawberry Super Squeeze smoothie contains 33 grams of protein.
Protein Smoothie Market Segmentation:
By Product
- Vegetarian
- Gluten-Free
- Others
By Packaging Material
- Plastic
- Paper
- Glass
- Others
By Application
- Adult Male
- Adult Female
- Youth
By Consumption Pattern
- Out of Home
- At Home
By Distribution Channel
- Restaurants & Smoothie Bars
- Supermarkets/Hypermarkets
- Convenience Stores
- Others
For this report, Introspective Market Research has segmented the Protein Smoothie Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Canada
- Mexico
- Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
- Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
- Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
- Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- South America
- Brazil
- Argentina
- Rest of SA
