Market Overview:

According to a new report published by Introspective Market Research, titled, “Probiotic Cosmetics Market by Type (Skin Care, Hair Care), Organism Type (Bacteria, Yeast), Distribution Channels (Online, Offline), and Region Global Market Analysis and Forecast, 2024-2032. Global Probiotic Cosmetics Market was valued at USD 345.61 million in 2023 and is expected to reach USD 662.62 million by the year 2032, at a CAGR of 7.5 %.

Probiotics have grown popular in the healthy food market, owing to increased awareness of the beneficial or friendly bacteria in diets. This trend has been adopted by the beauty and cosmetics industry, as businesses and consumers recognize the biome-balancing effects of such chemicals when used in skincare products. Organisms on the skin's surface play an important role in communicating with and developing the cutaneous arm of the immune system, as well as maintaining skin health. Balance in the skin's microbiome aids in the neutralization of variables that might harm the skin, such as redness, dryness, and a weaker surface, which can lead to early signs of aging caused by environmental attacks.

The skin's microbiome is mostly made up of bacteria, viruses, yeasts, and fungi, although bacteria are the primary target of skin care cosmetic products. On the skin's surface, almost a thousand distinct bacteria species coexist peacefully. Several factors, such as food, hormone imbalance, and cosmetics use, can disrupt the makeup of skin microbiota; however, this can be corrected by using probiotics in cosmetics. Skincare is one of the most popular themes among millennials and Generation Z, which will boost the expansion of the probiotic cosmetics market throughout the forecast period.

Antibacterial soaps and cleansers are now widely used to wash hands and other body areas. Excessive use of these items can deplete the skin's healthy microflora, eventually harming the skin's natural environment. This can produce dry skin, which leads to breakouts. Furthermore, excessive use can cause oversensitivity to non-harmful elements. Furthermore, skin illnesses are the fourth leading cause of human disease. The growing number of people suffering from skin issues has increased the popularity of probiotic cosmetics products.

Atopic dermatitis, a type of eczema, is extremely common in infants and young children and is thought to be an indication of an impaired immune system. The American Academy of Dermatologists estimates that the disorder affects up to one-fifth of all babies. Eczema normally fades away on its own as children get older, but it can continue until adulthood. Large areas of itchy, inflamed skin with bleeding scabs can be extremely damaging to a child's quality of life, both psychologically and physically, in addition to being unsightly. Probiotic cosmetics can help reduce the adverse effects of eczema, thus R&D in this area can provide a valuable potential for market participants.

Global Probiotic Cosmetics Market, Segmentation

The Probiotic Cosmetics market is segmented based on product, distribution channel, and region.

Type:

The skincare sector is expected to hold the largest share of the probiotic cosmetics market in the forecasted timeframe. Probiotics can aid with isolated cases of redness, pimples, and inflammation. Facial appearance influences human interaction, especially social activities. People with skin diseases lose self-esteem and are more likely to become depressed. Rosacea, acne, and other facial skin problems can have an impact on many people's mental health. Probiotics are effective in treating various diseases, which increases the need for probiotics in cosmetic goods.

Distribution channel:

The offline segment is expected to dominate the probiotic cosmetics industry. Supermarkets, hypermarkets, convenience stores, malls, and specialty stores all fall under the offline distribution channel. Despite the convenience of Internet shopping, cosmetic customers continue to place a high value on sampling items in person. Sephora pioneered the try-before-you-buy concept in the beauty industry decades ago, and customers are still eager to drive to a store to get the perfect color match. Offline purchasing of probiotic cosmetic products ensures the authenticity of the components used in the product; hence, offline sales are likely to dominate the projection period.

Region:

The North American probiotic cosmetic market is led by creative R&D and superior technology, owing to the increased prevalence of chronic skin conditions such as psoriasis. Estee Lauder is a pioneer in probiotic technology, with products such as Futurist Hydra Rescue Moisturizing Makeup SPF45 that address hydration and brightness. Dermatologists' endorsement of probiotic cosmetics for illnesses such as psoriasis drives industry expansion.

In Europe, a sizable proportion of the population suffers from numerous dermatological disorders, with millennials and teenagers particularly vulnerable. Probiotic cosmetics represent a promising option, with the ability to reduce the consequences of skin illnesses and perhaps prevent their onset. With fungal infections, eczema, and acne widespread, the market outlook is positive as customers seek effective and natural skincare solutions.

The market in Asia-Pacific is quickly rising, driven by a preference for natural products and a growing concern about skin health. Probiotic cosmetics are gaining popularity due to their therapeutic effects on common skin conditions such as eczema and allergies, catering to a population that is more interested in holistic skincare solutions.

Some of The Leading/Active Market Players Are-

• Esse Skincare (US)
• Glowbiotics Inc. (US)
• Unilever PLC (London)
• Tula Life Inc. (US)
• Aurelia Skincare Ltd. (UK)
• The Clorox Co. (US)
• LaFlore Probiotic Skincare (US)
• Eminence Organic Skincare (Canada)
• Estee Lauder Companies Inc. (US)
• L’Oreal S.A. (Paris) Other Active Players

Key Industry Developments

• In August 2023, Esse's latest skincare trio uses live probiotics to enhance the benefits of cosmetic treatments. Esse Pre-care Oil, Esse Activator, and Esse Post-care Oil / Esse Skincare make up the new probiotic skincare trifecta. Esse Skincare, a microbiome skincare and spa brand, has developed three new products incorporating lactobacillus bacteria to improve the efficacy of medical aesthetic treatments. Non-invasive procedures such as microneedling, laser resurfacing, and deep peels are becoming often employed in medical aesthetics. Esse has used its ten years of study into the skin microbiome to increase the overall efficacy of these therapies by lowering inflammation, speeding up healing, and reducing undesirable consequences.

Trevor Steyn, the company's creator, and his research team produced the new Esse Pre-care Oil, Esse Activator, and Esse Post-care Oil formulas.

• In Dec 2023, L'Oréal acquired Lactobio, Denmark's precision probiotics leader. L'Oréal said that it has completed the acquisition of Lactobio, a leading probiotic and microbiome research firm headquartered in Copenhagen. The strategic acquisition builds on L'Oréal's 20 years of advanced research into the microbiome scientific territory, expanding its understanding of the bacteria that dwell on the skin's surface and reinforcing Groupe's leadership in this field. The acquisition also brings up new scientific potential, such as harnessing Lactobio's microbiome knowledge and considerable intellectual property portfolio to create safe and effective new cosmetic products based on living bacteria.

Key Findings of the Study 

• The skincare industry is expected to dominate the probiotic cosmetics market, with solutions that address redness, acne, and inflammation, boosting consumers' confidence and mental well-being.
• North America leads the way in probiotic cosmetic innovation, thanks to R&D and cutting-edge technology, with products like Estee Lauder's Futurist Hydra Rescue Makeup SPF45 that address hydration and radiance.
• The offline distribution channel is projected to dominate the probiotic cosmetics sector since consumers prefer to test items in person for authenticity and efficacy.