Market Overview:
The Plant-Based Pasta Market size is expected to grow from USD 182.17 Million in 2022 to USD 310.67 Million by 2030, at a CAGR of 6.9% during the forecast period.
Plant-based pasta is a growing food trend, revolutionizing the traditional pasta landscape with its innovative composition. Unlike the conventional white pasta made from durum flour and eggs, plant-based pasta boasts a diverse range of ingredients such as lentils, chickpeas, whole wheat, brown rice, black beans, and more. This variation brings a plethora of health benefits, making it a preferable choice among health-conscious consumers.
One of the major advantages of plant-based pasta is its higher fiber content, which supports gut health by providing nourishment to beneficial gut bacteria. These bacteria then produce short-chain fatty acids (SCFAs) that help strengthen the gut lining and reduce inflammation. Additionally, plant-based pasta is rich in protein, vitamins, and minerals, providing a more nutrient-dense option compared to the standard pasta.
Furthermore, the rising number of individuals with gluten intolerance or allergies has led to a shift away from gluten-based products. Plant-based pasta emerges as an attractive solution for such consumers, offering a gluten-free alternative without compromising taste or texture.
Top Key Players for Plant-Based Pasta Market:
Barilla Group (Italy), De Cecco (Italy), Colavita (Italy), Bionaturae LLC. (USA), Rummo (Italy), Nuovo Pasta (USA), The Only Bean (USA), General Mills, Inc (USA), Nestlé (Switzerland), Garofalo (Italy), Banza LLC (USA), Seggiano ltd. (UK) and Other Major Players.
Market Dynamics and Factors for Plant-Based Pasta Market:
Drivers:
Similar Structure of Pasta with Enormous Health Benefits Supported by The Mania of Plant-Based Products
The growing mania for plant-based products is driving the demand for plant-based pasta, which offers enormous health benefits. Consumers are increasingly drawn to the nutritional advantages of plant-based pasta, which contains more fiber, protein, vitamins, and minerals compared to standard white pasta. With a rising trend towards healthier, clean-label foods, plant-based pasta manufacturers are capitalizing on the demand from health-conscious and vegan consumers worldwide, positioning the market for significant growth in the coming years.
Opportunities:
Increasing Popularity of Organic and Gluten-Free Food Products
As consumer awareness about health and food adulteration rises, the demand for organic vegan pasta is expected to surge. Manufacturers focusing on extended product portfolios and branding their offerings with nutritional and environmental benefits stand to capitalize on the growing trend of veganism and plant-based eating, especially among affluent millennials, driving the market's growth in the fast-growing global F&B industry.
Segmentation Analysis of the Plant-Based Pasta Market:
By Type, Spaghetti holds a dominant position in the plant-based pasta market due to its widespread popularity as a versatile and well-loved comfort food. With its long-standing history and recognition as a top-selling pasta variety, spaghetti's transition into the plant-based category has been seamless. Consumers seeking healthier and sustainable pasta options are drawn to spaghetti's familiar taste and texture, making it a leading choice
By Source, Legumes are expected to dominate the market for vegan pasta due to their health benefits and gluten-free nature, appealing to health-conscious consumers and those with gluten intolerance. Pasta sourced from legumes, such as lentils in various colors, provides abundant protein, fiber, calcium, iron, and vitamin B6. The rising demand for healthier food products is driving the consumption of legume-based vegan pasta with a strong growth rate in the forecast period.
Regional Analysis of the Plant-Based Pasta Market:
North America dominates the global Plant-Based Pasta Market with rapid growth in demand and sales. The region's well-established distribution channel and a growing number of health-conscious consumers, especially in the U.S., have led to a reduction in demand for animal-based food products. The well-developed supply chain and health-conscious states in the US and Canada are set to dominate the market in the forecast years.
Key Industry Development:
In October 2022, Nuovo Pasta, the world’s leading artisan pasta manufacturer announced the launch of its plant-based vegan collection of pasta, another creation by the company which is purely vegan. Nuovo has created award-winning pasta made fresh in the USA and is honored for its new vegan pasta collection.
In December 2020, De Cecco Group, the branded pasta and sauces maker in Italy, planned to invest EUR70m (US$84.7m) across its plant network for the next five years in order to increase production capacity. The plants will create more than 60 jobs and will help achieve the target of DeCecco of gaining more than 25% rise in its turnover.
