According to a new report published by Introspective Market Research, titled, “Oats Market by Type, Application, Distribution Channel, End-user, and Region: Global Opportunity Analysis and Industry Forecast, 2024–2032,”
Global Oats market size was valued at $ 4.39 billion in 2023, and is projected to reach $ 6.41 billion by 2032, registering a CAGR of 4.3% from 2024 to 2032.
Oats are a cereal grain that is a great source of Fiber, Phosphorus, Thiamine, Magnesium, and Zinc. Oats are primarily cultivated for their seeds, which are commonly consumed as oatmeal, rolled oats, oat flour, and other food products.
Oats can provide a lot of health benefits such as promoting heart health, and skin health, boosting immunity, and controlling diabetes. It is a major source of beta-glucan, soluble fiber which acts as a protection against heart disease by reducing cholesterol and blood sugar levels. Oat straw is used by cattle producers for bedding and feed purposes due to its high hull and fibre percentage.
Increasing awareness about health is driving the demand for nutritious and whole-grain foods. Oats are perceived as a healthy option because of their high fiber content and nutritive content. Oats improves digestion, weight management, and heart health which contribute to the high demand in the market. Oats are a valuable ingredient in plant-based diets as they offer a versatile option for creating plant-based meals. They can be easily incorporated into various recipes, such as overnight oats, energy bars, smoothies, and baked goods making it a convenient food option.
Oat is very gentle to the skin. Oats form a thin film on the skin which protects the skin from external effects such as UV light, and air pollution. It has anti-inflammatory, antioxidant, and skin-soothing properties. Finely ground oatmeal can be used as an exfoliating agent in scrubs. It helps to remove dead skin cells, unclog pores, and stimulate circulation, leaving the skin smooth and refreshed.
Global Oats Market, Segmentation
The Oats market is segmented based on Type, Application, Distribution Channel, End-user, and region.
Type:
Whole grain oats are the least processed and most nutrient-dense option among other options. They are an excellent source of fiber, protein, vitamins, and minerals. As consumers become more health-conscious, there is a shift towards natural and organic foods, there is a rise in demand for whole grains. It is a versatile ingredient that can be incorporated into a wide range of products, including oatmeal, baked goods, and snacks. Consuming whole-grain oats can provide numerous health benefits such as improved digestion, weight management, and heart health. As more people adopt plant-based diets, whole grain oats are a preferred ingredient for plant-based products, driving the demand for this segment in the market.
Application:
Oats are a valuable ingredient in animal feed, particularly for livestock such as horses, poultry, and cattle for providing essential nutrition, including carbohydrates, protein, vitamins, and minerals, making them beneficial for animal health and growth. It contains high fiber content, low fat, and natural antioxidants contributing to improved digestion, weight management, and overall health. Oats are relatively cost-effective compared to certain other feed ingredients, making them an attractive choice. The demand for high-quality feed options for livestock has contributed to the dominance of the feed segment in the oats market.
Region:
With changing lifestyles and increasing urbanization, there is an increase in demand for convenient, healthy, and ready-to-eat food options in Europe. Also, Europe has a favourable climate and agricultural conditions for oat cultivation. The region has a well-developed infrastructure for processing oats into various products such as oatmeal, oat flour, and granola bars which are readily available for consumers, catering to their diverse preferences and needs. With a growing awareness of gluten-free diets in Europe, the demand for oats and oat-based products has risen. The reason behind this is oats are naturally gluten-free. The adoption of vegan and plant-based diets also fuels the demand for oats as it is a versatile ingredient in plant-based milk, yogurt and meat alternatives.
Some of The Active Market Players Are-
- The Kellogg Company (US)
- Bob's Red Mill Natural Foods (US)
- Avena Foods Ltd. (Canada)
- Morning Foods Ltd. (UK)
- Saffola Oats (India)
- Patanjali Oats (India)
- Bagrry’s White Oats (India)
- Nutriorg Oats (India)
- AGT Foods (Africa)
- Kangaroo Island Oats (Australia)
- Blue Lake Milling (Australia)
- Aussee Oats Milling Pvt. Ltd. (Shri Lanka)
- True Elements Oats (India)
- Eco Valley Hearty Oats (India)
- Shanti Food Chem Private Limited (India)
- Zerobeli (India)
- General Mills Pvt. Ltd. (India)
- Britannia Industries Ltd (India)
- Dobrodiya Foods LLC (Ukraine)
- Mornflake (UK)
- Weetabix (UK)
- Nature’s Path (Canada)
- Uncle Toby’s (Australia)
- Eskal (Australia) and Other active players
Key Industry Developments
- In March 2024, Responding to Indian consumers' love for spicy flavors, Saffola introduced 'Savory Oats’ and other three flavors in the market.
- In 2023, Biotful Gut Health which is the UK’s number 1 kefir brand Biotiful Gut Health, recently announced a category first in the form of a new range of Oat Kefir yogurts.
Key Findings of the Study
- Global Oats market growth driven by urbanization, changing consumer food preferences and trends.
- The cosmetic industry offers a significant opportunity oat.
- Whole grain oats are becoming increasingly popular due to the growing demand of consumers for natural and healthy food products.
- Oat forage and grains are mainly used for livestock and poultry feed due to their high fat content which increases the high energy value of the feed.
- Oats are commonly used in traditional European dishes such as porridge, muesli, and oatcakes. Also, oats are included in breakfast cereals, manufacturing granola bars, bread, cookies, and dairy alternatives like oat milk and yogurt.
