Market Overview:
The Global Mobile Device as a Service Market size is expected to grow from USD 56.02 billion in 2022 to USD 748.02 billion by 2030, at a CAGR of 38.26 % during the forecast period (2023-2030).
The device as a service (DaaS) model offers PCs, smartphones, and other mobile computing devices as a paid service. A device as a service eases the IT needs of a company by outsourcing the hardware, software, and device management to an external provider. Subscribing to a provider would allow an organization to update its equipment at the end of the lease period without incurring the costs that would normally be associated with a device refresh. Vendors provide a contract stating the hardware, software, services, amounts, and lengths of time required for a device as a service and payment is normally on a per-device basis.
Top Key Players for Mobile Device as a Service Market:
Apple (US), Hewlett Packard (US), Lenovo (China), Dell Technologies (US), Computacenter (UK), Microsoft (US), Cisco (US), CompuCom (US), 3stepIT (Finland), Telia Company (Sweden), CHG MERIDIAN (Germany), Atea Global Services (Latvia), CSi leasing (US), Econocom (France), GreenFlex (France), GRENKE (Germany), Excellence IT (UK), Foxway (Sweden), and other major players.
Market Dynamics and Factors for Mobile Device as a Service Market:
Drivers:
Mobile Device as a Service Improves Employee Wellbeing
The Mobile Device as a Service (MDaaS) market is experiencing significant growth, and one of the key drivers behind this expansion is the rapid adoption of the subscription-based services model. This shift in how mobile devices are acquired and managed is reshaping the way individuals and businesses approach their mobile technology needs. The subscription-based services model offers several compelling advantages that resonate with the evolving preferences of consumers and enterprises alike. One of the primary benefits is cost predictability and flexibility. Instead of making a large upfront investment to purchase mobile devices outright, subscribers can access the latest devices and technologies through a recurring payment structure. This allows for better budget management, especially for businesses that need to equip their employees with up-to-date mobile devices without incurring significant capital expenditures.
Opportunities:
Mobile Device as a Service Improves Employee Wellbeing
The Mobile Device as a Service (MDaaS) market is poised to capitalize on the lucrative opportunities presented by the widespread penetration of smart devices. The increasing adoption and integration of smart devices into various aspects of modern life create a favorable environment for the growth and expansion of the MDaaS market. Smart devices, such as smartphones, tablets, and wearable technology, have become indispensable tools for communication, productivity, entertainment, and connectivity. The proliferation of these devices among consumers and businesses has generated a high demand for cost-effective and efficient ways to manage and upgrade them, giving rise to significant opportunities within the MDaaS landscape.
Segmentation Analysis of the Mobile Device as a Service Market:
By Device Type, the "Laptops" device type segment has emerged as a dominating force within the Mobile Device as a Service market. Laptops play a crucial role in modern work environments, enabling professionals to work remotely, collaborate, access data, and perform various tasks while on the move.
By End User, the IT & Telecommunication end-user segment has emerged as a dominating force within the Mobile Device as a Service market. This prominence can be attributed to several key factors that align with the unique needs and dynamics of the IT and telecommunications industry.
Regional Analysis of the Mobile Device as a Service Market:
Due to the vast workforce employed in the IT and telecommunications sector as well as the significant number of businesses present in the region, the market in the Asia Pacific is predicted to experience notable expansion over the forecast period. Along with these, it is anticipated that rising internet penetration will support market expansion in the region in the future.
Key Industry Development:
In April 2021, Lenovo Group Limited’s Intelligent Devices Group in North America declared that it has developed a new device-as-a-service offering developed to meet the requirements of small and medium-sized businesses.
In August 2020, CompuCom and Office Depot collaborated to offer a suite of IT hardware and service offerings for small and mid-sized businesses to support their remote workplaces. Companies with between 50 and 1,500 users can access a range of services, including remote IT support, on-site hardware and software repair, and eco-friendly disposal of IT equipment.
