Matcha Market size was valued at $ 3.87 Billion in 2023, and is projected to reach $ 7.30 Billion by 2030, registering a CAGR of 9.46% from 2023 to 2030.
Matcha is a powder made from pulverized green tea leaves that have been carefully harvested and prepared. The tea leaves used to make matcha are specifically grown in darkness for three weeks before harvest to accelerate the greater amounts of chlorophyll. During the processing process, the leaves veins, and stems are eliminated, giving matcha a 20-day shelf life. Matcha also requires careful, deliberate grinding to preserve the complete scent. About an hour is needed to produce thirty grams of matcha.
The amount of amino acids in matcha leaves determines their flavor; the best grades are characterized by intense sweetness and scent. China and Japan are two nations that manufacture matcha in particular—antioxidant-rich matcha tea guards against serious illnesses including cancer and heart disease. Experts advise matcha tea as a medication for weight management. Researchers at Kumamoto University in Japan claim that matcha tea has certain components that activate serotonin and dopamine receptors, hence lowering stress.
Matcha is the term for premium green tea in powder form. Because it is cultivated and brewed differently from traditional green tea, it has more antioxidants and caffeine. Rich in antioxidants, matcha has numerous health benefits, including as reducing the risk of heart disease and encouraging weight reduction, calmness, and attentiveness. Matcha is an excellent ingredient for skin care. Antioxidants are also thought to reduce acne and enhance skin elasticity.
Matcha is the ideal product to satisfy customers' growing demands for healthier and sustainably sourced options, which has been a noticeable shift in consumer behavior in recent years. The inherent health advantages of matcha and its organic origins have propelled it into the public eye as people's awareness of wellness has grown. Because of its high antioxidant, vitamin, and mineral content, matcha—which is made from tea leaves grown in shade—is a popular option for health-conscious consumers. The growing consciousness regarding the possible harmful consequences of pesticides and artificial additives has stimulated the market for organic goods, and matcha's organic qualities are highly appealing to this discriminating customer base. Organic matcha is grown without the use of dangerous chemicals, guaranteeing a natural and pure product that is appealing to people who want to live a eco-friendlier and cleaner lifestyle. The popularity of matcha as a stand-alone beverage has grown as a result of this greater awareness, which has also encouraged creative ways to incorporate matcha into different culinary and beverage applications.
The matcha industry gets a substantial opportunity due to the growing trend towards health and wellness. Due to its reputation as a high antioxidant and long-lasting energy boost, matcha is becoming more and more popular as customers choose natural and nutritional drinks over regular ones. Demand for functional foods and beverages like matcha that provide enjoyment and health advantages is rising as people become more health-conscious. Sales of conventional matcha tea are being driven by this trend, which also creates potential for matcha-infused goods that are unique and can be found in a variety of categories, including snacks, beverages, and supplements.
Matcha Market, Segmentation
Matcha Market Segmented based on Product, Form, Grade, and Distribution Channel.
Product Type:
The segment selling matcha tea is anticipated to rule the market during the forecast period. Matcha tea has deep roots in Japanese culture and is a widely recognized beverage around the world. It is a finely powdered powder made from carefully produced and processed green tea leaves. The cultural significance of matcha tea and its ceremonial preparation in traditional Japanese tea ceremonies make it highly prized. Matcha gains an authentic and distinctive appeal from this cultural tie, drawing in customers who value the beverage's ceremonial and historical elements. The general market positioning of matcha tea is improved by the perceived genuineness. The rise in popularity of matcha tea can be attributed in large part to the health and wellness movement. Beverages that provide taste and health advantages are becoming more and more popular. Due to its high antioxidant content, matcha tea
Grade:
A well-rounded and adaptable choice that appeals to a wide range of customers is the Classic grade. It is ideal for a variety of culinary applications and traditional tea rituals because it strikes a balance between flavor, color, and scent. Due to its well-rounded qualities, Classic grade matcha is a great option for both beginners and aficionados who value the true flavor of this green tea kind. In comparison to higher grades like Ceremonial or Premium, the Classic grade is frequently thought to be a more cost-effective choice. Due to its cost, it appeals to a broader range of customers, including those on a tight budget who yet want a good matcha experience without having to pay a high price increase.
Region:
The market is anticipated to be dominated by Asia Pacific. Asian civilizations have a long history with matcha, especially in Japan where it is an essential component of customary tea ceremonies. Due to this shared cultural heritage, matcha consumption in the area is well-established and consumer demand is organic. Matcha, and other varieties of green tea, have long been consumed in Asia. The fact that matcha is accepted and familiar in daily life is one factor in its enduring appeal. Matcha is a natural and persistent presence in nations where tea culture is well-engrained, such as China, South Korea, and Japan.
Some of The Leading/Active Market Players Are-
- Matcha Brewing Co. (US)
- Jade Leaf Matcha (US)
- Enzo’s Private Selection (US)
- Kyoto Dew Matcha (US)
- Tenzo Tea (US)
- Naoki Matcha (US)
- Jade Leaf Matcha (US)
- Matchaful (US)
- Vivid Vitality Ltd. (UK)
- My Matcha Life (Canada) and Other Active Players
Key Industry Developments
- In February 2022, the plant-based functional energy drink "LOVE ENERGY +," under the name of the Brooklyn-based green tea company and developers of healthy beverages, was introduced. They stated that the 100% Japanese matcha used in the new matcha LOVE ENERGY + line is a blend of green tea and matcha that has healthful components for both the body and the mind.
- In January 2022, The Matcha Infused Tea Line is the latest offering from AIYA Matcha, a leading manufacturer of premium Matcha green tea. Three superb Japanese green teas—Organic Matcha Infused Gyokuro, Organic Matcha Infused Sencha, and Organic Matcha Infused Genmaicha—are included in the collection.
Key Findings of the Study
- Growing demand for natural and nutritious beverages is driving the global matcha market, projected to reach $7.30 billion by 2030.
- Matcha tea and Classic grade lead the market, particularly in Asia Pacific, where tea culture is deeply rooted.
- The health trend boosts matcha sector growth with opportunities in diverse product categories.
