Market Overview:
The Global Electric Blankets Market size was valued at USD 1.07 billion in 2022 and is projected to reach USD 1.69 billion by 2030, growing at a CAGR of 5.9% from 2023 to 2030.
An electric blanket is a heated bedding device woven with electrical wires to offer warmth and comfort during sleep. It comes with adjustable temperature settings and easy handling. Electric blankets include variations like throws, duvets, under blankets, and over blankets. These blankets, also known as electric mattress pads, are placed beneath bed sheets to provide cozy warmth. Operating between 15 and 115 watts, some use low voltage with thin carbon wires. Samuel Russell pioneered the first electric blankets over a century ago. With benefits like improved sleep quality and adjustable warmth, the electric blanket market is thriving.
Top Key Players for Electric Blankets Market:
Chengdu Rainbow Appliance (China),Sunbeam Products (US),Caiyang (Malta),Shanghai Xiaomianyang Electric,Qingdao Qindao Electric (China),MORITA,Sojoy,Beurer (Germany),Tenacta Group,Glen Dimplex (Morphy Richards and Dimplex) (Europe),Slumberdown (UK),Bokuk Electronics (South Korea),Silentnight,Biddeford Blankets (US),Shijiazhuang Mengjie Industry (China),Snugnights UK LLP (UK),Medisana, and other major players.
Market Dynamics and Factors for Electric Blankets Market:
Drivers:
Growing Consumer Preference For Branded Blankets
The global electric blanket market has experienced growth due to the widespread adoption of branded blankets. These blankets offer a cost-effective alternative to room heaters. Their demand has risen significantly as they provide relief to individuals dealing with pain-related conditions like sinus issues, fibromyalgia, arthritis, and muscle problems aggravated by cold temperatures. Particularly in winter, their popularity surges for their heating benefits. Elderly individuals, sensitive to weather changes, find these blankets particularly beneficial for health complications. They find applications in residential, commercial, military, defense, travel, hospitality, and charity sectors. Regions with harsh winters, like polar or temperate areas, rely heavily on electric blankets. This increased consumption rate drives the market's growth.
Opportunities:
Opportunity in the Growing Development of the Electric Blanket with the Advanced Features
Major players in the electric blanket market are capitalizing on innovation by introducing advanced features, driving market growth in the forecast period. Manufacturers are creating thick fleece-covered, well-insulated sheets that offer natural warmth and insulation. Features like dual heating zones, rapid heating, easy operation, and timers enhance market prospects. Notably, Wellcare's electric under blankets employs the 4D Dynamic Warmth Flow system, mimicking human respiration for comprehensive heat circulation. Some players emphasize washable and portable designs. These innovations and diverse features present a lucrative opportunity for the electric blanket market in the coming years.
Segmentation Analysis of the Electric Blankets Market:
By Product Type, the under the blanket is estimated to have the largest market share in the electric blanket during the forecast period. It is kept below the bottom bed sheet and above the mattress. It is the most popular type in the UK and less common in the United States and Canada.
By End-Users, the commercial segment is projected to have maximum market growth in the electric blanket during the forecast year. Electric blanket has high demand in hotels and hospitals. Most hotels use electric blankets to provide excellent service for tourism. In colder countries, such as Harbin City in China, and Switzerland, the inflow of tourists is rising.
Regional Analysis of the Electric Blankets Market:
North America leads the electric blanket market due to rising living standards and incomes, driven by increased awareness of the blankets' benefits. Harsh weather conditions in the region contribute to health issues like body pains and frostbite, boosting demand. Advanced technology adoption is high, with luxury hotels catering to tourists equipped with electric blankets. Cold cities and healthcare facilities widely adopt these blankets for their health benefits. The prevalence of online platforms further accelerates electric blanket sales in North America.
Key Industry Development:
In September 2022, Rainbow Appliance Group, the top Chinese producer of electrical heating goods, reported that export orders for electric blankets had increased significantly since May, which caused the stock price to soar.
In July 2021, Beraraby launched Travel Napper, a lightweight travel blanket suitable for traveling by flights, trains, and other public transportation.
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- US
- Canada
- Mexico
Eastern Europe
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Russia
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Malaysia
- Thailand
- Vietnam
- The Philippines
- Australia
- New Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Bahrain
- Kuwait
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
