Market Overview:
The global coffee beer market size is projected to reach USD 1200 million by 2030, from USD 600 million in 2022, at a CAGR of 7.2% during the forecast period.
Coffee beer, also known as coffee stout, is created by combining dried coffee grounds with grain during the fermentation process of cold-brewed coffee, which is then directly mixed with beer. The rising popularity of coffee beer is driven by growing consumer demand for diverse beverage options, particularly in developing nations. This trend is further fueled by the desire for coffee-infused products that offer potential health benefits. With its various forms and coffee flavoring, coffee beer is becoming increasingly favored among consumers seeking both refreshing beverages and potential health perks.
Top Key Players in Coffee Beer Market:
Carlsberg Group (Denmark), Anheuser-Busch InBev (Belgium), Samuel Adams (United States), Oettinger Brewery (Germany), Erdinger Brewery (Germany), Radeberger Brewery (Germany), Heineken (Netherlands), Diageo PLC (United Kingdom), Lasco Brewery (Europe), Trident Nitro (United States), Pabst Blue Ribbon (United States), Beavertown Brewery (United Kingdom), Lagunitas (United States), and Other Major Players.
Market Dynamics and Factors for the Coffee Beer Market:
Drivers:
A Growing Number of Health-Conscious People Has Caused Coffee Beer Adoption
The Coffee Beer market is experiencing significant growth due to an increasing number of health-conscious individuals. As people become more health-aware, they are seeking beverages that offer both flavor and potential health benefits. Coffee beer, with its combination of cold-brewed coffee and beer, caters to this demand, providing a unique and enticing option. The infusion of coffee flavoring adds appeal, attracting consumers looking for diverse and refreshing beverage choices. This rising consumer trend has driven the adoption of coffee beer, making it a popular choice in the beverage market as it caters to the preferences of health-conscious individuals.
Opportunities:
Increasing Modern Beer Trade with Online Accessibility
The Coffee Beer market has great opportunities with the increasing modern beer trade facilitated by online accessibility. As online platforms for alcohol sales gain popularity, coffee beer-producers can reach a broader audience and tap into new markets. Online retail allows consumers from different regions to discover and purchase coffee beer, driving its demand and market expansion. Moreover, online accessibility enables better visibility and marketing, allowing coffee beer brands to showcase their unique flavors and health benefits, attracting more health-conscious customers. This combination of modern beer trade and online accessibility creates a favorable environment for the Coffee Beer market to thrive and grow.
Segmentation Analysis of the Coffee Beer Market:
By Type, the Stouts segment dominates the Coffee Beer market due to their flavor synergy with coffee, appeal to craft beer enthusiasts, growing coffee culture, excellent food pairing potential, and creative marketing efforts. The warming seasonal appeal, craftsmanship, coffee shop collaborations, perceived health benefits, and online accessibility also contribute to their popularity among consumers seeking unique and satisfying beverage options.
By Distribution Channel, the Supermarket/hypermarket is the dominant segment in the Coffee Beer market due to its wide distribution network and consumer accessibility. These retail outlets offer a diverse range of coffee and beer brands, attracting a large customer base seeking convenience and variety. With their significant shelf space and promotional activities, supermarkets and hypermarkets drive the sales and popularity of coffee beer products.
Regional Analysis of the Coffee Beer Market:
North American beer consumers face intense competition. Due to rising coffee-beer consumption in the region, North America has established itself as the industry leader and will keep growing. Furthermore, the North American coffee-beer business is projected to see new growth opportunities due to increased alcoholic beverage consumption and rising living standards. Additionally, during the course of the forecast period, craft beer's continuous growth is projected to be the dominant trend in the category, driving up market activity.
Key Industry Development:
In April 2022, Diageo, the renowned spirits company, introduced Guinness Cold Brew Coffee Beer in the UK following its successful launch in the US last year. Currently available in a 440ml can, this beverage can be found at Tesco stores in Great Britain. Over the next few months, Diageo plans to expand its availability to other supermarkets and off-licenses across the nation, offering more consumers the chance to enjoy this unique and enticing coffee-infused beer.
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
