Beer market Overview

the global Beer market size was valued at $6,97.13 billion in 2023, and is projected to reach $1,063.99 billion by 2032, registering a CAGR of 4.81% from 2024 to 2032.

Beer is a brewed beverage created from malted barley, hops, water, and yeast, undergoing a brewing process that results in a variety of flavors and styles. In addition to being refreshing, beer helps bring people together and makes dining more enjoyable.   Beer, a popular drink worldwide, has stepped into a modern digital age with creative apps that improve the overall beer consumption experience. Websites like Untappd and BeerAdvocate have become popular online gathering places for beer lovers, providing a place to explore, review, and discuss beloved beers. These applications offer an extensive collection of beer varieties, breweries, and user-created critiques, allowing users to make knowledgeable decisions according to their own tastes. Social components are frequently incorporated, enabling users to engage with other beer enthusiasts, become part of groups, and take part in activities.

In addition to exploring and socializing, beer apps allow users to track their personal tasting journeys, allowing them to revisit and recall past beer experiences. In addition, breweries receive valuable input from consumers, allowing them to understand market trends better and improve their products. In short, beer apps combine technology with the long-standing practice of beer drinking, fostering a lively and connected community while offering tools for enthusiasts to better enjoy this classic drink.  

There is a major change happening in the worldwide beer industry, driven by a growing demand for non-alcoholic or low-alcoholic beer by volume (ABV) among consumers. This change is motivated by an increasing number of health-conscious consumers who are looking for a mix between social enjoyment and a healthier way of living. Millennials and health-conscious individuals who watch their alcohol consumption show a significant preference for non-alcoholic or low-ABV beer. This pattern is not limited to established markets but is also increasing in strength in developing economies. Consumers are drawn to the diverse selection of non-alcoholic and low-alcohol beers on the market, which provide the flavor and experience of regular beers but without the high levels of alcohol. The increasing recognition of the importance of health and wellness, along with shifting societal expectations, has led to a flourishing demand for options that appeal to individuals looking to reduce their alcohol intake. As a result, breweries are putting money into research and development in order to produce top-notch, tasty non-alcoholic, and low-ABV beers, taking advantage of this changing consumer trend.

Consumers are currently looking for distinctive and top-notch beer experiences, straying from conventional mass-produced choices. The change in tastes is driven by an increasing love for different flavor profiles, creative brewing methods, and a curiosity to try a wider variety of beer styles. Craft breweries have taken advantage of this trend by making small amounts of unique beers, sometimes using unusual ingredients to develop new and interesting flavors. High-quality and specialty brews are attractive to a refined group of consumers who prioritize genuineness, skill, and uniqueness in their drink selections. This trend is also backed by a cultural change that promotes local and independent businesses, with craft breweries often operating on a smaller scale and focusing on community connections. The growth of interest in quality beer and desire for a superior drinking experience drive the growing request for high-end and artisanal choices.

Global Beer Market, Segmentation

The Beer market is segmented based on Type, Packaging, Category, Production, Distribution Channel, and Region.

Production:

The macro-brewery sector is positioned to dominate the beer market, boasting a considerable market share thanks to its extensive production and distribution network. Known for their ability to create large quantities of beer, macro-breweries are capable of satisfying the high levels of consumption from mainstream consumers around the world. These breweries frequently create popular and highly acknowledged beer labels, which helps them maintain their dominance in the market. Macro-breweries gain a competitive advantage due to their efficient production, wide marketing efforts, and strong brand recognition. In addition, they take advantage of economies of scale, resulting in economical production and competitive pricing. Although craft beer has gained popularity, macro-breweries continue to dominate due to their large selection and availability, attracting consumers who prefer beer options that are familiar, reliable, and affordable.

Application:

A variety of ales are available in different styles such as pale ales, India pale ales (IPAs), stouts, porters, and others, appealing to a range of flavor preferences. The Ale segment has experienced significant growth due to the craft beer movement, which emphasizes ale styles, promotes creativity, and introduces consumers to unique brews. The rise in popularity of craft and artisanal beers has boosted the Ale category to the forefront, as consumers desire rich and intricate tastes. Due to its long history and ability to evolve with shifting consumer preferences, the Ale sector has become a top player in the beer market, demonstrating the varied and ever-changing aspects of the worldwide brewing business.

Region:

Asia Pacific is a rapidly expanding beer market globally. China holds the title of being the biggest beer consumer in Asia. The main reason for the Asia-Pacific beer market growth is the considerable shifts in the social lifestyle of the working population. The increase in disposable income has caused a surge in consumer demand for premium and costly beer. Vietnam, China, Singapore, Australia, Thailand, Japan, and India are the top beer consumers in Asia. Non-alcoholic beers have become increasingly popular with the younger generation. Non-alcoholic beer has advantages for your heart health. It contains folic acid, potassium, iron, and zinc, essential vitamins and minerals that aid in decreasing inflammation within the body. In recent years, there has also been a rise in the popularity of craft beers. It includes ingredients from nature and is crafted in a natural way. Because of the influence of Western culture, craft beers and premium beers are becoming popular among the youth demographic.

Key Players in the Global Beer Market

Some of the leading Beer market players are

• Molson Coors (US)
• Stone Brewing (US)
• Matt Brewing Co. (US)
• The Boston Beer Company Inc (US)
• Constellation Brands, Inc (US)
• Stella Artois (US)
• Great Lakes Brewing Company (US)
• Abita Brewing Co. (US)
• Dogfish Head (US)
• Groupo Modelo (Mexico)
• Diageo (UK)
• Heineken NV (Netherland)
• Bogota Beer Company (Colombia)
• Patagonia Brewery (Belgium)
• Anheuser-Busch InBev SA/NV (Belguim)
• Bitburger Brewery (Germany)
• Mohan Meakin (India)
• United Breweries Ltd. (India)
• Gateway Brewing Co. LLP (India)
• Feral Brewing Company (Australia)
• DB Breweries Limited (New Zealand)
• Beijing Yanjing Brewery Company Limited (China), and Other Major players.

Key Industry Developments

• In May 2024, ABB launched its ABB Ability™ BeerMaker for the cold block stage of beer production, enhancing brewery operations with advanced process automation. This solution aims to improve safety, quality, productivity, and sustainability by optimizing energy and water use. Developed with input from expert brewmasters, it integrates with the ABB Ability™ System 800xA® to provide customizable, efficient brewing processes. Brewmasters can leverage sthis technology for better decision-making and innovative recipe management.
• In August 2023, Indian craft beer maker Lone Wolf expanded its portfolio with the launch of two new variants, Maverick and Alpha, in New Delhi's Ambience Mall. Maverick is a 100% malt lager, and Alpha is a Belgium Witbier, both with less than 5% ABV. Sourcing high-quality ingredients from Europe and domestically, Lone Wolf continues to distinguish itself with its low-additive, low-enzyme production approach. The launch event attracted beer enthusiasts and industry experts, eager to taste the new offerings.

Key Findings of the Study

• The global beer market, valued at $697.13 billion in 2023, is projected to reach $1,063.99 billion by 2030, with a CAGR of 4.81% from 2023 to 2032.
• There is a growing demand for non-alcoholic and low-alcoholic beers driven by health-conscious consumers, especially among millennials.
• Consumers increasingly prefer high-quality, artisanal beers with unique flavor profiles, boosting the craft beer segment's growth.
• Beer consumption and exploration are enhanced by digital platforms like Untappd and BeerAdvocate, which facilitate community engagement and informed decision-making.