Market Overview:

The Global A2 Milk Market size is expected to grow from USD 2.05 billion in 2022 to USD 4.79 billion by 2030, at a CAGR of 11.2% during the forecast period (2023-2030).

A2 milk is a nutritious substitute for regular cow's milk. Cows that produce A2 milk primarily produce the A2 form of the -casein polypeptide rather than the A1 form. A2 beta-casein predominates in milk from Jersey, Asian herds, Guernsey, etc. Comparatively speaking, A2 Milk contains 12% more protein than regular cow's milk, 25% more vitamin A, 33% more vitamin D, 15% more calcium, and 30% more thick cream. Additionally, studies on A2 milk consumption show that regular consumption of this milk is advantageous for reducing muscle catabolism and enhancing muscle recovery.

Top Key Players for A2 Milk Market:

The A2 Milk Company (New Zealand), Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) (India), Godrej Jersey (India), PROVILAC Dairy Farms Pvt. Ltd. (India), Freedom Foods Group (Australia), Vinamilk (Vietnam), Erden Creamery Private Limited (India), Nestle S.A. (Switzerland), Vedaaz Organics Pvt. Ltd. (India), Ripley Farms (U.S.), Taw River Dairy (UK), Urban Farms Milk (India), Amul (India), Lion Dairy & Drinks (Australia), and other major players.

Market Dynamics and Factors for A2 Milk Market:

Drivers:

High Nutritional Value than Regular Milk & Increasing Consumer Health Awareness

Milk is consumed as a healthy food because it contains a variety of nutrients that are essential for both human and animal health. Fat, a known healthy fat, is one of milk's main nutrients. A2 milk has a comparatively higher fat content than regular milk. While the fat content of regular milk is about 3.6%, that of A2 milk is found to be about 4.8%. A2 has been promoted by manufacturers as a better choice than regular milk over the last few decades. A special breed of cow yields A2 milk, which is composed of beta-casein proteins with phenylalanine at position 67.  

 Opportunities:

Advancements in Technology & Demand for Organic and GM-free Products

Various emerging technologies and ‘datafication’ of agriculture are offering farmers quantifiable information to continuously measure, react, and monitor farm operations. Adapting these technologies can ensure farmers that all decisions contribute positively to farm efficiency and profitability. Many technologies for assisting herd and grass management are becoming popular and can provide lucrative opportunities for the growth of the dairy sector. Improved smartphone data applications, drones, micro-sensor technology, robotics (such as automated milking parlors), and satellite systems are all likely to offer huge growth in the A2 Milk market.

Segmentation Analysis of the A2 Milk Market:

By Form, the liquid segment dominates the market growth of A2 Milk as it is more convenient than any other form. The liquid form helps in deriving maximum nutrients such as proteins, vitamins, minerals, and calcium to the consumers. These vitamins are useful in maintaining the health of the nervous system.

By Distribution Channel, the supermarkets and hypermarkets segment accounted for the highest share of the A2 Milk market. The primary factor driving this huge growth is the availability of a wide range of products in stores as well as the increasing number of supermarkets and hypermarkets.

Regional Analysis of the A2 Milk Market:

Asia Pacific dominates the market growth of A2 milk and is expected to continue its dominance over the forecasted period. Asia Pacific is considered a prominent market owing to the rising awareness regarding the benefits of A2 beta-casein milk in developing countries such as China and India. Moreover, the product is widely produced in the Asia Pacific region due to the huge presence of A2 breed cows and the growing demand for dairy products in this region. Countries such as China, New Zealand, Australia, and India are also responsible for positively contributing to the market revenue.

Key Industry Development:

In October 2021, the a2 Milk Company™ and The Hershey Company announced the release of co-branded Hershey's. The a2 Milk Company partnered with Hershey's and became the first premium milk company. The new Hershey's a2 Milk® will further provide natural chocolate milk that uniquely combines the taste, nutrition, and all-family appeal

For this report, Introspective Market Research has segmented the A2 Milk Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)

North America

• US
• Canada
• Mexico

Eastern Europe

• Bulgaria
• The Czech Republic
• Hungary
• Poland
• Romania
• Rest of Eastern Europe

Western Europe

• Germany
• UK
• France
• Netherlands
• Italy
• Russia
• Spain
• Rest of Western Europe

Asia Pacific

• China
• India
• Japan
• South Korea
• Malaysia
• Thailand
• Vietnam
• The Philippines
• Australia
• New Zealand
• Rest of APAC

Middle East & Africa

• Turkey
• Bahrain
• Kuwait
• Saudi Arabia
• Qatar
• UAE
• Israel
• South Africa

South America

• Brazil
• Argentina
• Rest of SA