According to a new report published by Introspective Market Research, titled, Global Nutricosmetics Market by Product Type, Ingredient, Distribution Channel, and Region, The Global Nutricosmetics Market Size Was Valued at USD 6.7 Billion in 2023 and is Projected to Reach USD 13.6 Billion by 2032, Growing at a CAGR of 8.2% from 2025 to 2032.The Global Nutricosmetics Market is gaining strong momentum as consumers increasingly turn toward beauty-from-within solutions. Nutricosmetics are supplements formulated with bioactive ingredients such as collagen, vitamins, minerals, antioxidants, and botanical extracts, designed to improve skin health, hair growth, and overall beauty. Unlike topical cosmetics, they work from within the body to enhance natural radiance and well-being.
Compared to traditional cosmetic products, nutricosmetics offer long-lasting benefits that address root causes of skin aging, dryness, and hair thinning. They have become popular in key industries such as personal care, dietary supplements, and functional foods, with growing adoption across diverse consumer demographics. The rising interest in holistic health, combined with a preference for preventive care, continues to shape the expansion of this market.The Global Nutricosmetics Market is segmented into Product Type, Ingredient, and Distribution Channel. By Product Type, the market is categorized into (Skin Care, Hair Care, Nail Care, Others). By Ingredient, the market is categorized into (Collagen, Vitamins, Carotenoids, Omega-3 Fatty Acids, Probiotics, Others). By Distribution Channel, the market is categorized into (Online, Pharmacies & Drug Stores, Specialty Stores, Supermarkets/Hypermarkets).
A major growth driver for the nutricosmetics market is the rising consumer preference for natural and preventive beauty solutions. Consumers are increasingly aware of the link between diet, nutrition, and skin health, which is fueling demand for ingestible products that offer anti-aging, skin hydration, and hair-strengthening benefits. With busy lifestyles limiting self-care time, nutricosmetics are becoming popular as convenient and holistic alternatives to conventional skincare and cosmetic products, thereby boosting global demand.
The increasing penetration of e-commerce and direct-to-consumer channels presents a significant opportunity in the nutricosmetics market. Digital platforms are enabling brands to reach a broader consumer base, provide personalized product recommendations, and build brand loyalty through interactive marketing strategies. The popularity of subscription models for beauty and wellness supplements further enhances accessibility and consumer engagement, creating new growth avenues for established and emerging players in the market
Global Nutricosmetics Market, Segmentation
The Global Nutricosmetics Market is segmented on the basis of Product Type, Ingredient, and Distribution Channel.
The Product Type Segment is further classified into Skin Care, Hair Care, Nail Care, and Others. Among these, the Skin Care sub-segment accounted for the highest market share in 2024. Skin care nutricosmetics, such as collagen drinks, vitamin supplements, and antioxidant capsules, are in high demand as consumers seek solutions for anti-aging, hydration, and UV protection. This segment benefits from strong consumer trust, growing scientific validation, and aggressive product launches, making it the largest and fastest-growing product type globally.
The Ingredient segment :is further classified into Collagen, Vitamins, Carotenoids, Omega-3 Fatty Acids, Probiotics, and Others. Among these, the Collagen sub-segment accounted for the highest market share in 2024. Collagen-based nutricosmetics are widely consumed for their proven benefits in improving skin elasticity, reducing wrinkles, and promoting joint and bone health. The increasing popularity of marine collagen supplements, supported by clinical studies, continues to drive consumer adoption, particularly among women seeking holistic anti-aging solutions.
Some of The Leading/Active Market Players Are-
- Amway (USA)
- Shiseido Company, Limited (Japan)
- Herbalife Nutrition Ltd. (USA)
- Nestlé S.A. (Switzerland)
- BASF SE (Germany)
- Lonza Group AG (Switzerland)
- Blackmores Limited (Australia)
- Pfizer Inc. (USA)
- Suntory Holdings Limited (Japan)
- Vitabiotics Ltd. (UK)
- Nature’s Bounty (USA)
- Beiersdorf AG (Germany)
- Beauty & Go (Spain)
- …and other active players.
Key Industry Developments
-
In April 2024, Nestlé Health Science expanded its nutricosmetics portfolio by launching collagen-based beauty drinks across Asia-Pacific.
The launch targeted rising demand for ingestible beauty products, especially among younger consumers in urban centers. Nestlé leveraged its strong R&D capabilities to deliver scientifically supported formulations designed to improve skin hydration and elasticity. This expansion strengthens its foothold in Asia, a high-growth region for nutricosmetics, while capitalizing on increasing consumer preference for functional foods and beauty supplements. - In October 2024, Shiseido announced a strategic partnership with a biotechnology company to develop probiotic-based nutricosmetics.
The collaboration focuses on integrating cutting-edge microbiome research into ingestible beauty products. By harnessing probiotics to support gut health, Shiseido aims to create innovative solutions that enhance skin clarity and overall wellness. This move reflects the rising importance of gut-skin axis science in the beauty industry and positions Shiseido as a pioneer in the fusion of biotechnology and cosmetic nutrition.
Key Findings of the Study
- Skin care dominates product type, led by strong demand for anti-aging and hydration supplements.
- Collagen is the leading ingredient, widely adopted for skin elasticity and wrinkle reduction.
- Asia-Pacific is a high-growth region, supported by rising beauty consciousness and product availability.
- E-commerce expansion and subscription models are driving global market penetration.
- Preventive health and holistic wellness trends are key drivers of nutricosmetics demand.
