Web Performance Market Synopsis

Web Performance Market Size Was Valued at USD 5.9 Billion in 2023, and is Projected to Reach USD 12.6 Billion by 2032, Growing at a CAGR of 8.8% From 2024-2032.

Web performance, therefore, focuses on the time and ease with which web pages and web applications are downloaded and visualized by users’ devices. This includes aspects like the time to load a page, time to the first byte, and overall response time during engagements. Optimising web performance directs to achieve much shorter page loading time, fast webpage movement and dynamics for interaction within the website leading to several user benefits such as; high user satisfaction. In this context, web performance refers to the effectiveness of the site’s loading or run time, proportional to server response time, network transport delays, time needed by the browser engine to process a website, and optimization of the code that builds the page, images and other associated files. Measuring and managing the performance of a website is essential to aid in providing as well as enhancing the user experience and business objectives about customer loyalty and purchases and market share in the present online arena.

• Web performance is a market that consists in the technologies,services and solutions employed whose goal is to speed up and ensure the availability and efficiency of web sites and web applications. Today, digital experience plays a significant role in business advancement, and many organizations turn to tools and services that cover webpage performance to meet the end-user and organizational goals. Some of the categories in web performance are content delivery networks which deliver content closer to end users, internet performance monitoring and analyzing which monitors and analyzes website performance, and optimization which reduces image, codes and caches resources for quicker loading.

• Web performance solutions are widely needed due to the necessity of fast website loading, better positions in search engine results, decrease in bounce rates, and better experience with both computer and mobile equipment. E-commerce companies, media, and publishing houses, financial and SaaS service-providing companies are the ones that have recognized web performance as the strategically important field to invest in to stand out from the competition and keep the customers engaged. Given that the pace of digital transformation continues to increase, the web performance market should expand in the future, largely thanks to the use of artificial intelligence for optimizations, edge computing, and real-time analysis in the space of web performance providing solutions.

Web Performance Market Trend Analysis

Increasing adoption of Progressive Web Apps (PWAs)

• Another emerging trend in the market of web performance is the use of PWAs or Progressive Web Apps. PWAs are cross between web pages and smartphone apps that are faster to load, offline compatible and offer a good usability. They utilize service workers and other contemporary web application programming interfaces to disseminate app-like interfaces straight over web browsers eradicating the need for users to download and install apps from app stores.

• PWAs are becoming popular because of the benefits associated with the enhancement of the users’ engagement and subsequent loyalty through the creation of the well-integrated experiences that are appropriate for various form factors and network connection availability. They also cut down development and maintenance costs as compared to the development of totally new native applications for each platform. Over the years, as a growing number of businesses focus on the swift, dependable, and exciting digital experience delivery, PWAs have emerged as one of the best choices and lead to the development of the innovation in web performance trends and products.

Realm of mobile optimization

• According to this view, one of the most promising elements in the web performance market is the sphere of mobile optimization. As the number and frequency of mobile Internet users on handy devices escalate, it indicates a huge quantity of requests for faster loading and optimal performance web sites and web applications. Organisations that seek mobile optimisation could benefit from such a plan and improve on such factors as the quality of experiences that a certain site or page offers, the bounce rates and the resultant conversion rates.

• Some of the mobile optimization techniques include optimizing the images and content for viewing in a mobile device, using of structures the follow the responsive model, using of caching and compression for quicker loading, and being compatible with all the mobile browsers and all the operating systems. Those companies that will be involved in delivery of mobile web performance solutions like mobile CDN services, AMP optimization & implementation and mobile first design services will be well-placed to capture the mobile only users market and gain a competitive edge. With the mobile internet usage steadily increasing worldwide, the improvement of mobile web’s performance is a future investment which can significantly increase business’ online performance.

Web Performance Market Segment Analysis:

Web Performance Market Segmented on the basis of Component, Deployment and end user.

By Component, Solution segment is expected to dominate the market during the forecast period

• In the course of the forecast period suggested, the Solution segment is anticipated to have a significantly higher market share for components of web performance. Solutions deal with a variety of products and services that address Website and Web Application performance issues which constantly evolve in response to the need for faster loading times, better UX and improved KE. Such solutions mainly comprise of CDN solutions that help deliver the content closer to the consumers, web performance monitoring tools that provide performance insights into associated metrics, optimization solutions that help reduce and cache the content, and ADCs that help manage traffic and ensure optimal content delivery.

• Companies from different sectors are incorporating the said solutions to stand out in the market as more consumers rely on sites with better search engine results page ranking, less bounce rates, and high conversion rates. With regards to the Solution segment of the web performance market, the insights point at further growth as digital transformation intensifies as well as users’ expectations evolve, and new technologies are incorporated into the web performance sphere, including AI-driven optimizations, edge computing, and real-time analyses.

By Deployment, On-premise segment expected to held the largest share

• Out of all the mentioned segments, the on-premise deployment segment is expected to dominate the web performance market stemming from several factors. On-premise solutions are adopted due to the flexibility, security concerns, compliance, non-sharing of hardware facilities, and resources with other clients, and ability to develop them as per the organizational requirement. On-premise solutions provide business entities with the opportunity for web performance solutions to be easily integrated into existing infrastructures which proves advantageous to industries that report to stricter regulatory frameworks or handle sensitive data.

• Additionally, there are the enterprises that are scared to rely on cloud solutions only in their work and view on-premise ones as more secure from the perspective of data dependability and possible outages or breaches. Under these circumstances, the on-premise segment is expected to dominate the market share in the context of web performance needs, as it allows organizations to secure solutions which are flexible, comprehensive and dependable and are a perfect synchronization with an organization’s goals and objectives.

Web Performance Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• It is expected that the Asia Pacific area holds maximum growth potential in the web performance market in the course of the expected period motivated by digitalization trends, increasing internet coverage, and developing e-business space in that region. Countries including China, India, Japan, and South Korea are already experiencing a constantly increasing number of web users and the usage of mobile devices, on which people expect more efficient web performance. Web performance solutions are now being embraced by organizations operating in such industries as retailing, finance, media, and technology among others so as to address the needs of the enhancing consumer base and boost competitiveness.

• Additionally, various government policies and funding for the digitalization of various processes are creating an environment that increases the growth rate of the web performance market in Asia Pacific region which itself is one of the key area where innovations in digital economy are taking place. New initiatives focus on increasing usability of products and services as well as on improving web-related platforms; thus, the Asia Pacific region will continue to be at the forefront of development and popularization of the Web performance technologies in various fields.

Active Key Players in the Web Performance Market

• Akamai Technologies (USA)
• CDNetworks (South Korea)
• Cloudflare (USA)
• Dynatrace (USA)
• F5 Networks (USA)
• Fastly (USA)
• Imperva (USA)
• Instart (USA)
• Limelight Networks (USA)
• Neustar (USA)
• New Relic (USA)
• Radware (Israel)
• Section.io (Australia)
• StackPath (USA)
• Yottaa (USA), Other Active Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Web Performance Market by Component
 4.1 Web Performance Market Snapshot and Growth Engine
 4.2 Web Performance Market Overview
 4.3 Solution
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Solution: Geographic Segmentation Analysis
 4.4 Services
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Services: Geographic Segmentation Analysis

Chapter 5: Web Performance Market by Deployment
 5.1 Web Performance Market Snapshot and Growth Engine
 5.2 Web Performance Market Overview
 5.3 On-premise
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 On-premise: Geographic Segmentation Analysis
 5.4 Cloud
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Cloud: Geographic Segmentation Analysis

Chapter 6: Web Performance Market by End User
 6.1 Web Performance Market Snapshot and Growth Engine
 6.2 Web Performance Market Overview
 6.3 IT & Telecom
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 IT & Telecom: Geographic Segmentation Analysis
 6.4 Government
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Government: Geographic Segmentation Analysis
 6.5 Media & Entertainment
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Media & Entertainment: Geographic Segmentation Analysis
 6.6 Healthcare
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Healthcare: Geographic Segmentation Analysis
 6.7 Logistics & transportation
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Logistics & transportation: Geographic Segmentation Analysis
 6.8 Manufacturing
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Manufacturing: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Web Performance Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 AKAMAI TECHNOLOGIES (USA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 CDNETWORKS (SOUTH KOREA)
 7.4 CLOUDFLARE (USA)
 7.5 DYNATRACE (USA)
 7.6 F5 NETWORKS (USA)
 7.7 FASTLY (USA)
 7.8 IMPERVA (USA)
 7.9 INSTART (USA)
 7.10 LIMELIGHT NETWORKS (USA)
 7.11 NEUSTAR (USA)
 7.12 NEW RELIC (USA)
 7.13 RADWARE (ISRAEL)
 7.14 SECTION IO (AUSTRALIA)
 7.15 STACKPATH (USA)
 7.16 YOTTAA (USA)
 7.17 OTHER ACTIVE PLAYERS

Chapter 8: Global Web Performance Market By Region
 8.1 Overview
 8.2. North America Web Performance Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Component
   8.2.4.1 Solution
   8.2.4.2 Services
  8.2.5 Historic and Forecasted Market Size By Deployment
   8.2.5.1 On-premise
   8.2.5.2 Cloud
  8.2.6 Historic and Forecasted Market Size By End User
   8.2.6.1 IT & Telecom
   8.2.6.2 Government
   8.2.6.3 Media & Entertainment
   8.2.6.4 Healthcare
   8.2.6.5 Logistics & transportation
   8.2.6.6 Manufacturing
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Web Performance Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Component
   8.3.4.1 Solution
   8.3.4.2 Services
  8.3.5 Historic and Forecasted Market Size By Deployment
   8.3.5.1 On-premise
   8.3.5.2 Cloud
  8.3.6 Historic and Forecasted Market Size By End User
   8.3.6.1 IT & Telecom
   8.3.6.2 Government
   8.3.6.3 Media & Entertainment
   8.3.6.4 Healthcare
   8.3.6.5 Logistics & transportation
   8.3.6.6 Manufacturing
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Web Performance Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Component
   8.4.4.1 Solution
   8.4.4.2 Services
  8.4.5 Historic and Forecasted Market Size By Deployment
   8.4.5.1 On-premise
   8.4.5.2 Cloud
  8.4.6 Historic and Forecasted Market Size By End User
   8.4.6.1 IT & Telecom
   8.4.6.2 Government
   8.4.6.3 Media & Entertainment
   8.4.6.4 Healthcare
   8.4.6.5 Logistics & transportation
   8.4.6.6 Manufacturing
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Web Performance Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Component
   8.5.4.1 Solution
   8.5.4.2 Services
  8.5.5 Historic and Forecasted Market Size By Deployment
   8.5.5.1 On-premise
   8.5.5.2 Cloud
  8.5.6 Historic and Forecasted Market Size By End User
   8.5.6.1 IT & Telecom
   8.5.6.2 Government
   8.5.6.3 Media & Entertainment
   8.5.6.4 Healthcare
   8.5.6.5 Logistics & transportation
   8.5.6.6 Manufacturing
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Web Performance Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Component
   8.6.4.1 Solution
   8.6.4.2 Services
  8.6.5 Historic and Forecasted Market Size By Deployment
   8.6.5.1 On-premise
   8.6.5.2 Cloud
  8.6.6 Historic and Forecasted Market Size By End User
   8.6.6.1 IT & Telecom
   8.6.6.2 Government
   8.6.6.3 Media & Entertainment
   8.6.6.4 Healthcare
   8.6.6.5 Logistics & transportation
   8.6.6.6 Manufacturing
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Web Performance Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Component
   8.7.4.1 Solution
   8.7.4.2 Services
  8.7.5 Historic and Forecasted Market Size By Deployment
   8.7.5.1 On-premise
   8.7.5.2 Cloud
  8.7.6 Historic and Forecasted Market Size By End User
   8.7.6.1 IT & Telecom
   8.7.6.2 Government
   8.7.6.3 Media & Entertainment
   8.7.6.4 Healthcare
   8.7.6.5 Logistics & transportation
   8.7.6.6 Manufacturing
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research