Virtual Reality Market Synopsis

The global Virtual Reality Market was valued at USD 12.77 Billion in 2023 and is expected to reach USD 117.12 Billion by the year 2032, at a CAGR of 27.92 %

Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Entertainment (particularly video games), education (such as medical or military training), and business (such as virtual meetings) are just a few examples of the applications for virtual reality.

• By allowing users to immerse themselves in a highly simulated environment, virtual reality technology has also revolutionized the gaming and entertainment industries. The market is expanding as a result of the growing use of virtual reality (VR) in instructional training for field workers, engineers, mechanics, pilots, members of the military, and technicians in a variety of industrial fields.
• Due to its practical advantages, VR is also widely used in many different industries, including the automotive and healthcare sectors. For instance, in the automotive industry, virtual reality enables engineers to test a vehicle's design and construction at an early stage before starting an expensive production. For instance, the development and vehicle engineering processes at BMW use mixed reality (augmented and virtual reality). In addition, the introduction of VR exposure therapy is anticipated to accelerate the trend of using cutting-edge technologies to treat mental health issues.

The Virtual Reality Market Trend Analysis

Increasing the Use of Virtual Reality in Gaming And Entertainment Sectors

• The gaming and entertainment industries are increasingly using virtual reality (VR) technology, which is driving the market's exciting growth trajectory. Virtual reality (VR) has emerged as a transformative force, redefining the way engage with digital entertainment as consumer preferences and technological capabilities advance.
• Virtual reality has literally changed the game in the gaming industry. It gives players an immersive experience that goes beyond what is available in conventional gaming. Players can interact with environments and characters in ways that have never been possible before due to the use of VR headsets and systems. This heightened level of immersion and interactivity has not only captivated existing gamers but has also opened the doors to a broader audience, attracting newcomers to the gaming ecosystem.
• The entertainment industry has also embraced VR as a storytelling and experience medium. Filmmakers, content producers, and artists can now create immersive narratives that straddle the line between fact and fiction due to VR. A surge in the creation of VR content, including virtual concerts, educational experiences, and virtual travel, has resulted from this evolution in storytelling.
• Additionally, fueling the VR market's expansion are ongoing developments in VR hardware and software. VR technology is increasingly making its way into homes and entertainment venues around the world as it becomes more widely available and more reasonably priced.

Penetration of HMDs in Healthcare and Architectural Applications

• Significant opportunities for the VR industry are presented by the widespread use of Head-Mounted Displays (HMDs) in healthcare and architectural applications. HMDs are gaining popularity in the healthcare industry, particularly in applications for medical training, and are turning into increasingly important tools for medical professionals. This development is positioned to be crucial in aiding medical professionals like doctors and surgeons in their routine tasks and operations.
• HMDs are widely used in the medical industry, which highlights their expanding significance. Medical professionals can perform operations and provide post-operative care using HMDs with sophisticated interfaces and immersive VR simulations. VR technology is also showing promise in the fields of architecture and design in addition to healthcare.
• In particular, BIM is utilizing VR to provide a thorough 3D view of building designs and the environments they are surrounded by. During the construction phase, this 3D visualization helps to provide a clear perspective while minimizing errors and cutting costs. The architectural and design sector can provide clients and architects with a fun and interactive experience by utilizing VR visualization models. This immersive platform enables a thorough examination of building designs, allowing both parties to fully comprehend the structure and make necessary adjustments prior to the start of the construction phase.

Virtual Reality Market Segment Analysis

Virtual Reality market segments cover the Component, Technology, Device Type, and End-user Industry. By Device Type, the Head Mounted Display (HMD), segment is anticipated to dominate the Market Over the Forecast period.

• A head-mounted display (HMD) is a display device with a small display optic in front of one (monocular HMD) or both eyes (binocular HMD), worn on the head or as part of a helmet. An HMD can be used in a variety of fields, such as gaming, aviation, engineering, and medicine. Virtual reality headsets consist of an HMD and an IMU. Another type of wearable display is the optical head-mounted display (OHMD), which allows a user to see through it and reflect projected images. Because it offers a truly immersive experience, the HMD will take the lead. Due to affordable options like Google's cardboard-based headset, demand for VR headsets connected to smartphones is increasing.
• HMDs are being used more frequently in the training, marketing, entertainment, and aviation sectors. For instance, the European Union Aviation Safety Agency certified Vajro and VRM Switzerland for virtual pilot training, offering a headset with human-eye resolution.
• The market demand for VR headsets is being driven by their increasing use in both consumer and business applications. The variety and type of HMDs that are available, including tethered, hybrid, and wireless HMDs, are credited with the segment's expansion. The HMD devices are used to demonstrate a wide range of use cases using interactive features and to provide training in a variety of industries, including research, aerospace, engineering, military, and medicine.

Regional Analysis of The Virtual Reality Market

North America is Expected to Dominate the Market Over the Forecast Period.

• Market expansion in the area is being fueled by the significant presence of key players there. In addition, a number of start-ups are entering the American market and providing solutions tailored to particular industries. For instance, Sixense Enterprises Inc., a small business based in California, introduced the REAL Immersive System, a VR-based physical rehabilitation system, in October 2020. Additionally, the American government is making investments in virtual technology, which will probably help the market. For instance, the U.S. government and its army spent USD 11 billion on giving its officials training in virtual, augmented, and mixed reality.

• The VR gaming market in the US displayed impressive strength in 2022, with projections calling for a staggering revenue generation of 10.6 billion US dollars. This significant growth represents a key driver for the larger U.S. virtual reality market in addition to underscoring the growing interest in virtual reality. Consumer interest in VR gaming, which is growing, serves as a catalyst for the development of other VR-related industries, including those in education, healthcare, entertainment, and business applications.
• The VR gaming market is expanding dramatically, which not only results in substantial economic gains but also encourages technological advancement. The United States has become a hub for cutting-edge developments in virtual reality hardware and software as more businesses and developers join the VR ecosystem. This infusion of innovation and money strengthens the country's position as a world leader in the virtual reality market.

COVID-19 Impact Analysis On Virtual Reality Market

• The virtual reality (VR) market was significantly impacted by the COVID-19 pandemic. In 2020, the market initially saw a decline in its year-over-year trend as the outbreak caused disruptions in the manufacturing and production facilities. This decline was influenced by the scarcity of VR goods and services in stock.
• The pandemic also demonstrated VR's potential in a number of industries, which sparked an increase in demand. Healthcare, gaming, education, manufacturing, entertainment, the military, retail, and the defense sectors all recognized VR as a useful tool for tackling the problems brought on by the crisis.
• For instance, the Center for Medical Education Innovation at Kansas City University integrated VR technology into medical education in 2020, using simulations to effectively train medical students. This is an example of how VR was used in a variety of industries during the pandemic.
• As a result, there was a noticeable increase in the demand for VR in commercial industries. Virtual reality's adaptability and usefulness were highlighted by the pandemic as a result, and it is likely that this development will continue to influence the VR market in the post-pandemic era.

Virtual Reality Market Key Players

• Oculus (US)
• CyberGlove Systems, Inc. (US)
• Meta Platforms Inc. (US)
• Microsoft Corporation (US)
• Sensics, Inc. (US)
• Alphabet Inc (US)
• Sixense Enterprises, Inc. (US)
• Google (US)
• Ultraleap Ltd. (US)
• Nvidia Corporation (U.S.)
• HaptX Inc. (US)
• Qualcomm Incorporated (US)
• Unity Software Inc. (US)
• Eon Reality (US)
• Vuzix (US)
• Leap Motion (US)
• Samsung Electronics (South Korea)
• Barco NV (Belgium)
• Sony (Japan)
• HTC Corporation (China), and Other Major Players

Key Industry Developments in the Virtual Reality Market

• In April 2024, Meta introduced its Open Mixed Reality Ecosystem, unveiling plans to open up the operating system powering Meta Quest devices to third-party hardware manufacturers. This initiative aimed to expand the mixed reality landscape by fostering collaboration with leading technology companies, thereby creating a more diverse ecosystem of mixed reality devices. Additionally, efforts were made to simplify the development process for mixed reality apps, with the ultimate goal of reaching a wider audience. This move represented a significant step towards Meta's vision of a more open computing platform for the metaverse, leveraging a decade of investment in underlying technologies to benefit a broader user base.
• In April 2024, EON Reality, a frontrunner in Virtual Reality (VR) and Augmented Reality (AR) solutions, proudly announced the launch of the inaugural Spatial AI Center in the Marshall Islands. This pivotal initiative was set to transform the islands’ approach to education, healthcare, and climate resilience, deploying immersive technologies to pioneer advanced learning experiences and sustainable development.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. ANALYSIS OF THE IMPACT OF COVID-19
       1. Impact On The Overall Market
       2. Impact On The Supply Chain
       3. Impact On The Key Manufacturers
       4. Impact On The Pricing
       5. Post COVID Situation
   11. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   12. ECOSYSTEM
6. VIRTUAL REALITY MARKET BY COMPONENT (2017-2032)
   1. VIRTUAL REALITY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HARDWARE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SOFTWARE
7. VIRTUAL REALITY MARKET BY TECHNOLOGY (2017-2032)
   1. VIRTUAL REALITY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SEMI & FULLY IMMERSIVE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. NON-IMMERSIVE
8. VIRTUAL REALITY MARKET BY DEVICE TYPE (2017-2032)
   1. VIRTUAL REALITY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HEAD-MOUNTED DISPLAY (HMD)
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. VR SIMULATOR
   5. VR GLASSES
   6. TREADMILLS & HAPTIC GLOVES
9. VIRTUAL REALITY MARKET BY END-USER INDUSTRY (2017-2032)
   1. VIRTUAL REALITY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MEDIA AND ENTERTAINMENT
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. GAMING
   5. RETAIL
   6. HEALTHCARE
   7. MILITARY AND DEFENSE
   8. REAL ESTATE
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Positioning
       2. VIRTUAL REALITY Market Share By Manufacturer (2022)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. OCULUS (US)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. CYBERGLOVE SYSTEMS, INC. (US)
    4. META PLATFORMS INC. (US)
    5. MICROSOFT CORPORATION (US)
    6. SENSICS, INC. (US)
    7. HTC (TAIWAN)
    8. ALPHABET INC (US)
    9. SIXENSE ENTERPRISES, INC. (US)
    10. GOOGLE (US)
    11. ULTRALEAP LTD. (US)
    12. NVIDIA CORPORATION (U.S.)
    13. HAPTX INC. (US)
    14. QUALCOMM INCORPORATED (US)
    15. UNITY SOFTWARE INC. (US)
    16. EON REALITY (US)
    17. VUZIX (US)
    18. LEAP MOTION (US)
    19. SAMSUNG ELECTRONICS (SOUTH KOREA)
    20. BARCO NV (BELGIUM)
    21. SONY (JAPAN)
    22. HTC CORPORATION (CHINA)
11. GLOBAL VIRTUAL REALITY MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Component
       5. Historic And Forecasted Market Size By Technology
       6. Historic And Forecasted Market Size By Device Type
       7. Historic And Forecasted Market Size By End-user Industry
       8. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies