Video Streaming Infrastructure Market - Current Analysis by Market Share

Video Streaming Infrastructure Market Overview

The Video Streaming Infrastructure Market size was valued at USD 24.73 Billion in 2023 and is projected to reach USD 212.71 Billion by 2032, registering a CAGR of 15.82% from 2023 to 2032.

Video streaming is the continuous transmission of video and audio files from a server to a client. Video streaming allows users to watch videos without having to download them. Streamed video content includes movies, TV series, YouTube videos, and live-streamed content. For example, Netflix and Hulu have had a lot of success streaming content to customers. In video streams, content is compressed and transmitted over the internet in real-time to the viewer. The media is streamed in real-time and provided in a continuous stream of data. The user will need a player, which is an application that decompresses and delivers video and audio data to the display and speakers. Two examples of media players are Windows Media Player 12 for Windows 10 and QuickTime Player for macOS. Users can use apps like YouTube, Netflix, Amazon Prime Video, Disney+, and Twitch to stream video from their desktop computers, smartphones, tablets, and smart TVs, as well as other applications like Chromecast and Apple TV. YouTube, for example, is ad-supported and allows free video streaming, but Netflix is based on a user subscription model. The growing popularity of social media apps and the number of individuals watching online games is expected to propel the growth of the video streaming infrastructure market over the projected timeframe.

Market Dynamics And Key Factors For Video Streaming Infrastructure Market

Drivers:

• Individuals who watch the streaming video do not require storage space because they may view it through a browser or an application on the internet. In download, the complete video file is downloaded onto the user's device before it can be played. The video is loaded in parts rather than as a complete video stream. Parts of a video are encoded, sent, and decoded in video streaming. When a user watches part of a video, the next part of the video begins to stream, just in time for the user to finish watching the first part. When watching a video, the user will have the least amount of load time (or buffering).
• In today's educational system, using video in teaching and learning has become mainstream. As online learning becomes increasingly prevalent in education, streaming video and audio will become more important in delivering course content to online learners. This type of technology brings courses alive by allowing online students to master complex topics and procedures using their visual and auditory senses. Learners can better understand complex topics and procedures by using streaming media such as video and audio, which are difficult to teach with just text and pictures. This feature is vital for distance learning instruction because most online courses still give instruction primarily through text-based materials, and multimedia can bring interactivity to these stagnant text-based materials. Coursera, edX, Unacademy, Udemy, Udacity, and BYJU have online learning content on their websites that is free to access while others require a subscription. These platforms provide both online and on-demand video services. Several educational institutes were forced to shut down due to the COVID-19 pandemic; as a result, online learning became more popular during this period, fueling the expansion of the video streaming infrastructure market over the projection period.

Restraints:

• Individuals will have immediate access to nearly every series or film, and they may also find themselves spending far too much time in front of the television, computer, or mobile device. In reality, binge-watching can be damaging to one's body and brain, thus one should be careful not to overuse those channels before signing up for those streaming services. Another disadvantage of using streaming services is that people may lose touch with reality. After spending all day in front of a computer screen or watching TV, one may no longer desire to interact with others. As a result, people may lose friends over time and spend too much time in the virtual world, which can be detrimental to their mental health and make them feel lonely sooner or later thereby, hampering the growth of the video streaming infrastructure market.

Opportunities:

• Web Series are one of the most debated topics among millennials, and Gen Z. Some of the web series is based on real stories while some are sci-fi. Investing in the production and licensing of globally successful content can create a lucrative opportunity for the market players. Several successful web series launched on the OTT platform Netflix such as Squid games, Deoreover,ath Note, Breaking Bad, Peaky Blinders, Money Heist, Riverdale, and Lucifer has attracted a large worldwide audience. M the growing popularity of game streaming has become a new trend. Various market players collaborated with different sports authorities to deliver the sports content on viewers' devices. In March 2021, Amazon Web Services collaborated with National Football League to stream all the game events exclusively. Similar collaborations will create several opportunities for the market players.

Market Segmentation

Segmentation Analysis of Video Streaming Infrastructure Market:

• By Streaming Type, the live video segment is expected to have the highest share of the video streaming infrastructure market in the projected timeframe. The video or audio broadcast of an event as it happens is known as live streaming. Viewers can watch a live stream of an ongoing event in real-time as the action happens. Sports events, award presentations, global conferences, product debuts, video game experiences, and real-time news coverage all rely on live streaming, which is typically made possible by video hosting and social media platforms. Live video game streaming is another important trend that has led to the rise of live video streaming. Video game enthusiasts and hobbyists began broadcasting themselves playing games to a live audience through sites like Twitch and, subsequently, YouTube, thereby spurring the expansion of the live video segment.
• By Streaming Model, the subscription-based segment is expected to have the highest share of the video streaming infrastructure market. Numerous service providers that were previously offering the pay-once, use-forever model are now switching over to the subscription business model. Subscription-based services attract more customers as these offer content to the user depending on the period for which he has subscribed to the service. This eliminates the high cost as individuals can unsubscribe after the subscription period. There has been a rise in the number of video-on-demand subscribers on platforms such as Netflix and Amazon Prime. In 2021, there were about 222 million total subscribers of Netflix globally and this number is expected to increase in the forecast period thus, supporting the development of the segment.
• By Deployment, the cloud-based segment is forecasted to dominate the video streaming infrastructure market. Cloud adoption is rapidly increasing, and most organizations are utilizing it for the streaming of video data. According to the Flexera 2021 State of the Cloud Report, 36% of enterprises spend more than $12 million on cloud technologies and 90% believe that this will increase after COVID-19. Users can view videos from home, at work, or during their commute. The videos on cloud-based platforms are accessible as long as users have an internet connection. Through cloud video platforms one can easily share or live stream videos through links or embedding on websites.
• By End-Use, the residential segment is anticipated to lead the growth of the video streaming infrastructure market over the projected period. Its demand is high in residential owing to the benefits including instant viewing, no download time, no need for memory space, instant playback, and availability of many streaming options. Furthermore, video platforms have allowed individuals to display their talent and thus expand their audience, resulting in the segment's growth.

Regional Analysis of Video Streaming Infrastructure Market:

• The North American region is anticipated to lead the growth of the video streaming infrastructure market in the projected timeframe attributed to the growing popularity of the web series aired on Netflix, a high number of OTT platform subscribers, and the highly developed internet infrastructure. According to Statista, 78 percent of consumers in the United States were using a subscription video-on-demand service in 20201, an increase of more than 25 percent in five years. Netflix had about 75 million customers in the United States and Canada in the fourth quarter of 2021. The majority of Netflix's international streaming user base is concentrated in these two countries. The increasing number of subscribers of OTT platforms is propelling the expansion of the market in this region.
• The European region is predicted to have the second-highest share of the video streaming infrastructure. Due to the success of subscription services, video-on-demand revenues in Europe have risen fast in recent years, increasing by roughly 12.16 USD billion from 2011 to 2020. While subscription video-on-demand (SVOD) had a three percent market share in the European Union in 2010, it had grown to over 80 percent a decade later. Many European households have been encouraged to either try SVOD once or take out numerous subscriptions from multiple providers at the same time as a result of the coronavirus outbreak in early 2020. This tendency is fueled by the ability to watch movies and TV shows anytime, anywhere, and on any device, as well as various new local and international launches in Europe thus, boosting the growth of the video streaming infrastructure market in the projected timeframe.
• The video streaming infrastructure market in the Asia-Pacific region is projected to develop at the highest CAGR attributed to the rise in the number of smartphone users in this region. The factors such as the rising demand for on-demand video and extensive growth of online gaming have promoted the growth of the market in this region. Online game streamers have created a huge fan base in this region. Streams of the game such as Minecraft, Dota, PUBG, Assassins Creed, CS GO, and Valorant are popular in this region. Thus, the growing online game streaming in this region is propelling the growth of the market in this region.

Players Covered In Video Streaming Infrastructure Market are:

• Amazon Inc.
• Netflix
• Google LLC
• Akamai Technologies
• Roku Inc.
• Brightcove Inc.
• Apple Inc.
• iQIYI Inc.
• Wowza Media Systems LLC
• Tencent
• Walt Disney Company and other major players.

Recent Industry Developments In Video Streaming Infrastructure Market

• In October 2023, Google Cloud Platform (GCP) launched "Anthos for Media," a comprehensive solution designed for deploying and managing video streaming workloads across hybrid and multi-cloud environments. This innovative platform provides organizations with enhanced flexibility and control, enabling seamless integration and management of their media operations. Anthos for Media empowers businesses to optimize their streaming capabilities while ensuring scalability and reliability in an ever-evolving digital landscape.

• In January 2023, Akamai introduced "Adaptive Media Delivery Pro," a groundbreaking cloud-based solution that transforms video content delivery. This innovative platform optimizes video streaming in real-time, adapting to varying network conditions and overcoming challenges associated with inconsistent connectivity. With Adaptive Media Delivery Pro, organizations can ensure a seamless viewing experience for their audiences, enhancing engagement and satisfaction in an increasingly demanding digital landscape.