Texture Paint Market Synopsis

Texture Paint Market Size Was Valued at USD 13198.65 Million in 2023, and is Projected to Reach USD 20092.53 Million by 2032, Growing at a CAGR of 4.78% From 2024-2032.

Texture paint is a kind of paint that, as the name implies, gives a surface added texture, resulting in a distinct and decorative appearance. Texture paint, as opposed to traditional paint, is denser and includes elements like sand, gypsum, or polymers to achieve a tangible, 3D looks. Different tools like brushes, rollers, sponges, or trowels can be used to achieve various effects, such as stippling, sponging, or marbling when applying it.

• Texture paint offers a distinct and fashionable appearance, providing resilience to cover imperfections and resist harm. With a range of options for finishes, it enables artistic personalization in both interior and exterior design. The increasing urban population and construction growth around the world are boosting the need for long-lasting, visually appealing construction materials. Texture paint is commonly used in both new construction and renovation endeavors.
• Painting is a main form in the visual arts. Traditionally, paintings are prepared by applying paint pigment onto the surface of the canvas using various painting techniques. The paint strokes effects on canvas can be seen through the direct process. The development of a painting is not only associated with the use and experimentation of various techniques, but also the application of various materials or non-conventional media such as computers. Painting using the computer as a medium is known as digital painting. An increasing desire for attractive indoor spaces has led to a growing fascination with textured paints.
• Rising discretionary incomes fuel the need for high-end home decor items such as textured paints, especially in emerging markets. The expansion of the real estate industry in developing countries also increases the demand for top-notch building materials, such as texture paint, in both residential and commercial developments. Enhancements in paint technology have led to a wider array of user-friendly choices, making it easier for professionals and DIY enthusiasts alike to design appealing and customized spaces.

Texture Paint Market Trend Analysis

Growing Construction and Real Estate Industry with Customization

• The growth of the construction and real estate industry is being propelled by swift urbanization in developing nations. Governments and private industries are putting money into infrastructure projects, boosting the need for long-lasting and visually appealing finishes such as texture paints in residential, commercial, and public constructions. The need for texture paints is driven by the demand for new housing and commercial spaces, which aim to create unique and inviting environments.
• Improving and updating properties to enhance their value and appearance is becoming more popular. Texture paints are frequently utilized to achieve a contemporary appearance. Old infrastructure frequently needs to undergo maintenance and be updated with fresh paint coatings. The expansion of the construction and real estate sectors, combined with a desire for personalized features, has created a thriving market for texture paints. Manufacturers are broadening their product range to cater to customers looking for distinct finishes.
• Manufacturers are creating fresh texture paint options to cater to construction and customization requirements. Items provide long-lastingness, simple usage, and eco-friendliness. The latest advancements include self-cleaning abilities, durability against weather, and environmentally friendly materials, in line with consumer choices and regulations. Texture paints are crucial for both indoor and outdoor coatings due to the increase in population, urban migration, and the expansion of retail, hospitality, and office areas.

Opportunity

Increased Use of Digital Tools for Colour Matching and Design

• Digital painting is a generating painting created using a computer. Digital painting is processed electronically using paint software. The processing output is displayed on the screen. It looks like a conventional painting that uses tools such as pencil, pen or brush. All these painting tools are found in the paint software. More and more visual artists who tend to make the computer not only as a tool to draw, but also as new media that can generate an attractive visual art through the presentation, editing and exploring various ways of arrangement for art works.
• Advanced colour matching technologies guarantee precise paint colour selection, diminishing mismatches and boosting satisfaction levels. Digital tools make it easier for homeowners, designers, and architects to make decisions, resulting in faster and more assured choices. Experts such as architects and designers have the ability to utilize digital platforms in order to produce intricate design blueprints that include accurate hues and textures, assisting in the showcasing of proposals. Contractors and painters can take advantage of efficient planning to minimize waste and fulfil client expectations.
• Digital platforms facilitate smooth cooperation among clients, designers, and contractors through effortless sharing of design visuals and ideas, resulting in quicker modifications and reduced time devoted to revisions. Manufacturers utilize information from digital design trends and customer preferences to create fresh texture paint products with distinct finishes and enhanced formulations. Digital tools assist in forecasting and satisfying customer preferences, resulting in the development of custom texture paint solutions. Information gathered from digital devices assists businesses in comprehending customer likes and actions, which in turns enables the creation of specific marketing plans and product choices.

Texture Paint Market Segment Analysis:

Texture Paint Market is segmented on the basis of Resin Type, Technology, Product Type, Substrate Type, Distribution Channels, Application and Region.

By Resin Type, Acrylic Segment Is Expected to Dominate the Market During the Forecast Period

• Acrylic paint is a fast-drying paint made of pigment suspended in acrylic polymer emulsion and plasticizers, silicon oils, defoamers, stabilizers, metal soaps. Acrylic paints are water-soluble, but become water-resistant when dry. Acrylic painters can modify the appearance, hardness, flexibility, texture, and other characteristics of the paint surface by using acrylic mediums. Acrylics can be used on paper, canvas and a range of other materials. Acrylic paints have good adhesion on difficult substrates.
• This pure acrylic emulsion paint helps prevent adhesion related failures after a long period of time; blistering, peeling and cracking, and flaking. Also paint discoloration is an undesirable change in the colour of exterior paint. Pure acrylic emulsions ensure to paint a very constant and durable colour for long periods of time. The resistance to chalking and fading of the acrylic paints is much better than any other paint particularly in sunny exposure. Due to above said qualities acrylic paints especially exterior paints are preferably used in place of oil-based paints.
• Acrylic paints provide a variety of finishes and textures for artistic flexibility. They offer impressive colour durability, preventing fading and chalking. Homeowners and designers have the option to easily customize a wide range of colours by tinting acrylic paints. This enables varied aesthetic preferences to be met through creative and decorative applications. Acrylic textured paints with minimal VOC levels offer environmental advantages as they are environmentally friendly and safer for indoor applications. This meets the needs of consumers who want environmentally friendly products and enhances indoor air quality by decreasing health risks associated with toxic fumes.

By Application, Residential Segment Held the Largest Share in 2023

• Texture paints provide homeowners with a wide range of finishes to personalize their living spaces, from subtle textures to dramatic effects like stucco and metallic finishes. This customization enhances the aesthetic appeal of homes and allows for unique designs based on homeowner preferences. Texture paints can be used for a wide range of applications, both interior and exterior. They bring dimension and personality to interior areas such as living rooms and bedrooms, while also boosting the attractiveness of the exterior and providing protection from outdoor elements.
• Increased need for home renovation and remodelling is driven by older housing inventory, increasing property values, and a preference for contemporary living areas. Do-it-yourself projects, especially texture paints, are favoured for their ability to quickly change spaces with little need for professional assistance. Improvements in paint technology have led to the development of texture paints that are long-lasting, simple to care for, and able to withstand wear and tear. Low-VOC and environmentally friendly choices cater to consumer health and environmental issues, proving to be highly sought-after for home use.
• Economic factors impact the housing market dynamics, resulting in an increase in home ownership. The increasing worldwide population is fuelling the need for new buildings, which frequently feature textured paints to meet contemporary design requirements. Homeowners and investors purchase texture paints to enhance the value of their properties. Texture paints are a budget-friendly option for home improvement, offering a notable aesthetic upgrade in comparison to pricier renovations.

Texture Paint Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• Rapid Urbanization of cities in Asia Pacific nations such as China, India, and countries in Southeast Asia fuels need for housing, businesses, and infrastructure projects. Efforts by the government to enhance urban infrastructure and build smart cities also drive the need for texture paints for contemporary and visually appealing designs. Increased economic expansion in these countries results in more money available for spending, which prompts a rise in investments in residential and commercial real estate. Texture paints are in high demand in the construction and real estate industries due to increased foreign investments.
• Interest in interior design and home decoration is on the rise among consumers in the Asia Pacific region. Texture paints are responding to this need by producing distinctive finishes. Texture paints are used to create visually appealing living spaces in modern lifestyles. Texture paints in Asia Pacific offer a wide range of finishes and effects to suit different preferences, attracting both homeowners and businesses. Rising population and urban migration are factors leading to a strong demand for housing. Texture paints are used in the construction of residential buildings, apartments, and homes. Government backing for inexpensive housing promotes growth in housing construction, leading to a higher demand for texture paints.
• Advances in paint technology have resulted in the development of texture paints that are more robust and able to withstand various weather conditions in the Asia Pacific area. Environmentally friendly and low in VOC content formulations satisfy both consumer and regulatory requirements. Digital tools and software assist in colour matching and design visualization, enabling customers to make well-informed paint selections. These advancements boost both customer satisfaction and market expansion in the area.
• From 2021 to 2023, there was consistent growth in the Asia Pacific paint and coatings sector, with market values increasing from $77.73 billion in 2021 to $81.13 billion in 2022 and $84.89 billion in 2023. The ongoing growth is driven by urbanization, building projects, and consumers' emphasis on home design. It is anticipated that texture paints, in particular, will see significant growth appreciations to their long-lasting nature and attractive appearance.

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Texture Paint Market Active Players

• Asian Paints Ltd. (India)
• Nippon Paint Holdings Co., Ltd. (Japan)
• Berger Paints India Ltd. (India)
• Kansai Paint Co., Ltd. (Japan)
• Akzo Nobel N.V. (Netherlands)
• PPG Industries, Inc. (United States)
• Sherwin-Williams Company (United States)
• Jotun (Norway)
• DuluxGroup Ltd. (Australia)
• RPM International Inc. (United States)
• Shalimar Paints Limited (India)
• Kelly-Moore Paints (United States)
• Hempel A/S (Denmark)
• Axalta Coating Systems Ltd. (United States)
• KCC Corporation (South Korea)
• TOA Group (Thailand)
• Sika AG (Switzerland)
• BASF SE (Germany)
• Caparol (Germany)
• H.B. Fuller (United States)
• Kansai Nerolac Paints Ltd. (India)
• Masco Corporation (United States)
• Benjamin Moore & Co. (United States)
• Dunn-Edwards Corporation (United States)
• Asian Paints Berger (Singapore) Pte Ltd. (Singapore)
• Valspar Corporation (United States)

Key Industry Developments in the Texture Paint Market:

• In Feb 2024, Asian Paints' ColourNext Launches the Colour of the Year, Terra, and its Forecast Stories Soil, Into the Deep, Indofuturism and Goblin Mode. Every year, Asian Paints’ ColourNext Colour and Material Intelligence forecast—the only initiative of its kind in the subcontinent—develops a colour, material, finishes and textures forecast and announces Colour of the Year. This forecast is inspired by the cultural and social influences of the year and represents the Zeitgeist of its time.
• In April 2024, Asian Paints launched Neo Bharat Latex Paint on April 15, venturing into a new category of paint as robust growth in the sector driven by increasing urbanization, rising disposable incomes, encouraged existing players to tap into the booming demand and lap in more market share.
• In Dec 2023, Nippon Paint announced a 100 per cent acquisition of VIBGYOR Paints and Chemicals, a major supplier of paints and coatings in South India. "Through the strategic acquisition, Nippon Paint will gain a strong foothold in the growing industrial coatings portfolio especially focusing on Railways

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. TEXTURE PAINT MARKET BY RESIN TYPE (2017-2032)
   1. TEXTURE PAINT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ACRYLIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. POLYURETHANE
   5. EPOXY
   6. OTHERS {ALKYD, VINYL}
7. TEXTURE PAINT MARKET BY TECHNOLOGY (2017-2032)
   1. TEXTURE PAINT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. WATER-BASED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SOLVENT-BASED
8. TEXTURE PAINT MARKET BY PRODUCT TYPE (2017-2032)
   1. TEXTURE PAINT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PREMIXED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. SELF-MIXING PAINTS
   5. SMOOTH TEXTURED PAINT
9. TEXTURE PAINT MARKET BY SUBSTRATE TYPE (2017-2032)
   1. TEXTURE PAINT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. INTERIOR
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. EXTERIOR
10. TEXTURE PAINT MARKET BY DISTRIBUTION CHANNELS (2017-2032)
    1. TEXTURE PAINT MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. RETAIL STORES
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors and Opportunities
       5. Geographic Segmentation Analysis
    4. E-COMMERCE PLATFORM
11. TEXTURE PAINT MARKET BY APPLICATION (2017-2032)
    1. TEXTURE PAINT MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. RESIDENTIAL
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors and Opportunities
       5. Geographic Segmentation Analysis
    4. COMMERCIAL
    5. INDUSTRIAL
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Texture Paint Market Share by Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. ASIAN PAINTS LTD. (INDIA)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves and Recent Developments
       10. SWOT Analysis
    3. NIPPON PAINT HOLDINGS CO., LTD. (JAPAN)
    4. BERGER PAINTS INDIA LTD. (INDIA)
    5. KANSAI PAINT CO., LTD. (JAPAN)
    6. AKZO NOBEL N.V. (NETHERLANDS)
    7. PPG INDUSTRIES, INC. (UNITED STATES)
    8. SHERWIN-WILLIAMS COMPANY (UNITED STATES)
    9. JOTUN (NORWAY)
    10. DULUXGROUP LTD. (AUSTRALIA)
    11. RPM INTERNATIONAL INC. (UNITED STATES)
    12. SHALIMAR PAINTS LIMITED (INDIA)
    13. KELLY-MOORE PAINTS (UNITED STATES)
    14. HEMPEL A/S (DENMARK)
    15. AXALTA COATING SYSTEMS LTD. (UNITED STATES)
    16. KCC CORPORATION (SOUTH KOREA)
    17. TOA GROUP (THAILAND)
    18. SIKA AG (SWITZERLAND)
    19. BASF SE (GERMANY)
    20. CAPAROL (GERMANY)
    21. H.B. FULLER (UNITED STATES)
    22. KANSAI NEROLAC PAINTS LTD. (INDIA)
    23. MASCO CORPORATION (UNITED STATES)
    24. BENJAMIN MOORE & CO. (UNITED STATES)
    25. DUNN-EDWARDS CORPORATION (UNITED STATES)
    26. ASIAN PAINTS BERGER (SINGAPORE) PTE LTD. (SINGAPORE)
    27. VALSPAR CORPORATION (UNITED STATES)
13. GLOBAL TEXTURE PAINT MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Resin Type
       4. Historic And Forecasted Market Size by Technology
       5. Historic And Forecasted Market Size by Product Type
       6. Historic And Forecasted Market Size by Substrate Type
       7. Historic And Forecasted Market Size by Distribution Channels
       8. Historic And Forecasted Market Size by Application
       9. Historic And Forecasted Market Size by Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
16. INVESTMENT ANALYSIS
17. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies