Global Light Beer Market Overview

Global Light Beer Market was valued at USD 361.31 billion in 2023 and is expected to reach USD 496.29 billion by the year 2032, at a CAGR of 3.59%.
Light beer is a popular alcoholic beverage around the world containing alcohol content between 2-5%. It is a largely popular and most widely consumed alcoholic beverage with around the total volume of beer sold in 2020 was 170.4bn Litres. Among other types of beer, the general preference is light beer. Light beers can have the same flavor, crispness, creaminess, and body as a normal beer. The term 'light' in these brands merely refers to how few calories are included in a bottle or can of beer. A beer is only considered light if it has fewer calories than its normal counterpart. A 12-ounce bottle of Genesee Cream Ale, for example, may contain 150 calories whereas the light version contains 110 calories. Another distinction between light and normal beer is the amount of alcohol in each (ABV). A reduction in calories usually entails a fall in alcohol content. Many light beers, although not all, have a low alcohol level, with some reaching as low as 2.3 percent ABV. When you compare this to most conventional beers, which have an ABV of 4.1 percent to 5%, you can realize how much of a difference there is between regular beers and their lighter versions. Therefore, as a light alcoholic drink Light Beer Market is booming constantly throughout the years.

Market Dynamics and Factors For Light Beer

Drivers

The rising trend of sports bars generates the demand for a light beer.
Sports crowd and people are spending a good length of time in the sports bar during live matches or general evening gatherings to discuss sports. Many of the specialty sports bars host special sports events which attract a mass crowd. Due to longer sports events, customers prefer light drinks such as light beer which is easy going with snacks for a longer duration. Sports-themed bars are popular alternatives for entrepreneurs looking to start a bar/restaurant company because they have a ready-made client base; sports enthusiasts enjoy congregating in drinking establishments with friends and watching their favorite teams on TV. Seasons of major sports leagues overlap and extend throughout the year, allowing a bar to remain popular throughout the year.

Sharp rise in light alcoholic drinks among the young crowd.
Beer use among those aged 18 to 25 years has increased significantly. The number of middle-aged and elderly males has stayed relatively unchanged, whilst the number of women has increased. According to the United Nations, the global young population is predicted to increase by 7% to 1.3 million by 2030, propelling the light beer industry forward. Due to increased social and professional meetings and financial freedom, the drinking trend among women is gaining favor across the world. This is a primary driver of the light beer industry.

Restraints

Volatile costs influence the raw materials needed in beer production, limiting the expansion of the light beer industry. These drinks are made from crops that aren't being grown as efficiently as they should be owing to drought and other environmental difficulties, resulting in a supply-demand imbalance in the sector. This element reduces their output and raises product prices, impeding market expansion.

Opportunities

Recent advancements in honey-derived goods look to be a feasible alternative for creating creative alcoholic drinks for customers, which will fuel the industry's future growth. Many inventive beverages, such as sherry-style wine, fruit-honey wine, and many varieties of meads, may be made from honey beer fermentation. These products come in a variety of tastes, depending on the honey's floral source, the yeast employed in the fermentation, and the additions utilized. Anheuser-Busch, for example, launched Natural Light Naturdays Strawberry Lemonade Beer in the United States to expand its market share. This strategy results in the creation of new unique items that meet client preferences and are offered as premium products. Beer has a big possibility to succeed in the light beer industry since it can be created using such techniques and because it is regarded as one of the finest qualities, sophisticated, and premium alcoholic beverages.

Challenges

The rising popularity of Seltzers in alcoholic beverages presents a threat to the light beer market.  Seltzer is essentially carbonated water or plain water with additional carbon dioxide bubbles. It varies from other carbonated beverages such as club soda and tonic water in that it lacks the odd-tasting minerals found in club soda and potassium sulfate in tonic water, as well as the high fructose corn syrup and quinine found in tonic water. Seltzer comes in various verity such as light, hard and flavored. The global seltzer market size is 8.95 billion USD in 2021. Therefore, tackling the growing popularity of seltzer and alternative to light beer is a major challenge to the light beer market.

Market Segmentation

By Production, the Craft brewery segment is dominating the light beer market. Brewers are experimenting with new kinds like light lager and pale to capture customers' attention away from mainstream brands, and the craft lager category is seeing tremendous growth in the market. Craft lagers are becoming increasingly popular among consumers owing to their light and malty flavor. Brewers are moving their focus to products with longer shelf lives and lower-cost ingredients, which has resulted in a rise in craft larger output. Lagers made up 1764 entries in roughly 18 distinct varieties at the Great American Beer Festival (GABF), according to the Brewers Association, accounting for 15.8% of the alcoholic beverage. Therefore, the rising demand for light craft beer reflects on the growth of the light beer market globally.

By Distribution Channel, Supermarket and hypermarket segment is dominating in the light beer market. Due to the convenience of having a wide selection of consumer items under one roof, abundant parking, and convenient operating hours. Furthermore, the popularity of hypermarkets in both established and emerging nations is boosted by urbanization, an increase in the working-class population, and competitive pricing.

By Package, Glass Bottle is dominating the distribution channel segment in the beer market. Because of its low manufacturing cost, the glass bottle is the most widely used packaging material on the planet. The producers also feel that drinking beer from a glass bottle has a higher premium appeal than drinking beer from a metal can. Glass is dependable, long-lasting, and completely recyclable and reused. The continuous need for glass bottles, as well as their increased appeal in particular businesses and places across the world, is due to their fundamental properties. Consumers in industrialized countries such as the United States, the United Kingdom, Canada, and others are gravitating toward canned beer. Due to its favorable preservation features, such as an effective and handy container for retaining and limiting its exposure to light, canned beer is seeing an increase in demand in these nations.

Regional Analysis of Light Beer Market

North America is dominating the light beer market. The fast proliferation of breweries in the United States has aided the spread of the beer market throughout the area. According to the Brewers Association, there were about 7,450 breweries in the United States in 2019 with a growth rate of 12. The majority of brewers in the United States have developed their distinct brews. In 2020, the brewing business in the United States will have sold around USD 100 billion in malt and drinks to American consumers through retail beer stores. Due to shifting taste preferences and different beer drinking experiences, the growing popularity of beer in the region is directly related to the increasing demand from millennials and the young working population. Consumer preferences are changing, and there is a rising desire for low-ABV beer which makes a driving factor for the light beer market in the North American region.

Europe region is the second-highest market for a light beer. Beer is an essential component of culture, tradition, and nutrition in all European countries. The European Union is one of the world's most important beer-producing areas. According to The Brewers of Europe, 368,682 hectolitres of beer were consumed in 2019, made by 11,048 brewers across Europe. The European beer business is a relatively diversified sector in terms of structure. It consists mostly of small and medium-sized businesses, such as microbreweries and breweries that operate on a local, regional, or national scale, as well as significant European brewers that are global leaders in their professions The proliferation of new micro and small breweries in recent years is an indication of the industry's inventive potential. As some customers appear to convert to low-alcohol goods such as beer and low-alcohol and non-alcoholic versions in this category, the total alcohol content and hazardous use of alcohol in Europe has decreased. As a result, these consumer choices are expected to boost the European market's growth.

Key Major Player 

• Anheuser-Busch InBev (Belgium)
• Heineken N.V. (Netherlands)
• Molson Coors Beverage Company (United States)
• Carlsberg Group (Denmark)
• Diageo plc (United Kingdom)
• Constellation Brands (United States)
• Asahi Group Holdings (Japan)
• SABMiller (South Africa)
• Grupo Modelo (Mexico)
• Kirin Holdings Company (Japan)
• Tsingtao Brewery Co., Ltd. (China)
• Ambev S.A. (Brazil)
• Boston Beer Company (United States)
• New Belgium Brewing Company (United States)
• Pabst Brewing Company (United States)
• Dogfish Head Brewery (United States)
• Stone Brewing (United States)
• Sierra Nevada Brewing Co. (United States)
• Deschutes Brewery (United States)
• Lagunitas Brewing Company (United States)
• BrewDog (United Kingdom)
• Harpoon Brewery (United States)
• Brooklyn Brewery (United States)
• Oskar Blues Brewery (United States )
•    Victory Brewing Company (United States) and other major players.

Key Developments of Light Beer Market

• In February 2024, Flying Monkey, a crafted beer brand, was launched in Hyderabad. The brand promises the users a great experience and taste. It was launched in a grand event, and the event also had a tasting session. Many bloggers, vloggers, and popular social media influencers were invited to the event.
• In February 2024, Budweiser Brewing Group (BBG) introduced Corona Ligera, a lower-ABV version of the beloved Mexican lager. This new offering is exclusively accessible to the Tesco Group for six months, including availability for convenience through Booker starting on March 4th. With an ABV of 3.2%, it is crafted to be lighter-bodied, tailored to appeal to consumers such as the 18-34 age demographic, who have indicated a preference for premium, lower-alcohol beverages and moderation.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Distribution Channels
 3.3 By Package

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Light Beer Market by Type
 5.1 Light Beer Market Overview Snapshot and Growth Engine
 5.2 Light Beer Market Overview
 5.3 Macro-Brewery
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Macro-Brewery: Grographic Segmentation
 5.4 Micro-Brewery
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Micro-Brewery: Grographic Segmentation
 5.5 Craft Brewery
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Craft Brewery: Grographic Segmentation
 5.6 Others
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Others: Grographic Segmentation

Chapter 6: Light Beer Market by Distribution Channels
 6.1 Light Beer Market Overview Snapshot and Growth Engine
 6.2 Light Beer Market Overview
 6.3 Hypermarkets & Supermarket
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Hypermarkets & Supermarket: Grographic Segmentation
 6.4 On-Trade
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 On-Trade: Grographic Segmentation
 6.5 Specialty Stores
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Specialty Stores: Grographic Segmentation
 6.6 Convenience Store
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Convenience Store: Grographic Segmentation
 6.7 Others
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Others: Grographic Segmentation

Chapter 7: Light Beer Market by Package
 7.1 Light Beer Market Overview Snapshot and Growth Engine
 7.2 Light Beer Market Overview
 7.3 Keg
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Keg: Grographic Segmentation
 7.4 Glass Bottle
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Glass Bottle: Grographic Segmentation
 7.5 Metal Can
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2017-2032F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Metal Can: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Light Beer Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Light Beer Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Light Beer Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 AB INBEV
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 MILLER
 8.4 CARLSBERG
 8.5 SUNTORY BEER
 8.6 ASAHI BREWERIES
 8.7 CROWN IMPORTS ERDINGER
 8.8 HEINEKEN
 8.9 PABST
 8.10 GUINNESS
 8.11 OTHER MAJOR PLAYER

Chapter 9: Global Light Beer Market Analysis, Insights and Forecast, 2017-2032
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Type
  9.2.1 Macro-Brewery
  9.2.2 Micro-Brewery
  9.2.3 Craft Brewery
  9.2.4 Others
 9.3 Historic and Forecasted Market Size By Distribution Channels
  9.3.1 Hypermarkets & Supermarket
  9.3.2 On-Trade
  9.3.3 Specialty Stores
  9.3.4 Convenience Store
  9.3.5 Others
 9.4 Historic and Forecasted Market Size By Package
  9.4.1 Keg
  9.4.2 Glass Bottle
  9.4.3 Metal Can

Chapter 10: North America Light Beer Market Analysis, Insights and Forecast, 2017-2032
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Macro-Brewery
  10.4.2 Micro-Brewery
  10.4.3 Craft Brewery
  10.4.4 Others
 10.5 Historic and Forecasted Market Size By Distribution Channels
  10.5.1 Hypermarkets & Supermarket
  10.5.2 On-Trade
  10.5.3 Specialty Stores
  10.5.4 Convenience Store
  10.5.5 Others
 10.6 Historic and Forecasted Market Size By Package
  10.6.1 Keg
  10.6.2 Glass Bottle
  10.6.3 Metal Can
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Light Beer Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Macro-Brewery
  11.4.2 Micro-Brewery
  11.4.3 Craft Brewery
  11.4.4 Others
 11.5 Historic and Forecasted Market Size By Distribution Channels
  11.5.1 Hypermarkets & Supermarket
  11.5.2 On-Trade
  11.5.3 Specialty Stores
  11.5.4 Convenience Store
  11.5.5 Others
 11.6 Historic and Forecasted Market Size By Package
  11.6.1 Keg
  11.6.2 Glass Bottle
  11.6.3 Metal Can
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Light Beer Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Macro-Brewery
  12.4.2 Micro-Brewery
  12.4.3 Craft Brewery
  12.4.4 Others
 12.5 Historic and Forecasted Market Size By Distribution Channels
  12.5.1 Hypermarkets & Supermarket
  12.5.2 On-Trade
  12.5.3 Specialty Stores
  12.5.4 Convenience Store
  12.5.5 Others
 12.6 Historic and Forecasted Market Size By Package
  12.6.1 Keg
  12.6.2 Glass Bottle
  12.6.3 Metal Can
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Light Beer Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Macro-Brewery
  13.4.2 Micro-Brewery
  13.4.3 Craft Brewery
  13.4.4 Others
 13.5 Historic and Forecasted Market Size By Distribution Channels
  13.5.1 Hypermarkets & Supermarket
  13.5.2 On-Trade
  13.5.3 Specialty Stores
  13.5.4 Convenience Store
  13.5.5 Others
 13.6 Historic and Forecasted Market Size By Package
  13.6.1 Keg
  13.6.2 Glass Bottle
  13.6.3 Metal Can
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Light Beer Market Analysis, Insights and Forecast, 2017-2032
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Macro-Brewery
  14.4.2 Micro-Brewery
  14.4.3 Craft Brewery
  14.4.4 Others
 14.5 Historic and Forecasted Market Size By Distribution Channels
  14.5.1 Hypermarkets & Supermarket
  14.5.2 On-Trade
  14.5.3 Specialty Stores
  14.5.4 Convenience Store
  14.5.5 Others
 14.6 Historic and Forecasted Market Size By Package
  14.6.1 Keg
  14.6.2 Glass Bottle
  14.6.3 Metal Can
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. LIGHT BEER MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. LIGHT BEER MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. LIGHT BEER MARKET COMPETITIVE RIVALRY
TABLE 005. LIGHT BEER MARKET THREAT OF NEW ENTRANTS
TABLE 006. LIGHT BEER MARKET THREAT OF SUBSTITUTES
TABLE 007. LIGHT BEER MARKET BY TYPE
TABLE 008. MACRO-BREWERY MARKET OVERVIEW (2016-2028)
TABLE 009. MICRO-BREWERY MARKET OVERVIEW (2016-2028)
TABLE 010. CRAFT BREWERY MARKET OVERVIEW (2016-2028)
TABLE 011. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 012. LIGHT BEER MARKET BY DISTRIBUTION CHANNELS
TABLE 013. HYPERMARKETS & SUPERMARKET MARKET OVERVIEW (2016-2028)
TABLE 014. ON-TRADE MARKET OVERVIEW (2016-2028)
TABLE 015. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
TABLE 016. CONVENIENCE STORE MARKET OVERVIEW (2016-2028)
TABLE 017. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 018. LIGHT BEER MARKET BY PACKAGE
TABLE 019. KEG MARKET OVERVIEW (2016-2028)
TABLE 020. GLASS BOTTLE MARKET OVERVIEW (2016-2028)
TABLE 021. METAL CAN MARKET OVERVIEW (2016-2028)
TABLE 022. NORTH AMERICA LIGHT BEER MARKET, BY TYPE (2016-2028)
TABLE 023. NORTH AMERICA LIGHT BEER MARKET, BY DISTRIBUTION CHANNELS (2016-2028)
TABLE 024. NORTH AMERICA LIGHT BEER MARKET, BY PACKAGE (2016-2028)
TABLE 025. N LIGHT BEER MARKET, BY COUNTRY (2016-2028)
TABLE 026. EUROPE LIGHT BEER MARKET, BY TYPE (2016-2028)
TABLE 027. EUROPE LIGHT BEER MARKET, BY DISTRIBUTION CHANNELS (2016-2028)
TABLE 028. EUROPE LIGHT BEER MARKET, BY PACKAGE (2016-2028)
TABLE 029. LIGHT BEER MARKET, BY COUNTRY (2016-2028)
TABLE 030. ASIA PACIFIC LIGHT BEER MARKET, BY TYPE (2016-2028)
TABLE 031. ASIA PACIFIC LIGHT BEER MARKET, BY DISTRIBUTION CHANNELS (2016-2028)
TABLE 032. ASIA PACIFIC LIGHT BEER MARKET, BY PACKAGE (2016-2028)
TABLE 033. LIGHT BEER MARKET, BY COUNTRY (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA LIGHT BEER MARKET, BY TYPE (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA LIGHT BEER MARKET, BY DISTRIBUTION CHANNELS (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA LIGHT BEER MARKET, BY PACKAGE (2016-2028)
TABLE 037. LIGHT BEER MARKET, BY COUNTRY (2016-2028)
TABLE 038. SOUTH AMERICA LIGHT BEER MARKET, BY TYPE (2016-2028)
TABLE 039. SOUTH AMERICA LIGHT BEER MARKET, BY DISTRIBUTION CHANNELS (2016-2028)
TABLE 040. SOUTH AMERICA LIGHT BEER MARKET, BY PACKAGE (2016-2028)
TABLE 041. LIGHT BEER MARKET, BY COUNTRY (2016-2028)
TABLE 042. AB INBEV: SNAPSHOT
TABLE 043. AB INBEV: BUSINESS PERFORMANCE
TABLE 044. AB INBEV: PRODUCT PORTFOLIO
TABLE 045. AB INBEV: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. MILLER: SNAPSHOT
TABLE 046. MILLER: BUSINESS PERFORMANCE
TABLE 047. MILLER: PRODUCT PORTFOLIO
TABLE 048. MILLER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. CARLSBERG: SNAPSHOT
TABLE 049. CARLSBERG: BUSINESS PERFORMANCE
TABLE 050. CARLSBERG: PRODUCT PORTFOLIO
TABLE 051. CARLSBERG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. SUNTORY BEER: SNAPSHOT
TABLE 052. SUNTORY BEER: BUSINESS PERFORMANCE
TABLE 053. SUNTORY BEER: PRODUCT PORTFOLIO
TABLE 054. SUNTORY BEER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. ASAHI BREWERIES: SNAPSHOT
TABLE 055. ASAHI BREWERIES: BUSINESS PERFORMANCE
TABLE 056. ASAHI BREWERIES: PRODUCT PORTFOLIO
TABLE 057. ASAHI BREWERIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. CROWN IMPORTS ERDINGER: SNAPSHOT
TABLE 058. CROWN IMPORTS ERDINGER: BUSINESS PERFORMANCE
TABLE 059. CROWN IMPORTS ERDINGER: PRODUCT PORTFOLIO
TABLE 060. CROWN IMPORTS ERDINGER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. HEINEKEN: SNAPSHOT
TABLE 061. HEINEKEN: BUSINESS PERFORMANCE
TABLE 062. HEINEKEN: PRODUCT PORTFOLIO
TABLE 063. HEINEKEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. PABST: SNAPSHOT
TABLE 064. PABST: BUSINESS PERFORMANCE
TABLE 065. PABST: PRODUCT PORTFOLIO
TABLE 066. PABST: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. GUINNESS: SNAPSHOT
TABLE 067. GUINNESS: BUSINESS PERFORMANCE
TABLE 068. GUINNESS: PRODUCT PORTFOLIO
TABLE 069. GUINNESS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. OTHER MAJOR PLAYER: SNAPSHOT
TABLE 070. OTHER MAJOR PLAYER: BUSINESS PERFORMANCE
TABLE 071. OTHER MAJOR PLAYER: PRODUCT PORTFOLIO
TABLE 072. OTHER MAJOR PLAYER: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. LIGHT BEER MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. LIGHT BEER MARKET OVERVIEW BY TYPE
FIGURE 012. MACRO-BREWERY MARKET OVERVIEW (2016-2028)
FIGURE 013. MICRO-BREWERY MARKET OVERVIEW (2016-2028)
FIGURE 014. CRAFT BREWERY MARKET OVERVIEW (2016-2028)
FIGURE 015. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 016. LIGHT BEER MARKET OVERVIEW BY DISTRIBUTION CHANNELS
FIGURE 017. HYPERMARKETS & SUPERMARKET MARKET OVERVIEW (2016-2028)
FIGURE 018. ON-TRADE MARKET OVERVIEW (2016-2028)
FIGURE 019. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
FIGURE 020. CONVENIENCE STORE MARKET OVERVIEW (2016-2028)
FIGURE 021. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 022. LIGHT BEER MARKET OVERVIEW BY PACKAGE
FIGURE 023. KEG MARKET OVERVIEW (2016-2028)
FIGURE 024. GLASS BOTTLE MARKET OVERVIEW (2016-2028)
FIGURE 025. METAL CAN MARKET OVERVIEW (2016-2028)
FIGURE 026. NORTH AMERICA LIGHT BEER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. EUROPE LIGHT BEER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. ASIA PACIFIC LIGHT BEER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. MIDDLE EAST & AFRICA LIGHT BEER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. SOUTH AMERICA LIGHT BEER MARKET OVERVIEW BY COUNTRY (2016-2028)