Cloud & Mobile Backend as a Service Market Synopsis

Cloud & Mobile Backend as a Service Market Size Was Valued at USD 3.81 Billion in 2023, and is Projected to Reach USD 24.57  Billion by 2032, Growing at a CAGR of  23.00% From 2024-2032.

The Cloud and Mobile Backend as a Service (BaaS) is a service model that gives developers an out-of-the-box back-end infrastructure that can be used to support the development of cloud and mobile applications. This kind of solution provides developers with features including user management, database, push notification, and analytics to help developers focus on the front-end side rather than building a backend solution from scratch. This makes the developers free to work on the GUI and usability of the apps while relying on the scalable and reliable back-end from the BaaS provider.

• The Cloud & Mobile Backend as a Service (BaaS) market has been rapidly evolving and is expected to continue to develop in the coming years due to the following factors: There are numerous services offered by BaaS providers and these include; database management, user authentication, push notifications, file storage, analytics and many others enabling the developers to develop unique applications without having to bother about core infrastructure.
• One of the main factors stimulating the BaaS market development is the growing use of mobile devices and the increasing tendency for mobile-first strategies. This is because mobile applications have been on the rise over the past few years due to the increased use of smartphones and tablets. BaaS platforms offer app developers the backend environment and services that are required for these applications and hence, make it easier to develop and implement robust and comprehensive mobile apps.
• Other factors that have contributed to the growth of the BaaS market include shift towards the cloud. This is because many IT organizations are migrating their IT environments to the cloud and require cloud-based backend services that are easily interoperable with other cloud services as well as scalable on-demand. BaaS providers take advantage of the scalability and elasticity of the cloud and provide a highly available and durable backend infrastructure that can support millions of users and thousands of terabytes of data.
• There are numerous BaaS providers in the market and the market is quite competitive with many providers offering similar services. Some of the key players in the market are Amazon Web Services with AWS Mobile Hub and services such as AWS Amplify, Google Cloud Platform with its Firebase, Microsoft Azure, which has its solution named Azure Mobile Apps, and Backendless and others. These providers can be distinguished on parameters such as price, simplicity, speed and efficiency and the range of services offered.
• Besides the main providers of BaaS, there are also open source services such as Parse and Kinvey that have become more and more popular among developers as they offer more control over the back end environment. These open source platforms enable developers to run their backend services on their own infrastructure or on a public or private cloud, therefore having more control over the code and avoiding the lock-in issue.
• Future Trends: The global market for BaaS is projected to expand in the next few years owing to the surge in the use of mobile and web applications in organizations. Some of the major factors that are likely to define the future of BaaS include the increasing usage of serverless architecture that enables developers to build applications and hosts them without using servers and the increasing focus on data security and privacy due to cases of data breaches and scandals. All in all, the BaaS market holds promising prospects for both incumbents and new market entrants to leverage the increasing need for efficient and low-cost backend solutions to support mobile and web applications.

Cloud & Mobile Backend as a Service Market  Trend Analysis

Serverless Architecture Dominance

• Server less computing has become a driving force in Cloud and MBaaS and has shifted the paradigm of application development. This is because it helps in removing the complexities of the underlying infrastructure from the developers hence they can only concentrate on the code they are developing and the value they are creating for the users. It allows companies to grow as they want, use a pay-as-you-go pricing model, and benefit from an incredible level of flexibility when using serverless architectures. This has helped in shortening the time it takes to bring new applications and features to market, which has helped organizations to be agile in today’s fast-paced digital environment.
• Moreover, using the architecture in the mobile application allows it to work in harmony with other services and ensure its stability regardless of the traffic fluctuations. Accordingly, it has become the platform of choice for businesses that require efficient, economical, and elastic solutions for their cloud and mobile backends, which in turn has led to the massive penetration and market leadership of serverless models.

Accelerated Development and Time-to-Market

• The key differentiating factors for the Cloud & Mobile Backend as a Service (BaaS) market are accelerated development and time-to-market. Due to the critical role of digital transformation and the timely delivery of new solutions in business, BaaS platforms are critical enablers. These platforms provide developers with pre-built backend features such as databases, authentication, notifications and other services that were once time-consuming to implement. With the use of BaaS, companies are able to save on time and resources, and increase the rate of production and delivery of products.
• Furthermore, the aforementioned BaaS providers also provide businesses with the capability of easily expanding or scaling up their infrastructure, which means that the aforementioned firms do not need to worry about the management and scalability of their backends. With the competition rising and consumers becoming gradually more demanding, the ability to release new features and enhancements more frequently is a significant competitive advantage. Hence, the implementation of BaaS solutions not only help businesses to provide better applications but also help them gain a competitive edge as they can launch applications of high quality in shorter time than their competitors.

Cloud & Mobile Backend as a Service Market  Segment Analysis:

Cloud & Mobile Backend as a Service Market is Segmented based on Type of Service, Operating System and End User.

By Type of Service , Usage Analytics segment is expected to dominate the market during the forecast period

• In the Cloud & Mobile Backend as a Service (BaaS) market, the service type analysis sheds light on some of the key segments that are defining the industry. Data Integration services hence remain strategic as they enable the efficient transfer and synchronization of information across multiple platforms and applications. The concept of Identity & Access Management services are crucial in implementing proper security measures, protecting critical information and managing user privileges effectively. The Usage Analytics services offer the organizations a chance to understand the usage patterns of the applications and thus, can help in strategizing the offerings and the user experience in an effective way.
• Support & Maintenance services are critical for the effective running of the configuration and timely handling of technical complications so as to enhance the loyalty of customers. Last but not the least; Professional Services are a vast array of services ranging from consultation services, service customization, and implementation services that enable organizations to customize BaaS to suit their needs and maximize the value they get from it. In this sense, these types of services are some of the key driving forces of the Cloud & Mobile BaaS market, enabling new, efficient, and competitive business models across various sectors.

 By Oprating Mode, Android segment held the largest share in 2023

• When it comes to the Cloud & Mobile Backend as a Service (BaaS) market, the operating system segmentation that is Android, iOS, and Other also holds significant importance in determining the market trends. Android is the most used operating system in the world and is the reason why it has a large market share of BaaS usage because it is used by many people on different gadgets. This factor has led to more and more involvement of developers to develop cloud and mobile back end services that are integrated within the BaaS market. On the other hand, iOS, despite having a much smaller market share as compared to Android, is an attractive segment that has an engaged audience along with a strong economy of consumers who are potential customers.
• The BaaS market for iOS developers is rather limited but profitable, since they usually select the paid, high-quality solutions to ensure the best possible user experience and security. This last category, “Others,” includes operating systems that are not dominant in the market, including Windows Mobile and Linux-based platforms, which are used in a more limited and varied manner, depending on the needs and preferences of users. BaaS providers need to understand the differences in the users of the different operating systems to be able to better position their services and maximize the growing opportunities in the mobile environment. Hybrid and multi-system scenarios also point to the continued importance of operating system segmentation for BaaS providers in the evolving mobile ecosystem in order to remain competitive and innovative in the delivery of cloud and mobile backend as a service solutions.

Cloud & Mobile Backend as a Service Market  Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• The factors that would continue to contribute to the growth of the cloud and mobile backend as a service (BaaS) market in North America in the forecast period include. First of all, the area has a highly developed technological framework and a relatively well-established market of cloud services, thus offering a good environment for the implementation of BaaS. Furthermore, it is essential to mention that many large companies, operating in North America, which is a leading region for technology, finance, and healthcare, already use BaaS to optimize their business and improve the customers’ experience.
• In addition, the region has protective legislations and high levels of compliance on data management and protection thus making companies comfortable to outsource their data storage systems to the cloud. In addition, the high penetration of mobile devices as well as increasing mobile application adoption across various sectors supports the growth of the BaaS market in North America. This is because, in the next few years, as more companies focus on digital strategies and adopt cloud native architectures, North America is expected to sustain its dominance of the worldwide BaaS market.

Active Key Players in the Cloud & Mobile Backend as a Service Market

• IBM - (US)
• Microsoft - (US)
• Kony - (US)
• CloudMine - (US)
• Anypresence - (US)
• Appcelerator - (US)
• Applicasa - (US)
• Built.io - (US)
• Sencha - (US), and Other Key Players

Key Industry Developments in the Cloud & Mobile Backend as a Service Market

• In November 2023, AWS announced a new capability that makes it easy to build scalable, secure GraphQL interfaces over existing relational databases with AWS Cloud Development Kit (CDK). The AWS Amplify GraphQL API CDK is constructed with the user's database credentials stored securely in the AWS Systems Manager Parameter Store as a SecureString and starts authoring the user's GraphQL API to execute SQL statements. This new capability works with any MySQL and PostgreSQL databases on Amazon Relational Database Service (Amazon RDS) or externally hosted MySQL and PostgreSQL databases.
•  In September 2023, Oracle announced new application development capabilities to enable developers to rapidly build and deploy applications on Oracle Cloud Infrastructure (OCI). Designed for cloud-native and Java developers, the new capabilities will help developers build highly responsive and efficient cloud-native applications while reducing costs. In addition, Oracle is building generative Al capabilities for application development to take advantage of cutting-edge large language models with the level of security and privacy that enterprises demand.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. CLOUD & MOBILE BACKEND AS A SERVICE MARKET BY TYPE OF SERVICE (2017-2032)
   1. CLOUD & MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. DATA INTEGRATION
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. IDENTITY & ACCESS MANAGEMENT
   5. USAGE ANALYTICS
   6. SUPPORT & MAINTENANCE
   7. PROFESSIONAL SERVICES
7. CLOUD & MOBILE BACKEND AS A SERVICE MARKET BY OPERATING SYSTEM (2017-2032)
   1. CLOUD & MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ANDROID
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. IOS
   5. OTHERS
8. CLOUD & MOBILE BACKEND AS A SERVICE MARKET BY END-USERS (2017-2032)
   1. CLOUD & MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BFSI
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. GOVERNMENT
   5. HEALTH CARE
   6. IT & TELECOMMUNICATIONS
   7. OTHERS
9. CLOUD & MOBILE BACKEND AS A SERVICE MARKET BY LIVESTOCK (2017-2032)
   1. CLOUD & MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. POULTRY
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. RUMINANTS
   5. SWINE
   6. AQUATIC ANIMALS
   7. OTHER LIVESTOCK
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Positioning
       2. CLOUD & MOBILE BACKEND AS A SERVICE Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. IBM (US)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. MICROSOFT (US)
    4. KONY (US)
    5. CLOUDMINE (US)
    6. ANYPRESENCE (US)
    7. APPCELERATOR (US)
    8. APPLICANT (US)
    9. BUILT.IO (US)
    10. SENCHA (US)
11. GLOBAL CLOUD & MOBILE BACKEND AS A SERVICE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type Of Service
       4. Historic And Forecasted Market Size By Operating System
       5. Historic And Forecasted Market Size By End-Users
       6. Historic And Forecasted Market Size By Livestock
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET COMPETITIVE RIVALRY
TABLE 005. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET THREAT OF NEW ENTRANTS
TABLE 006. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET THREAT OF SUBSTITUTES
TABLE 007. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET BY TYPE OF SERVICE
TABLE 008. DATA INTEGRATION MARKET OVERVIEW (2016-2028)
TABLE 009. IDENTITY & ACCESS MANAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 010. USAGE ANALYTICS MARKET OVERVIEW (2016-2028)
TABLE 011. SUPPORT & MAINTENANCE MARKET OVERVIEW (2016-2028)
TABLE 012. PROFESSIONAL SERVICES MARKET OVERVIEW (2016-2028)
TABLE 013. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET BY OPERATING SYSTEM
TABLE 014. ANDROID MARKET OVERVIEW (2016-2028)
TABLE 015. IOS MARKET OVERVIEW (2016-2028)
TABLE 016. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 017. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET BY END-USERS
TABLE 018. BFSI MARKET OVERVIEW (2016-2028)
TABLE 019. GOVERNMENT MARKET OVERVIEW (2016-2028)
TABLE 020. HEALTH CARE MARKET OVERVIEW (2016-2028)
TABLE 021. IT & TELECOMMUNICATIONS MARKET OVERVIEW (2016-2028)
TABLE 022. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 023. NORTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY TYPE OF SERVICE (2016-2028)
TABLE 024. NORTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY OPERATING SYSTEM (2016-2028)
TABLE 025. NORTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 026. N CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 027. EUROPE CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY TYPE OF SERVICE (2016-2028)
TABLE 028. EUROPE CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY OPERATING SYSTEM (2016-2028)
TABLE 029. EUROPE CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 030. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 031. ASIA PACIFIC CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY TYPE OF SERVICE (2016-2028)
TABLE 032. ASIA PACIFIC CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY OPERATING SYSTEM (2016-2028)
TABLE 033. ASIA PACIFIC CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 034. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY TYPE OF SERVICE (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY OPERATING SYSTEM (2016-2028)
TABLE 037. MIDDLE EAST & AFRICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 038. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 039. SOUTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY TYPE OF SERVICE (2016-2028)
TABLE 040. SOUTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY OPERATING SYSTEM (2016-2028)
TABLE 041. SOUTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 042. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 043. IBM: SNAPSHOT
TABLE 044. IBM: BUSINESS PERFORMANCE
TABLE 045. IBM: PRODUCT PORTFOLIO
TABLE 046. IBM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. MICROSOFT: SNAPSHOT
TABLE 047. MICROSOFT: BUSINESS PERFORMANCE
TABLE 048. MICROSOFT: PRODUCT PORTFOLIO
TABLE 049. MICROSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. KONY: SNAPSHOT
TABLE 050. KONY: BUSINESS PERFORMANCE
TABLE 051. KONY: PRODUCT PORTFOLIO
TABLE 052. KONY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. CLOUDMINE ANYPRESENCE: SNAPSHOT
TABLE 053. CLOUDMINE ANYPRESENCE: BUSINESS PERFORMANCE
TABLE 054. CLOUDMINE ANYPRESENCE: PRODUCT PORTFOLIO
TABLE 055. CLOUDMINE ANYPRESENCE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. APPCELERATOR: SNAPSHOT
TABLE 056. APPCELERATOR: BUSINESS PERFORMANCE
TABLE 057. APPCELERATOR: PRODUCT PORTFOLIO
TABLE 058. APPCELERATOR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. KII: SNAPSHOT
TABLE 059. KII: BUSINESS PERFORMANCE
TABLE 060. KII: PRODUCT PORTFOLIO
TABLE 061. KII: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. APPLICASA: SNAPSHOT
TABLE 062. APPLICASA: BUSINESS PERFORMANCE
TABLE 063. APPLICASA: PRODUCT PORTFOLIO
TABLE 064. APPLICASA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. BUILT.IO: SNAPSHOT
TABLE 065. BUILT.IO: BUSINESS PERFORMANCE
TABLE 066. BUILT.IO: PRODUCT PORTFOLIO
TABLE 067. BUILT.IO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. SENCHA: SNAPSHOT
TABLE 068. SENCHA: BUSINESS PERFORMANCE
TABLE 069. SENCHA: PRODUCT PORTFOLIO
TABLE 070. SENCHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. ANYPRESENCE: SNAPSHOT
TABLE 071. ANYPRESENCE: BUSINESS PERFORMANCE
TABLE 072. ANYPRESENCE: PRODUCT PORTFOLIO
TABLE 073. ANYPRESENCE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 073. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 074. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 075. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 076. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY TYPE OF SERVICE
FIGURE 012. DATA INTEGRATION MARKET OVERVIEW (2016-2028)
FIGURE 013. IDENTITY & ACCESS MANAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 014. USAGE ANALYTICS MARKET OVERVIEW (2016-2028)
FIGURE 015. SUPPORT & MAINTENANCE MARKET OVERVIEW (2016-2028)
FIGURE 016. PROFESSIONAL SERVICES MARKET OVERVIEW (2016-2028)
FIGURE 017. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY OPERATING SYSTEM
FIGURE 018. ANDROID MARKET OVERVIEW (2016-2028)
FIGURE 019. IOS MARKET OVERVIEW (2016-2028)
FIGURE 020. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 021. CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY END-USERS
FIGURE 022. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 023. GOVERNMENT MARKET OVERVIEW (2016-2028)
FIGURE 024. HEALTH CARE MARKET OVERVIEW (2016-2028)
FIGURE 025. IT & TELECOMMUNICATIONS MARKET OVERVIEW (2016-2028)
FIGURE 026. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 027. NORTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. EUROPE CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. ASIA PACIFIC CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. MIDDLE EAST & AFRICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 031. SOUTH AMERICA CLOUD & MOBILE BACKEND AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)