Smart BMI Calculator Market Overview

The Global Smart BMI Calculator Market size is expected to grow from USD 91.97 million in 2023 to USD 188.5 million by 2032, at a CAGR of 8.3 % during the forecast period (2024-2032).

Smart BMI calculator (SBMIC) is an application that assists in evaluating BMI and the amount of body fat in an individual body by taking age, sex, weight, and height all together into account. Unlike a normal BMI calculator, it provides a comparative figure on a fixed scale to analyse the significance of body weight on overall individual health. Launched in 2014, the Smart BMI calculator tool has gone through various changes with august 2018 updates offering a separate option to enter details such as weight and height. Moreover, approximately 41 million children under the age of five years were overweight or obese, as per the WHO. Overweight and obesity, once thought to be a problem only in high-income economies, are now on the growth in low- and middle-income nations, especially in urban areas.

The results of a smart BMI calculator are calculated utilizing the Smart Body Mass Index (Smart BMI calculator). The standard BMI is measured solely based on a person's height and weight; nevertheless, the Smart BMI calculator takes into account additional factors such as age and gender. Moreover, while displaying results, the standard BMI considers physical units, while the Smart BMI calculator represents results on a scale of 70 points. Furthermore, the Smart BMI calculator uses a colored scale consisting of green, yellow, orange, and red to reflect the effect of human body weight on human health. Green denotes a balanced bodyweight, while red denotes an unhealthy body weight. This raises a person's awareness and motivates him or her to take immediate steps to control their weight. Between 30 and 39 points is the ideal Smart BMI calculator Market range.

Market Dynamics And Factors For The Smart Bmi Calculator Market:

Drivers:

Growing Demand Among the Individuals for Smart BMI Calculator

As per the World Health Organization Obesity and being overweight is the main cause of death over the world than underweight issues. This has stimulated an increase in the utilization of vegetables and various types of fruits, especially berries, avocados, and grapes, as these help in the reduction of cholesterol content in the body as well as helps in lowering the triglyceride levels, consequently helping in the reduction of weight. Nowadays we all know that mental and physical health is very much important. Considering we are leaving in technological words every day we create smart techniques to save our time and to be very accurate with our conclusion. The smart BMI Calculator is an invention that helps physical fitness.  This calculator functions based on the newly emerged Smart Body Mass Index. The smart BMI Calculator differs from BMI in three important aspects. Increasing Demand for enhanced Smart BMI calculator to mitigate misleading numbers for athletes, children, and ethnic groups

Easy Accessibility and Detailed Analysis for Healthcare Professionals

The application of the Smart BMI Calculator by health care professionals (HCPs) has transformed many aspects of clinical practice. Smart BMI Calculators have become commonplace in health care settings, leading to rapid growth in the development of medical software applications (apps) for these platforms. Various apps are now available to support HCPs with many important tasks, such as information and time management, health record maintenance and access, reference and information collecting, patient management and monitoring, communications and consulting clinical decision-making, and medical education and training.

Restraints:

Much like any other body fat measurement technique, the Smart BMI calculator is equally flawed and has restraints. The factors hampering the Smart BMI calculator market growth include the smart BMI calculator is a simple mathematical formula that measures body fat based on height and weight. It does not take into account the source of the weight whether it is from lean tissue or fat. So, even when you have an average weight, based on the BMI value, you may be fall under the overweight category. Smart BMI calculator does not distinguish between the type of fat one carries whether it is subcutaneous or innate fat. Subcutaneous fat is the fat that is under your skin and influences the way you look. Visceral fat is mostly hidden and is located deep in the abdomen region surrounding the internal organs. It imposes a high risk to one's health.

Opportunities:

The introduction of a custom-based Smart BMI calculator will create lucrative opportunities for the Smart BMI Calculator market over the forecast period. Custom-based software solutions are engineered specifically for the particular application. They are scalable and flexible to the activities and fulfill their significant requirements. However, these can find it much cost to create, deploy, and maintain but is expected to produce a significantly important and helps to growth of Smart BMI calculator market. Moreover, growing health consciousness coupled with favorable government initiatives among people residing in developing economies also produces opportunities for the Smart BMI Calculator market during the forecast period.

Market Segmentation

Regional Analysis of Smart BMI Calculator Market:

North America region is expected to register the maximum market for Smart BMI Calculator inferable from high Smart BMI Calculator spending in this district. The item usages are expanding inferable from increasing populace combined with high per capita pay of the buyers. With a tremendous populace. In addition, with over 70 million obese people in the United States and over 100 million diabetic and prediabetic patients, there is a growing awareness of the importance of raising one's health, losing weight, and switching one's lifestyle. In the last few decades, sales of smartwatches, smart bands, and weighing scales have surged. Furthermore, the region is being the presence of major key players such as Apple (US), Smart for Life (US), Fitbit (United States), and others are hastening the growth of the Smart BMI Calculator market during the forecast period. Apple holds the maximum market share, more than 40% of the smart BMI calculator market in the United States.

Asia-Pacific will have revenue throughout the projected years, and rule the Smart BMI Calculator market share, during the forecast period. With late GDP redesigns; per capita and system headway has urbanized the region into metropolitan locales. This growth revenue drove them to decline into illogical application models with top individuals in the Smart BMI Calculator market arranged in the zone

Drooping advancement is anticipated in Europe because of atmosphere-driven rules and their early stages.

The Middle East and Africa are expected going to observe critical development during the forecast period with emerging because of the rising populace. Massive pieces of the Smart BMI Calculator market center across the globe extension of the business, zones such as the Middle East and Africa will grow reliably.

The great Smart BMI calculator market development will happen in Latin America owing to attempts for offers in revenue from little degree producers. Latin America area is relied upon to display impressive advancements regarding emerging a way of life techniques market, especially in economies such as Brazil and Mexico.

Regional Outlook of Smart BMI Calculator Market         

Researchers discovered that 54 million Americans were listed as obese or overweight, despite cardiometabolic tests showing that they were in a healthy weight range. Another 21 million people were classified as “normal” by Smart BMI calculator but were unhealthy. Given that the conventional Smart BMI calculator approach fails to measure accurate fat, bone, and other tissues because it never considers the gender of the person being counted, Muscle mass does not count as fat in men's bodies, but Smart BMI calculator does in overweight cases according to the old system. Children as they get older, as well as pregnant women with a lot of muscle mass, gain weight and become overweight. Smart BMI calculators can assist with all of these incorrect assumptions.

In 2019, North America surpassed Europe as the largest market for smart BMI calculators. With over 70 million obese people in the United States and over 100 million diabetic and prediabetic patients, there is a growing awareness of the importance of improving one's health, losing weight, and changing one's lifestyle. In the last few decades, sales of smartwatches, smart bands, and weighing scales have skyrocketed. Apple dominates more than 40% of the smart BMI calculator market in the United States.

Players Covered in Smart BMI Calculator Market are:

Market players investing more in research and development activities to bring advances in the field and gain a competitive edge.

• AccuFitness (India)
• Apple (US)
• Smart for Life (US)
• Bupa (UK)
• Fitbit (United States)
• Seca GmbH (Germany)
• Garmin Ltd (United States)
• Omron (Japan)
• Huawei (China)
• Under Armour (United States)
• Appinate
• Withings (France)
• Tanita Corporation (Japan)
• Qardio, Inc. (United States)
• BodyCardio (France)
• Polar Electro (Finland)
• and other Major Players.

Key Industry Developments in the Smart BMI Calculator Market:

In February 2024, Huawei launched its Intelligent Distribution Solution (IDS) to accelerate electric power intelligence. During the summit themed "Leading Infrastructure to Accelerate Electric Power Intelligence," electric power customers and leaders from international organizations gathered to discuss the latest practices and innovations in digitalization and intelligence for the electric power industry.

In January 2024, Fitbit and Quest Diagnostics, the leading provider of diagnostic information services, collaborated to advance research on using wearable devices to improve metabolic health, which affects the risk of developing diseases like diabetes and heart disease. Their Wearables for Metabolic Health (WEAR-ME) pilot study combined behavioral and biometric data from Fitbit devices with health insights from Quest Diagnostics' laboratory tests.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Smart BMI Calculator Market by Type
 5.1 Smart BMI Calculator Market Overview Snapshot and Growth Engine
 5.2 Smart BMI Calculator Market Overview
 5.3 Smart BMI Calculator APP
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Smart BMI Calculator APP: Grographic Segmentation
 5.4 Others
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Others: Grographic Segmentation

Chapter 6: Smart BMI Calculator Market by Application
 6.1 Smart BMI Calculator Market Overview Snapshot and Growth Engine
 6.2 Smart BMI Calculator Market Overview
 6.3 Male
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Male: Grographic Segmentation
 6.4 Female
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Female: Grographic Segmentation
 6.5 Transgender
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Transgender: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Smart BMI Calculator Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Smart BMI Calculator Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Smart BMI Calculator Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 ACCUFITNESS
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 APPLE
 7.4 SMART FOR LIFE
 7.5 BUPA
 7.6 FITBIT
 7.7 SECA GMBH
 7.8 GARMIN LTD
 7.9 OMRON
 7.10 HUAWEI
 7.11 UNDER ARMOUR
 7.12 APPINATE
 7.13 OTHER MAJOR PLAYERS

Chapter 8: Global Smart BMI Calculator Market Analysis, Insights and Forecast, 2017-2032
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By Type
  8.2.1 Smart BMI Calculator APP
  8.2.2 Others
 8.3 Historic and Forecasted Market Size By Application
  8.3.1 Male
  8.3.2 Female
  8.3.3 Transgender

Chapter 9: North America Smart BMI Calculator Market Analysis, Insights and Forecast, 2017-2032
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Smart BMI Calculator APP
  9.4.2 Others
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Male
  9.5.2 Female
  9.5.3 Transgender
 9.6 Historic and Forecast Market Size by Country
  9.6.1 U.S.
  9.6.2 Canada
  9.6.3 Mexico

Chapter 10: Europe Smart BMI Calculator Market Analysis, Insights and Forecast, 2017-2032
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Smart BMI Calculator APP
  10.4.2 Others
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Male
  10.5.2 Female
  10.5.3 Transgender
 10.6 Historic and Forecast Market Size by Country
  10.6.1 Germany
  10.6.2 U.K.
  10.6.3 France
  10.6.4 Italy
  10.6.5 Russia
  10.6.6 Spain
  10.6.7 Rest of Europe

Chapter 11: Asia-Pacific Smart BMI Calculator Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Smart BMI Calculator APP
  11.4.2 Others
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Male
  11.5.2 Female
  11.5.3 Transgender
 11.6 Historic and Forecast Market Size by Country
  11.6.1 China
  11.6.2 India
  11.6.3 Japan
  11.6.4 Singapore
  11.6.5 Australia
  11.6.6 New Zealand
  11.6.7 Rest of APAC

Chapter 12: Middle East & Africa Smart BMI Calculator Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Smart BMI Calculator APP
  12.4.2 Others
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Male
  12.5.2 Female
  12.5.3 Transgender
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Turkey
  12.6.2 Saudi Arabia
  12.6.3 Iran
  12.6.4 UAE
  12.6.5 Africa
  12.6.6 Rest of MEA

Chapter 13: South America Smart BMI Calculator Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Smart BMI Calculator APP
  13.4.2 Others
 13.5 Historic and Forecasted Market Size By Application
  13.5.1 Male
  13.5.2 Female
  13.5.3 Transgender
 13.6 Historic and Forecast Market Size by Country
  13.6.1 Brazil
  13.6.2 Argentina
  13.6.3 Rest of SA

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. SMART BMI CALCULATOR MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. SMART BMI CALCULATOR MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. SMART BMI CALCULATOR MARKET COMPETITIVE RIVALRY
TABLE 005. SMART BMI CALCULATOR MARKET THREAT OF NEW ENTRANTS
TABLE 006. SMART BMI CALCULATOR MARKET THREAT OF SUBSTITUTES
TABLE 007. SMART BMI CALCULATOR MARKET BY TYPE
TABLE 008. SMART BMI CALCULATOR APP MARKET OVERVIEW (2016-2028)
TABLE 009. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 010. SMART BMI CALCULATOR MARKET BY APPLICATION
TABLE 011. MALE MARKET OVERVIEW (2016-2028)
TABLE 012. FEMALE MARKET OVERVIEW (2016-2028)
TABLE 013. TRANSGENDER MARKET OVERVIEW (2016-2028)
TABLE 014. NORTH AMERICA SMART BMI CALCULATOR MARKET, BY TYPE (2016-2028)
TABLE 015. NORTH AMERICA SMART BMI CALCULATOR MARKET, BY APPLICATION (2016-2028)
TABLE 016. N SMART BMI CALCULATOR MARKET, BY COUNTRY (2016-2028)
TABLE 017. EUROPE SMART BMI CALCULATOR MARKET, BY TYPE (2016-2028)
TABLE 018. EUROPE SMART BMI CALCULATOR MARKET, BY APPLICATION (2016-2028)
TABLE 019. SMART BMI CALCULATOR MARKET, BY COUNTRY (2016-2028)
TABLE 020. ASIA PACIFIC SMART BMI CALCULATOR MARKET, BY TYPE (2016-2028)
TABLE 021. ASIA PACIFIC SMART BMI CALCULATOR MARKET, BY APPLICATION (2016-2028)
TABLE 022. SMART BMI CALCULATOR MARKET, BY COUNTRY (2016-2028)
TABLE 023. MIDDLE EAST & AFRICA SMART BMI CALCULATOR MARKET, BY TYPE (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA SMART BMI CALCULATOR MARKET, BY APPLICATION (2016-2028)
TABLE 025. SMART BMI CALCULATOR MARKET, BY COUNTRY (2016-2028)
TABLE 026. SOUTH AMERICA SMART BMI CALCULATOR MARKET, BY TYPE (2016-2028)
TABLE 027. SOUTH AMERICA SMART BMI CALCULATOR MARKET, BY APPLICATION (2016-2028)
TABLE 028. SMART BMI CALCULATOR MARKET, BY COUNTRY (2016-2028)
TABLE 029. ACCUFITNESS: SNAPSHOT
TABLE 030. ACCUFITNESS: BUSINESS PERFORMANCE
TABLE 031. ACCUFITNESS: PRODUCT PORTFOLIO
TABLE 032. ACCUFITNESS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 032. APPLE: SNAPSHOT
TABLE 033. APPLE: BUSINESS PERFORMANCE
TABLE 034. APPLE: PRODUCT PORTFOLIO
TABLE 035. APPLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 035. SMART FOR LIFE: SNAPSHOT
TABLE 036. SMART FOR LIFE: BUSINESS PERFORMANCE
TABLE 037. SMART FOR LIFE: PRODUCT PORTFOLIO
TABLE 038. SMART FOR LIFE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. BUPA: SNAPSHOT
TABLE 039. BUPA: BUSINESS PERFORMANCE
TABLE 040. BUPA: PRODUCT PORTFOLIO
TABLE 041. BUPA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. FITBIT: SNAPSHOT
TABLE 042. FITBIT: BUSINESS PERFORMANCE
TABLE 043. FITBIT: PRODUCT PORTFOLIO
TABLE 044. FITBIT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. SECA GMBH: SNAPSHOT
TABLE 045. SECA GMBH: BUSINESS PERFORMANCE
TABLE 046. SECA GMBH: PRODUCT PORTFOLIO
TABLE 047. SECA GMBH: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. GARMIN LTD: SNAPSHOT
TABLE 048. GARMIN LTD: BUSINESS PERFORMANCE
TABLE 049. GARMIN LTD: PRODUCT PORTFOLIO
TABLE 050. GARMIN LTD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. OMRON: SNAPSHOT
TABLE 051. OMRON: BUSINESS PERFORMANCE
TABLE 052. OMRON: PRODUCT PORTFOLIO
TABLE 053. OMRON: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. HUAWEI: SNAPSHOT
TABLE 054. HUAWEI: BUSINESS PERFORMANCE
TABLE 055. HUAWEI: PRODUCT PORTFOLIO
TABLE 056. HUAWEI: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. UNDER ARMOUR: SNAPSHOT
TABLE 057. UNDER ARMOUR: BUSINESS PERFORMANCE
TABLE 058. UNDER ARMOUR: PRODUCT PORTFOLIO
TABLE 059. UNDER ARMOUR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. APPINATE: SNAPSHOT
TABLE 060. APPINATE: BUSINESS PERFORMANCE
TABLE 061. APPINATE: PRODUCT PORTFOLIO
TABLE 062. APPINATE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 063. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 064. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 065. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. SMART BMI CALCULATOR MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. SMART BMI CALCULATOR MARKET OVERVIEW BY TYPE
FIGURE 012. SMART BMI CALCULATOR APP MARKET OVERVIEW (2016-2028)
FIGURE 013. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 014. SMART BMI CALCULATOR MARKET OVERVIEW BY APPLICATION
FIGURE 015. MALE MARKET OVERVIEW (2016-2028)
FIGURE 016. FEMALE MARKET OVERVIEW (2016-2028)
FIGURE 017. TRANSGENDER MARKET OVERVIEW (2016-2028)
FIGURE 018. NORTH AMERICA SMART BMI CALCULATOR MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 019. EUROPE SMART BMI CALCULATOR MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. ASIA PACIFIC SMART BMI CALCULATOR MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. MIDDLE EAST & AFRICA SMART BMI CALCULATOR MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. SOUTH AMERICA SMART BMI CALCULATOR MARKET OVERVIEW BY COUNTRY (2016-2028)