Roasted Barley Market Synopsis

Roasted Barley Market Size Was Valued at USD 16.46 Billion in 2023, and is Projected to Reach USD 23.43 Billion by 2032, Growing at a CAGR of 3.99% From 2024-2032.

Roasted barley is barley grain that has been processed by roasting, giving it a rich, nutty flavour and a dark colour. The roasting process involves heating the barley at high temperatures, which enhances its flavour profile, similar to how coffee beans are roasted. Roasted barley is commonly used in a variety of application.

• Barley grain has a tough outer skin and it must be cooked to be eaten. It is generally used in cooking and baking, for example in cereal bars and biscuits; this involves heat treatment which reduces the MW of barley β-glucan. Parameters such as MW and degree of polymerization change the viscosity of β-glucan in the gastrointestinal tract, which affects the glucose response. Partially hydrolyzed barley β-glucan maintained its ameliorating effect on glucose and lipid metabolism; however, it is suggested that heat treatment affects other components, such as starch structure, in addition to the reduction in MW of β-glucan.
• Roasted barley is employed in functional food and drinks for its prebiotic qualities, which help improve digestive health. The craft beverage sector, particularly in beer and tea, is adding roasted barley to produce unique and flavourful beverages in response to the growing desire for artisanal, health-conscious options. The growth of plant-based diets has resulted in a higher need for roasted barley as a natural, plant-based component in a variety of vegan and vegetarian food items. Barley's eco-friendly nature, needing minimal water and resources for cultivation, appeals to environmentally aware consumers and boosts market demand.
• Increased fascination with traditional and culturally important foods, such as roasted barley, is boosting consumption in areas such as Asia and Europe. Companies take advantage of the cultural significance of roasted barley by promoting it as a genuine component that aligns consumers with their heritage. The rise in demand for organic and sustainably sourced foods is driving growth in the roasted barley industry, attracting eco-friendly consumers. Companies are also embracing environmentally friendly packaging to appeal to this consumer demographic.                                           

Roasted Barley Market Trend Analysis

Increasing Health and Wellness Focus

• Barley is a rich in β-glucan, which consist of β-(1–3) and (1–4) glycosidic polysaccharides. β-Glucan is water-soluble with a high viscosity in the stomach and intestinal tract, which slows the absorption of nutrients and reduces excessive increases in blood glucose levels. A human and animal study showed that barley intake suppressed postprandial blood glucose levels, which alleviated insulin resistance and visceral fat accumulation. Barley β-glucan is also known to improve cholesterol concentrations in serum and liver.
• Consumers are moving away from caffeinated drinks due to health concerns and are opting for roasted barley as a popular caffeine-free alternative with a flavourful roasted taste. Barley that has been roasted contains a significant amount of dietary fibre, specifically beta-glucan, that helps with digestion by promoting regular bowel movements and enhancing gut health. Health-conscious consumers worried about their digestive system find roasted barley products attractive due to this reason.
• Consumers opt for whole grains because of the clean eating trend. Roasted barley, a natural whole-grain option, aligns with this movement. Having a low glycemic index, it affects blood sugar more gradually than processed grains, making it suitable for individuals with diabetes or those aiming for consistent blood sugar levels. Roasted barley aids in weight control by promoting satiety and lowering calorie intake due to its abundant fiber content. Its prebiotic advantages help maintain gut health by encouraging the growth of beneficial bacteria. It is necessary to incorporate roasted barley into your diet for good health.

Innovative Product Development

• Roasted barley can be utilized in the creation of nutritious snacks such as granola bars, energy bars, and chips, promoted as healthy choices with high fibre and low sugar content to support overall well-being. Barley flour has the potential to enhance the nutritional value of bread and baked goods, making them healthier. Health supplements and fortified foods containing roasted barley offer advantages such as promoting digestive health and aiding in weight management. It boosts the nutritional content of fortified products, attracting health-conscious consumers in search of extra health advantages.
• Creative breakfast options, such as roasted barley, can be incorporated into breakfast cereals to offer a distinctive flavour and boost nutritional value. Quick and healthy options are available with instant oatmeal or porridge made from toasted barley. Barley milk is a dairy alternative made from plants that is suitable for people with lactose intolerance or those who adhere to a plant-based diet, and it can be enhanced with flavours and nutrients. In response to the increasing demand for non-dairy products, roasted barley is also utilized in making plant-based creamers and yoghurts.
• New markets and consumers can be reached by introducing innovative roasted barley products such as tea and soups, appealing to those interested in cultural foods. Developing distinctive mixtures may appeal to customers seeking premium, exclusive options. Employing sustainable packaging and sourcing materials can also appeal to consumers who are interested in eco-friendly and ethical products, matching current consumer trends. Creating roasted barley as a foundation for coffee substitutes can satisfy the need for non-caffeinated drinks. This new technology can produce one-of-a-kind products that imitate classic coffee while also offering health advantages.

Roasted Barley Market Segment Analysis:

Roasted Barley Market Segmented on the basis of Type, Form, Distribution Channel, End-User, And Region.

By Type, Organic Segment Is Expected to Dominate the Market During the Forecast Period

• Consumer choices are moving towards natural and organic items, particularly with health-conscious customers. Organic roasted barley is fulfilling this need as a healthier choice void of artificial pesticides and fertilizers. Consumers are increasingly shunning chemicals in their food, causing a rise in a demographic worried about health hazards associated with traditional farming methods. Organic farming is favoured for its environmental advantages, making it more sustainable. Environmentally aware shoppers opt for organic roasted barley to support sustainable farming practices and lower carbon emissions.
• The market is growing as more producers and suppliers begin selling organic roasted barley, leading to an increase in market share. Expanding organic farming practices and the development of organic certification systems are backing up this growth. Increasing consumer interest and readiness to pay for perceived health and environmental advantages has elevated organic products as premium choices. The development of organic roasted barley is driving innovation in products, resulting in new uses such as beverages, snacks, and health foods for consumers focused on their health.
• Organic roasted barley needs to adhere to stringent certification criteria in order to establish credibility with consumers. Certification guarantees no synthetic chemicals are used in its production. Obtaining organic certification provides a competitive advantage in the market and appeals to customers seeking organic items. The government and various organizations provide financial assistance, grants, and promotional efforts to promote organic farming, which aids in boosting the production and accessibility of organic roasted barley.

By Application, Food and Beverage Industry Segment Held the Largest Share In 2023

• Roasted barley is widely used in various ways in the food and beverage sector. An essential element in traditional beverages like barley tea, it is valued for its distinct taste and positive effects on health. Roasted barley is utilized as a coffee replacement in different coffee options, attracting those who prefer to avoid caffeine. It is included in breakfast cereals for its rich fiber and nutrient content, improving taste and consistency. Moreover, roasted barley is incorporated into snacks such as granola bars and energy bars to enhance their nutritional value and appeal to health-oriented individuals.
• The food and beverage industry is now concentrating on roasted barley due to the increased consumer interest in health and wellness products. Products that contain roasted barley are promoted as good options for health because of their high fiber content and benefits for digestion. Consumers favour natural components, encouraging the utilization of roasted barley as a wholesome, whole-grain ingredient with advantageous health characteristics. The sector is constantly introducing roasted barley into fresh items such as on-the-go drinks, easy snacks, and enhanced foods. Instant barley drinks and on-the-go snacks cater to health-conscious consumers who value convenience, meeting the needs of busy individuals.
• The roasted barley products are distributed to global markets by the food and beverage industry, increasing their availability and presence worldwide. Roasted barley products are available for purchase at supermarkets, health food stores, and online platforms, making them more easily accessible in the market. Numerous brands showcase roasted barley in their range of products, highlighting its advantages. Marketing plans focus on promoting the health advantages, organic components, and customary purposes of toasted barley items in order to draw in customers.

Roasted Barley Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• Barley is culturally important in Asia-Pacific nations because it has been traditionally used in food and drinks such as roasted barley tea. It is utilized in traditional medicinal practices as well. The rise in health awareness in the area has led to a higher need for natural items such as roasted barley, which is popular for its rich fiber content and positive effects on digestion. Roasted barley tea and coffee substitutes are becoming more popular due to consumers looking for caffeine-free options and being drawn to their health benefits and traditional charm. Barley's strong presence in the region is due to its alignment with health trends and cultural integration.
• The economic expansion in Asia-Pacific nations has resulted in higher disposable income, enabling consumers to invest more in premium and health-focused items such as roasted barley. The increase in urbanization in nations such as China and India has also sparked a rise in the demand for a variety of healthy and health-focused food choices, such as roasted barley. Businesses in the area are experimenting with roasted barley in a variety of items like drinks, treats, and nutritious foods, attracting customers from both the local and global markets.
• There is a rising trend in sustainable agriculture in the Asia-Pacific region, which involves growing barley to align with consumer demand for environmentally friendly and nutritious goods. The growing presence of organic roasted barley items helps meet the need for natural ingredients. The expansion of online shopping in the area has increased the availability of different roasted barley items, with improved retail and distribution systems making sure they can be found in urban and rural areas alike. The increase in popularity of local and artisanal brands with a focus on traditional and speciality products is also boosting the market demand for roasted barley.

Roasted Barley Market Active Players

• Nestlé S.A. (Switzerland)
• Starbucks Corporation (USA)
• Kellogg Company (USA)
• ABF Ingredients (Associated British Foods) (UK)
• Mondelez International (USA)
• Briess Malt & Ingredients Co. (USA)
• Cargill, Incorporated (USA)
• GrainCorp Limited (Australia)
• Malteurop Group (France)
• Axereal Group (France)
• The Archer Daniels Midland Company (ADM) (USA)
• Döhler Group (Germany)
• Paulig Group (Finland)
• United Malt Group (Australia)
• Muntons plc (UK)
• Soufflet Group (France)
• King Arthur Baking Company (USA)
• The Coffee Company (Australia)
• Mount Hagen (Wertform GmbH) (Germany)
• ITO EN, Ltd. (Japan)
• Sapporo Breweries Limited (Japan)
• Asahi Group Holdings, Ltd. (Japan)
• Lantmännen ek för (Sweden)
• Pure Grain Ingredients (USA)
• Blue Lake Milling Pty Ltd (Australia), and Other Active Players

Key Industry Developments 

• In April 2024, Muntons, Northern Monk, and Toast collaborated on One for the Earth, a 5.0% Pale Ale celebrating Earth Day 2024. Brewed with 60% regenerative barley malt from Yorkshire and 10% surplus bread, the beer champions sustainability. The regenerative farming process enhances soil health and biodiversity, while Muntons’ low-carbon production ensures an eco-friendly footprint. This unique brew highlights innovative ways to reduce waste and protect the planet through conscious brewing practices.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. ROASTED BARLEY MARKET BY TYPE (2017-2032)
   1. ROASTED BARLEY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ORGANIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. CONVENTIONAL
7. ROASTED BARLEY MARKET BY FORM (2017-2032)
   1. ROASTED BARLEY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. WHOLE GRAINS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. FLOUR
8. ROASTED BARLEY MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. ROASTED BARLEY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS/HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. SPECIALTY STORES
   5. CONVENIENCE STORES
   6. E-COMMERCE PLATFORM
9. ROASTED BARLEY MARKET BY END-USER (2017-2032)
   1. ROASTED BARLEY MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FOOD AND BEVERAGE INDUSTRY
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. NUTRACEUTICALS
   5. ANIMAL FEED
   6. HOUSEHOLD
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Roasted Barley Market Share by Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. NESTLÉ S.A. (SWITZERLAND)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves and Recent Developments
       10. SWOT Analysis
    3. STARBUCKS CORPORATION (USA)
    4. KELLOGG COMPANY (USA)
    5. ABF INGREDIENTS (ASSOCIATED BRITISH FOODS) (UK)
    6. MONDELEZ INTERNATIONAL (USA)
    7. BRIESS MALT & INGREDIENTS CO. (USA)
    8. CARGILL, INCORPORATED (USA)
    9. GRAINCORP LIMITED (AUSTRALIA)
    10. MALTEUROP GROUP (FRANCE)
    11. AXEREAL GROUP (FRANCE)
    12. THE ARCHER DANIELS MIDLAND COMPANY (ADM) (USA)
    13. DÖHLER GROUP (GERMANY)
    14. PAULIG GROUP (FINLAND)
    15. UNITED MALT GROUP (AUSTRALIA)
    16. MUNTONS PLC (UK)
    17. SOUFFLET GROUP (FRANCE)
    18. KING ARTHUR BAKING COMPANY (USA)
    19. THE COFFEE COMPANY (AUSTRALIA)
    20. MOUNT HAGEN (WERTFORM GMBH) (GERMANY)
    21. ITO EN, LTD. (JAPAN)
    22. SAPPORO BREWERIES LIMITED (JAPAN)
    23. ASAHI GROUP HOLDINGS, LTD. (JAPAN)
    24. LANTMÄNNEN EK FÖR (SWEDEN)
    25. PURE GRAIN INGREDIENTS (USA)
    26. BLUE LAKE MILLING PTY LTD (AUSTRALIA)
11. GLOBAL ROASTED BARLEY MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Type
       4. Historic And Forecasted Market Size by Form
       5. Historic And Forecasted Market Size by Distribution Channel
       6. Historic And Forecasted Market Size by End-User
       7. Historic And Forecasted Market Size by Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies